Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

SocialPilot

JANUARY 15, 2024

According to WorldStream, 33.33% of all online activity is video consumption. Every week , people spend 18 hours watching videos online. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

MAY 10, 2023

Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Ambal's Amusings

DECEMBER 28, 2012

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Marketing Insider Group

APRIL 21, 2020

Think about their new needs and use cases, and consider where they are — online. That’s a clear advantage over mass media tactics, like television and print ads. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Is it signing up for an email campaign? Purchasing a certain product?

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). 78% of online audiences are already watching video on Facebook Live. What platform should my company use to live stream?

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Contently

OCTOBER 14, 2020

To cut through the clutter of conventional ads and be approachable to an audience who clearly didn’t want to hear anti-drug messages, we created Summit High , an online cartoon series. Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

PR 163

PR Twitter Youtube Public Relations 163

Vidyard

JUNE 8, 2020

Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. The Telly Awards is the premier award honoring video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. I think we always figured that makes sense for Google’s core business of selling ads online.

Google 145

Google Paid Search Agency Television marketing Ads 145

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

ClickZ

JANUARY 19, 2021

In a pandemic world that’s increasingly more online than in-person, targeting potential customers then leading them through the multi-step journey to purchase a specific brand doesn’t have to be overly complicated but it’s rarely a straight line. The path to purchase is online search. Brands must invest in local exposure.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Sprout Social

NOVEMBER 29, 2021

The latest evolution in online shopping comes with new limitations and opportunities. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings. Social commerce , on the other hand, is the next frontier.

Buy 143

Buy Brand Identity Branding eCommerce 143

Contently

APRIL 24, 2017

hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. hours on paid-subscription platforms like Netflix.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

ClearVoice

MAY 14, 2021

For example, paying for a television advertisement during the Big Game or the premiere of a hit series will cost a pretty penny, and It may not be niche enough to reach the ideal user for the business. Common marketing vehicles: Television: Product placements, advertisements, news features.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Only B2B

FEBRUARY 23, 2022

The reverse is true for American purchasers, who conduct the majority of their purchases and contacts online. With over 400 million people predicted to hold smartphones in India by 2022, there is plenty of room for online sellers in the country. Advertising on the street, in print, on television, and on the radio has a lot of clout.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Digilant

NOVEMBER 8, 2023

The Future of CTV is Shoppable Retail media and shoppable ads have grown tremendously as online shopping continues to dominate. million online shoppers in the US, with projections climbing upwards of 230.6 At Digilant, we recognize the complexities that come with the television advertising ecosystem. In 2023, there are 218.8

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Biznology

JANUARY 28, 2016

As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. Live streaming.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. Encourage online reviews. A customer who praises your product to a few online peers won’t spark widespread conversation.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Valasys

SEPTEMBER 21, 2020

For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast? It’s not surprising that many users worldwide are watching videos online. Remember, users want to see visuals – whether through Instagram, YouTube, Facebook, etc. Conclusion.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Hubspot

NOVEMBER 25, 2019

Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Fans had to sign up for an account to ask Miranda a question, then notice social communities for Miranda's line of work, like Broadway and television. Musician Louis Tomlinson recently collaborated with Twitter to run a Q&A on YouTube. November 18, 2019.

Examples 95

Examples Advertising Agencies Content Class 95

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Sharpspring

JANUARY 20, 2021

Over the years, marketing has evolved to accommodate online retail and digital services. When it comes to the two types of marketing known as inbound and outbound, one has proven to be more successful with online shoppers. For online businesses, it is most commonly seen in the form of blogs. Step 2 – Create a Blog.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. Shoppers used to either shop online, in store or via a catalogue – they would browse and make their purchase all on one channel.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. CTV is an internet-connected device used to watch TV or video content online.

FAQ 52

FAQ Advertisements Advertising Cable 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. What used to be a commercial-free oasis from traditional television, it seems, is starting to replicate it. Source: YouTube.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58