Zoominfo

JANUARY 11, 2021

Rather than schedule the 2021 version in March as originally planned, World Mobile Conference organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing. Source: ZoomInfo. Source: ZoomInfo. Noticeable decline in total events.

Conference 162

Conference Activities Zoominfo Opt-out 162

Zoominfo

FEBRUARY 8, 2021

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. Digitization of the back office New products released Selling online. ZoomInfo analyzed what types of events drive a company to get funding. 2020 forced businesses to digitize quickly. New Products.

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Keep reading! Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

JUNE 10, 2022

Is ZoomInfo GDPR compliant? ZoomInfo works to comply with all applicable privacy regulations, including the GDPR. Certification & Validation: ZoomInfo’s privacy practices and posture have been independently assessed by multiple third parties. How does ZoomInfo support its customers in being GDPR compliant?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Other approaches to prospecting — including bulk emails, direct messages on social media platforms, website chat messages, and text messaging — held steady as well.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

AUGUST 17, 2020

Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders.

Zoominfo 130

Zoominfo Click Rate Order Software 130

Zoominfo

JANUARY 11, 2021

Rather than schedule the 2021 version in March as originally planned, Mobile World Congress organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing. Source: ZoomInfo. Source: ZoomInfo.

Conference 130

Conference Activities Zoominfo Opt-out 130

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence.

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. says Russell Van Leuven, General Manager, ZoomInfo. That includes gathering intel from social media posts and reviews.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JANUARY 27, 2019

But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. Encourage online reviews.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. 78% of online audiences are already watching video on Facebook Live. Today, we’ll let these live video statistics speak for themselves.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

APRIL 23, 2019

There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Be active on social media. Due to the stringent compliance requirements for financial advisors, many choose to opt out of creating any social media accounts for their business. Be visible online – write blogs!

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Social selling generates 38% more new opportunities than traditional sellers.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest. It piques interest.

Examples 92

Examples Zoominfo Work Management Webinar Metrics 92

Zoominfo

MAY 19, 2021

For instance, you opt into data processing when you sign up for an online service and agree to have your data collected and processed in specific ways. So, where does ZoomInfo come in? ZoomInfo’s database is focused on business contact information; we do not process sensitive personal information on our contacts.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Marketing Insider Group

JULY 10, 2023

Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. As the name suggests, you find out where prospects are in their buyer journeys and forecast who to target.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 74% of people trust social networks to guide them to purchase decisions ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

SEPTEMBER 14, 2020

On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. The photos were a part of Blackout Tuesday, a movement intended to show online support for the black community in the aftermath of George Floyd’s alleged murder. Over 28 million by 11:14 am , to be exact.)

Zoominfo 162

Zoominfo Paid Search Agency Intent Advertising Mediums 162

Zoominfo

SEPTEMBER 8, 2019

Be sure to analyze the event itinerary and pick sessions that will make for a good social or online experience. Use the event hashtag : Be sure to use the right hashtags to maximize your social media exposure. This ensures you are a part of the broader conversation surrounding the event online. Get creative!

Conference 162

Conference B2B Zoominfo Cold Calling 162

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 2. Tap into your social networks. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. Sometimes, you need to find them yourself.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. If you are struggling to find data to support your PR initiatives, conduct a quick online survey of your customers, prospects, and website visitors. Distribute the survey by email campaign, social media, or on your website.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Zoominfo

MAY 22, 2020

“The establishment of a forward-thinking, business-focused data privacy and compliance team that can enable and support your sales team will only become more important as the privacy landscape continues its rapid global expansion ,” wrote Taylor Dronen, director of data practices and data protection officer at ZoomInfo. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Which social, environmental, or even political causes are they (perhaps inadvertently) backing with their purchases? Why does branding really matter?

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Where do they live online and get the information they need to make buying decisions? It can then be shared widely across different channels such as email and social media.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Everything that happens will live online forever. For more information about ZoomInfo, contact our sales team.

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

JUNE 25, 2018

6 out of 10 people prefer online video platforms like YouTube to live television. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). 43% of B2B buyers use online video to research products or services for their business ( source ). Build your channel.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work. Everything we do for our customers is based on understanding how data and analytics affect business operations.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

SalesIntel

APRIL 19, 2024

Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Customer Experience Matrix

DECEMBER 13, 2020

Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. shoppable video is growing rapidly. The numbers are still relatively small but the potential is huge.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world. Use social media to interact with your audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

FEBRUARY 10, 2022

ZoomInfo will someday go back to the office. The good news for us at ZoomInfo was that we were already doing this,” says Michelle Brewer, vice president, human resources at ZoomInfo. 17% said they would reduce the number of workers allowed onsite at the same time.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. 92% of B2B customers watch videos online ( source ). Contact ZoomInfo today!

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Zoominfo

OCTOBER 20, 2021

We’re seeing a huge uptick across the board as restrictions lift,” says Kerry Moore, Vice President of Talent Acquisition at ZoomInfo. Get to know your candidate Take the time to learn about your potential candidate before sending them a prospecting email or connecting on social media. Let’s take a closer look.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147