WebMarketCentral

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.

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Best of 2008: Email Marketing Tips

WebMarketCentral

How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast?