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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. In contrast, if a business prioritizes lead generation over traffic, the key metric to focus on would be conversion rate. SEO Improvement : Boosting organic search rankings.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

This feature scans a website to identify technical SEO issues and provides recommendations for improvements. Users can analyze their competitors’ websites to see which keywords they’re ranking for, where they’re getting backlinks from, and their overall online strategy. Site audit. Competitor analysis. SERP analyzer.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

percent for open rates, which is generally considered outstanding by industry standards. When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

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Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Search engine optimization (43%), content marketing (34%) and live events (32%) followed email marketing.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

Improving User Experience: A/B testing allows you to identify what content and designs appeal most to your customers, which can enhance how visitors interact with your website, leading to better user experiences. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Personalized emails get much higher open rates. Nevertheless, people are searching for answers – primarily online. Doing so will assure search engines that your information is correct, reliable, and authoritative to improve your rankings. Optimizing for Search Intent. Customization produces brand loyalty.

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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.