Webbiquity

FEBRUARY 5, 2021

Automation also enables you to send consistent and timely follow-ups without human intervention—which, if done right, can boost your reply rates and consequently, conversions and close rates. As per SalesHandy, salespeople who sent nine follow-ups saw an aggregate 54% increase in open rates and a 43% increase in response rates.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

SEPTEMBER 27, 2019

If possible, personalize your subject line to increase the open rate. But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Keep away from words like “free” or “Act now” to avoid spam filters. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI).

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. Guest post by Alphonso Sanchez. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Webbiquity

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Webbiquity

FEBRUARY 16, 2016

43% of consumer emails are opened on mobile devices, versus 27% of B2B emails. The events, property (real estate) and restaurant industries are among those with the highest mobile email open rates—all roughly 50% or higher. Mobile email is still more of a consumer thing. Email Monday ). Email Monday ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

AUGUST 8, 2023

The most important operational metrics tracked by B2B marketers include website traffic (71%); email click and open rates (67%); form completion and demo requests (52%); and paid search results (51%).

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

FEBRUARY 7, 2019

SalesHandy displays recipient engagement analytics such as: email open rates, reply rate and. It provides rich analytics and reports on its dashboard so you get in-depth engagement data analytics. It enables you to identify warm leads in real time. link tracking.

Lead Generation 256

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 256

Webbiquity

JUNE 18, 2019

In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. And your audience wants to hear from a person, not a company. In addition to sender personalization, have some fun with the copy of your email.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Webbiquity

FEBRUARY 21, 2011

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

MAY 23, 2019

Predictive personalization : With personalized emails having higher open rates and CTR , you should start understanding your customers better to match their interests to your products and services, and maintain your relevance and engagement.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

Webbiquity

FEBRUARY 9, 2016

For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Personalized email subject lines increase open rates–but the effect varies considerably across industries. And 72% of U.S. Mobile email marketing lags consumer adoption.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

MARCH 23, 2021

Given that an average user gets around 143 emails daily, you have to try hard to make them open and read yours from start to finish. Personalized and engaging subject lines can influence open rates, but what about the email body itself? No one will read long blocks of text, unclear and hard to digest.

B2B Sales 284

B2B Sales Top of Funnel B2B Lock-In 284

Webbiquity

FEBRUARY 20, 2018

Using the word “video” in an email subject line increases open rates by 19%, and including video in an email message increases click-through rates by 200-300%. Creating your own company YouTube channel gives you another valuable channel for search. Using videos on landing pages can increase conversions by 86%.

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Webbiquity

MARCH 24, 2020

But more importantly, because all of these capabilities are integrated and share data, AdBase can apply artificial intelligence (AI) to help marketers make better decisions—like sending email messages at the ideal times to optimize open rates, and predicting which prospects are most likely to buy next. The Company. Year founded: 2019.

Marketing AI 186

Marketing AI Marketing Automation Services Work Management Marketing Management 186

Webbiquity

APRIL 8, 2013

How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters. Email Campaign Volumes Surge, Open Rates Stronger by MarketingProfs.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters. Email Campaign Volumes Surge, Open Rates Stronger by MarketingProfs.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

DECEMBER 14, 2017

There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach. Open rate of the newsletter – measures the performance of the newsletter content.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Webbiquity

NOVEMBER 5, 2019

Using personas enable you to optimize your content development and may improve email marketing open rates, increase the effectiveness of landing pages, and provide many additional marketing benefits. Technographics (What other software or technologies are likely to be using?). Define Your Value.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

SEPTEMBER 13, 2022

Look into closing your gap follow-up by testing your company messaging, doing more follow-ups, working on phone calls to follow emails, and optimizing your email subject lines and messages for better delivery and open rates. Optimize your conversion rate.

Lead Ranking 52

Lead Ranking Business Cross-Selling Sales Cycle 52

Webbiquity

FEBRUARY 2, 2017

See who opens your emails. helps you in calculating open rates for outreach campaigns (which can be) very useful in brainstorming ideas for your next moves – such as improving the crafted email template, making click-baity but straightfoward subject lines or changing the value proposition of your outreach.”

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Webbiquity

APRIL 25, 2019

Getting segmentation right is crucial to email marketing success, with segmented email campaigns having 14.37% higher open rate than spray-and-pray emails. Email personalization can potentially double your response rate. By 2021, video is projected to account for 82% of all online traffic. Email Marketing. Paid Advertising.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Webbiquity

FEBRUARY 27, 2012

Write subject lines that increase open rates? What are the most effective tactics for growing a relevant opt-in subscriber list? How can marketers determine the best frequency for their email campaigns? Avoid common mistakes that make their messages less impactful? ” 72% say they check their email six or more times per day. .”

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Webbiquity

DECEMBER 2, 2014

76% of e-mail opens occur in the first two days after an e-mail is sent. E-mail open rates are noticeably lower on weekends than on weekdays. Still, the average click-through rate for B2B marketing e-mails is just 1.7%. Emails with social sharing buttons increase click-through rates by 158%. Mark the Marketer ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

AUGUST 19, 2014

Laura Click (again) muses upon several reasons marketing emails have low open rates, including an excessive focus on selling (“Yes, it’s important to use email to sell. ” Email Subject Lines: Words and Tactics That Boost Open Rates by MarketingProfs. But, that shouldn’t be the only thing you do. 5 STARS. .”

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Noting that social media was the hottest topic on MarketingProfs last year, featured prominently in 7 of 10 articles, Ann Handley share some key stats, for example: if you’re going to market on Facebook, be prepared to offer special deals.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100