Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. So, since your goal isn’t to waste time and money sending emails that are not going to be opened, make sure you don’t make the big email marketing mistake of writing bad subject lines. Both Campaign Monitor and Mailchimp say Thursday for higher open rates.

Email Marketing 360

Email Marketing Planning Tips Paid Search Agency 360

Martech

JANUARY 25, 2022

Hanson points to a recent email analytics study announced by email optimization company Litmus that showed that ROI for U.K. & A compilation of performance stats that Smart Insights updated for 2022 show European marketers outperforming North America in key metrics. Listen to customers and look past open rates.

Privacy 90

Privacy Email Marketing Privacy Protection Open Rate 90

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. Automated nurture flows.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

MARCH 10, 2016

Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Using Personas increases email open rate 2-5 times (Forrester). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Optinmonster

AUGUST 7, 2020

But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind. Some of the industries with the lowest open rates include food and beverage, consumer packaged goods, and retail. One of the ways you can do it is by sending personalized emails.

Statistics 111

Statistics Email Marketing Planning Open Rate 111

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit. More on what CMOs’ immediate budget actions should be.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. This list of general email marketing stats has the answers you’re looking for. Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%. Jump ahead. Connect with your audience.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

ClearVoice

MAY 12, 2022

Share case studies. If you’re not happy with your existing newsletter content, then study how other established companies are writing their newsletters. Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. Offer new discount offers.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

ClickDimensions

MARCH 31, 2023

The adoption of SMS marketing strategies has risen considerably due to the ongoing effects of the pandemic with over 40% of businesses using it in their marketing strategy, and it shows no signs of slowing down. Let’s also not forget that text messages have a 98% open rate !

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

ClickDimensions

APRIL 14, 2023

Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations. Did you know SMS marketing has an average open rate of 98%?

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

LeadSquared

AUGUST 12, 2019

These stats can help you analyze the effectiveness of your email campaign to avoid excessive spending or becoming overwhelmed by email services. The open rate is the percentage of subscribers who opened your emails. The average open rate should be between 15-20%. Click-Through Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

FEBRUARY 16, 2021

In a 2019 study by marketers Convince & Convert , 67% of email marketers stated that their primary objective was to increase engagement, however this was also a top challenge for 50% of marketers. For example: 47% of people open the emails based on the subject line. Email Marketing Tactics. Campaign Monitor ). Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing & Strategy Marketing Strategy 72

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. With every piece of content you create, look at your stats and listen to your audience.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sharpspring

SEPTEMBER 26, 2019

KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . Take care of these four factors, and you are mostly covered to have a good Email Delivery Rate. Email Open Rate is the percentage of the total number of subscribers who opened an email campaign.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

SalesIntel

SEPTEMBER 6, 2023

Consider some stats on personalized outreach If you have been sending the same generic outreach message through cold email or Linkedin , you won’t see results. Various studies have been conducted that show how a personalized approach to b2b sales drives more business. Do you think this is worth a quick chat?

Outreach 40

Outreach B2B Sales Personalization B2B 40

Porch Group Media

NOVEMBER 10, 2021

In fact, according to a study by Acend2, almost three-quarters (74%) of survey respondents said they plan to increase the volume of emails they send significantly (36%) or moderately (38%) in the year ahead. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Vision6

APRIL 4, 2023

Measurable results: With the help of email marketing software, you can track the success of your campaigns with metrics such as open rates, click-through rates, and conversion rates. B2B audiences tend to respond well to case studies, whitepapers, and other informative content.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

Hubspot

SEPTEMBER 14, 2018

On average, we send and receive 121 emails every day , according to DMR Business Statistics ( click here for more surprising prospecting stats ). We often see 30% to 40% open rates with this email. You’ll also want to introduce a case study at this point. You can read the whole story here: [Provide case study link.].

Template 101

Template Verticals Case Studies Thought Leadership 101

Outbrain

JULY 29, 2020

Here are some KPIS for Newsletters to look at: Deliverability: Email Delivery Rate : the percentage of emails that are received by the gateway servers of your subscribers’. Email Opens: the number of people who open the issue. Email Open Rates : the total email opens, expressed as a percentage of the number of messages sent.

Newsletter 29

Newsletter ROI Generation Click Rate 29

MarketJoy

NOVEMBER 5, 2018

But when you didn’t get the replies you were hoping for you look at our email stats, you notice that the opens aren’t up to the mark, and the response rates are even more dismissal. According to stats, A/B testing your subject line can increase open rates by 49%. You feel depressed.

Tips 51

Tips Open Rate Stats Response Rate 51

Outbound Engine

JANUARY 26, 2021

One study found Americans check their phones 80 times a day! The exact percentage changes from year to year, but roughly half of all emails are now opened on mobile devices. Do you know your open rates? Here are a few of the biggest email marketing mistakes businesses should avoid. Not embracing mobile.

Email Marketing 89

Email Marketing Marketing & Strategy Fulfillment Mobile Marketing 89

Outgrow

AUGUST 11, 2020

and 22.86% open rate. The true power of email marketing in terms of CTR and conversion rates lies behind the powerful and correctly written copy that prompts a consumer to open and read the message. However, the 2018 study by Keypoint Intelligence has shown that this presupposition is wrong.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

SnapApp

OCTOBER 12, 2018

When a google search reveals a heap of stats like these: 80% of leads never translate into sales 61% of leads deemed “sales-ready” never become prospects 78% of marketers rank email as their top performing nurture channel, but only 24% of sales emails are opened today. Build sales and marketing alignment.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. These kind of sobering stats led me to ask the question: are marketers becoming digital dinosaurs? Imagine your e-newsletter has an open rate well above industry standards.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Content Standard

APRIL 4, 2016

In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know. A study from Constant Contact supports segmentation: Email campaigns sent to fewer than 35 subscribers (which suggests more personalization) saw an average open rate of 55 percent.

ROI 52

ROI Email Marketing Tips CTR 52

Adobe Experience Cloud Blog

DECEMBER 7, 2016

The average cost-per-install (CPI) in the US is only $2, but these retention figures put that stat in a new light. For a mobile team planning a large-scale acquisition campaign, these stats are scary. By day 90, our findings show that retention drops to 1.89%. To put these numbers in context, consider the TV show Silicon Valley.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

Circle Studio

FEBRUARY 21, 2019

A study by MailChimp showed that segmented campaigns received 14.31% more opens and 100.95% more clicks than non-segmented campaigns. A Litmus study found that 24% of respondents look at the preview text first when deciding whether to open an email, 34% look at the subject line and 42% look at the sender name.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Albacross

MARCH 12, 2019

And you can prepare them for making a purchase by enriching your email with useful, data-driven content like case studies, scientific research, etc. If you can add, remove, or improve a specific aspect of an email to increase your open rate in a particular industry, then make sure you do it. Get your timing right.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

The Lead Agency

MAY 26, 2019

As well as being able to monitor open rate, click through rate and unsubscribes from your email provider, it is extremely useful to ensure Google Analytics is set up with conversion goals so that you can track how your email recipients interact with your site after they’ve clicked your email.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Delivra

FEBRUARY 13, 2019

If that’s the case, consider that open rates for triggered emails are a whopping 70.5% Studying your competitors. If you’re avoiding purchasing an email service provider for fear of the cost, consider the stats we discussed earlier: Automation increases opens and clicks. more than other types of email.

Automation 81

Automation Marketing Automation Services Work Management Marketing Management 81