Digital B2B Marketing

APRIL 17, 2013

At one end might be the experience someone has using your product or service as you intended. Each has a role to play in creating and shaping opinions of your company and product. Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

MAY 24, 2011

No, not the worn out demo, where I commit my time and you share a mostly canned view of your product. In my opinion, the key was a solution created specifically for every company, including a 40 page recommendation. Claims like these are so broadly used in marketing they have become cliche and have lost nearly all meaning.

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

JUNE 7, 2011

However, increasingly companies are asking us to pay by promoting their products and services to our connections. In my opinion TrueTwit it is a multi-level spam scheme. Carefully consider before signing up for a product that uses your network for its own promotions: are you willing to endorse this? About Eric Wittlake.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

APRIL 22, 2011

Your passion should be visible in your product, service, sales and hiring, not just your marketing. For Northwest gardeners, with our cooler and shorter summers, it is one of the best tasting tomatoes (in my opinion), and you will get more ripe fruit earlier than with varieties like Brandywine. At least for me, the choice is easy.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

JUNE 18, 2013

If you are looking to present your perspective and incorporate your unique value proposition, you can outsource writing or production activity but the briefing and integration requirements are still significant. Outsourcing content is always a shortcut (with cost) option, but what are you looking to accomplish with your content?

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

APRIL 26, 2012

Five white papers did not include links to an appropriate product page for more information. Share your opinion in the comments or with me on Twitter ( @wittlake ). Only one white paper included a link to a topical page where content published since the white paper could be available.

Research 100

Research B2B Paper Content 100