Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Share your opinion in the comments below or with me on Twitter. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

LeadSloth

AUGUST 4, 2009

So in my opinion Genius now provides similar conversion tracking, with four improvements: It has short and clean URLs. It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). Twitter made the URL shorteners popular, like tinyURL and bit.ly. Let me know your suggestions.

Social Media 100

Social Media ROI Media Marketing Qualified Leads 100

Smashmouth Marketing

DECEMBER 5, 2008

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. Mike: Being that you are ab online marketer, what is your opinion of outbound appointment setting? When everyone else cuts back, play offense! Marketing must have a compelling offer. Then you need to go out, generate leads, and SELL.

Lead Generation 100

Lead Generation Salesforce.com Generation Leads 100

Smashmouth Marketing

DECEMBER 1, 2008

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. Mike: Being that you are ab online marketer, what is your opinion of outbound appointment setting? When everyone else cuts back, play offense! Marketing must have a compelling offer. Then you need to go out, generate leads, and SELL.

Lead Generation 100

Lead Generation Salesforce.com Generation Leads 100

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. At least, that's my opinion. But the marketing automation space is changing rapidly.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

InsightSquared

MARCH 8, 2019

The tech stack, in my opinion, is the most crucial element contributing to my success as a BDR. It means I need to take a step back and identify the where, when, and what around how that call could have gone better. Take away the intangibles of the job, and you’re left with whatever tools you’re using on a daily basis.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

ViewPoint

FEBRUARY 23, 2018

Testing and data over opinions and conventions. It’s a specialized tool that syncs with Salesforce.com and other CRMs. Scott Brinker , author of Hacking Marketing, a great book about agile practices in marketing, sheds more light. Here’s Scott’s Agile Marketing Manifesto: Many small experiments over a few large bets.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

LeadSloth

MAY 25, 2010

Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). People asked my opinion on this acquisition. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. Market2Lead Probably Got A Good Deal.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Paul Gillin

FEBRUARY 22, 2011

Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. I previously expressed my opinions about the whole concept of social CRM. As a result, “If you want a complete social CRM system, you will have to piece together tools from multiple vendors,&# he concludes.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. In my opinion, this is a no-brainer: every Marketing Automation system should offer this. I asked myself: Does Marketing Automation Get Social?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Anything Goes Marketing

MAY 26, 2007

These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. They become real people who have opinions. You'll get your regular "commenters" who will express their opinions. Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Anything Goes Marketing

MARCH 24, 2009

Any of these opinions are valid but here is something to consider – we’re in a down economy right now and sales are not as easy to come by as they once were. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. All opinions here are my own. . @ MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

DECEMBER 8, 2006

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. For example, a customer with a very high opinion of a company and its products may have a complete turn-around after a negative post-sales service customer experience.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

MLT Creative

AUGUST 1, 2011

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. Industry publications, associations and consultants are a constant source of articles, news, research reports and opinions. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media B2B Marketing Social Marketing 40

Hubspot

APRIL 21, 2014

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Hubspot

FEBRUARY 9, 2014

Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. I think the moral of this Dan Lyons story -- which ran in our Opinion section -- is this: No matter how small, local, or niche your business is, you can still make a splash with stellar content.

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

MLT Creative

OCTOBER 21, 2011

” This is a topic that, in my opinion, never gets old. ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Anyone in marketing who’s not listening to sales or customer service for insights is working in the dark.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Everyone has their own opinion, but I would say, "A lot!" CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

OCTOBER 20, 2011

They're not quite at the level of Facebook , in Phil's opinion, but they're getting there through partners in different ecosystems. There's also Salesforce.com and Force.com. WordPress is an emerging platform. They're trying to let people build bridges to and from data, giving them apps, etc.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

markempa

MAY 22, 2017

LeanData also discovered sales and marketing leaders also have different opinions on lead follow-up effectiveness. Routed leads via automated rules in Salesforce.com. Over 25% of marketing-generated leads get assigned to the wrong person. This means individuals who expressed interest are not getting the attention they deserve.

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

Convince & Convert

MAY 18, 2012

You mentioned having a background in the email space, and in terms of a forward looking opinion on our market, I think that the social media marketing, social media management space is actually going to shake out a lot like the email space where there are high end, very expensive, very complex, very enterprise-y companies.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

APRIL 2, 2013

Most public companies like Salesforce.com, NetSuite, etc. In my opinion, NPS is used as a snapshot into your customers’ thoughts about your company, and the products or services it provides. The meaning behind it, however, can mean life or death for your business in the long-term. have multiples that are more like 5X CAC.

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Heinz Marketing

MARCH 15, 2021

I think about salesforce.com , right? I mean, Judy, I don’t know about you, but whether it’s salesforce.com or Microsoft Excel, critical tools for me, but I probably use a single digit percent of their functionality. DPM G any of those groups all have a different opinion. Judy Ash: Right.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Peer-to-peer 95

Webbiquity

DECEMBER 15, 2020

Sharing @mybrighthealth news, events, opinions and more. Apex IT is a global application systems integrator and implementation consultancy working with Oracle and Salesforce.com technologies. Following: 853. Bright Health. MyBrightHealth. On a mission to provide everyday people with more affordable, easier-to-manage health insurance.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Markempa

MAY 13, 2019

LeanData also discovered sales and marketing leaders also have different opinions on lead follow-up effectiveness. Routed leads via automated rules in Salesforce.com. In sum, over 25% of marketing-generated leads get assigned to the wrong person. This means individuals who expressed interest are not getting the attention they deserve.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Convince & Convert

NOVEMBER 20, 2013

Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “ The Facebook Imperative.” Consider: When Nielsen asked consumers which form of advertising they trust, 84 percent said they trust recommendations from people they know, and 68 percent said they believed opinions posted online.

Social Media 150

Social Media Media Paid Search Agency Salesforce.com 150

ClickZ

MARCH 19, 2020

It’s a huge petri dish of consumer opinion. Q) In your opinion, how has social media and social media marketing changed over time? We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com. It’s reviews on e-commerce websites. Brandwatch helps inform decision making.

CMO 89

CMO Paid Search Agency Advertising Agencies Mobile Advertising 89

Customer Experience Matrix

AUGUST 7, 2013

The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

JULY 19, 2010

will customers really share honest opinions in an open forum?) CD/DVD duplication or mailing services ) but shouldn’t be relied upon as the sole source for more involved, strategic purchases like enterprise software or a PR agency. Despite the challenges of online b2b commerce (e.g.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Customer Experience Matrix

JUNE 17, 2009

Encroachment by CMS systems poses another strategic threat to stand-alone demand generation vendors, who (at least in my opinion) are already in danger of being absorbed into CRM suites because of the need for closer integration between sales and marketing. I see demand generation as a tasty little fish swimming among some much larger sharks.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 9, 2013

I am mainly referring to Salesforce.com and NetSuite. Here is the data for these 2 companies: In my opinion, there really isn’t much benefit to trying to build out a suite, as opposed to developing functions independently. Therefore, their growth rates will be mix of their different product growth rates.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Hubspot

SEPTEMBER 27, 2012

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Salesforce.com played some really compelling success stories throughout the keynote presentations, and this was -- in my opinion -- the most memorable content from the conference. Everyone wants to market their product like Apple.

Top of Funnel 28

Top of Funnel Product Buyer Personas Salesforce.com 28

Online Marketing Institute

JULY 31, 2009

Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JUNE 15, 2012

If you are anything like me, getting a real life opinion from someone is always more helpful, because it's both unbiased, and often rooted in a common experience. Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format.

Case Study 28

Case Study Case Studies Studies Top of Funnel 28