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Basic Trade Show Booth Etiquette Rules for Staff

Navigate the Channel

Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. Why is staff etiquette important at trade shows? What is the significance of body language at trade show booths?

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Email Marketing: How to maintain low opt-out rates

markempa

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more. My answer, in a word, was relevance.

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From Trade Shows to Virtual Events: The Modern Marketer?s Journey

Leadspace

You can opt to pre-record your content or host it live. . This creates FOMO (Fear of Missing Out) and can drive larger crowds at once, versus trickling views over time. . Carefully laying out the details of the event, such as the start and end times and the topics discussed is critical. Script Your Virtual Event.

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Blog: Getting the Most Out of Trade Show Investments

Conversica

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. It autonomously reaches out to each target and motivates them to pre-book a meeting.

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The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. So I stopped by the booth to find out more about their services.

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6 Benefits of Using QR Codes

Lead Liaison

QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. A simple scan and filling out of form data is all they have to do. For example, scanning a QR code with your phone might open a URL in your phone’s web browser. Be creative about where you place QR codes.

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The Importance of an Email Marketing Database for a Business

SendX

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? They give you your email addresses when they subscribe to receive your content or opt in, usually on your website.