B2B Marketing Traction

JULY 2, 2014

Reading about the author’s experiences and how they led the author to his or her opinion on a topic is much more interesting that a dry dissertation on a subject. Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. Use Sub-Headlines to Break Up Blog Text.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

AUGUST 22, 2011

I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. What’s your opinion? As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Photo from Flickr.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

FEBRUARY 14, 2013

Have an opinion. A sample household received 41 pounds of junk mail each year. 100 million trees are killed and it costs 550 million per year to transport junk mail. Don’t bore them. Be original. Write a blog. Take a stand. Differentiate your company and products. Provide some answers or some insight. How else can we love our customers?

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

JANUARY 30, 2013

So there is no “either or” in my opinion – the more presence you have online the better. See the post, Facebook’s Fake Numbers: ‘One Billion Users’ May Be Less Than 500 Million. I recommend that B2B marketers set up a Facebook page and B2C marketers have a presence on LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

APRIL 9, 2015

They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. They are thoughtful and intelligent.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

NOVEMBER 16, 2012

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

JUNE 27, 2014

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. Happy, that is, until “the comment.”

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JANUARY 4, 2013

Share information related to your business, but do include your opinion and your personality. Say what you mean and do it in an authentic way. Have conversations – thank people for their comments – engage them. Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

MARCH 10, 2010

Don’t merely express your individual opinion online when you are marketing your products or services. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). Be Your Brand Online. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Don’t merely express your individual opinion online when you are marketing your products or services. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). Be Your Brand Online. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

FEBRUARY 28, 2013

In my opinion, we probably see a lot of these marketers in the financial services industry and perhaps in manufacturing. According to authors Murphy et al, this group is growing, as more marketers take a “financial and… …minimalistic perspective toward their management responsibilities.” Moral strivers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

JUNE 14, 2012

In addition, they point out that service professionals are opinionated by training. They go on to mention that professional service providers often equate the brand with themselves personally, because they are the deliverable. Therefore marketing becomes much more personal. I believe we need to balance the details with the results.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

JANUARY 8, 2013

In my opinion, that’s the way it should be. As a CMO for Hire, of course I like the term “Supertemp” better than “Disposable Worker.” ” But, the fact remains, when the project ends or your business shifts, your interim worker is disposable.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

JANUARY 19, 2012

Are there any other must-have blog features, in your opinion? If the blog author is on social networks, provide links to their profile. What do other bloggers think about this list?

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

FEBRUARY 24, 2012

I’d love to read your opinions on LinkedIn invitations. Search engines are increasingly serving up search results based on whom we connect to. It’s about as much if not more about quality, not quantity. What makes a good invitation? Are you an open (accept all) or closed networker on LinkedIn? Please comment below.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

JULY 1, 2010

In my opinion, the only way to design and implement an integrated campaign is to have a written marketing plan. It has been proven again and again that multiple touches, multiple, integrated brand impressions create response compression (multiple touches lead a prospect to remember you and respond) and build brand recognition.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

APRIL 27, 2012

It’s my opinion that as long as someone in your business or organization reviews and approves the blog posts, a blog ghostwriter can be highly effective and an authentic reflection of your business. (You should brainstorm topics on a regular basis, and keep a list – the longer the better.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JANUARY 5, 2012

Individuals are online posting their reviews and their opinions about brands, companies and people. Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ).

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

FEBRUARY 19, 2015

This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences. As with all marketing, before jumping in to create a new Twitter chat, it’s important to strategize and plan it first!

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

DECEMBER 7, 2012

I still think there is hope – in my opinion QR codes have some use and will be used more and more in marketing. It is a humorous look at some very poor implementations of QR codes. So, what began as a productivity tool in the automotive industry is proving difficult to implement for many.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

AUGUST 29, 2012

Please comment, we’d love to hear your opinions. Webmasters, marketers, SEO peeps – do you agree?

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

MAY 3, 2011

You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry. Once you have relationships with thought leaders in your space, you’ve built social equity. With consistent messaging and value-add content you’ve become credible and trustworthy.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JULY 20, 2012

Marketers, web developers, what’s your opinion on proprietary versus open source websites? Please comment.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

JUNE 28, 2012

Later on, when I decided to be more opinionated and controversial with my Friday blog posts, I created the category Marketing Soapbox. As my blog writing progressed, I realized that trust in marketing and consulting is a topic that is important to me. I created a category called Trust.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

APRIL 5, 2013

It is a place to add value, have conversations, and express opinions, even if you disagree. Social media is not a place to express anger or admonish people publicly. The Sendgrid tweet incident. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

FEBRUARY 11, 2013

Do you have a mix of personal opinions and business messages? Blogging whenever you feel like it? Did you state on your blog that you’d do weekly posts, but you haven’t delivered the promise? Do you publish valuable content? Can your followers count on you? Be transparent. Tell us who you are and why you exist. Then do it.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

SEPTEMBER 21, 2010

” What’s your opinion on the future of Trade Shows? We want to buy from human beings, not from the Internet. For some ideas about how to increase your ROI on trade shows, see my post “ Trade Show Tricks to Maximize B2B ROI.” Please comment below. Photo on Flickr. Some rights reserved by calm a llama down.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

” What’s your opinion on the future of Trade Shows? We want to buy from human beings, not from the Internet. For some ideas about how to increase your ROI on trade shows, see my post “ Trade Show Tricks to Maximize B2B ROI.” Please comment below. Photo on Flickr. Some rights reserved by calm a llama down.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

MARCH 13, 2012

A blog is defined as a web site that contains writings based on experiences, observations, and opinions. One of the top questions I get about starting a blog is, “What would I write about?” ” This question is particularly common for B2B marketers.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

AUGUST 27, 2010

This week I talked to two different organizations whose top managers have a serious difference of opinion. On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers!

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

FEBRUARY 17, 2011

they were not appropriate for LinkedIn in my opinion; and 2.) For a while, I had my Tweets (140 character micro-blog messages) automatically going from Twitter to my LinkedIn status, but I discontinued that automatic connection. I took it down when I realized that I was not tweeting certain messages because 1.)

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

NOVEMBER 9, 2009

The book is an important read for consultants and other service providers, in my opinion. “What is their personality?”. How does the state of the company affect their view of the organization? Of the world?”. My favorite takeaways from The Trusted Advisor : Never take on the attitude that you are the professional, and the client is not.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JUNE 4, 2015

If there is buzz in your industry about its growth, decline, impact on the environment, ethics of certain industry players, record a video statement that conveys your opinion. A video about an important issue or a trend in your industry.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2009

This is the tough (and in my opinion, the fun) part! Here are five secrets for one-sheet success: 1. 50 – 30 – 20. Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

As a member of LinkedIn Groups, your focus should be on participating in discussions and sharing your knowledge and opinions. It’s my opinion that some service providers have created LinkedIn Groups as a form of self-promotion. Please provide your opinion in the comments below. Can it be done?

Linkedin 100

Linkedin Work Management Marketing Management Planning 100