PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

Valasys

DECEMBER 13, 2023

QR codes have an advantage over 1D barcodes since they can store information in horizontal and vertical planes. Opinions: Use QR codes to share various surveys asking for your opinion. Data can be stored in QR codes in two types of machine-readable optical labels. Facebook: Any Facebook page’s link to attract more likes.

Business 40

Business SMS Mobile Advertising Ad Exchange 40

KoMarketing Associates

MARCH 14, 2017

In your opinion, what was the most surprising or interesting finding in the report? He has more than 20 years of marketing experience, working with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit. Apparently, that’s no longer such a mystery!”.

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

ViewPoint

MAY 17, 2018

Vertical Qualified. Before diving deeper, it is my opinion (after more than 35 years in direct mail marketing and B2B tele-prospecting) that there is no such thing as a good list. Email Addresses. Contacts (Name, Title). Companies (Three Contacts). Content Aggregator “Leads”. Appointment Setting.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Ranking Lead Scoring 120

ClearVoice

OCTOBER 5, 2020

As the Global Lead, Vertical Strategy & Marketing, Pukonen oversees the entertainment and restaurant verticals at Pinterest. An interview with Tina Pukonen, Pinterest global lead, vertical strategy & marketing, on new features and maximizing Pinterest for brands. Here’s what Pukonen had to say.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

KoMarketing Associates

JUNE 1, 2017

Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. Our recent research showed among ad execs, 51 percent of respondents said they consider new formats like vertical or 360° to be a key factor in getting brands to invest more in online video.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

Madison Logic

SEPTEMBER 29, 2020

NEW YORK, September 29, 2020 (Newswire.com) – Madison Logic , a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O’Regan on B2B Marketing’s list of Top ABM (account-based marketing) Opinion Leaders.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency B2B 52

Televerde

JANUARY 19, 2021

Every lead will see your content created for their unique niche, vertical, or pain point instead of generic blog recommendations. Segment your subscriber list by industry, vertical, or account. Interested in the latest best practices and opinions on automation and AI in marketing and sales? Be a brand that recognizes this.

Marketing AI 69

Marketing AI Automation Tips Verticals 69

Sprout Social

DECEMBER 19, 2019

While their initial venture was to increase the creation of vertical video, things like this need baby steps. Create vertical video content specifically for IGTV. This can be a great way to share other expert opinions in your industry, bring a bit of humor and reshare some of your top content or best replies from fans across networks.

Trends 91

Trends Curation Opinions Paid Search Agency 91

ClearVoice

APRIL 6, 2020

Next, you’ll want to move through the entire list below and read all about the previous content levels we covered — core content (#1), vertical content (#2), content hub (#3), content franchise (#4), and content campaigns (#5). Whatever your opinion may be, GaryVee is a prolific content creator. Skyscraper. Foundational.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

DotDigital

AUGUST 26, 2021

No matter the industry or vertical, customers want to be treated fairly, uniquely, and with respect. It goes to say that they’re taking this into their work life and letting it influence their opinions of brands they’re looking to do business with. It’s a mentality. Responsible marketing for B2B.

B2B Marketing 104

B2B Marketing B2B Privacy Churn Rate 104

Insider Interviews

APRIL 1, 2020

Palmer is not shy about airing strong opinions without much prompting. like when smartphones [drove] vertical video. Palmer is not shy about airing strong but thoughtful opinions without much prompting. In others it has to do technologically with where you are and what you're trying to do.”

Digital Transformation 52

Digital Transformation Opinions Verticals Webinar Metrics 52

Aberdeen

NOVEMBER 23, 2020

With the power of our combined data sets, vertically integrated demand generation capabilities, and continued innovation in our technology and services, we are extremely well positioned to partner with our clients and B2B marketers in deriving efficient marketing outcomes. 1) Scale of B2B intent data. 2) Depth of B2B intent data.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 48

Relevance Research Opinions Content 48

Content Standard

JULY 29, 2021

Many brands eventually find they’ve got to contend with more content stakeholders than expected—each with their own goals, opinions, and agendas that can shape the overall program’s success. Let’s look at who these key stakeholders are and how to engage them in your content creation process.

SME 116

SME Content Marketing Paid Search Agency Planning 116

SmartBug Media

MAY 13, 2019

Talking about what this means to each rep might help you generate different content ideas because various reps might have different opinions. What industry verticals are we converting most? Understanding what type of industries are converting the highest can help you generate a plethora of content for specific verticals.

Sales Qualified Leads 61

Sales Qualified Leads Verticals Inbound Marketing Lead Ranking 61

Martech Advisor

MARCH 9, 2020

Search their website, read the articles and evaluate the company’s knowledge and expertise and if you can, go the extra mile and have an analyst or data scientist read the article and give their opinion on it. If a company promises volume, reach and results from day one, where is the learning part of the equation?

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

Atomic Reach

MARCH 7, 2019

In your opinion, which brand does Content Marketing really well? Vertical videos are one segment that will skyrocket in usage as more platforms support this format now. Being inconsistent with their content publishing and not having a well-planned content calendar. Not having clear content goals.

Verticals 100

Verticals Consulting User-Generated Content Custom Publishing 100

Marketing Craftmanship

NOVEMBER 12, 2015

This is also a way to test the business potential of a new industry vertical without hiring an employee. Engage Freelance Talent: There are plenty of freelance practitioners with deep credentials in your target industry who are willing to lend their credibility and expertise to help make a sale, if they stand to benefit from the transaction.

B2B Thought Leadership 100

B2B Thought Leadership Peer-to-peer Thought Leadership B2B 100

Televerde

JANUARY 12, 2021

Not surprising, buyers tend to hold more favorable opinions of brands that make the sales process a little easier for them. Start by breaking your audience up into distinct groups based on their industry, vertical, and stage of the buyer’s journey. How to Use Multichannel Marketing to Skyrocket Lead Generation.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

chiefmartech

NOVEMBER 18, 2019

Beyond tech and process comes people, and our council had some clear opinions on this. For the omnichannel world, operations and stack teams need to hire more for flexibility and creativity, even at the expense of systems knowledge. Systems come and go, responsibilities change, and priorities shift. Rethinking Integration.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

SmartBug Media

JANUARY 18, 2021

Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. Leverage a vertical strategy. On our blog, we’ve gone through some of SmartBug ® ’s best predictions for what to look out for in 2021, covering everything from top ABM priorities to customer advocacy.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

SocialPilot

FEBRUARY 6, 2024

The influencers craft and share blogs that extensively highlight their experiences, lifestyles, and opinions on your products(s) or service(s). Influencer Marketing Statistics for Fashion and Beauty The fashion and beauty influencer marketing sector stands out amongst other verticals. billion USD in 2023 to roughly $6.17

Statistics 102

Statistics Advertising Agencies Paid Search Agency Allocation 102

6sense

JANUARY 7, 2022

The company has been positioned in Leader Quadrant based on its Completeness of Vision and Ability to Execute which we consider have demonstrated 6sense’s overall leadership across Market Understanding, Marketing Strategy, Sales Strategy, Offering Strategy, Business Model, Vertical Strategy, Innovation, and Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

ClearVoice

APRIL 14, 2020

A good practice is to look at your core content (#1) and vertical content (#2) for topical inspiration. Since you are going to put a lot of energy into creating your content ladder, make sure it still relates to your business goals and helps your audience in various verticals move closer to reaching their objectives. Skyscraper.

Content Marketing 59

Content Marketing Paid Search Agency Content Verticals 59

ClearVoice

JANUARY 14, 2020

Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Write a rebuttal.

CMS Development 119

CMS Development Content Marketing Media Planning 119

SmartBug Media

JUNE 25, 2020

Based on opinions. Bring in 7 new customers per quarter from a specific vertical. Focus on your company’s most impactful value propositions. Provide facts and statistics to back up your claims. Be used by your entire sales team to ensure consistency. A battlecard is not. A long-form script. Set in stone after the first draft.

Template 103

Template Case Studies Stats Case Study 103

Ledger Bennett

JUNE 1, 2020

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. The vertical you operate in. Finally, for many verticals going back to ‘normal’ may take some time. What you do now.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Valasys

DECEMBER 18, 2018

Ask them for their opinion on a certain topic which you can then use as part of your onsite content marketing in order to validate points within your own blogs. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Research hashtags.

Advertising Agencies 45

Advertising Agencies Verticals Blogger Marketing & Strategy 45

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life.

Copywriting 122

Copywriting Social Media Practices Marketing AI 122

Apollo

OCTOBER 23, 2018

Then, drill down into a specific vertical. You can get a meeting from every 200 contacts with minimal research, just by targeting the right role and vertical, spending 0 minutes on research, and just planning your accounts up front. Get Third-Party Opinions on Your Messaging. Going after SaaS companies?

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Hubspot

FEBRUARY 18, 2020

The brand later shortened its name to Pepsi in 1961 — which sounds much more refreshing, in my opinion. However, you can push your industry's boundaries and select a tone that might stand out in your vertical. Five years later, Brad's Drink was renamed Pepsi-Cola after the pepsin enzyme that supports digestion.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Nuvi

MAY 1, 2019

With a Reputation Score in hand, businesses have a clear picture of consumer opinions about their online and in-store experiences, and can quickly remediate any deficiencies and better engage with their customers. To learn more, visit www.reputation.com. Media Contact: Brigit Valencia. BOCA Communications.

Enterprise Management 52

Enterprise Management Marketing Management Customer Satisfaction Paid Search Agency 52

ViewPoint

APRIL 17, 2014

In my opinion, focusing on budget may not always be the optimal route. ISRs become slaves to the reactive, and if there''s a charge to break into new verticals with new products, you can''t just wait for prospects to come, you''ve got to go out and get them.". We need their help more today than ever … just not with qualifying leads.".

Inbound Marketing 120

Inbound Marketing Top of Funnel High Quality Lead Sales Qualified Leads 120

Aberdeen

JANUARY 2, 2018

Pure opinion. Creating these articles is not easy – it requires more than just one’s opinion, tuning into latest social media conversations for trending technologies, or speaking with one or two CX leaders and recommending their path as the one that all companies must follow. This content is often generated based on: Hearsay.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Golden Spiral

NOVEMBER 8, 2018

Your opinion, while interesting, is irrelevant.”. In meetings or around the coffee pot, we, too, are prone to offer our own opinions about our work. New Vertical. What would happen if you expanded your product’s market to a new vertical? For example, you tweaked a health tech product to serve the financial tech vertical.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Inbox Insight

FEBRUARY 3, 2021

The awards have been divided into 8 categories, covering 4 key verticals. This resource brings to life the value of ABM through real-life case studies and expert opinion from contributing partners. Brand Award Categories include: Best IT Content Best Marketing Content Best HR Content Best Management Content.

B2B Thought Leadership 52

B2B Thought Leadership Content ABM Account Based Marketing 52