The Point
SEPTEMBER 6, 2011
Leveraging social media to help maintain mindshare, keep prospects informed. Another metric: prospects are responding to the initial nurturing stream at an astounding rate, helping to improve profiling and qualify raw inquiries.
The Point
SEPTEMBER 17, 2014
After six months, Sungard AS was able to report the following: • Email open rates increased more than 260 percent , while click rates more than doubled. Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •
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The Point
NOVEMBER 28, 2011
Use Google Alerts, social media, and your PR agency to help spot potential topics. A well-designed newsletter increases open rates, readership, sharing, and new subscribers. Then assign those categories to specific contributors, aligned by subject matter expertise. Host the newsletter as a blog. Make it look good.
The Point
SEPTEMBER 12, 2013
Long paragraphs are difficult to scan and look intimidating at a glance, decreasing open rates. Don’t confuse social “sharing” icons with “follow” social icons. Social sharing icons provide the recipient the opportunity to share your content and extend the reach of your campaign. as titles for sections of content).
The Point
FEBRUARY 4, 2013
Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm. I believe this is because people more likely to complete this type of survey are those who feel positive about their own metrics.
The Point
MARCH 20, 2018
Consistent subject line testing, however, executed correctly, can be a main driver for achieving steady improvement in open rates and overall email performance. How to Avoid Social Media Mistakes. How to Improve Social Media Management. Only 3 days Until Our Email Best Practices Webinar. Copy Length.
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