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Sunday, December 21, 2008
I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Consider adding a link in the email footer to items such as your event invitations or email newsletters. For example if you have a Twitter post such as "New white paper on how to increase ROI".
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Monday, February 9, 2009
A lot of b2b companies are focused on white papers. But, when we talk, I find that many of them have only thought as far as the white paper series. They've got the idea to produce a number of white papers over this year and researched options for syndicating them online where their prospects hang out.
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Tuesday, June 22, 2010
To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Including in-line links to the eBook as part of your web copy. Email to existing opt-in lists eBooks are fantastic offers for lead nurturing programs.
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Saturday, August 26, 2006
found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea?
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Thursday, August 11, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! like people to opt-in to entering our sales stream. like people to opt-in to entering our sales stream. Why or Why not?
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Sunday, October 29, 2006
Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. If someone has opt-ed in, show then value right away.
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Monday, November 23, 2009
I recently learned that Spiceworks surveyed 800,000 SMB IT pros to get their thoughts about registering for white papers. Vendors can tap into this community of 800,000 IT pros in a number of ways , including posting their white papers for download. What other white-paper best practices do you suggest?
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Wednesday, August 26, 2009
This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. They're still relatively new to the B2B marketing scene, and they're a fun alternative to the white paper. Try a slideshow.
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Wednesday, August 26, 2009
This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. They're still relatively new to the B2B marketing scene, and they're a fun alternative to the white paper. Try a slideshow.
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Wednesday, October 11, 2006
There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address. If you're new to the world of email marketing then I have a few good resources for you! Are you moving from a B2C company to B2B? B2C Email Marketing ".
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