B2B Marketing Traction

FEBRUARY 11, 2013

Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! Do you publish valuable content? Can your followers count on you? Be transparent. Tell us who you are and why you exist. Explain what you do. Then do it. Show us your photo.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MARCH 10, 2010

Remember the boring person who spits when they talk and who cornered you at the cocktail party? Don’t merely express your individual opinion online when you are marketing your products or services. People buy from people they like. This has been true well before use of the Internet. Be Your Brand Online. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Remember the boring person who spits when they talk and who cornered you at the cocktail party? Don’t merely express your individual opinion online when you are marketing your products or services. People buy from people they like. This has been true well before use of the Internet. Be Your Brand Online. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

FEBRUARY 19, 2015

This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences. A new Twitter chat may start out as an opportunity for one person to share their knowledge, but the chats can change as they grow in popularity. Watch How Your Twitter Chat Changes and Adjust.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

MARCH 13, 2012

A blog is defined as a web site that contains writings based on experiences, observations, and opinions. People buy from people they like, and blog posts that feature how you give back is a plus for your company personality. One of the top questions I get about starting a blog is, “What would I write about?”

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 17, 2011

I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To they were not appropriate for LinkedIn in my opinion; and 2.) ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). So you’re on LinkedIn – now what?

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

NOVEMBER 9, 2009

The authors suggest that you identify what type of client you are working with, and then bring forth the aspects of your personality that will best compliment that type to maximize the relationship. What is their personality?”. The book is an important read for consultants and other service providers, in my opinion.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

OCTOBER 28, 2009

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I This is the tough (and in my opinion, the fun) part! One example is a free consultation or assessment in person or on the phone.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 4, 2015

If there is buzz in your industry about its growth, decline, impact on the environment, ethics of certain industry players, record a video statement that conveys your opinion. These can be done by different employees in your company or by one person. A video about an important issue or a trend in your industry.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

Some conjecture that promotional language and links to a person’s blog or website are some of the red flags in the new algorithm that filter posts. As a member of LinkedIn Groups, your focus should be on participating in discussions and sharing your knowledge and opinions. Please provide your opinion in the comments below.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JULY 20, 2016

I had a personal experience with this when one of my attorney clients told me about Copyscape.com. After a while, they asked me to review what they wrote and give them my opinions and feedback. It is not OK to copy other marketer’s stuff. Here’s an example. As I read one of the pages, some of the words jumped out at me.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100