Writing on the Web

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

What email promotional subject lines got the best open rates? Which email newsletters titles got better open rates ? Which white paper or special report got good download rates? Which posts generated the most comments? Checkout this previous blog post for Subject Line Tips ).

Planning 100
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Better Content Marketing: Words and Numbers Matter

Writing on the Web

Yesterday I sent out an email with the subject line, “90% of Leaders Aren’t Trusted”… And then afterwards I realized that I might have had better open rates with “Only 1 Out of Every 10 Leaders Is Trusted.” Of course, it depends on the impact you’re wanting to make. what do you think?