LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. So in my opinion Genius now provides similar conversion tracking, with four improvements: It has short and clean URLs. Marketing Automation to Measure End-to-End ROI. Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

JULY 16, 2009

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). She got a 400% increase in leads!

Lead Generation 100

Lead Generation Social Media Sales Qualified Leads Generation 100

LeadSloth

SEPTEMBER 24, 2009

Social Media. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). Opinion pieces. I will focus on Marketing Automation and Social media, with an emphasis on mid-size to large marketing teams.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

OCTOBER 20, 2009

I’m interested to hear your opinion on these visualizations. You start defining the personas that you target, and you find out how to reach them through Social Media. Tags: Social Media content marketing public relations seamless integration. I came up with two low-fi sketches. The OLD Situation. The NEW Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. In my opinion, there are three reasons: a good product that is easy to use. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. So what’s their secret?

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

JUNE 23, 2009

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. In my opinion, they will have to offer at least some Inbound Marketing features before the end of the year. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100