Everything Technology Marketing

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Lead Generation Checklist - Part 2: Sales and Marketing as One Team

Everything Technology Marketing

In my opinion, sales and marketing alignment is one of the most critical aspects of lead generation and breakdown in the relationship between the two hurts revenue growth.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

In my opinion, this step determines success or failure on a strategic level, as simple as that. This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Many marketing experts have strong opinions on what they think will happen in 2011. Happy New Year! It is January and time again for the obligatory 2011 predictions.