B2B Content Marketing > Going Bold or Fading to Beige?
Marketing Interactions
MARCH 25, 2023
85% “I respect brands that aren’t scared to have an opinion and take a disruptive position on the industry.” You can’t create relevant B2B content using a foundation of opinion and bias. Buyers want that – darn near all of them. 74% want connection on a meaningful emotional level as well as a rational level. Speak to them personally.
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