ViewPoint

AUGUST 15, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The Rise of Social Selling. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. The Death of Salesmen is Overstated. Via The Center for Sales Strategy.

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B2B Sales Buyer Need PointClear B2B 120

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AUGUST 11, 2015

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine.

Work Management 120

Work Management Marketing Management Wiki ROI 120

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JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Social Megaphones, Trustability and Great Customer Experiences.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. This is how to generate customer inquiries using social media.

Sales Management 120

Sales Management Social Media Work Management Process 120

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OCTOBER 29, 2013

They’re on social media so that you don’t always have to be. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. Kyle recommends that you go online just a few times a day.

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Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

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FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. But not by chance.

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Customer Satisfaction Sample Youtube Social Media 120

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SEPTEMBER 26, 2012

It was an online event consisting of 11 webinars discussing best practices in social CRM, email, mobile marketing, SEO and web 2.0 Last week I had the privilege of taking part in the Bright TALK Customer Insight Summit. approaches, all with examples on how to best utilize customer insight. the sessions are still available on demand).

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Web 2.0 Leads Lead Marketing Qualified Leads 120

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JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Via Social Media Examiner. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post.

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PointClear B2B Marketing Trends B2B 120

ViewPoint

SEPTEMBER 15, 2011

Online lead generation has become a bit like the California Gold Rush. Today, ten or so years after the onset of online lead generation in the B-to-B sector, the scientist, not the lucky prospector, is the one who will win. The sales rep becomes one delivery mechanism, albeit a very important one, in telling the story.

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Online Lead Generation Lead Generation Lead Ranking Generation 120

ViewPoint

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. From #SXSW: Charting the Road Ahead for B2B Marketing.

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B2B Marketing Linkedin PointClear Marketing Automation Services 120

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APRIL 12, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. The 7 Biggest Misconceptions of Successful B2B Marketing.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

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SEPTEMBER 6, 2012

Why would you want to meet with a salesperson today when everything’s online, too?”. Social Media: Know Where Your Customers Are & Use LinkedIn. Jill talks about additional sales tools—beyond social media—that let sales reps connect and then monitor impact metrics. I’m overwhelmed, I don’t answer my phone. Absolutely.

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Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

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SEPTEMBER 27, 2012

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. The social buyer is real and tends to be younger.

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Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. Rachel Spasser , Vice President of Marketing, Ariba Meaningful Engagement Yields Revenue from Online Lead Generation.

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Blogger B2B Thought Leadership Work Management Marketing Management 120

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DECEMBER 8, 2011

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

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Merchandising Clickthrough Demand Generation Agencies ROI 120

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MARCH 19, 2015

5) Mobile and Social Targeting: Most people are using their phones to shop, but not necessarily purchasing on them. 45% of consumers use telephones to research before buying, but when they buy online they go home to their desktop or laptop computer more frequently than buying on the telephone.

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Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MARCH 22, 2011

Not faulting them for that, but they probably didn't factor into their scoring that I also post on CustomerThink, an online community with 80K+ visitors per month. Social Consumer or Business Persona: Active social participants. Creating a Remarkable "Social Customer" Experience. Building a great B2B brand.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

OCTOBER 2, 2012

Ginger Conlon, DM News, talked about harnessing big data and embracing “social”: Click to start video at this point —On the marketing side, Ginger notes there is a lot of talk about big data. On the sales side, really embrace social and listen in. Buying cycles are changing. It’s important for you to be further up the funnel.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

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SEPTEMBER 13, 2016

Mike Weinberg: “As far as this bogus straw man statistic (that buyers go 57% or 67% or 80% through the process before engaging with a salesperson) being propagated by the Kool-Aid pushers trying to sell you their inbound product or social selling course, forget about it. They’re crazy and they’re wrong.

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

ViewPoint

OCTOBER 10, 2011

Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer. But all is not lost.

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CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

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APRIL 25, 2011

The Tsunami of information available online has reversed that focus, only marketers have been slow to respond accordingly. Social media is at the top of nearly every B2B marketer’s priority list. What drives social media engagement? Let me first say that to make lead generation a main goal is kind of the default answer.

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Lead Gen Emarketing Lead Scoring Lead Ranking 120

ViewPoint

OCTOBER 11, 2012

He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups. I can collect as much information as possible.”.

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Demand Process Work Management Marketing Management 120

ViewPoint

MAY 8, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

SEPTEMBER 12, 2011

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. As Marc Benioff said, “Salesforce was born cloud but reborn social.” Creation of an employee social network.

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Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

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MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

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Social Media BtoB Media Inbound Marketing 120

ViewPoint

JULY 21, 2011

Many C-level decision makers have not yet embraced—and may never—the role of self-education via social media. Technical specifications are to the point, and the buying process may include ordering online or rep engagement with a single contact in a purchasing group. SQLs and closed deals) at risk.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

ViewPoint

JULY 11, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. B2B Buyers: Traits by Generation [Infographic]. Via Marketing Land.

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