The Point

NOVEMBER 15, 2022

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. Curious as to your opinion?”. My response is a definitive: yes.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

The Point

JANUARY 21, 2020

In general, however, there are three primary reasons for opting for “native” landing pages and forms: Control. In general, however, there are three primary reasons for opting for “native” landing pages and forms: Control. A client asks: “Should we be hosting our campaign landing pages in Marketo? Click To Tweet. Functionality.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

DECEMBER 16, 2011

Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.) This is a creative route around opt-in requirements because technically every recipient is already a subscriber.) That was then.

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives action. To me, this is a campaign that works. And that’s a good thing. But here, that’s not needed. The Why (Benefits), and. •

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

The Point

SEPTEMBER 16, 2010

But the biggest advantage of third party opt-in email lists was cost. If the cost of renting opt-in email lists had kept pace with email performance, names would now cost 5 to 10 cents each and email would continue to have a place in the direct marketing landscape. Email campaigns were still a fraction of the cost of direct mail.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. To the right is a subscription management page that we created recently for a software client, Noetix. Time to give them that option.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

APRIL 4, 2024

This is especially true for C-level contacts, who overwhelmingly opt for short-form, easily digestible content like cheat sheets and executive guides. Here are the findings that stand out as potentially having the most significance for demand marketers: According to the report, user demand for gated B2B content rose 14.3% hours to 31.2.

Trends 299

Trends B2B Thought Leadership B2B Content 299

The Point

AUGUST 17, 2010

Direct mail can play a useful role in lead nurturing by enabling you to reach prospects who have opted out of email communication, or who otherwise aren’t responding to your emails due to spam filters, firewalls or just plain email fatigue. Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. Answer: (e) all of the above.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

JUNE 18, 2013

Salespeople can’t find the precise content that they need, when they need it, so they’ll opt simply not to offer content at all. I talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. (HS) HS) What problem does KnowledgeTree solve? Or, they’ll waste time looking for content.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

APRIL 8, 2010

This last option is critical, because when a subscriber is changing his/her email address, the first instinct will NOT be to provide you the new and correct information, but rather simply opt-out of further communication entirely. *As That’s individuals moving, not companies. The result: more hard bounces and unsubscribes.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

The Point

OCTOBER 14, 2010

Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. I’m just not sure the rest of us are quite there yet. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JANUARY 12, 2023

Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception. In recent weeks, AI technology, and in particular tools like ChatGPT and Midjourney , have forward-thinking marketers devising entirely new approaches to their role, and others wondering if their job is about to be replaced by a machine.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

AUGUST 19, 2010

So I particularly admire marketers who succeed in utilizing the banner medium for ads that eschew the bells and whistles that are the stock in trade of today's too-cool-for-you Mac jockeys, and opt for designs that (gasp) get their message across with a minimum of fuss. Take these ads by Adobe.

Banner Ads 100

Banner Ads Banners Ads Opt-in 100

The Point

DECEMBER 10, 2019

The infographic below provides a side-by-side overview of the four major data privacy regulations: CAN-SPAM (US), CASL (Canada), GDPR (Europe) and CCPA (California), and highlights critical elements such as opt-in/opt-out provisions, potential fines, and key requirements for marketers, as well as links to additional resources.

Privacy 130

Privacy CAN-SPAM Opt-out Opt-in 130