Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. In today’s B2B purchase process, the marketer is no longer in charge. Additional event triggered communication.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

DECEMBER 21, 2008

In this way you're converting your twitter followers into opted-in email subscribers. That's the stuff that builds social media loyalty and grows and nurtures your community. I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. or support a "Save the Whales" campaign.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. What do you do?

Tactics 100

Tactics Automation Personalization Planning 100