Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For instance, reaching out to influencers and key opinion leaders (KOLs) is a great way to gain new customers and spread awareness for your brand.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MAY 18, 2021

First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

SEPTEMBER 28, 2022

A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Want to hear more from renowned B2B marketing leaders?

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Onalytica B2B

MARCH 12, 2018

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Casey Neistat is a well-known creative filmmaker on YouTube. Don’t buy their opinion. But for every problem there’s a solution.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Catch the Recording: Want to hear more from leaders on B2B marketing?

B2B Marketing 118

B2B Marketing B2B Thought Leadership B2B Transparency 118

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. The webinar itself can also work as great content for a YouTube post. These webinar tools facilitate immediate information and feedback exchange between you and your targets.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. Before the advent of YouTube Premium or ad blockers (which impede ads from appearing when watching videos), we all complained about these ads.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Vidyard

JULY 12, 2021

YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. Video Ads on Twitter help to increase positive brand opinions like +18% cultural association and +9% the perception that the ‘brand is good quality’. YouTube has the best ROI for video content, followed by Facebook and Instagram.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Onalytica B2B

APRIL 3, 2018

They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion. E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. Pay for their time, not their opinion. Casey Neistat is a well-known creative filmmaker on YouTube.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Marketing Insider Group

APRIL 6, 2021

You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. One of the most effective ways to improve the customer experience is by reaching out to customers directly for their opinions. Let’s say you’re a software company that sells subscriptions to an email marketing tool.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Onalytica B2B

OCTOBER 26, 2016

It comes as no surprise that YouTubers, on average, take home the biggest pay-cheques, earning over $300,000 with 7+ Million followers. You have to consciously decide to engage with a YouTubers’ content, meaning you’re already in a trusting, receptive position as an audience member. WHAT DOES THE DATA SAY?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. 60% had no opinion. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. He added, “We see the development of the metaverse happening in a similar way.

Gartner 137

Gartner Paid Search Agency Opinions Internet Marketing 137

Stevens & Tate

NOVEMBER 4, 2022

They have a foot in both camps and are just as at home with print media, as they are with blogs, Facebook and YouTube. Generation X is not shy of technology, so utilizing channels such as YouTube, along with approaches such as email marketing , is vital if you are to get your brand’s story across in a meaningful way. Sure we do!

Generation 95

Generation Brand Identity Branding Ethics 95

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. In fact, the influencers oftentimes felt so spoiled and loved that we were able to get them to do YouTube unboxings for the first time and all sorts of other gifts to us.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Atomic Reach

APRIL 3, 2023

As most of us know, Reddit prioritizes authentic conversations between real people sharing their honest experiences, opinions, and feelings. Some of our other partner connections include Google Analytics, TikTok, Meta, Twitch, YouTube and more. Our commitment to authenticity begins with our API partner Reddit.

Creativity 59

Creativity Advertising Agencies API Class 59

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Unlike traditional journalism, where the ethical standard and overall opinion are up to the writer, influencers are more ‘for sale.’ Instagram and YouTube still reign supreme. Big Commerce ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Oktopost

JUNE 6, 2022

Disclaimer: The opinions expressed in this blog and podcast are the views of Bev Barnett and not those of Workday. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. You can find Olivia and her guests on Apple Podcasts , Spotify , and YouTube. Episode Summary.

Top of Funnel 69

Top of Funnel Work Management Youtube Touchpoints 69

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. The result of this misinformation? Misinformation is when someone is unaware that the information is flawed or misleading. Think before you link.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

Onalytica B2B

NOVEMBER 10, 2016

However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Marketing Insider Group

MARCH 31, 2021

Contrary to popular opinion, using natural language is best. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel. However, avoid awkward keyword phrases, like ‘best plumbing company Pittsburgh PA.”

Buyer Personas 334

Buyer Personas SMS Content Communities 334

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

Martech

APRIL 2, 2024

Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people. You can create several different pieces of content from even one YouTube review or product demonstration. Post those shorter videos on TikTok, Instagram, Facebook and X to maximize reach.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Marketing Insider Group

MAY 18, 2021

Just like news outlets have an op-ed or opinion section, you can give employees their own place to sound off in your blog. Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube.

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hubspot

APRIL 17, 2019

But what about key opinion leaders, or KOLs … have you heard of them? To consider what a KOL (key opinion leader) is, let's start with a real-life example. Jaclyn Hill is a makeup artist and YouTuber whose channel focuses primarily on beauty products. million YouTube subscribers (as well as 6.2 What are KOLs?

Marketing Budget 74

Marketing Budget Marketing & Strategy Marketing Strategy Advertising Agencies 74

Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. My opinions are correct. Formerly @Google @YouTube. Iowa State Cyclone Fan, Opinions are mine. sr developer advocate @awscloud / board @minnestar / opinions are mine and only mine. Tweets last 90 days: 11. Eric Caron.

Twitter 260

Twitter Startups Work Management Marketing Management 260

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40