32 Articles match "Opt-in","White Paper"

The Latest from the B2B Marketing Community

Monday, March 15, 2010
The biggest problem I see in B2B sellers is a lack of understanding on demand generation and how to implement a program .  To To help these top executives identify what is needed in their businesses, they need clear and simple ideas. We’ll walk you through a best practices demand generation program for your business — in the proper order — in just 30 days. We have an exciting series of blog posts/emails starting next Monday.  It It a free training course on demand generation.  But
 
Sunday, February 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed “How Marketo Does It” rather than embedding marketing copy in the content—a nice touch). Also, it’s available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously.
 
Tuesday, February 2, 2010
In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. So in essence, this was a customer advocacy program aimed at making sure that technical folks who work with operating systems are aware of – and have positive feelings about – Junos. We combined our prospect database and customer data and identified Here Claire Macland, Senior Director of EMEA Marketing for Juniper Networks, shares a behind-the-scenes look at how the campaign came to be – and why it was ultimately so successful. Q.
 

The Best from the B2B Marketing Community

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Consider adding a link in the email footer to items such as your event invitations or email newsletters. For example if you have a Twitter post such as "New white paper on how to increase ROI". That topic is Twitter and how best to use this tool for your B2B marketing efforts. I
A lot of b2b companies are focused on white papers. But, when we talk, I find that many of them have only thought as far as the white paper series. They've got the idea to produce a number of white papers over this year and researched options for syndicating them online where their prospects hang out. Many times white papers are Lately I've been talking to companies who've discovered the importance of online content and the need to generate permission-based lists. A
found a great blog on of these lead generation methods that focuses on white papers . If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog . When it comes to blogging, more and more bloggers are offering white papers as they: Demonstrate expertise in a subject Provide opt-in subscribers that you can market to in the future Begin and/or continue a relationship How are B2B companies generating leads these days? There are
Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B
This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce.
This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce.
I recently learned that Spiceworks surveyed 800,000 SMB IT pros to get their thoughts about registering for white papers. Vendors can tap into this community of 800,000 IT pros in a number of ways , including posting their white papers for download. I got in touch with Jay Hallberg, one of Spiceworks' four founders and its VP of Marketing, to understand what prompted Spiceworks to conduct the survey about white papers, what the survey Spiceworks offers free networking monitoring software aimed at the SMB market. What's unique is the social-media
There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address. For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up. If you're new to the world of email marketing then I have a few good resources for you! Are you moving from a B2C company to B2B?
Very early in the sales process (often six to 12 months out and are just in the process of learning) and Are put off by getting a direct solicitation after completing an online form (usually from a white paper or webinar) The prospect doesn't get called unless they state an immediate buying problem (a question in the membership form). Had an interesting conversation with  Texterity  president Martin Hensel regarding lead generation programs (specifically for BtoB markets) and how they are changing before our eyes. Now, all lead generation
The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. This