Industrial Marketing Today

JUNE 19, 2018

Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods.

Email Marketing 63

Email Marketing Opt-out Click Rate Opt-in 63

Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. E-mail List Hygiene.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? An irresistible incentive has to be specific.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 22, 2011

Mobile marketing is strictly opt-in, far more than regular permission-based email marketing. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. In the United States, numbers are still higher. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

MAY 6, 2011

However, 44% of the 30-39 year-old group opted for this option, compared with 28% of the 40-49 year-old group and 37% of 50-59ers. BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. Yup, social media does work in the industrial sector, sometimes.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 26, 2011

Otherwise you will continue to see declining open and click through rates, increasing number of opt outs and SPAM complaints. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Industrial Marketing Today

DECEMBER 15, 2011

Video production is one area where I have found more manufacturers opting for DiY videos to avoid the high cost of outsourced production. This report is chock full of statistics and graphs about B2B content marketing. Many of the manufacturers and industrial companies fall in the smaller size category. That’s not the only good news for blogs.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60