Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). Corporate Marketing Other Interesting Topics google+ social media targeted marketing YouTube b2b marketing' What should this say to you?

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . ” Changes in Marketing Speed.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Social. Social media influence is to the B2B buyer. ” 2. .” Your Content Influences the Buying Process.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) The second factor is that the well-known “Big Data” phenomenon is radically changing the competitive landscape for marketers in the following ways: The massive increase in buyer information marketers can gather by participating in social networks.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

APRIL 24, 2013

I recently read several articles about why CEOs should personally be involved in social media. I am a strong believer that CEOs should support a company’s social media efforts. The CEO’s job is not to directly participate in social media. Tell me CEOs, do you think you should be spending time on social media?

Social Media 100

Social Media Media Paid Search Agency Social Marketing 100

Crimson Marketing

OCTOBER 2, 2014

Where do your prospects spend their time, online or off? Yes, Social Media Can Generate B2B Leads. The post How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads appeared first on. .” You can switch gears and change your approach to lead generation by asking yourself: Who are your buyers?

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

JULY 31, 2014

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” You understand buyer search needs and you’re highly engaged on your social media marketing channels. . The buyer experience is changing. ” Design.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

JULY 25, 2013

Your trademark can be used to run online scams, copying material, hacking, and counterfeiting. Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. So what happens now? Image: Courtesy of OMG Reporter.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 4: Optimize Your Social Channels and Get More Leads.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

JANUARY 16, 2014

For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” Social media is your best friend when it comes to making “it easy for users to find and share” your content. The post Online Video is The Future of Content Marketing appeared first on.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

FEBRUARY 6, 2014

68% trust online customer views and opinions. Increased Importance of Social Engagement . Marketing Executives: The use of social technologies with customers increase: brand awareness by 36%. 83% of respondent companies are using social technology. Consumer Trust. 74% expect a response within 60 minutes. .

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. They say Google+ is irrelevant.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

JANUARY 28, 2015

Top 3 marketing investments are branding, web design and optimization, and social media strategy . ” The travel industry is 75% more likely than other industries to invest in online advertising . However, companies with between $250,000 and $10 million in revenue all average a cost per lead of $26-$50.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

MARCH 22, 2013

This is why I argue that social selling is required to succeed. And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. We understand that the buyer gathers information from a wide variety of sources (usually online).

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

MAY 18, 2015

By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. Originally published on Social Media B2B. Once you have amassed a content arsenal, it’s time to get it out there. — you will start gaining more recognition.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

FEBRUARY 19, 2015

Marketers have access only to the customer data “of individuals who have visited your owned digital properties or viewed your online ads,” which does not provide a holistic view of who are your customers. . Customer Data is Biased. ” This means, in many cases, the buyer’s journey is unclear. . ” 3.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

NOVEMBER 14, 2013

By 2016, online video will be the largest single generator of consumer internet traffic worldwide. The Unstoppable Rise of Online Video. Internet users watch videos online. Internet users watch online video at least once per month. By 2016, online video will drive 55% of all consumer Internet traffic worldwide.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

MARCH 30, 2015

” And less that half of respondents use “customer data to optimize search, social and display.” ” Less that half of marketers use #customerdata to optimize search, social and display Click To Tweet. What are the data types marketers use most often to optimize the customer experience? . 81% use behavioral data.

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

JULY 15, 2014

She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. The post Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast] appeared first on.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

AUGUST 16, 2013

Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Creating a contest for your next design drives interest and social shares. These fast easy payment options are the future of online payment. Social Media Examiner ). Try Facebook Graph Search.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

JUNE 6, 2013

4: social media. #5: “You must employ analytics to make sense of all the data available online as well as using tools to analyze unstructured data, including images.” Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. . #3: apps. #4: 5: increased usage. #6:

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? 88% use of social media (other than blogs).

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 25, 2013

Social media icons are experts on something and focus on it. If what you say on social media is useful, it will draw attention. . Online audiences have little patience & grow bored easily. Whatever you plan to use as your online image, make sure you establish it and stick to it. Study each social media outlet you use.

Social Media 100

Social Media Tips Ad Building Media 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . 78% of Internet users conduct product research online . 43% of businesses have acquired a customer through LinkedIn. Google Plus - . 15% of businesses have acquired a customer through Google+. 40% of marketers report Google+ is “useful to critical” for business .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 26, 2013

Social media icons are experts on something and focus on it. If what you say on social media is useful, it will draw attention. . Online audiences have little patience & grow bored easily. Whatever you plan to use as your online image, make sure you establish it and stick to it. Study each social media outlet you use.

Social Media 100

Social Media Media Ad Building Tips 100

Crimson Marketing

OCTOBER 9, 2014

I was seeking an example where a commercial was so amusing or emotionally moving, people were sharing it even further with their friends online. Often the word viral is closely followed by the word video, and many experts are calling online videos the future of content marketing so they are definitely worth including with your material.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100

Crimson Marketing

JULY 9, 2015

At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Paychex thought online forms were driving most leads, but there was no hard data to prove that. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100