Anything Goes Marketing

JUNE 22, 2008

I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic.

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Anything Goes Marketing

JANUARY 27, 2008

This is very easy to do and worth testing Use the search engine optimization terms that drive the most traffic to your site within your subject lines. I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.

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Anything Goes Marketing

MAY 17, 2008

Thanks Bronto for reminding me that everyone uses this process but not everyone has optimized how to carry this process out to do it as quickly as possible. Once you have your marketing assets ready, load your list into the top of your automated program, sit back, and measure the results.

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Anything Goes Marketing

SEPTEMBER 20, 2006

SEO (search engine optimization) spending as a percentage of paid search is decreasing as reported in Marketing Sherpa's new " Top 7 Search Marketing Insights for 2005 ". SEO went from 12% to 10% of paid search from 2005 to 2006.

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Anything Goes Marketing

JULY 20, 2007

Feel free to use the term "side pages" and be sure to continuously test and optimize your landing pages to get the best results. PPS: You can take this concept beyond paid search to organic search - are your pages fully optimized to drive web visitors down a certain path?

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Anything Goes Marketing

APRIL 22, 2006

Good discussion going on for optimizing your site for MSN Search. If you can contribute, have a look. Technorati tags: MSN , SEO , MSN Search

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Anything Goes Marketing

JUNE 15, 2006

One of my goals is to get further versed in the life of SEO - search engine optimization. Here are some good tips from a recent article written on Search Engine Watch Leave content outside of your private subscription area. Therefore don't put everything behind a subscription page. Use headlines with words that people search for.

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Anything Goes Marketing

AUGUST 7, 2006

As I find interesting ways to improve search engine optimization for your blogs, I will pass these tips on. I've written a few posts on how to easily improve your search rankings and SEO. I'll keep these short and sweet: Tip#1: Improve search rankings by moving your blog name to the end of your post's Title Tag.

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Anything Goes Marketing

NOVEMBER 19, 2006

He sees email as the optimal technology to do this by using transactional emails. Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers.

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Anything Goes Marketing

SEPTEMBER 9, 2006

Here is an article that I've come across on email deliverability from B2B Online called : How can I optimize deliverability as anti-spam solutions become the norm? There are some good tips about ensuring that you're IP address is recognized etc.

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Anything Goes Marketing

MAY 8, 2006

I recommend using the Spamcheck tool to ensure that your email has been optimized and doesn't have stupid words like "Free!" Also check out: Lyris , W3C Validator to test your content This is just the tip of the iceberg so if you want to get down and dirty, good luck with that. and going with a good email ASP.

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Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of.

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Anything Goes Marketing

MARCH 11, 2007

Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? Do you actually measure your overall email effectiveness in terms of ROI? Can I improve my "from address" and subject lines? Is my email design appropriate?

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Anything Goes Marketing

SEPTEMBER 16, 2006

PPS - Here are some other blogs that have writen about the problems with Technorati: Technorati Link Optimization: Getting What You Deserve Technorati tag pages problem: my test results PPPS - After doing some searching on Google, I found a great post from Janice called: Having Trouble Claiming Your Blog?

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Anything Goes Marketing

JULY 23, 2006

Cox Communications: Digital Straight Talk - I actually feel sorry for you guys as you've been around since October 2005 and you seem to have written some great material but you don't know what the word SEO means (it means search engine optimization. Go to the major blog search sites such as Technorati and see what happens - nothing!!!

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Anything Goes Marketing

FEBRUARY 27, 2007

This is what had stumped me until I found Jeanne Jennings article over at ClickZ called: Optimizing for Snippets. This is not the most appealing as compared to the AutoPreview examples above. How do I Code for Outlook AutoPreview? Thank you, thank you Jeanne!!

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Anything Goes Marketing

FEBRUARY 25, 2007

You want to make sure that your message will resonate with those that see it and that it has been fully optimized. . :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck. There are some mistakes in A/B testing though that you need to look out for.

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Anything Goes Marketing

NOVEMBER 27, 2006

Tags: paid search , ppc , internet marketing , seo , search engine optimization , search tools , free marketing tools , organic search , ROI marketing tools , Adwords.

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Anything Goes Marketing

NOVEMBER 16, 2008

Optimize your landing pages by removing any unnecessary fields. With this type of process in place, you can ensure that your sales team is "cutting through the crap" and following up with the best leads before your competitors. Reduce the complexity to getting access to information on your website.

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Anything Goes Marketing

OCTOBER 11, 2006

3 links in an email is optimal number of a high clickthrough rate and text links fared better then image links (makes sense with more images being blocked these days) The top offers were a price discount or a free gift (hey, free Ipods still seem to work!) Open and clickthroughs were some of the best I've ever seen.

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Anything Goes Marketing

MAY 28, 2006

I'm not going to get into a discussion on SEO (search engine optimization here). Therefore, make sure your home page includes text that describes what your organization does in a way that helps people find your site when using the top search engines. Even people in your company or your clients don't count.

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