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How the YouTube algorithm works in 2022

Sprout Social

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Ideally, you want to find a balance between personalized marketing and relevant law compliance. The Benefits of Personalization. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort. Finding Balance Between Personalization and Privacy.

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5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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How to Add Automatic Closed Captioning on YouTube

Vidyard

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

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How to Personally Engage With Your Customers Using SMS Marketing

Vision6

Text marketing makes sense for many businesses, particularly those that rely on building personal connections with their customers or send important and time-sensitive information. But remember, the contacts still need to have opted-in to receieve your messages! When you run out of credits, simply top it up. Write your messages.

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How to Make Money on YouTube

Hubspot

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

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Marketers fume as Google Ads’ customer service hits ‘all-time low’

Martech

He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I I actually reached out to two agencies that spend $100,000 a month with Google for help, and used their resources and contacts. And the problem only seems to be getting worse. They don’t respond to emails either.