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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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Google's New Privacy Policy: A Primer

SnapApp

Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information. Not every Google product is included in the new privacy policy.

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. Wondering how?

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The Ultimate Guide to GDPR for Advertising

QuanticMind

It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts. Businesses must conduct privacy impact assessments. They must take action to opt in.

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Google May Have Learned A Lesson From One Of Facebook’s Biggest Blunders

readwrite

Sponsored Stories drew an outcry from Facebook users, a class-action lawsuit and an eventual $20 million settlement that forced the company to restructure its privacy policies and call the sponsored stories what they are —ads.

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How will Google Online Ads Update affect Google+ Users and Advertisers?

LeadSquared

Google’s updated Online Ad Endorsements policy has been grabbing headlines for some time now. An option to opt out of this feature will also be provided to users. The announcement has baffled many as these “shared endorsements” might lead to privacy concerns. For them of course, there is an opt-out option available.

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