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SEPTEMBER 24, 2023

ALT tags are also important for social sharing. A few social platforms, like Pinterest, will use the ALT tag copy as the default description. So make sure your ALT tags make sense in case they are displayed to readers on social media. Simple SEO: Don’t forget social media. Share your content via social media.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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OCTOBER 2, 2023

Social Media at Scale With social media marketing automation , your team can save valuable hours when it comes to notoriously time-consuming activities. Here’s how: Streamline: Create Consistency Across the Customer Journey Today, most customers start their journey to choosing a financial services institution by doing online research.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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FEBRUARY 26, 2024

The following (relatively) jargon-free explanations of the most common digital advertising terms will help you navigate the world of online advertising. Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. What is A/B Testing? What is an Ad Exchange?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 24, 2023

The top 5 LinkedIn marketing groups Social Media Today LinkedIn Marketing Groups with the “Active Group” tag receive sizable engagement and have the platform’s tacit approval. With over 326,000 members and counting, this is the largest group on our list — but it’s shockingly useful.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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SEPTEMBER 28, 2023

Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g., email, web, social, events) and through all stages of the sales funnel.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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NOVEMBER 7, 2023

You might have read online that deliverability is all about hitting the inbox. For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Microsoft uses its own tab system divided into Focused Inbox, Promotions, Social, and Other. True: that’s the end goal.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187