WebMarketCentral

AUGUST 4, 2009

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed "How Marketo Does It" rather than embedding marketing copy in the content—a nice touch). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

OCTOBER 3, 2006

So, we opted for Blazing Traffic , which promised 20,000 targeted visitors for only $26 (I should have been suspicious when a $16 upcharge was required to get English language visitors ; given the narrow niche-market nature of the site, the ability to read English is an awfully minimal requirement for "targeted visitors"). Conversions: flat.

Traffic 20

Traffic Opt-in Act-On Internet Marketing 20

WebMarketCentral

APRIL 3, 2007

Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 1) Run a spam check on your content before sending. There are a number of helpful, free online spam-checking tools available including tools from Lyris and Sitesell.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

NOVEMBER 19, 2007

The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

JULY 23, 2009

In fact, as more publishers opt to offer a PPC buying option, the universe of PPC ads will continue to increase." paid click volume (is) up 18% from January 2007 to March 2009.In In a sign of industry health, the volume of paid clicks has been steadily increasing over the last two years. Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

AUGUST 27, 2007

To maximize opportunities, the first email should be followed up with a second (unless the prospect opts out, of course), then ideally both a direct mail piece and phone call to those prospects who provide valid contact information. Following up on leads, promptly and properly, is marketing's job.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 21, 2006

After testing several programs, the most successful turned out to be promoting a white paper in popular trade publication newsletters (such as IndustryWeek ) and promoting newsletter opt-in on the white paper download registration page. A few years ago, I was tasked with reviving a declining company newsletter. How did that happen?

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20