ANNUITAS

APRIL 11, 2011

Social media has played a pivotal role in the shift of the B2B buying process. Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media. the sales person). This enables them to better engage the buyer.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ANNUITAS

JULY 16, 2015

According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Does that warrant a call?

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

JUNE 26, 2014

If you have the option build your schedule online and reserve space in the sessions you want to attend, then do it! Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Use Twitter as your event curator -.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

OCTOBER 17, 2014

They should tell your team when your audience is online, how they consume content, which messages resonate with them most and why. If you’re marketing in Brazil and don’t have a presence on Orknut , their most popular social media channel, you won’t be that effective. Use these personas to tailor your content accordingly.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

APRIL 8, 2013

The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. Q: How big of a role should social media play in demand generation?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

MAY 3, 2016

There was a keynote from Zach King , Filmmaker and Online Content Creator, on his journey and lessons learned. He has worked with multiple social media platforms and has had to transform his talents to adapt to each. Personalization: Personalization and how that relates to content was the final theme for #MME16.

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

ANNUITAS

MAY 24, 2011

In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). And social isn’t going to go away. Expect to see platforms which are even better at measuring, and driving the whole online experience.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JULY 17, 2012

You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100