• WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Online, Social] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | The Power of Emotion in Online Video by Jayson Duncan - Maximize Social Business. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Online, Social] Your social media strategy plan: Where do you START?
    'When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. And by the way, your social media initiative doesn’t start with a Facebookpage. If you are open and customer-oriented, your online personality will come across that way too.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Online, Social] 26 Awesome Search Engine Marketing Guides
    That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net. by WordStream.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Online, Social] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    Of course, part of the value of marketing technology is the extent to which we can learn about our ideal customers through their online behaviors. 'Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. So get outside.” Sounds simple enough, right? But is that enough?
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Online, Social] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website. B2B Online Marketing Blog Events & Updates Here it is!
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Online, Social] The Complete Guide to Holiday Email Marketing
    For example, let’s say you ran a 20 percent off pre-Thanksgiving sale that you promoted via email and social media for two weeks leading up to the big one-day event. Consider hosting this day in early December and invite people via email and social media. Social media notes: Posts start on November 13 and run through November 24.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Online, Social] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist).
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Online, Social] How to Create a Content Strategy That Actually Drives Organic Traffic
    It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Social media. Not every company has a blog or a newsletter, but they may be all over social media. Here''s how.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Online, Social] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  The traditional “funnies” – just like newspapers in general – are slowly dying out as more and more information is available online.  Bring back the comics. MAKE IT WORK.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Online, Social] How High Growth Companies Use Marketing Analytics to Their Advantage
    With the need for better data at the forefront of our minds, my colleagues and I at the Hinge Research Institute set out to discover how high-growth companies conduct online marketing, how average-growth companies go about the same work, and how the two groups’ approaches might differ. holistic approach to online marketing is key.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Online, Social] Don’t chase the buzz: why clickbait titles hurt your business.
    As a business or writer with an online presence, your reputation is fragile, and the goodwill of your readers is likely one of your few (and very real) assets. Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Online, Social] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    That’s minimal exposure on social media. Social media is so important today, why would you hire a rookie? ” He said “I want to create an online TV show, and I want you to host for us.” 'Hiring managers are making a big mistake – they are asking the wrong questions. Tell me about it. What is Phase 2?”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Online, Social] Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners
    Bring light to a social issue or cause, but don’t stop there. On the day of the launch, it released a series of commercials (online and TV) showing the receiver of its budget-friendly gifts opening their presents. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Online, Social] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    punch card for “buy 10, get one free” doesn’t do much good if people are buying online. robust multichannel loyalty program is coordinated across online, mobile, social, email, direct mail, in stores and on the phone. For example, Starbucks promotes their loyalty program through social media with their Tweet-a-coffee program.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Online, Social] 5 Easy Ways to Ignite Your Customer Service
    Years ago, when a fiber line was cut in the Bay Area and our service was interrupted, we turned to social media to let people know what was up and answer their questions. Online retailers can send a discount card in the mail to the best customers to show appreciation. 'What new things are you doing to make your customers happy?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Online, Social] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    The study advised introducing more variety when teaching Millennials, incorporating videos, social media, television, and other sources that allow Millennials to spread their attention around. Download her books Smart Sales Manager and Smart Selling on the Phone and Online today! And the coolness factor is short-lived anyway.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Online, Social] 6 Handy Tools to Monitor Social Media Success
    How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Here’s a recap of the tools you can use to ensure your social media efforts are working: Instagram Business Tools.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Online, Social] Combine Pinterest and Email Marketing to Increase Sales
    With 70 million users (80% women), 23% of which use it once per day, Pinterest is fast-becoming a business must-have, especially for brands selling items online. The social network is being used by top … Continue Reading. Julia has been featured on MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Online, Social] How to Screen for Top-Notch Writers
    Before advancing, head over to Google to see if some candidates rise above the rest (or sink below) based on their online footprint. Here are the things I look for: Social Activity - Does the writer have an active social presence full of quality content? Social Reach - Does this writer have a large social reach?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Online, Social] Are Apple and Google protecting us or the criminals?
    In an online world under attack from hackers, terrorists, and just plain old bad guys wanting to wreak havoc, the idea of hack-proof Internet data safety will have to be a product feature trumpeted by new devices, software and service providers. 'Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Online, Social] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. are watching videos on their mobile phones, and 15% of all online video hours globally are viewed on tablets and smartphones.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Online, Social] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    Many of the systems used to glean all of your offline and online data have different integration points, and different ways of putting data in, and getting data out. Lars Silberbauer , Global Social Media Director, LEGO. Emphasize information centralization. Say that three times fast! Create channel-based tactics. Register now !
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Online, Social] How to Optimize Your LinkedIn Profile for Social Selling
    If you don’t sense much potential for this kind of relationship, don’t send an invitation until you’ve met, either in person or online. It’s called social media for a reason. If your buyers are social, this is an easy way to boost response rates. Likes and shares are social applause. Social Meda
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Online, Social] Social Media Week Chicago: Elements of Word of Mouth Marketing
    Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? At this point we all know that businesses that don’t acknowledge the power of social media are destined for mediocrity. They get social and focus on word of mouth. Social. Well, they were wrong.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Online, Social] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Just as media has converged (paid, owned, and earned), online and offline engagement is now converging. an email landing page).
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Online, Social] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Long Tail Blogger Outreach. Hugs Not Horns.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Online, Social] Are You Wasting Your Social Media Traffic?
    'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Online, Social] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” The burden, privilege, and complexities of representing your brand online. Scott Monty.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    'KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assetsand identify and convert online video viewers. Honeywell. Simply having a presence on YouTube is no longer enough. Intralinks. nurturing.
  • CRIMSON MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] What Is Paid Social Amplification? [Infographic]
    This also applies to social media advertising and organization. What businesses really need for their online marketing solutions to thrive is a strong social media presence. The power of social sharing is unmatched, with hundreds of millions of potential buyers spending large amounts of time on their host of devices every day.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Your company has expertise in those areas and your buyer persona is searching for that information online. Taking a stand on your blog also tends to generate more comments and social sharing, which can increase your traffic and subscribers. Fear not. Here are seven ways to keep the good ideas flowing. Congratulations! Woo-hoo!
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Alright, REI social team, what is the best gift suggestion you have this year? You have to give a little to get a little, whether this is through website usability, social media and/or content. B2B Online Marketing Blog Brand Management Content Marketing Social Media Strategies B2B Marketing content marketing real-time marketing
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] This is the week that was: #inbound14
    ‘CMOs say they are upping their spend on social media’ or ‘Content now takes the majority of the budget’ come two a penny. Social mishaps of the week. Today your online presence is a huge part of your brand. 'A round up of the great and good in B2B marketing. Like these: Marketing trend of the week.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] Saucy Tips to Boost Sales via Pinterest
    Follow button – Just like every other social media site, you want people to follow you. Install Rich Pins Pinterest has a specific tool to help you sell your products online; it’s called Rich Pins. Don’t Just Pin Your Products - As with any social media channel, customers don’t want to feel pressured to buy.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] 9 Tools to Help Fix the Customer Experience Gap
    Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    For example, you have a webinar, turn it into a white paper, make it into a few blog posts, and socialize at every step. They’re also frequently picked up by online content syndicators, as well as shared across social media channels. Social media. 'Reuse. Recycle. Repurpose. And for good reason: They’re worth repeating.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Online, Social] 15 Storytelling Techniques
    You see, there’s one big problem with online marketing. It’s online. It’s the only way to tell your story’s brand online. Tell it everywhere – social media, on guest posts, and as many other relevant place as you can to get the word out on your brand. 'Storytelling is a major part of any content marketing strategy.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Online, Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Online, Social] Start engaging from the first click in the Customer Journey
    A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Online, Social] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    Hear how a marketer can truly execute cross-channel orchestration by leveraging 1st party data for both retention and prospecting across mobile, social, video and display and site optimization and understand how complicated this really is without the right tools. 'The customer experience onus on marketers expands regularly. Join us in London!
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Online, Social] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    And whether it’s their primary, secondary, or tertiary preference for types of communications, the map had changed, and new social networks were emerging. So email’s still important, but things like Twitter, or Facebook, or some of the other social networks where people are getting updates on the mobile device, are also important.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Online, Social] 9 Reasons Your Emails Get Rejected
    Don’t exaggerate your height in your online dating profile, and don’t make false promises in your emails. Save these kind of updates for your blog or social…or for a phone call with your mom. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship. This is your chance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Online, Social] Would you rather have a lot of stuff or a lot of time?
    This is entirely up to you I always think of this story when people complain about how much pressure they are under and how stressed they are about the time-sucking jobs or social media platforms they are tethered to. Do you really need to be active on five social platforms? Do you really need to be active on five social platforms?
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Online, Social] 6 Tips for Working With a Video Production Company
    'You already know that online video is an important part of your marketing strategy. How can you leverage a production team to amp up this video’s life on social? However, as an increasing number of brands want video, many marketers don’t know where to start. So, here are some things to consider when you’re ready to make a video: 1.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] How to Increase Email Response Rates
    One of the most rewarding aspects of email marketing is that, unlike its more glamorous cousin, social media, it’s measurable. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to find out how you can develop an email marketing strategy to generate and nurture leads. over the previous year.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates. Spear is a Marketo agency partner.) Re-posted with permission.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have. Inbound Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] 3 Tips to Reduce the Workload on Social Media
    'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading. Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] Top SEO Factors for Drupal in 2014
    Social is very important to SEO! How to increase your social shares on a Drupal website. Module(s) that increase social sharing on Drupal. There are many social modules ! By the way…if this blog post is helpful, please share it to your favorite social network! :). In other words, webites that rank high, do x.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers. Mobile is The Fastest Growing Niche.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Many folks may have already liked it, tweeted it and shared it with their social networks without even reading the first sentence. If you have a blog or site that you regularly update with quality content , you probably look at a number of metrics to measure success including unique visits, time spent on page and of course, social sharing.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] Are there naked photos of you online?
    'If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. Call an online reputation professional. Reputation.com offers a wide array of products and services from $3,000/year to $30k/month for Picasso, their highest-end online-reputation product.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] What Marketers Lost Sight of Over the Summer
    We tend to treat people differently online than we would treat them in real life. We shout at them, peddle to them, and market to them online when all they really want to do is play Farmville. Be human in your online presence, be helpful, and be honest. That’s how business relationships form in real life and also online.”
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Marketing Efficiency
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    Getting found online is the #1 objective of the most successful, high-performing inbound marketers. 61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? About one half were HubSpot users. And it''s not just marketing.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Professors Share Observations on the State of B2B Marketing
    Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Online, Social] 6 Tools That Make Collaboration Way Easier
    is a quick and easy-to-use online meeting app that makes it easier to collaborate with people wherever they may be. If you’re looking to drive engagement through your social media channels, GaggleAMP is the platform to get the job done. Companies craft messages that their Gaggle members can then share with their social networks.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Online, Social] Link Building Basics: Outreach
    Existing Social Profiles. Social media. Foster and further develop positive online relationships. 'Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Email address.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Online, Social] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    While it’s always been essential to business growth, word-of-mouth advertising is exceedingly effective in today’s super-social world. You have little to no engagement on social media. Are they more inclined to do business easily online or on the phone? Social Monitoring. Social Media Interaction.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Online, Social] Blogging vs. Journalism: Identifying the Fundamental Differences
    For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more. B2B Online Marketing Blog Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Online, Social] What’s Really Killing Your Online Career? Sitting all day.
    'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. It’s not because they are using the wrong social media strategy. Besides that, the daily exercise and change of habits even had a few positive side effects on my online career. swear. swear.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Online, Social] Why Sustainable Competitive Advantage is so 1990
    It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it.  And you should keep doing them.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Online, Social] Obey Facebook’s Rules of Engagement (Or Else)
    These rules apply to not only the custom apps people build for Facebook, but the third-party social apps we all use as well: the photo upload contests, the share-to-win contests, trivia, quizzes, polls, and Facebook app tab publishers. Social Media Marketing facebook The five Facebook principles. Give people control. Protect data.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Online, Social] New Report Offers Insight Into Future of Video Marketing
    The jury is out: video marketing is much more than just creative production and online syndication. Effective video marketing can amplify the results of content marketing, social media and demand generation programs. Essential Nutrients for a Balanced Video Marketing Diet. This new report from Demand Metric tackles it all.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. If your company has been persuasive online, you’ll make the short list.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] SMX East 2014 Preview: Competitive Research for SEO
    and help give you a more complete picture of their online marketing efforts. Social Media  . How much time should we spend in social media?” There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. So how did they do it? Schema Markup.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. While we’re still spending four and a half hours in front of our televisions, the prevalence of online video and the rapid adoption of smartphone and tablet devices are two key drivers of this shift to digital.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] Your own personal Fappening
    Part of my practice at Gerris Corp is helping people solve their online reputation crises. And, even if they were, they probably will live in a million cigar boxes of a million aging 13-year-olds on a million Gigabyte thumb drives forever. They’re The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. There’s no room for hotheads or Luddites on a brand’s social media team. Be online when customers are. If a brand fails in a particular instance of customer service on social media, they may be tempted to delete the post. Stay engaged.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] The Four Big Wins of a Marketing Calendar
    Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts. 'Author: Chandar Pattabhiram We marketers have a lot on our plates. And marketing is a team sport. Plan, Coordinate, and Share Your Wins.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR).
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] 9 Tips to Spot Amazing Article Writers
    Practically every Internet entrepreneur has an online reading list: a list of blogs in a niche he or she regularly visits in search of quality reading material. One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Frequent Multi-Author Blogs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] 5 Exciting Sessions Happening at Content Marketing World
    “Content + Influencer Marketing = Powerful Way to Grow Your Business” TopRank Online Marketing CEO and Author Lee Odden will break down how to navigate the wealth of sharing power for your content marketing. 'Content Marketing World kicked off this week in Cleveland, OH. “Sorry Did You Say Something? Yes, that Kevin Spacey
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] OLD - DO NOT USE 5 Exciting Sessions Happening at Content Marketing World
    “Content + Influencer Marketing = Powerful Way to Grow Your Business” TopRank Online Marketing CEO and Author Lee Odden will break down how to navigate the wealth of sharing power for your content marketing. 'Content Marketing World kicked off this week in Cleveland, OH. “Sorry Did You Say Something? Yes, that Kevin Spacey
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    With the need of online video marketing growing, now you are able to use their mobile phones to shoot an interesting style video being more visible online. This makes it easier to post, link, and share online. B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video Hyper what?
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. What this means for you : Having a strategy to ask for reviews and respond to negative feedback is critical for your online reputation.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] The 5 "Must Haves" To Ignite A Lead Generation Blog
    More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. Wendy Piersall.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] Do You Need to Recombobulate Your B2B Marketing?
    If your business is dependent on a personal selling model while your potential customers are educating themselves and buying online, you are going to experience declining results unless you change your strategies and tactics. 'Bear with me a bit and I will explain the odd title of this post. The English language gains a new word.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] How to Prep Your Business Now for the Holiday Season
    You also know what’s worked this year thus far – product types, advertising, social media campaigns. You could create your landing page, email and social posts and have them ready to launch in November. For business owners who rely upon online sales, you can get in the holiday spirit, too. What worked?
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] Use Google Plus to Create Better Real Estate Connections
    As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Not just a social network, Google Plus is also a … Continue Reading. This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Social Media for Real Estate Author information.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] 6 Clear Signs You’re Ready for a Video Marketing Platform
    Not only are people watching more than 6 hours of video online per day, but by 2017 video will make up 69% of all Internet traffic. This is a great idea because the demand for video isn’t showing any signs of slowing down. You need to evaluate video’s impact on sales. But you can, and results really matter. your competitors content?
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Online, Social] Guest Post: Are You Maximizing Call Tracking Potential?
    This partnership between Ifbyphone and Acquisio allows users to see their call tracking information alongside their social, display, and search ad reports, so it’s easy to draw connections between campaigns and make changes and improvements all in one place. Online Sales. Cost / Online Sale. Intro to Call Tracking. Integration.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Online, Social] How and Why to Get Started with Video Advertising
    'Print ads, online display and text ads, video ads. Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. How do you do that?
  • ENGAGE  |  THURSDAY, SEPTEMBER 4, 2014
    [Online, Social] The Hottest Online Video Trends of 2014
    'According to a recent article in The Guardian , there are a number of online video trends to watch closely during the remainder of 2014. Whether you’re an SVP of marketing, a creative director, or the president of a media event planning company, certain indicators can’t be ignored when it comes to creating online video content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Online, Social] Social advocacy marketing gains legitimacy
    Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. social sharing engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Online, Social] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    Essentially, Coke was inviting buyers to participate in a massive social/referral marketing experience.  . The campaign generated huge customer participation, particularly online – there are a whopping 341,000 posts on Instagram with the hashtag #shareacoke. Example #2: Yoplait. Yoplait donates $0.10 to the Susan G. No Problem.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Online, Social] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. And it is!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Online, Social] I don’t mean to offend you, but…
    Amber Osborne  a.k.a  @MissDestructo  is the CMO at  Meshfire , a social media management platform out of Seattle, WA. She’s worked previously in online marketing with clients ranging from bands to brands. 25 ideas for your social media network strategy How Your Family Affects Creativity and Your Content Marketing Success.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Online, Social] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    During your event, your coworkers are: 4) Social Media Masters. Having real-time social updates is a sure-fire way to engage both your attendees, and those who couldn’t make it to the event. And with a quick click of a button, your colleagues become additional distribution channels and can amplify your reach online.
  • BLUE FOCUS MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] [VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee
    'We are pleased to announce the release of our latest video in support of our best-selling book, The Social Employee. This latest video addresses one of today’s most pressing social business questions: how can an organization adopt social practices while minimizing risk? Step 1: Listen. Step 2: Develop. Step 3: Train.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] From Student to Digital Diva: A Successful Summer Internship
    coordinated the company’s social media and made a content calendar to follow. Each day, I would work on sharing content for social media. worked on looking at similar organizations to see how they structured their social media accounts. They were more marketable and better candidates for post-graduation jobs.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] How WebMD Has Changed B2B Marketing Forever
    Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Your technology firm is under online scrutiny by prospective clients—at least, it should be. You’ve got to get social and share your content. 'Did you know you’re being watched? How is it written? Is it easy to skim? Is it intuitive what a user should do next? We’re not all top-notch writers. Write well. Teach.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] 5 Time-Saving Business Tools You Need to Know
    Luckily, Using online apps and business tools can help run your business more efficiently. Nuzzel If you need to keep tabs on the latest news and opinion pieces online, Nuzzel can keep you in the loop in substantially less time. Pick and choose the tools specific to your goals and industry, and voila! And, it’s free.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] Google is a lying liar that lies
    Every time Google has tried to raise us up and improve us as Internet publishers, they have failed; and, they can’t afford to leave our content or us behind, especially when they so desperately want the entire world to build a mirror copy of In Real Life online and in a form that Google can Index and understand. Do it! Do it! Do it!
<< 1 2 3 ... 97 98 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...