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App opt-in rates climb despite Apple’s permission requirements

Martech

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. Gaming had the most opt-ins at 30%, followed by social (22%), e-commerce (21%), travel (17%), lifestyle (15%), entertainment (14%), fintech and health and fitness (11%), publications (10%). .

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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Do you have relevant social proof? You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. The internet triggered a revolution in most fields, and marketing is no exception. Capturing information via online forms added additional value—for example, email addresses.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. .” ” ad campaign to know that the company is taking big steps to protect consumer privacy and making opt-out the default on many of its features, including location tracking. The internet has grown from 600M users back then to 4.5B

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. Thought Leadership Creators (Current State). Thought Leadership Creators (Plans for 2022). com/enterprise.

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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.