Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

FEBRUARY 16, 2017

Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

SEPTEMBER 22, 2017

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED!

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHAT IS EMPLOYEE ADVOCACY? WHY SHOULD I BE DOING IT?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

MARCH 22, 2017

2. Social APIs and real world influence tell different stories. Any person who has ever had any social interaction has either wielded influence or been influenced, and while social media undoubtedly plays a big role in influence today, it’s not all encompassing. Secondly, influence today is built on a major false assumption.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

APRIL 5, 2018

Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Top 10 Online Marketing Experts to Watch, Forbes. Top 10 Social Media Influencers to Watch, Social Media Explorer.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

APRIL 11, 2017

From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. Social Advertising : By using influencers in conversion-led social advertising (particularly visual ads), you’re hooking a user in with the familiar face.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

AUGUST 7, 2018

Currently Social Media Director / Content Marketing Strategist at G Media Studios. I began my social media career officially back in 2010 working at the U.S. I look up to and respect Ann Handley (Content Marketing) Lee Odden (digital marketing) Neil Schaffer (social media marketing). My best engagements can’t be measured.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. Sam Hurley – Managing Director OPTIM-EYEZ.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. He was listed as one of the Top 10 authorities on Social Selling by Forbes. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING?

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

NOVEMBER 6, 2017

Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Self-taught how to grow my own personal brand on social media. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. Social Media Marketing. Social Media Examiner. Video Marketing.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

NOVEMBER 10, 2016

With most having a presence on social channels such as Snapchat, Twitter, Instagram and Facebook, they also seek to portray their lives in a fun and entertaining way to their followers. Host events as a medium for Millennials to get involved, have fun and meet new people- give them something to document on their social channels (e.g.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

JANUARY 17, 2018

This morning check includes catching up on emails, checking social media notifications and general social media browsing. Shoppers used to either shop online, in store or via a catalogue – they would browse and make their purchase all on one channel. What does this tell us? The Omni-channel experience.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. What is a content marketer’s ultimate dream?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

OCTOBER 1, 2018

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Top 10 Online Marketing Experts to Watch, Forbes. Top 10 Social Media Influencers to Watch, Social Media Explorer. Top 50 Marketing Influencer, Entrepreneur Magazine. No way to stay top of mind.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

SEPTEMBER 6, 2017

Influencer advertising – targeted social PPC adverts to influencers’ social feeds. Social selling – sales team interacting and influencing their prospects on social media. Media relations – influencing the media & high profile influencers. Paid Media. Owned Media. Brand & Market Opportunity.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

SEPTEMBER 14, 2017

Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet!). IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Ann Handley – Chief Content Officer at MarketingProfs.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. Per my comments in an earlier question, the power of building community for social impact is another keen area of interest.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

JULY 19, 2018

, Twitter conducted one massive cull over night – being referred to online as the #TwitterPurge. As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. 1 followed museum on social media. It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 23, 2016

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out. “Twitter was the first social media tool I used as a blogger to get the word out there. It has been the most effective social media platform in boosting traffic.” The Social Snob.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. Water&Sanitation_RSA. IrishWater. Irish Water. ensiamedia.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

NOVEMBER 22, 2017

When it comes to being social, a business has to start with its leaders. However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Are they already active on social media?

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JANUARY 18, 2018

I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz , who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

MARCH 1, 2017

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. Of the F500 CEOs, not one has a presence on all 6 major social media platforms.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6%

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Virtual Social Media. Social Media Today.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. In every social media corner we turn, there are bots. The article hones in on one company in particular, Devumi. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. What were once standalone websites and online chat services; are now advertising spaces and business opportunities. In 2003, social networking website MySpace was launched. Forbes Top 10 Social Media Influencer. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JULY 15, 2015

Compared to content marketing we see less volume, and a less mature discussion (to illustrate: the volume of the online content marketing discussion tripled in less than a year! ). Social Media Today. Online Influence. If we compare it to the content marketing discussion we find lots of smaller accounts driving influence.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

MARCH 2, 2016

As well, the role of “sustainability leader” often (should) takes into broader account the social or societal implications. The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Below you can see a network map of the online conversation with the number 1 brand Oculus at the centre. MAPPING THE COMMUNITY.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

MAY 16, 2018

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. ’s popping up everywhere you go.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

FEBRUARY 28, 2018

Social Media Marketing World is the premier event for all social media marketers. If you’re keen to keep up to date with the ever-changing nature of social media and discover the latest tactics, this is the place to be. This year it’s taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41