Opt-in Related Topics 
Anything Goes Marketing
AUGUST 20, 2006
A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out.
Anything Goes Marketing
APRIL 30, 2006
Copy for the already-interested audience -- especially email opt-ins, inbound phone calls, and search clicks -- should be far more FACTUAL in tone. Copy for the already-interested audience -- especially email opt-ins, inbound phone calls, and search clicks -- should be far more FACTUAL in tone.
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Anything Goes Marketing
MARCH 16, 2008
Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out. On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". Here's a tip: "Don't do it".
Anything Goes Marketing
NOVEMBER 29, 2006
What better way to get opt-in email addresses? Tags: IBM , online chat , lead generation , blade servers , opt-in email , blat , chog. You can see it here. What better way then to interact with potential clients then to allow them to speak with you without having to pick up the phone. Typically, no one cares what you have to say.
Anything Goes Marketing
APRIL 19, 2006
E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse. An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less.
Anything Goes Marketing
DECEMBER 13, 2007
You also want to extend the same courtesy that you gave them when they first opted in as it's part of the brand experience. I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport.
Anything Goes Marketing
OCTOBER 3, 2006
The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. Don't expect them to sign up for a free consultation. As Chris says, don't use this as an "opportunity to propose marriage to prospective customers".
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