Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Personalized Content.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

MAY 6, 2011

BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. However, 44% of the 30-39 year-old group opted for this option, compared with 28% of the 40-49 year-old group and 37% of 50-59ers. Yup, social media does work in the industrial sector, sometimes.

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Industrial Marketing Today

APRIL 26, 2011

The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. Otherwise you will continue to see declining open and click through rates, increasing number of opt outs and SPAM complaints.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( Then have that person edit the content into compelling blog posts. That’s not the only good news for blogs.

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