LeadSloth

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Social Media for B2B Lead Generation

LeadSloth

I decided to limit myself to Blogging, LinkedIn and Twitter. I could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation. “Twitter is getting more popular every day. . “Twitter is getting more popular every day.

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Measure Your ROI on Social Media Leads

LeadSloth

The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly. So in my opinion Genius now provides similar conversion tracking, with four improvements: It has short and clean URLs. You can’t see data on individual users.

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Social Media & Marketing Automation

LeadSloth

Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# In my opinion, this is a no-brainer: every Marketing Automation system should offer this. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), In my opinion, they will have to offer at least some Inbound Marketing features before the end of the year. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you.

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Marketing Automation Trends for 2010

LeadSloth

I have asked many of the vendors, consultants and thought leaders to give their opinion. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Erik Bower, Co-founder, Marketbright (No Twitter). The response was overwhelming: see below for all 18 (!)