Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community members ask questions relevant to their needs, seek answers from others like them, users express their opinions and experiences with your industrial products, teach and learn from one another.
Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). That in my opinion is exactly how inbound content marketing is supposed to work for lead generation.
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Industrial Marketing Today
AUGUST 26, 2011
Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. In my opinion, completely ignoring outbound marketing can be a costly mistake. An updated website serves them well as a point of reference.
Industrial Marketing Today
JUNE 15, 2010
My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I am referring to updating, maintaining and sometimes marketing their industrial websites. Is that a good thing? I make my living providing marketing services including designing and marketing industrial websites.
Industrial Marketing Today
OCTOBER 21, 2010
The two most important benefits in my opinion are: Aligning sales and marketing by adopting a unified definition of a qualified lead by using lead scoring based on business objectives. Social media accounts like Twitter, Facebook and LinkedIn are free to set up. I can’t say I have issues with any of them.
Industrial Marketing Today
SEPTEMBER 27, 2010
The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.”
Industrial Marketing Today
JULY 9, 2010
That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame.
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