SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Customer Experience Matrix

NOVEMBER 18, 2018

Industries with bad reputations may aim to change public opinion: oil companies touting their environmental concerns are a long-standing example (although this rarely extends to support for policies that would limit their profits). Not coincidentally, Apple’s business isn’t as dependent on consumer data as many of its competitors.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Martech

OCTOBER 15, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July. Be transparent.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. But how you collect customer data will need to change, too. In 2022, nearly two-thirds of customers switched brands at least once for different reasons.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. That being said, giving subscribers the option to opt out and making the process easy builds trust that you value their opinion and your brand experience.

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Sprout Social

AUGUST 21, 2023

Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Hubspot

MAY 24, 2018

During a session with members of European Parliament (MEPs) earlier this week, Mark Zuckerberg was challenged to answer questions about Facebook's GDPR compliance -- and whether it would extend the same data privacy protections to non-EU users. congressional testimony in April.

Privacy 68

Privacy Facebook Privacy Protection Ideal Customer Profiles 68