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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists. Dive into New Verticals. As your customer base grows, so does your amount of industries and verticals that pop into your company’s radar.

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5 Steps to Market to a New Vertical

Adobe Experience Cloud Blog

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132
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Google SGE a top threat to brand and product search terms, study finds

Martech

Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. brands across 15 industry verticals. Why we care. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. About the Analysis. Get MarTech! In your inbox.

Studies 82
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How to improve sales with online chat software

Biznology

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. If not, then it’s time you opt for this support platform. Businesses that opted for automatic greetings have witnessed a jump in their sales.

Software 163
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Custom Events and Journey Tracking

RebelMouse

Many sites send out newsletters, and some send out multiple varieties of their newsletters. Let's take this further and imagine a site with several geographic sections, or verticals, on the site. On the flip side, you may also have a "Not Interested" button that allows users to opt out from seeing a pop-up any further.

Opt-out 98
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What Instagram’s IGTV Can Offer Brands

Contently

Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. Chipotle posted a video of someone pulling an endless stream of burrito and taco options out of a bottomless Chipotle bag. In late June, Instagram launched IGTV, its longform video platform.

iProspect 149
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Customer acquisition with email newsletters

Liveintent

So, if you’re hoping to inform campaigns across other channels with data acquired from Google and Facebook, you’re out of luck. With LiveIntent, advertisers can reach 200 million opted-in email newsletter readers in the U.S. And, with the kind of scale that email offers, you’d be remiss to overlook it. their inbox.