B2B Memes

NOVEMBER 24, 2011

But in the social media era, roles and responsibilities are not so clear-cut. In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational. It’s their job to write, the readers’ to read, and the advertisers’ to pay for it all.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. He’s right, of course.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

APRIL 2, 2010

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

APRIL 26, 2012

I think it’s true that younger journalists tend to rely too much on online tools and not enough on old ones like the telephone. Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. But Pexton’s suggestion that the Internet is only good for basic research or as a last resort is wrong too.

Tools 100

Tools Ethics Aggregators Blogger 100

B2B Memes

JULY 3, 2012

Most of what you earn you only earn because your copy appeared online. ” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. You generate your work on your own, with little need for assistance, using a variety of digital tools.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

FEBRUARY 21, 2011

As a longtime fan of Amazon and a Kindle owner, I appreciate the convenience and long-tail abundance of online bookstores and e-books. But they cannot replace physical bookstores as a social and tangible presence, as part of daily culture and commerce. Literary culture is the better for them.

Long Tail Marketing 100

Long Tail Marketing Amazon Best Practices Business 100

B2B Memes

OCTOBER 19, 2011

As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online. Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Stats Monkey uses the box score and play-by-play—even quotes, if they’re available online—to compile articles that follow one of the system’s pre-defined narrative arcs.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. And all too often, they don’t. Here’s another that might work for you.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. And all too often, they don’t. Here’s another that might work for you.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

NOVEMBER 16, 2011

But online, that context is much weaker. Social Media and the Clash of Brands. When an article was contained within a print magazine, the context was enough to brand the content. To me, at least, infusing your brand directly into your content seems like a smart response. Hire Your Future Competitor.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Is there a significant element of personalization or social input in the technology? Did you meet him initially via work, industry associations, social media? Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

FEBRUARY 3, 2012

But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy? For Lazarus, there are “serious consequences” to the fact that if you Google someone’s name, “you can see things they’ve posted online.” Better yet, post something online. Get over it.

Privacy 100

Privacy Facebook Social Media Twitter 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. And often, it’s winning the battle for attention.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

APRIL 5, 2011

First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. Closely examined, Bady says, distinctions between original and unoriginal reporting are arbitrary and rooted in social convention. Three writers in particular stand out.

Aggregators 100

Aggregators Domain Act-On Paper 100