Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)
WebMarketCentral
AUGUST 14, 2007
Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.
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