Paul Gillin

JUNE 3, 2014

Customers must make a conscious decision to contribute their ratings, and critics argue that this fact tends to draw out the most extreme opinions – the lovers and haters, if you will. One of the problems with online reviews, however, is that they require an act of will to publish.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

JUNE 11, 2012

What’s your opinion? Putnam unquestionably got some nice exposure for his new venture by trashing his former employer. Coke could have engaged in a war of character assassination but chose not to. Did Coca-Cola articulate the best possible response to this problem?

Effectiveness 50

Effectiveness Opinions Paid Search Agency Advertisements 50

Paul Gillin

OCTOBER 9, 2014

My opinion is rooted in more than 30 years of watching battles play out over new platforms. They will be disappointed. Ello has no better chance of challenging Facebook than MySpace or Friendster. The social network wars are over, Facebook won and it’s time to move on. Invariably the script is the same.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 16, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. .” This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that are enabling small companies to innovate.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

MARCH 13, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

MARCH 13, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

NOVEMBER 24, 2010

Make it clear that your opinions are your own and do not necessarily reflect the views of the corporation. Similarly, if you appear in a video, you should preface your comments by making it clear that you are not an Oracle spokesperson and your opinion doesn’t necessarily reflect Oracle’s. Don’t Speak for Oracle. No Legal Commentary.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

APRIL 27, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 17, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 8, 2010

Make it clear that your opinions are your own and do not necessarily reflect the views of the corporation. Similarly, if you appear in a video, you should preface your comments by making it clear that you are not an Oracle spokesperson and your opinion doesn’t necessarily reflect Oracle’s. Don’t Speak for Oracle. No Legal Commentary.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 29, 2012

Pampers staffers also had to be encouraged to restrain themselves from countering point criticism, particularly that which was nothing more than opinion. Instead, P&G focused on educating dispassionate opinion leaders who appeared genuinely interested in hearing both sides of the story.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 25, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 10, 2013

Brill frequently praises these rules, which are often cited as a model of social media policy, for giving him the courage to take on some of his more notable battles and to continually give voice to his opinions. The guidelines, which were first drafted in 2005, have changed IBM fundamentally.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

APRIL 4, 2012

This kicked off a bunch of different avenues for further discussion as people revealed often starkly different opinions. For example, he called out the names of notable tech companies and asked people to free-associate a single word with each one. Know when to end.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

NOVEMBER 8, 2011

Customers will share their opinions whether you want them to or not. Marketers need to be tuned into these conversations 24/7, spot detractors and quickly try to turn them around. They also need to provide incentives for people to tell others about their positive experiences. Start by discarding the “see no evil” mindset.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

OCTOBER 10, 2012

I shared some opinions with him, but why not share them with everybody else as well? I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

SEPTEMBER 6, 2011

In my opinion, it’s got a long way to go. However, there’s nothing I can find that qualifies her as significantly more influential than the veteran Schwartzman, not to mention Marc Andreessen. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people.&#

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 16, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that are enabling small companies to innovate.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50