• KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Online, Social] New Guide Delivers 2017 Digital Marketing Trends
    As online technology continues to advance, more B2B companies are embracing the digital future of marketing. In this report businesses will learn the sweeping changes in online technology that will have the most impact on B2B businesses. About KEO Marketing. KEO News
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Online, Social] A brief introduction to network science math in marketing
    Social networks, the financial system, airlines, communication systems, the Internet — these complex networks are the substrate and substance of modern life. domains, websites, social influencers), the more likely it is that a newcomer to the network will want to link to it. The methods of network science allow them to comprehend it.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Online, Social] How to simultaneously attract new prospects and retain loyal customers
    Shoutouts on social media are another good example. Showcase how you treat your loyal customers regularly on social media, your website, and other places (online and offline) where your prospects frequent. If they’re on social media, give them shoutouts or share their content when it makes sense. Sealed the deal.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Online, Social] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Social media followers:  For this metric, select a group of social media sites you are actively participating in and sum up the number of followers. Social shares:  Understand the number of shares in a given tracking period for each social media site you track. Measuring Your Magnetism. How many people visit your site?
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Online, Social] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. Social media posts thanked supporters with minimal elaboration. Real talk: I love REI. When I want to get my outdoor adventure on, REI is the place I turn to.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Online, Social] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields. That’s why we’re partial to Google Chrome browser extensions, which can be highly valuable to busy marketers who want to make their time online more efficient. Not sure where to start?
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Online, Social] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Users are engaging across multiple channels: email, web visits, social and phone calls. ActiveDEMAND includes all the tools required to deploy online marketing campaigns. Segmentation Some marketers claim they are using personalization because they use visitor segmentation in their messaging. Real personalization goes deeper.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Online, Social] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Social Media Daily Canonical
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Online, Social] 8 Ways to Maximize the Value of Online and In-Person Events
    Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. Most event registrations take place online – and those that don’t probably should. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Online, Social] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    Increasing your visibility online. While there are many elements to a content marketing strategy – blogging, video marketing, social media, email – webinars can be a big time commitment, both for your firm and for audiences. At its core, there are a handful of goals that your firm’s content should achieve. deeper level of engagement.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Online, Social] How to Create a Content Promotion Plan in 3 Steps
    In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics. And where are they spending their time online? Ask deeper questions about how they are spending their time online ….
  • BIZNOLOGY  |  THURSDAY, JANUARY 12, 2017
    [Online, Social] Digital marketing directions: key trends driving digital in 2017
    In this free 30-minute Biznology® webinar below, Tim Peter tells you how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year. Tim’s award-winning work over the last 15 years for companies like Wyndham , Charles Schwab , and others has generated billions of dollars in online revenue.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Online, Social] Why Financial Services Brands Need Content Marketing Now More than Ever
    Stymied by the big firms, she instead polls her social media network for a local recommendation. Social media should be a key part of this content strategy. According to DataMentors , affluent Millennials are twice as likely to use social platforms to learn about financial investments and decisions. Buy a house? The problem?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Online, Social] 9 Handy Business Calculators That’ll Make Your Life Easier
    This calculator will help your team and executives understand roughly how much budget to request for certain marketing initiatives such as PPC spend, SEO, email marketing, social media ads, and more. 6) Entreprenuer.com's Email Marketing ROI Calculator. Paying for ads can be risky if budget is tight -- who knows if it’ll pay off?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Online, Social] Marketing Automation for Associations
    If they haven't clicked through either of these links, you might send them an email 10 days after the second one with a short embedded video they can view right there, with a with a call-to-action (CTA) to follow you on social media or subscribe to your YouTube channel. Sometimes we ask our marketing teams to be superhuman. Let them know.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Online, Social] Anatomy of an Infographic
    Here are some of my favorite infographics of late: Social media statistics in 2016. You can also create your own using templates or online programs like Piktochart or Venngage, among numerous others. “Infographic” was a hot marketing buzzword a few years ago. What is an infographic? Why infographics are so darn effective. Storyline.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Online, Social] How to Protect Your Business from Cyberattacks
    Basically, if you have an online business, it’s a target for hackers. The following cybersecurity measures will improve your business’s security and significantly lower the risk of a cyberattack: Use strong passwords, particularly for social media accounts (They can create a significant weakness in your business’s cybersecurity).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Online, Social] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. Unappealing websites and little social media activity:  Plumbers with ugly websites are fine. Digital marketing agencies?
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Online, Social] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. Send social signals.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Online, Social] Do People Still Read? How Offsite Content Attracts Quality Readership
    Between our rapidly-dwindling attention spans -- thanks in no small part to smartphone use -- to the 59% of people who share articles online without even reading them , there's no denying that marketers should be thinking strategically about how to recapture their audience's interest with more engaging written content. But why? Jackpot.
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Online, Social] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    An organization’s internal teams also gain a lot of great information through passive listening on social media, and via active listening through customer service. Every B2B organization has gems of information hiding in folders, online documents, and within each employee. It’s the perfect storm of value, right? Who are they?
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Online, Social] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    The best way to get top results from marketing outlets such as online and offline advertising, direct mail, e-newsletters, presentations, events and the like (anywhere you are promoting an offering and its price), is to test to see if the price is right. Use Social Media to Test Campaigns. Split Test Your Content Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Online, Social] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. The overlap between these two lists indicates that marketers may frequently purchase social media management solutions, for example, and may be dissatisfied with these types of solutions overall.”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Online, Social] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. The overlap between these two lists indicates that marketers may frequently purchase social media management solutions, for example, and may be dissatisfied with these types of solutions overall.”.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Online, Social] Digital Asset Management in the Martech Cocktail
    Major Marketing Technology Platforms – Marketing automation, digital asset management, web content management, and social media engagement to manage content and engagement. This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Online, Social] 4 Education Marketing Trends to Keep an Eye on in 2017
    People watch more content online. For years, e-commerce and social media sites have been customizing our web experiences. You learn this when you analyze their online behavior. Snapchat is one of the fastest growing social media platforms, especially for young people. Video Goes Big and Goes Live. On which visit?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Online, Social] 9 Essential Tips for Researching Your Next Content Campaign
    The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. 2. Or add popup or sidebar surveys to your online content to allow visitors to give their feedback on a particular subject's relevancy or point of view.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Online, Social] The 15 Best Special-Purpose SEO Tools
    browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. Can get backlinks and social share counts from websites and more. ” — Robbie Richards. Showcase reviews: Kissmetrics, Buffer Social. 5) Link Prospector. ” — Social Media Today. ” —  Buffer Social.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Online, Social] How Data Will Change Marketing in 2017
    Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Online, Social] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. sell Vidyard, a SaaS platform that helps companies drive revenue through the use of online video. We do this because we know the struggle is real.
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Online, Social] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    Expanding into a new market requires understanding an audience’s online behavior, key influences, native language, and cultural norms. This consistency allows the brand to create wider-scope content, like its community stories, and more recently social media experiment campaign, # OneLessStranger. Content Strategy Marketing
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Online, Social] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Not to mention hundreds of millions of views on social media. The ad gained rapid viral attention, garnering 100 million views, 158,000 shares, and overwhelming Purple's manufacturing with the sudden flux of online orders. 2) Chatbooks. Or a hapless man engaged in a heated but ultimately ill-fated wrestling match with his garden hose.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Online, Social] Live Video Marketing: Yes, There’s a Right Way To Do It
    From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Unlike other types of social content, you can only stream live to one channel at a time.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 6, 2017
    [Online, Social] 5 Ways to Turn Your Social Media Followers Into Paying Customers
    You can build a substantial social media following with all kinds of social sharing but if you’re not converting those likes and tweets into sales, then it’s all for naught. Unfortunately, many digital marketing teams have a hard time with this portion of online lead generation. Big Data Marketing
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [Online, Social] Who will come out on top in 2017? Mobile or Desktop?
    Social networking: 21% on mobile and 79% on desktop. Online gaming: 12% on mobile and 88% on desktop. I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. Savvy marketers are advised to pay attention! exabytes per month. 2018: 14.9 exabytes per month. 2019: 21.7
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Online, Social] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    But it’s always good to reiterate the importance of research – collecting and gathering statistics found from recent reports, finding prospect needs and complaints on various online communities, what subjects and keywords are trending recently and are top of mind for marketers. Scheduled Social promotion. Go do the thing now, please.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Online, Social] 31 Influencers to Follow in 2017
    At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Want more details? I’ve listed each influencer and their social handles below. Social Media Marketing b2b Consumer
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Online, Social] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    As the world of sales moves farther away from traditional, in-person contact to the cyberspace realm of Internet transactions, marketers need to rethink and revamp their approach to transforming online customer engagement into revenue. Digital Influencer: A Guide to Achieving Influencer Status Online. Marketing, Sales, and Branding.
  • HALEY MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] Do You Need a Like Campaign on Facebook? The Data Says You Do
    Facebook is the king of social media. Here at the Haley Marketing Group, we really started to recognize around the end of the second quarter that our staffing clients who were using our Social Pro program weren’t getting the same traffic from Facebook that we had seen previously. More than 1.09 People spend an average of 50 minutes (!)
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] 6 B2B Online Marketing Predictions for 2017
    This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. 360-degree photo and video is something that’s currently available to be published on Facebook, but I’m sure that other social media platforms are going to quickly follow suit. 360-Degree Photo and Video. Chat Bots.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] 6 B2B Online Marketing Predictions for 2017
    This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. 360-degree photo and video is something that’s currently available to be published on Facebook, but I’m sure that other social media platforms are going to quickly follow suit. 360-Degree Photo and Video. Chat Bots.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Most marketers are creatures of habit. I’m guilty of this — I like social media, so I run with it. Our online team tells us that these campaigns have a 3x higher CTR and the enterprise account based marketing LinkedIn campaign we are running is the highest converting campaign we run on this platform.”. “Start with a goal.
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] 5 Ways to Target Specific Markets Using Social Media for Lead Generation
    Social media is critical for lead generation. It’s a real-time, online and mobile communication tool where people can voice their opinions with friends, family, colleagues and acquaintances about what they love, hate and appreciate about a given brand. Big Data Marketing lead data
  • CONTENT STANDARD  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] Why Information Overload Shouldn’t Be a Big Marketing Concern
    For some, digital information has corroded productivity, increased distractions, and undermined the ability to make and keep social connections. Decades later, people began using the term to describe the feeling of going online. It turns out that plenty of Americans are in the same boat. The differentiating factor? Great content.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Everyone loves freebies, so consider hosting a sweepstake or offering giveaways on social media.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] 7 Resolutions Your School's Marketing Department Should Make
    When you collect information through their digital behavior and optimized online forms , put that intel to use when customizing the content you email individuals. 2) Better communication with Enrollment/Admissions. Infographics are liked and shared on social media 3x more than any other type of content. But guess work is so 2013.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] Why You Need to Focus on Video Marketing in 2017 [Infographic]
    Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach and engage with your audience.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Online, Social] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Today, 88% of consumers look at reviews before making an online purchase. Maybe you promote their business on social media, via your blog, or on a guest post. case study is an amazing marketing tool that is great online or offline. Guest post by Zachary Moore. This trend makes case studies more important than ever. Big Names.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Online, Social] National Trivia Day 2017
    Digital marketers are now looking to stand out from the busy online environment and reach customers in this more conversational and effective way through interactive mediums. In fact, quizzes are one type of online technology that is proving to score big sales wins in just a short timeframe. Marketing has changed. Interactive is ideal.
  • VIDYARD  |  WEDNESDAY, JANUARY 4, 2017
    [Online, Social] John Deere Gets Down to Dirt in Their New Video Campaign
    User generated content campaigns tend to do well from a social engagement standpoint, but this one was special. And the results spoke for themselves. “To date, the campaign is outperforming the engagement metrics we set out for it and demo sign-ups are on par with other online sign-up programs John Deere has run,” our contact said.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Online, Social] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    For more than 18 months, StraightNorth conducted an analysis of 373,000 business inquiries, consisting of more than 135,000 online form submissions and more than 237,000 phone calls (totaling more than 1 million minutes). Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Online, Social] 9 Essential Tips for Researching Your Next Content Campaign
    The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. 2. Or add popup or sidebar surveys to your online content to allow visitors to give their feedback on a particular subject's relevancy or point of view. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Online, Social] Three New Year Business Resolutions You Should Steal
    Without further ado and blahblah, let’s kick-off 2017 with a bang of viable online actions: 1) Set goals you can truly influence. have good online friends who are going to self-publish their debut novels this year. You will likely never die from screwing up online, no matter how much your lizard brain wants you to think so.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] The Talent War, and Other Big Content Marketing Trends for 2017
    At 23, I helped start an online newspaper out of a Park Slope, Brooklyn coffee shop, and by some stroke of luck, we connected with an upstart digital agency that offered us office space and a small retainer. The concept—creating entertaining and informative stories for brands so that they could connect with people online—made enough sense.
  • NUSPARK  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] 3 Tips to Designing Blog Pages to Capture Leads
    Read Carolyn Frith’s post here for more about the importance of leveraging compounding posts with social and other online promotion platforms to boost visibility. Some sites choose to show social media content here, but that’s a bad idea. Here are three opportunities for forms and customer interaction to help you do just that.
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] AEC Marketing Trends: 2017 Edition
    This social activism will help these firms develop internal cultures that are more appealing to new talent and give existing staff the sense of purpose they so crave. Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. Progress is optional.”
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] 2 Zero Risk Predictions for 2017
    The ads we see in those apps and online. This, in turn, enables an organization to deliver authentic and personalized content via mobile apps, social apps, websites, email, and more…all specific to a market of one. It’s been “insanely great” as Steve Jobs used to say! election? Which leads me to 2017. Modern Marketing b2b
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] 4 Actionable Insights from Google Search Console Search Analytics Reports
    And in a recent  study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. B2B Online Marketing Blog Search Engine OptimizationSo what tactics do B2B marketers use to execute a SEO program ?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] 4 Actionable Insights from Google Search Console Search Analytics Reports
    And in a recent  study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. B2B Online Marketing Blog Search Engine OptimizationSo what tactics do B2B marketers use to execute a SEO program ?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] Our Top 10 Blogs of 2016 at a Glance
    Read this blog from Mike Tomita , Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic. How Brands Can Create Lasting Relationships on Social Media. How Brands Can Create Lasting Relationships on Social Media. Lead by example.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] How to Cross the Marketing Skills Gap in 2017
    wave of new online dating profiles is born. From random YouTube videos to online graduate degrees, staying educated in marketing (while also still working) presents too many options with too little guidance about where best to turn. Ah, the new year. Packs of cigarettes are thrown away en masse. Goals, Meet Credentials. What to Learn?
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Online, Social] 13 Gmail Plugins That Make Client Communication Easier
    The plugin also highlights key contact information about the person you are emailing, such as links to their social profiles, so you can gather intel on what the person is interested in or recent events in their professional life and personalize your messages. How much time do you spend on email each week? Price: Free. 3) Mailburn.
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Online, Social] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    Our discussion included: Facebook’s total domination of the digital marketing conversation (08:00): Facebook represented the lion’s share of advertising revenue growth over the past year and continued its metamorphosis from social network to full-fledged media company, as recent articles in Forbes and Recode describe in detail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Online, Social] In case you missed it, the best marketing posts of 2016
    Are you ready for the mega-shift from social media to private media? 15 Amazing ways social media is changing the world. Inspired by new research, I loved this practical and even startling view of the real world of social media. In 2016 I had the honor of being the closing keynote speaker of Social Media Marketing World.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Online, Social] The Science Behind the Most Popular Infographics of 2016
    At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Now, they're seen as a highly shareable content format, with the same viral potential as memes -- after all, visual content is 40X more likely to get shared on social media. Takeaways for Marketers.
  • ACT-ON  |  THURSDAY, DECEMBER 29, 2016
    [Online, Social] Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor
    Around the country then, and likely now, newspapers were going out of business or going online. Customers get a suggestion to take a picture with their ordered products and then share it on Instagram, Facebook, and other social media with the #AllThingsRealEstate hashtag. Hicks is hard to label. Sure, she’s a Realtor. Foreclosures.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Online, Social] 11 inspiring case studies of digital transformation
    MCCORMICK & COMPANY : Launched FlavorPrint, an online flavor recommendation tool that visually represents consumer’s tastes. McDonald’s used social media to give away products related to the commercials they aired throughout the game. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Online, Social] How the Internet of Things Is Changing Marketing Attribution
    When you use Netflix, wear your FitBit, set your home’s Nest thermometer, log on to social media, make a credit card payment, or even walk into a retail store , you’re providing data to a device designed to collect information. Marketing data paints a picture. The more data you have, the better the picture. Marketing ROI
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Online, Social] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Online, Social] Using Content Marketing in the Professional Services Industry
    That means capitalizing on SEO via website content, weighing in on social media, and promoting your business at events that are concentrated hubs for building your referral network. Social Media Posting. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Blogging.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Online, Social] My Best Biznology Blog Posts of 2016
    Kindness, respect, appreciation, good humor, and love can unlock a lot of doors online , don’t you forget it! Use Instagram as the starting point to promote your business online. Take your bloggers and social media influencers to lunch. Launching your social campaign with guns blazing! Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Online, Social] 6 Holiday Campaigns That Drive the Customer Journey
    By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) to nudge them closer to conversion. Awareness. For the holidays, tie your content and campaigns into the same theme. Engagement.
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Online, Social] The Crash Course in Mobile Content Every Marketer Needs Now
    Over 31 million US Internet users will only go online via a mobile device in 2016. Is it possible there are apps that are used more than the big social media apps? Social media is a mobile content format, too. All the more reason to make those social sharing buttons big and clickable. And that’s been true since 2014.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Online, Social] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Guest post by Larry Alton.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Online, Social] The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
    To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2016. All advertisers and marketers should be taking notes: These are the online ads people actually wanted to watch in 2016. It's nothing personal -- people just want to get to the good stuff. spicy, hearty, salty etc.)
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Online, Social] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    Why the laws of supply and demand don’t work online (20:05): An article posted on The Media Briefing website argues against the idea of restricting ad inventory in order to increase its value as a commodity. My takeaway: Even in the social media era, there’s still a lot of magic to be found in the power of email.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Online, Social] Now is the time to fix your LinkedIn profile—here’s why
    But the world has changed, and now more than 30% of professional services buyers find providers with an online search. In today’s market, even client-recommended future clients are checking out references on social media ( source ). Trust:  58% of buyers say they go to social media to learn from trustworthy peers and experts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2016
    [Online, Social] Top 15 Marketing Books of 2016
    Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft. And, they’ll tell the world on social media and review sites how awful you are. In “Get Scrappy,” he explains that there is a firehose of shiny new things online: new channels, platforms, tools and networks constantly coming at you.
  • ACT-ON  |  FRIDAY, DECEMBER 23, 2016
    [Online, Social] Planning for the New Year: How to create an editorial calendar
    Some people question whether it’s smart practice to create an editorial calendar for social media. The argument against doing so is that social media should be timely and spontaneous and planning months in advance is the antithesis of that. One of my favorite traditions comes each January 1st. It is a moment I savor. But we can aspire.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Online, Social] 4 Examples of the Best B2B Influencer Content Marketing
    Social media influencers are a powerful channel for promoting your content. Influencer marketing may include publishing your guest posts on an influencer’s blog or website, having an influencer sharing your content with their social media followers, or co-creating content with them. What is Influencer Content Marketing? The result?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Online, Social] What Is Content Marketing Development?
    The most social shares? What’s the content that’s received the most social shares? This could be for any number of reasons: seasonality, failure to properly promote posts across social media, posts not being published at the optimal time, etc. It’s that time of year again. mean gearing up for the year ahead. Analysis Phase.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Online, Social] What Is Content Marketing Development?
    The most social shares? What’s the content that’s received the most social shares? This could be for any number of reasons: seasonality, failure to properly promote posts across social media, posts not being published at the optimal time, etc. It’s that time of year again. mean gearing up for the year ahead. Analysis Phase.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Online, Social] Blogging for SEO: How to Write Blogs that Rank on Page One
    To identify those hot keywords, head on over to the social platforms your target audience frequents and see what’s trending. So, the million dollar question is, how can longer blog posts appeal to today’s online readers? Did you know that the search result in #1 position on Google gets 33% of search traffic ? Numbers don’t lie.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Online, Social] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Over 2.5
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Online, Social] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. 2) Analytics Technologies. Over half of our customers -- 53% -- have an online video platform enabled on their websites.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Online, Social] Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]
    The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there. Promoting your brand on social media. The Essential Guide to Marketing Your Brand Online here.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Online, Social] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    Businesses now realize that consumers are inundated with messages through email and social media. Other thoughts: More and more, businesses will set aside organic marketing in favor of paid advertising on social media, since it allows them to reach highly-targeted markets based on collected data. Read on to see what they said! and V3B.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Online, Social] 3 B2B Marketing Strategy Best Practices — And Why You Should Avoid Them
    And whether you are running ads in print or online, you will know with reasonable accuracy how many people are exposed to your ads. Invest in promoting these educational materials —in online search, social media and other channels. More and more, buyers are finding their service firms online. Don’t fall for it. Right?
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 21, 2016
    [Online, Social] The When, Where & How of Using GIFs in Content Marketing
    Social networks. Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. There is no shortage of GIFs to choose from online, but it’s very easy to make your own if you can’t find what you’re looking for or need to create original GIFs. They’re everywhere now. link].
  • HG DATA  |  WEDNESDAY, DECEMBER 21, 2016
    [Online, Social] A 12 Step New Year’s Resolution Plan for Startups in 2017
    Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. million. Working.
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Online, Social] The Best Content Marketing of 2016
    To get you going, here’s the entry for bae: Bae (n. / adj.): an affectionate term very busy people use toward their partners because they don’t have the time to say the full word “babe;” it can also be used if you want to say something is awesome, but want to sound like a #teen or a corporate social media account. 9.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Online, Social] KoMarketing Top B2B Marketing Blog Posts From 2016
    Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Online, Social] KoMarketing Top B2B Marketing Blog Posts From 2016
    Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Online, Social] How SMBs can get more leads through marketing automation
    Marketing automation refers to software that allows you to automate some of the marketing processes, such as social media and email. Say you have a digital marketing blog; some readers might only be interested in your social media posts, while others only care about content marketing. By Lilach Bullock, {grow} Community Member. Aweber.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Online, Social] The Big Disconnect: Marketing Challenges in the Staffing Industry
    Today, I’m presenting the third chunk of data from the marketing portion of our survey: The Data: Social Media Marketing. Q: “When it comes to your marketing, how important is each of the following?” Bridging Technical Skills Gaps in the Staffing Industry. Candidate Intake Best Practices – The Mobile Job Search.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Online, Social] Twitter Unveils Live Video: Here's What You Need to Know
    Twitter's new live video capabilities will help it compete against Facebook and Instagram, two social media giants that are currently outpacing Twitter in terms of user growth. This integration of live video will also provide greater context for people trying to witness a breaking news event online. How to Go Live on Twitter.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Online, Social] The 20 Best SEO Rank Tracker Tools
    Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration. Special features: geo tracking; desktop vs. mobile rankings; keyword suggestions; rank change alerts; online reputation management. rank checking or rank monitoring) tools. Pricing:  free.
<< 1 2 3 ... 110 111 >>