Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By the time we got to the Q&A, there were nearly 100 questions in the chat. Our work and personal lives have changed in very real ways. After the articles went live, readers would send in hundreds of comments.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Pam Didner

AUGUST 16, 2020

When I speak, I always encourage attendees to reach out and ask me questions. Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Hubspot

MAY 17, 2023

As a result, the right executive interview questions are critical. The questions let teams understand how executives think, where they take action, and what they see as their role within the company. What are executive interview questions? Personality Interview Questions 1. What are your strengths and weaknesses?

Digital Asset Management 57

Digital Asset Management Terms and Conditions Opinions Work Management 57

Heinz Marketing

FEBRUARY 19, 2022

While companies are excited to transition back in-person, their employees are embracing the current hybrid model and hope it remains for the future. The 5 Types of Content to Include in Your Personalization Strategy. Thank you, Krista Mashore , for sharing these learnings from your personal experiences. .

Conversion 79

Conversion B2B Marketing Personalization B2B 79

Biznology

DECEMBER 4, 2020

I’ve also collected a cluster of personal philosophies and core values that guide my day-to-day work. The Art of Possibility : Transforming Professional and Personal Life , by Rosamund Stone Zander and Benjamin Zander. By the magic that comes from diversity of opinion, background and motivation. ” Books.

Thought Leadership 118

Thought Leadership Work Management Ideal Customer Profiles Lead Scoring 118

Hubspot

MAY 18, 2017

We know empathy -- the ability to understand and relate to the emotions of others -- is a core competency of creativity, leadership, and being an all-around happy, successful person. The team at Sub Rosa , a strategy and design practice based in Manhattan, believe it begins with asking yourself some tough questions.

Personalization 73

Personalization Opinions Paper Creativity 73

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. But how do you decide?

SERP 253

SERP Keywords Eye-Tracking Planning 253

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? It helps us dive deeper into opinions and sentiments. But first, let’s start with an important question, shall we? A Likert scale is a simple rating tool used to measure users’ opinions.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? It helps us dive deeper into opinions and sentiments. But first, let’s start with an important question, shall we? A Likert scale is a simple rating tool used to measure users’ opinions.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Hubspot

DECEMBER 30, 2019

My coworkers and I love personality tests. Personality tests have allowed us to gain insight into our lives outside of work. Personality tests can be major assets for teams of any size, location, and skill set. Let’s dive into the accuracy of personality tests and how to navigate results in the workplace.

Personalization 78

Personalization Tools Opinions Training 78

Sprout Social

JULY 25, 2022

Here are five questions you should ask yourself when considering a new platform. Too often a new social media account is started because a manager or an executive asks the question, “Why aren’t we on such-and-such platform?” The post 5 questions to ask before starting a new social media account appeared first on Sprout Social.

Social Media 80

Social Media Media Peer-to-peer Work Management 80

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. Customers are an important stakeholder to your company, so it’s key that their personal opinions are taken into account. With VoC, customers’ opinions have a direct pathway to your entire organisation.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Cintell

NOVEMBER 11, 2015

Tony Zambito advises that Best-in-Class organizations use buyer research to solve otherwise perplexing mysteries, remove the bias in subjective internal opinions, and remove the agenda surrounding buyer persona development. Here are 15 questions to ask in your next persona interview. Questions related to organizational context.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

ANNUITAS

SEPTEMBER 7, 2021

The data shows a clear pattern: sales is struggling to maintain an otherwise personalized buying journey. Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). Neither approach works.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

The data shows a clear pattern: sales is struggling to maintain an otherwise personalized buying journey. Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). Neither approach works.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

ClearVoice

JANUARY 23, 2020

In many professional marketers’ opinions (including mine!), A typical interview starts with basic Q&A about the position the interviewee holds, what industry they’re in, some personal background, and questions on what influences them. However, those questions are often the most important ones.

Buyer Personas 59

Buyer Personas Paid Search Agency Work Management Marketing Management 59

BuzzSumo

JUNE 30, 2019

Companies that express a powerful brand personality are able to turn customers into fans and advocates. Unlike changing tech or shifting markets, an authentic, well-communicated brand personality has staying power. When you put forth a distinctive brand personality, customers begin to self-select. Character is about doing your.

Personalization 99

Personalization Brand Identity Branding Peer-to-peer 99

Marketing Insider Group

JULY 29, 2021

In this setting, a moderator engages a guest in a conversation, asking both preselected and spontaneous questions that will allow the guest to share tremendous information based on their personal expertise and experience. However, this means only a few questions can be entertained during such a short time. Fun Elements.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Outgrow

APRIL 8, 2024

But first, let’s take up a more fundamental question, shall we? Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. Likert scales and open-ended questions may be included to gather detailed insights, guiding product development and improvements.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

ATAK Interactive

NOVEMBER 19, 2019

In this post, we’ll go over 7 questions to ask when building a Magento B2B eCommerce store, some B2B specific question s , and even some more generic eCommerce questions. In answering these questions, you’ll be taking the first step to making your B2B eCommerce development project go smoothly. .

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Marketing Insider Group

OCTOBER 5, 2020

When it comes to effective communication, spend more time listening, reading, asking questions, and processing what you learn before spouting off an unfiltered, ill-thought-out response. Like you, I’ve received what seems like a scathing or accusatory message only to find out that the person was having a bad day or was in a hurry.

Tips 348

Tips Thought Leadership Intent Opinions 348

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Share personalized content Social media users don’t react to generic content. Personalizing content is one of the most effective audience engagement strategies because it shows your audience you understand their needs.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Marketing Insider Group

OCTOBER 15, 2020

Modern customers expect you to be available online to entertain, educate, and answer questions they may have. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. Personal Account Guidelines. Why is It Important to Develop a Social Media Policy?

Social Media 363

Social Media Media Guidelines PR 363

Adobe Experience Cloud Blog

JULY 18, 2018

If you’re not a brand fanatic ( like many Apple users ), then ask yourself a question: What one brand do I use, where the alternative just won’t cut it? They tailor their communication (through personality) to evoke the exact desire within them, which their brand satisfies. The Secret of the Most Loved Brands.

Brand Identity 96

Brand Identity Branding Personalization Thought Leadership 96

Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently. Personal Profiles vs. Business Pages.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

Marketing Insider Group

NOVEMBER 30, 2021

Asking questions in your blog introductions gets readers actively thinking. Here’s a deeper dive into how to explore customer pain points that your products or services can solve: Ask a question. Asking a question is an effective way to engage people in a blog introduction because it gets them actively thinking. Quick Takeaways.

Custom Publishing 352

Custom Publishing Tactics Search Marketing Lead Scoring 352

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. However, a personalized email goes beyond addressing a customer by their name. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. Subject Lines.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Content Marketing Institute

FEBRUARY 19, 2018

Sitting in a staff meeting, my boss asked if there were any questions. As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Are you looking for a new job?”. “No,”

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions.

Marketing AI 118

Marketing AI Paid Search Agency Allocation Marketing Management 118

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. The interview questions I outline below helped. Many of the questions I ask are to understand a candidate’s perspective on demand gen. Do you have an opinion that differs from the echo chamber of LinkedIn? Let me know how it goes.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Contently

OCTOBER 18, 2022

Getting unfiltered buyer opinions. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors. Getting the answers to specific questions. Too many questions and survey takers will bounce. Writing killer landing page copy. The reason?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Add another level of engagement by taking live questions from fans. Influencers can be internet personalities that you provide the product or service to, or they can be your own employees.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Hubspot

FEBRUARY 12, 2018

Questions for Interviewing a Sales Manager. How would you explain what [company name] does to a person unfamiliar with what we do? With this in mind, sales leaders need unique sales manager interview questions. Sales Manager Interview Questions. This is a pretty vanilla question. Tell me about yourself.

Forecasting 98

Forecasting Lead Ranking Analysis Training 98

Hubspot

APRIL 30, 2018

But you can ask each candidate the right questions to learn the most important things about them. Learning what makes a person qualified to work for you is difficult, especially if you have just a half-hour interview with them in a conference room. The best way uncover this value is to ask behavioral interview questions.

Opinions 76

Opinions Conference High Quality Lead Impressions 76