Industrial Marketing Today

MAY 26, 2011

I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. In my opinion, product-centric content is and will always be very important in manufacturing marketing. These B2B marketers seem to have a bottomless well of content to tap into.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

OCTOBER 20, 2011

Community members ask questions relevant to their needs, seek answers from others like them, users express their opinions and experiences with your industrial products, teach and learn from one another. Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

OCTOBER 1, 2012

Why: I’ll address the “Why” before the When and the Where because it is more important than those two questions in my opinion. In my experience, option number 3 works the best. Without this step, it would be difficult to create true thought leadership content that the competition cannot easily claim. What do you expect them to do?

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Obviously, whatever they are doing is working to post those kinds of numbers despite the recession.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Obviously, whatever they are doing is working to generate those kinds of numbers despite the recession.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. I am referring to updating, maintaining and sometimes marketing their industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 26, 2011

Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. In my opinion, completely ignoring outbound marketing can be a costly mistake. I agree that there is a lot of truth to all those findings.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Encourage your visitors to voice their opinions by leaving their comments.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 14, 2010

In my opinion, the best way forward is to create some original content and mix in a healthy dose of content curation using the best of human skills and automation techniques. BTW, this post is a working example of content curation. Where do you stand on this debate? Share your thoughts by a leaving a comment. David Brazeal´s last blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60