KoMarketing Associates

NOVEMBER 16, 2021

Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets. The majority of B2B marketers (98%) claimed that they primarily amplify their content through social media. This is followed by blogs (94%) and email (77%).

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

DECEMBER 4, 2019

About 76% have attribution capabilities set up for online form submissions, while 71% have them in place for email. Approximately 64% have the capabilities in place for social media, and 55% have them intact for online chat. Using Social Media to Reach Key Audiences.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. LinkedIn, as you probably know, is a unique social media platform. Current tools to do this are: Socialive.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. Email marketing (6.60) and social media marketing (6.44) came in seventh and ninth place on the list, respectively.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

FEBRUARY 25, 2020

However, more marketers stated that search, video (online/mobile) and social media were more effective than email. Social Media Marketing Grows in Popularity. Email marketing remains a staple among marketers, but the investment in social media is constantly growing, according to previous research.

ROI 157

ROI Email Marketing Social Media Youtube 157

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Here are 5 tactics for you to consider: Social Media Engagement.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JULY 1, 2020

With more marketing activities shifting online, 67% of marketers are now increasing their investment in webinars, and 44% are boosting their spend on online video. About 34% are increasing their investment in search, while 39% are doing so with paid social. COVID-19 and Marketing Spend on Google Search.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 7 Essential Steps In Developing a B2B Social Media Strategy. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

JUNE 17, 2020

With some clever use of stories, Instagram can be a channel for B2B leads and an important part of your B2B social media strategy. According to Social Media Examiner’s 2020 Social Media Marketing Industry Report , only 41% of B2B marketers use Instagram stories, compared with 50% of B2C marketers.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

FEBRUARY 13, 2020

About 71% have attribution capabilities set up for email, and 76% have created online form submissions. Nearly 64% have capabilities in place for social media, and 55% have them set up for online chat.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

KoMarketing Associates

OCTOBER 7, 2016

The rapid growth in online commerce creates chaos for business owners. This presentation will focus on how organizations can position themselves for success in global e-commerce, improving brand visibility and customer experience online. Key Takeaways: Overview of the digital landscape – online access, social, mobile.

Ad Building 221

Ad Building Vendors Conference Tactics 221

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JULY 12, 2018

Creative campaigns might be easier to create and the ability to produce revenue completely online (often without having to go through a salesperson first) definitely makes digital marketing more appealing. Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

OCTOBER 3, 2017

There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. For online marketers, buyer personas can provide direction in the channel-specific campaign development. Social Media Marketing and Advertising.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. Consumers can be engaged with your videos online purely because they are fun and entertaining. Buffer is a great example.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

APRIL 9, 2018

To maintain good standing within a particular industry, it’s important for marketers to invest in online reputation management (ORM), but how many of their resources are going toward this initiative? Out of the marketers who monitor their ORM, 42 percent claim that they monitor their online reputation daily.

Customer Surveys 172

Customer Surveys Paper Paid Search Agency Marketing & Strategy 172

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. Social media mentions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 30, 2018

In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives. For a channel partner program, Twitter lists help in maintaining visibility and awareness online, with a goal of generating more visibility to important product updates and strategic communications.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 6, 2016

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. But, despite all of the perceived opportunity, social media can still be challenging to adopt.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

JULY 25, 2018

Whether it’s social media marketing or email marketing, new research shows that marketers are turning to a wide array of digital marketing tactics to achieve their primary objectives. Social Helping Marketers Reach Out to Customers and Prospects. This is followed by search (73 percent) and online video (63 percent).

Tactics 158

Tactics Email Marketing Social Marketing CMO 158

KoMarketing Associates

JUNE 23, 2015

Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility.

Social Media 120

Social Media Media Content Curation 120

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. We Are Social’s Digital Yearbook.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

SEPTEMBER 19, 2018

However, new research suggests that marketers are most frequently turning to social media to meet their goals. The 2019 Definitive Guide for Building a Marketing Strategy that Influences B2B Sales” report and found that 70 percent of marketing executives now use social media for business purposes.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

KoMarketing Associates

APRIL 24, 2018

It was interesting to see that on receptivity, online advertising continues to be less popular that more traditional advertising. This is typically because consumers expect a level of control in the online space, while online advertising may be perceived as more intrusive. Personalization is key. About Bethany Gostanian.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

JANUARY 20, 2015

Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. While other social media platforms (e.g.: It embodies a unique element: storytelling. Followers: 35.8k.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

MARCH 13, 2018

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. The most common examples are social media platforms and blog comments.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

NOVEMBER 29, 2018

This was followed by social media (85 percent) and company websites (75 percent). 85% of respondents say they are now finding business-related content via social media. It’s tough to say definitively since this statistic can really depend on individual social media preferences. ABOUT GRAYSON KEMPER.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122