Trending Sources

Increase Your Open Rates with Sizzlin’ Summer Subject Lines

Vertical Response

Craft an exciting line that encourages customers to open the email immediately. Tell them exactly what they’ll see when they open it. Use these tips to keep your open rates up and your business growing all summer long. The post Increase Your Open Rates with Sizzlin’ Summer Subject Lines appeared first on Vertical Response Blog. Email Marketing email marketing Open Rate subject lines SummerIf you run an outdoor pool or an ice cream parlor, summer is a booming time for business. Promote a summer sale. Use common sense.

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Personalized emails also translate into higher open rates and click-through rates, which are directly related to higher attributable revenue for your marketing programs. . Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat. The manufacturing industry is no exception.

Using email effectively in your content marketing


Timeliness and a sense of urgency will improve open rates. There’s conflicting evidence on whether subject line length impacts open rates. Check your analytics to compare metrics between desktop and mobile if possible – what percentage of your audience is using each and how open rates and click-throughs stack up. Everyone hates email. Spam is a bad thing.

A Targeted Approach To Teleprospecting The Network Security Space

Sales Prospecting Perspectives

As a team, we sat down and took a look at the verticals that were on our list and discussed which specific vertical we should hone in on. In this case that vertical turned out to be Higher Education. What we did : We ran a targeted email campaign on a list of roughly 3,500 plus contacts and had an outstanding 22% open rate for the first set of mailings. An average open rate for a email such as this typically ranges between 8-10%! In terms of teleprospecting, Network security has notoriously been a tough space to call into.

Measuring the Performance of Your Newsletter

Vertical Response

Use these five metrics to measure the success of your next campaign: Open Rate. When it comes to open rates, there’s pressure for marketers to obsess over the numbers every time, the way sport enthusiasts would over the score of a playoff game. While each business’s open rate will vary, there are many things you can do to increase your figures for the better. What to Watch For: If you’ve found your mailing time sweet spot, a low open rate might indicate weak or poorly written subject lines. Delivery Rate.

The Dark Side of Email Deliverability

It's All About Revenue

They have a very low bounce rate (less than 1%), a unique open rate of about 20%, and a spam complaint rate of less than.01%. The only senders that consistently benefit from these are the more challenging verticals such as publishers. If you are in a traditional vertical, certification is almost certainly giving you nothing but a psychological boost.

29 Tips to Improve B2B Email Campaign Performance

The Point

Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates. Email results not what they should be? Always test subject lines – no excuses.

Looking Back: 2015 Holiday Email Volume

Vertical Response

That includes more than 220 thousand separate email campaigns, with nearly 40 million opened emails. That’s an open rate that averages out to more than 6 percent. The number of email campaigns in that same timeframe was over 192,000, with an average open rate of nearly 7 percent. Open rates in the fourth quarter were more than 6 percent, which is the second highest rate of the year. The post Looking Back: 2015 Holiday Email Volume appeared first on Vertical Response Blog. At VerticalResponse, these are exciting numbers.

Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]

It's All About Revenue

Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings. It turns out that the Not For Profit Benchmark index led the charge with a unique open rate of 27% and a unique click through rate of 5%.

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Vertical Response

The study also revealed that personalized promotional emails generated transaction rates and revenue per email six times higher than non-personalized emails. The personalized mailings had 29 percent higher unique open rates and 41 percent higher unique click rates. © 2015, Vertical Response Blog. We all like to believe we’re special.

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Personalized emails also translate into higher open rates and click-through rates, which are directly related to higher attributable revenue for your marketing programs. . Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat. The manufacturing industry is no exception.

5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation

Vertical Response

In the tests we ran, we received a 50 percent lift in open rates and 300 percent increase in click-through rates. In fact, studies have shown that personalized emails deliver six times higher transaction rates than general marketing messages. Location and Time Zone Personalization — If your email list is located all over United States, or even the world, you should probably consider using time zone segmentation to boost your open rates. Here are his five tips to get started. The Basics. Be Actionable — A clear and compelling call-to-action.

The ABCs of A/B testing | How to base your subject lines on science

Vertical Response

In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the subject line alone. For example, Experian last year found personalizing subject lines led to a 42 percent lift in unique open rates for the consumer products and services segment, an improvement that averaged out to 29 percent when applied across industries. However, personalization was completely ineffective in emails pitched to publishers, and it only improved opens by 1 percent when sent to media and entertainment representatives.

25 Proven Steps to Achieve Email Marketing Magic

Vertical Response

To add to that, Econsultancy found email marketing was rated effective by more companies and agencies than any other channel. Segment your audience so you can create targeted messages for different groups, leading to better open rates, lower opt-out and unsubscribe rates and improved deliverability. Such a practice can increase your open rates by 30 to 40 percent.

7 Questions to Ask Before Engaging Customers with Push Notifications

Vertical Response

Push notifications have an average open rate of over 90%. times per month when they accepted push notifications versus those who declined and therefore only opened at an average rate of 5.4 The post 7 Questions to Ask Before Engaging Customers with Push Notifications appeared first on Vertical Response Blog. How to connect and engage with customers is on the minds of most every business owner. Companies know they need to reach customers in real-time with personalized messages to remain competitive. How so? What’s the big deal about push notifications?

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

And those extra efforts to personalize pay off: Campaign Monitor discovered that “emails with personalized subject lines are 26 percent more likely to be opened, and marketers have found a 760 percent increase in email revenue from segmented campaigns.” However, knowing that approximately 90 percent of all mobile email opens happen on an Apple device is a good start.

Stats 45

The Ultimate List of 2012 Email Marketing Stats


1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% more likely to be opened.

Stats 57

Chart Toppers 2016: Our 25 most popular blog posts of the year

Vertical Response

Email Design: Let’s Get Typographical — Times New Roman, Helvetica, Courier, Open Sans… You’ve seen these typefaces many times, but do you know what they mean? Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter — Make sure your newsletter gets opens and clicks. “Open This Email Right Now!” 525,600 minutes. Email Design.

“Open This Email Right Now!” What Makes a Good Subject Line?

Vertical Response

Studies show that the best-performing subject lines — the ones attracting the most opens and the most clicks — are a maximum of 49 characters. Subject lines with 49 or fewer characters attract 12 percent more opens than their lengthier counterparts, and their click-through rates are a whopping 75 percent higher. Once you hit 50, open and click rates begin to drop.

Amazing Account Based Marketing Tactics for Your Entire Funnel


For example, one of the verticals in enterprise we go after when we have target accounts is higher education. “Each one of these webinars was very targeted and customized, and had an average registration rate of 30 attendees. Our typical prospect emails for Summit range from an 11% to 15% open rate depending on topic. “Start with a goal. Literally.

What Does “Going Pro” Mean for Your Email Marketing?

Vertical Response

With people now checking their email on cell phones and tablets at least once a day, 91 percent of marketers, suppliers and agencies achieve the same or higher click-through rates on mobile devices as on desktop. We offer some of the highest delivery rates in the industry. Your strategy depends on your goals, time, and resources, but here are some general suggestions for proceeding: When possible, segment your audiences for an up to 40 percent improvement in open rates. Compelling subject lines have a high impact on your open rate. Think again.

FAQ 25

Create Birthday Emails That Engage Your Subscribers

Vertical Response

A recent Experian study revealed that birthday emails deliver 481 percent higher transaction rates, 179 percent higher click rates, and 342 percent more revenue than other types of promotional emails. What’s more, customization pays off — subject lines with first name personalization increase email open rates by more than 29 percent. Getting started.

Email 28

5 Proven Tips to Keep Leads Engaged With Retargeting


Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. 1) Segment your audience.

Autoresponders 101

Vertical Response

You can sweeten the deal and increase response rates by incorporating an incentive offer into the email, such as a chance to win a gift card. When you send an email and recipients don’t open it, following up with a second email a few days later can result in an average 30% lift in your open rate. This can be as simple as resending the same email to people who didn’t open the first one. Marketing data firm Epsilon says open rates for triggered emails can be nearly 77 percent higher than for business-as-usual email messages.

Improve your email performance with these 4 A/B tests

Vertical Response

In fact, research shows 47 percent of email recipients quickly decide to open or ignore your emails based on the subject line alone. The post Improve your email performance with these 4 A/B tests appeared first on Vertical Response Blog. With the simplicity and efficiency of today’s online tools, A/B testing has become a no-brainer for many email marketers. Start today. ©

Test 16

55 Fresh Ideas for Your Christmas Newsletter


However, studies show that consumers are more likely to open and click-through during the holiday season. The data-driven marketers at Outbrain report that using convenience themed words in email subject lines, like “quick” and “trick” will increase open rates. Image source. The winter holiday season means really, really big business. Gift Guides.

The 2016 Complete Guide to List Segmentation

Vertical Response

A 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates. To give some perspective, the average open rate for email campaigns is approximately 22.5 Look for people who opened or did not open and people who clicked or did not click. Sign Up. Logic.

15 Must-Haves for a Solid Email Marketing Program

Vertical Response

Analysts predict in the next five years marketing via smartphone will become even more sophisticated, with responsive design increasingly boosting smartphone conversion rates. Thirty-nine percent of email marketers realize better open rates through segmentation, says research by eMarketer , while 28 percent see lower opt-out and unsubscribe rates, and 24 percent see better email deliverability along with increased sales leads and greater revenue. The truth can set you free, so it’s wise to monitor response rates so you can adjust future marketing plans.

Email 37

New features not to miss: A/B testing, HTML previewing, and more

Vertical Response

Here are four powerful features to increase your open rates and streamline your email marketing workflow: Subject line A/B testing. Do emojis improve open rates? Our new A/B testing feature allows you to compare two different versions of a subject line to determine what prompts increased email open rates. HTML live editor preview. Folders. Get Started. ©

105 ways to build your email list | Tips, tactics, and best practices

Vertical Response

Ensure all messages are mobile-friendly and easy to open on any device. Measure your conversion rates, bounce rates, open rates, and unsubscribe rates relative to industry standards. The post 105 ways to build your email list | Tips, tactics, and best practices appeared first on Vertical Response Blog. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first.

Seasonal Autoresponders

Vertical Response

Messages that follow up on transactions customers have already initiated, research shows, produce an average open rate of around 50 percent, more than twice that of online newsletters. The post Seasonal Autoresponders appeared first on Vertical Response Blog. Ah, mid-summer. Consumers recognize this as an excellent time to snag the first markdowns on summertime goods.

8 Habits of Marketing Automation Experts


While they may have very little in common from a business perspective - different industries, verticals, customer buying cycles, etc. - Testing begins with subject lines vs. open rates. At Volacci, we work with a lot of Marketing Automation experts. we''ve found some very consistent habits among the very top performers that separate them from the rest of the pack.

New Feature: Advanced Reporting Shows What Clicks With Your Readers

Vertical Response

Our new Advanced Reporting provides Pro Plan and Pay As You Go users with insightful metrics on open and click rates, how your emails are being read, and more — all of which can help improve future email campaign performance. Under the comparison tab, you’ll find five different options: Number of Words in Subject Line vs. Open Rate. Geographic data. Heat map.

Advanced Reporting Is Awesome: Part 5 — Comparison Reports

Vertical Response

Click on “Compare” in the Advanced Reporting toolbar to see how recent campaigns have performed by a number of different metrics: by the words and characters in their subject lines, by their open and click rates, and by the day and time you sent them. The post Advanced Reporting Is Awesome: Part 5 — Comparison Reports appeared first on Vertical Response Blog.

10 Email Marketing Tips for Tech Firms

Hinge Marketing

Here are ten tips for executing an effective email marketing campaign for your tech firm: Mobile friendly - According to Litmus, 48% of emails are opened on a mobile device , which means you can’t afford to create emails that don’t render correctly on a tablets and smartphones. Your subject line has a direct impact on your open rate. Variety is the spice of email.

Spam 21

10 Best Practices for Mobile-Friendly Emails

Marketing Action

It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed about 53% of emails being opened on mobile devices ; Movable Ink’s Q1 2015 Mobile Device study found 67% of email opens were on mobile. It doesn’t count the subscribers who cull your email without ever opening it. Think horizontal and vertical. Simplicity.

5 Steps for Creating a Viable Marketing Dashboard

It's All About Revenue

Updates on website visits, open rates, followers and friends are no longer sufficient. rate of product adoption in a particular vertical). by Jesse Noyes | Tweet this Today’s guest post comes from Laura Patterson, president and co-founder of VisionEdge Marketing and author of the book “ Metrics In Action: Creating a Performance-Driven Marketing Organization. “ The emphasis on proving marketing ROI and accountability has only increased in our current business climate. Even an economic recovery won’t eliminate this topic. Choose Your Metrics.