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How to optimize your email content for conversions

Scoop.it

Doing so will make the subject line all the more relevant for them and increase the open rate. . To help you create a killer email copy, we are here with 5 tips that Wikipedia won’t tell you about. Work on a memorable email copy. Use the power of storytelling.

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3 Tips to Help Content Marketers Understand Sales Cycles

Biznology

Photo credit: Wikipedia. Key measures: leads, high email open rate, requests for demonstrations, webinar registration, subscriptions. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. The following content can be used: Ebooks. Case studies.

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Do Email Open Rates Really Matter?

The Point

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success. Let’s start by defining what open rate means.

Open Rate 100
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Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. Using the word “video” in an email subject line increases open rates by 19%, and including video in an email message increases click-through rates by 200-300%.

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The Ultimate Guide to Marketing Campaigns

Hubspot

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. Email open rates and click-through rates. Click-through rate. Opt-in rate. Follow-up email open rate. Opt-in conversion rate. Click-through rate.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Open rate - The percentage of emails opened in any given email marketing campaign, or the percentage opened of the total number of emails sent.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Email marketing campaigns using buyer personas experienced 2X the open rate and 5X the click-through rate as those without them. Personas inform personalized emails that boost conversion rates by 10%. So I will give you yet another one. They simply need a revamp.