DiscoverOrg

APRIL 27, 2017

We all could get great open rates if we titled an email “URGENT: News about your mother’s health” – except disgraceful tactics like this violate the CAN-SPAM Act. RealLynx, an IT service provider, saw an unheard-of human response rate of 32.5% No misleading subject lines. You can still be clever, however.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Webbiquity

SEPTEMBER 13, 2022

Launched in 1999 with the founding of Salesforce.com (or Concur , though it didn’t start as a SaaS firm), it’s worth over $170 billion today , and has grown 500% in just the past seven years. Optimize your conversion rate. Contributed post. Few industries in history have grown as rapidly as the SaaS (software as a service) space.

Lead Ranking 52

Lead Ranking Business Cross-Selling Sales Cycle 52

The Point

SEPTEMBER 6, 2011

In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Vidyard

JUNE 17, 2015

Once a series of videos are completed we upload them into Vidyard and through integration with Salesforce.com, we have a library of content ready to send out to our prospects. For example, SwitchVideo found that a subject line containing “video” can increase open rates by 13%.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

ClickZ

JUNE 20, 2019

It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. This platform offers email workflows, customizable with advanced segmentation (demographics, user behavior, contact activity) allowing you to walk a reader through a customized journey. Source: Mailchimp.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Also, Rasmus Menke, the Salesforce.com product manager responsible for email, was very insightful and helpful.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Smashmouth Marketing

JUNE 25, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. There are two levels of product, Genius Pro and Genius Enterprise.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100