Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. It’s not just about the data — it’s about how you present and interpret it. Tips for using in-house expertise and opinion in content: Build opinion on expertise.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. I was in attendance, along with a good 250 to 300 marketers.

Marketing AI 87

Marketing AI Work Management Marketing Management Vendors 87

Convert

AUGUST 30, 2022

Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. And when it comes to presenting these metrics in your Shopify report, think comprehensive but streamlined. Average order value and average revenue per visitor due present some additional complexities in reporting.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

Brandpoint

FEBRUARY 22, 2024

With the morning sun shining and a fresh cup of coffee in hand, I settle into my chair for a presentation. A computer and whiteboard are ready at the end of the room, and I can tell the presenter feels passionate and prepared to talk about this topic. Avoid absolutes like best, worst, all, always, never and must.

Content 62

Content Opinions FAQ High Quality Lead 62

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. The Likert scale aims to gather genuine and unbiased opinions.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. The Likert scale aims to gather genuine and unbiased opinions.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

ANNUITAS

SEPTEMBER 7, 2021

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Then, bring those recommendations to the table and ask for sales’ opinion and suggestions and actually listen to the answers.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Then, bring those recommendations to the table and ask for sales’ opinion and suggestions and actually listen to the answers.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Navigate the Channel

DECEMBER 7, 2023

Look for creative methods of presentation, such as animation, timelapse, and diaries. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Webbiquity

AUGUST 30, 2023

… Your website and online store are the main presentation and channel of interaction with your potential customers. To optimize the customer journey throughout their lifecycle, make sure you provide a personalized experience to all target groups and let them know how much you value their opinion and satisfaction.

Ideal Customer Profiles 253

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 253

Webbiquity

JUNE 10, 2020

According to analytical data , it takes 50 milliseconds for people to form an opinion of your website and 2.6 In addition to presenting your product well, including a highly visible, well-worded call to action on your page is vital to maximizing the conversion rate. Know the value of CTA buttons. Image credit: depositphotos.com.

Landing Pages 311

Landing Pages Design Practices Product 311

Marketing Insider Group

OCTOBER 14, 2020

At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy. And I would be thrilled to come present to your team on the power of empathy. So we’re stuck between a rock and a very hard place. Get in touch with me today!

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Convince & Convert

FEBRUARY 21, 2024

That team will start with research to make sure they have a baseline of knowledge, understand stakeholder opinions, identify pain points, align on goals, evaluate tools, and start to identify model use cases. This can lead to ChatGPT reflecting cultural, gender, racial or other biases present in society.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.”

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Webbiquity

FEBRUARY 22, 2022

Record those presentations or panel discussions. But the #1 reason across influencers of different types—social media amplifiers, content creators, event speakers, opinion leaders—is believing in the product or cause. The points above barely scratch the surface of the findings and insights presented in this 39-page report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Contently

MAY 4, 2023

Live or pre-recorded presentations are an option here. Strategies for Working With the Solo Artist Does your solo artist like to present but not write? Film them presenting and repackage the content in smaller snippets they can use as social posts on their feed.

SME 143

SME Work Management Tips Content 143

Marketing Insider Group

OCTOBER 15, 2020

However, social media also presents many risks. To take things to another level, you can ask employees to include a disclaimer on their personal profiles that claim all opinions are their own. Identify risks before they present any detriment to your brand. Avoid speaking negatively about your company or other companies.

Social Media 363

Social Media Media Guidelines PR 363

Animalz blog

JANUARY 23, 2023

But that is, in our opinion, a losing proposition. Generative AI models have substantial weaknesses: They create fiction and present it with all the certainty of sure fact. Perhaps most important: they can’t go out into the world, experience, conduct research, or form opinions (although they can pretend that they did).

Tools 125

Tools Content Marketing Content Work Management 125

Marketing Insider Group

JULY 29, 2021

Most recently, he was a top virtual presenter at Conga Connect 2021. In Bliss’ opinion, it’s about being memorable and acting with humanity and grace. With a little help from Solis’ writings and teachings, you’ll move the needle on customer trust and retention. Lynn Hunsaker, Chief Customer Officer, ClearAction Continuum.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Oktopost

SEPTEMBER 8, 2022

In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Presenting and communicating flawlessly. Since 1998, Matt has presented at thousands of companies, conferences and workshops.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Marketing Insider Group

APRIL 20, 2020

As I point out in my book, only three out of every 10 people feel that their opinions matter at work. Being able to freely voice your thoughts, ideas, and opinions without fear of some sort of negative backlash is essential if individuals are going to be high performers and reach their potential. What Is Psychological Safety?

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 104

Business Analysis Work Management Forecasting 104

Marketing Insider Group

DECEMBER 1, 2023

For example, you may think you communicate, delegate, supervise, and recognize others well, but until you receive others’ opinions on these things, you cannot truly know.” These applications are excellent for training and getting reps to practice telling their story, presentation or key point explanations.

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Lenny's Newsletter

SEPTEMBER 21, 2023

Where to find Itamar Gilad: • Twitter/X: [link] • LinkedIn: [link] • Website: [link] Where to find Lenny: • Newsletter: [link] • Twitter/X: [link] • LinkedIn: [link] In this episode, we cover: (00:00) Itamar’s background (04:35) How his time working on Gmail shaped his philosophy of “opinion-based” (..)

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Adobe Experience Cloud Blog

MARCH 31, 2014

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? Here’s why a great presentation isn’t just about your content – it’s also about how you deliver. eye contact? The Content.

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

Marketing Insider Group

SEPTEMBER 25, 2020

There’s no better time to get started than the present. You need to weave a narrative around the data and explain what it means, rather than simply presenting it. It’s vital that the information presented in thought leadership content is accurate. Great thought leaders are not necessarily great writers. Quick Takeaways.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Marketing Insider Group

SEPTEMBER 2, 2020

However, while many stakeholders have an opinion on how a marketing agenda should operate — many C-suite professionals hold little expertise in the matter. Net present value. To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI.

Advertising Agencies 340

Advertising Agencies Planning Paid Search Agency CMO 340

Brightedge

APRIL 15, 2024

The Challenges of Content Moderation Of course, the integration of AI into search also presents new challenges, particularly in the realm of content moderation. Moreover, as AI engines start to assert their own informed opinions and present pros and cons for various queries, there is a risk of bias and misinformation.

Marketing AI 52

Marketing AI Brand Identity Branding User-Generated Content 52

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

Marketing Insider Group

MARCH 18, 2024

Maybe it’s a fresh take on an old topic, an insider’s perspective, or a controversial opinion. By knowing exactly what you need to cover, you free up mental space to get creative with how you present your information. To stand out, you need an angle that grabs attention and offers something new.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Marketing Insider Group

MAY 5, 2021

At their foundation, they’re live or pre-recorded presentations delivered to participants online. People are looking for experiences over presentations. Let’s say, for example, that one business is hosting an entirely educational event with a long list of presentations scheduled one after the other.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

SmartBug Media

FEBRUARY 16, 2024

Analyzing Customer Feedback One inherent challenge when analyzing feedback is differentiating between general or nonspecific opinions and constructive criticism. Constructive feedback usually contains specific points rather than vague opinions. To keep your focus on the latter, look for specifics and assess actionability.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Heinz Marketing

MARCH 26, 2022

Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. How to Handle and Adapt to Conflicting Opinions Successfully. 5 Metaverse Trends for Brands to Watch.

Analysis 82

Analysis B2B B to B Paid Search Agency 82