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Sunday, December 21, 2008
I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Consider adding a link in the email footer to items such as your event invitations or email newsletters. For example if you have a Twitter post such as "New white paper on how to increase ROI". That topic is Twitter and how best to use this tool for your B2B marketing efforts. I
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Monday, February 9, 2009
A lot of b2b companies are focused on white papers. But, when we talk, I find that many of them have only thought as far as the white paper series. They've got the idea to produce a number of white papers over this year and researched options for syndicating them online where their prospects hang out. Many times white papers are Lately I've been talking to companies who've discovered the importance of online content and the need to generate permission-based lists. A
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Saturday, August 26, 2006
found a great blog on of these lead generation methods that focuses on white papers . If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog . When it comes to blogging, more and more bloggers are offering white papers as they: Demonstrate expertise in a subject Provide opt-in subscribers that you can market to in the future Begin and/or continue a relationship How are B2B companies generating leads these days? There are
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Sunday, October 29, 2006
Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B
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Wednesday, August 26, 2009
This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce.
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Wednesday, August 26, 2009
This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce.
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Monday, November 23, 2009
I recently learned that Spiceworks surveyed 800,000 SMB IT pros to get their thoughts about registering for white papers. Vendors can tap into this community of 800,000 IT pros in a number of ways , including posting their white papers for download. I got in touch with Jay Hallberg, one of Spiceworks' four founders and its VP of Marketing, to understand what prompted Spiceworks to conduct the survey about white papers, what the survey Spiceworks offers free networking monitoring software aimed at the SMB market. What's unique is the social-media
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Wednesday, October 11, 2006
There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address. For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up. If you're new to the world of email marketing then I have a few good resources for you! Are you moving from a B2C company to B2B?
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Wednesday, September 23, 2009
Very early in the sales process (often six to 12 months out and are just in the process of learning) and
Are put off by getting a direct solicitation after completing an online form (usually from a white paper or webinar)
The prospect doesn't get called unless they state an immediate buying problem (a question in the membership form). Had an interesting conversation with Texterity president Martin Hensel regarding lead generation programs (specifically for BtoB markets) and how they are changing before our eyes. Now, all lead generation
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Monday, November 19, 2007
The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. This
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