Remove prospect
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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

A couple of years ago I wrote a blog for Salesforce.com about lead definition. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Who are we selling it to?

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Or, they’ll waste time looking for content.

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. I would rather see a company build their list organically over time, creating a list of people that have opted in specifically to hear from them. Clearly define the data required for each marketing record.

Buy 100
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9 Benefits of a CRM System in B2B Marketing & Sales

Valasys

Knowing the customers nowadays is easier than ever; however, in order to convert them into sales prospects & ultimately sell them a product or service, one not only needs to collect the customer data but also needs to keep accurate & accessible records of customer transactions, inclinations, requests & concerns.

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The Salesforce.com product team was paying attention to that change. Chatter changes that by creating a story around your prospects, customers, competitors, content and products.

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Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. Give People a Chance to Opt-Down. Many marketers only give subscribers a choice to opt-out of email communications altogether. Was it good? Was it bad?

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.