Google SGE a top threat to brand and product search terms, study finds
Martech
MARCH 25, 2024
Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. Why we care. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. of keywords in this analysis did not have an AI-generated response. On average: 10.75 Get MarTech!
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