GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 26, 2014
[Online, Social] Social media success through cultural nuance
This is a story of just how flat the world really is, how social media is making that flat world contract on itself just a little bit more, and the discovery that understanding cultural nuance is the key to international social media success. There aren’t a ton of us who have run social for brands. All social is local.
B2B LEAD BLOG | TUESDAY, NOVEMBER 25, 2014
[Online, Social] Sharing Our Favorite Campaign Planning Resources
That program can include – social promotion, email marketing, online marketing, partner promotion, etc. 'It’s that time of the year. We’re grateful for the year we’re wrapping up, experiences we’ve had and new friends we’ve met along the way. These leads get nurtured into opportunities. We like it.
BIZNOLOGY | TUESDAY, NOVEMBER 25, 2014
[Online, Social] One person can change the world. Thank you, Internet
And, since the world moves fast and nobody really uses blog comments anymore, the rubber hits the road on social media. For good or ill, people who take LinkedIn seriously are, generally speaking, the most influential and powerful people online. Ask Taylor Swift: her #1 job is social media engagement — singing’s her hobby.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 25, 2014
[Online, Social] Six Key Elements of Successful B2B Social Media Strategies
'There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 25, 2014
[Online, Social] Drive Social Media Traffic to Your Crowdfunding Campaign
This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Drive Social Media Traffic to Your Crowdfunding Campaign by Lilach Bullock - Maximize Social Business.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 25, 2014
[Online, Social] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. have more than doubled and continue to grow. Pinterest
WEBBIQUITY | TUESDAY, NOVEMBER 25, 2014
[Online, Social] Thanks (Twitter) Giving (A Great List to Follow)
I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. Happy Thanksgiving!
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Online, Social] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
Was it a referral through social media? Knowing this can help you target visitors with content most relevant to what they are seeking, such as creating a custom call-to-action to share a piece of content based on the social network someone''s coming from. Gone are the days of the generic blast email and one-size-fits-all website.
WINDMILL NETWORKING | MONDAY, NOVEMBER 24, 2014
[Online, Social] 4 Keys to Creating a Differentiating Customer Experience
In this previous post I identified five ways of creating an engaging customer experience as: Providing Utility Nurturing Community Creating Connection Offering Choices Delivering Convenience Customer experience is becoming […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz.
VOICE-BASED MARKETING | MONDAY, NOVEMBER 24, 2014
[Online, Social] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
While desktop remains the most popular source of online conversions for now, mobile has experienced double-digit growth in conversions where desktop has seen the opposite. 'Looks like it’s time to get some new hiking boots because mobile is climbing yet again! We said we’re adding it as a measure to consider: don’t forget about phone calls.
MARKETING ACTION | MONDAY, NOVEMBER 24, 2014
[Online, Social] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
Prolific content creators; they write and share more than 2X as many online communications about brands than do non-advocates. It’s always been a powerful practice, and it’s more so now thanks to the digital age and, in particular, the rise of social media. across their wide range of blogs and social networks. Owned Advocacy.
VIDYARD | SUNDAY, NOVEMBER 23, 2014
[Online, Social] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. Video is the most powerful way to evoke emotions online. It’s Improved SEO.
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 23, 2014
[Online, Social] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
You can nominate your favorite social leader for 2015 by including their twitter handle plus the hashtag #EmployeeSEAL in your tweets and/or submitting the application form below. They are champions of social media either internally and/or externally for their company. So where did this inspiration for the #EmployeeSEAL orginate?
VERTICAL RESPONSE | FRIDAY, NOVEMBER 21, 2014
[Online, Social] 8 Holiday Fundraising Tips for Non-Profits
Before they drop it off, encourage them to post a picture of the gift on your social channels. Tip #6: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. Create the equivalent of an online flyer to encourage shoppers to make a donation.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 21, 2014
[Online, Social] 6 Ways to Clean Up Your Brand’s Social Media Inbox
'With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand. But what does it actually take to keep your social media inbox clean? She blogs to show brands how to use social media to create an engaging online presence.
WRITTENT | THURSDAY, NOVEMBER 20, 2014
[Online, Social] SEO Isn’t Dead: 10 Ways to Use It for Business
” It promoted a “new” concept they refer to as online audience optimization (OAO). Use your research to “mine” insight on topics that are trending in search and on social media. Human signals (including social signals) are a huge factor in achieving improved ranking. Online Marketing SEO
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Online, Social] Start engaging from the first click in the Customer Journey
A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. on a website or ‘Like’ on a social media page.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 20, 2014
[Online, Social] 7 Questions to Ask Before Creating a Video Campaign
While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Who’s your target audience?
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 19, 2014
[Online, Social] How to Do Competitive Analysis in a Crowded Industry
But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them. To identify your the top competitors online, you’ll need to do several searches. Chances are that the top search performers are getting most of the market share.
FATHOM | WEDNESDAY, NOVEMBER 19, 2014
[Online, Social] Creating Sales Funnel Content for Manufacturing Marketing
Social media, video, PPC, and more are all intended to catch attention and they need content to match. Combined with social media promotion, you’ll have a content strategy that appeals directly to people at this first phase of the sales funnel. 'The sales funnel varies for each industry. The 3 sales funnel stages are: Attract. Engage.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 19, 2014
[Online, Social] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
If they come to your store, or before they make a purchase online, they may check their email for discounts to use at your register or during check out. Use social media to its fullest Shoppers aren’t just reading email on their phones, they’re also scrolling through their social apps. 'Brace yourself.
BIZNOLOGY | WEDNESDAY, NOVEMBER 19, 2014
[Online, Social] Involving SEOs in the content creation process
Superb content is essential to online marketing success, but it must also be coupled with solid SEO practices in order to be effective. Even the most spectacular work can get buried online without proper SEO implementation and promotion. Content comes in many forms. Provide insights into competitor’s strategies. Length. Popular topics.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 19, 2014
[Online, Social] Last Minute Lifts – How to Increase Traffic on Black Friday
Be Socially Prepared. popular strategy is to bid on competitor brands, but are you applying that same strategy on social? Your social team should be primed and ready to take advantage of real-time situations occurring on social networks. This preparation makes an “in the moment” response easier to execute.
WRITTENT | WEDNESDAY, NOVEMBER 19, 2014
[Online, Social] 22 Must Know SEO Writing Tips for Higher Rankings
Make use of online tools. Online tools can help with everything from keyword research and productivity to grammar and writer’s block. Promote via social media, blogs, forums, and other relevant channels. 'Image source. SEO writing tips in 2014? The answer is yes. Don’t worry, no keyword spamming or black hat tactics.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 19, 2014
[Online, Social] Image Recognition technology is a goldmine for marketers
From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. Consider how the hospitality industry could improve customer service if they knew who was checking in—knew them from their online presence, as opposed to just their photo ID. Sound a little far-out?
THE ROI GUY | TUESDAY, NOVEMBER 18, 2014
[Online, Social] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Online, Social] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 18, 2014
[Online, Social] 5 Terrific Tips for Stellar Holiday Service on Social Media
'Social media has been a game changer for the holiday shopping season. Now, more and more customers are turning to social media to get both gift ideas and real-time customer service. of shoppers scroll through their social feeds to find ideas for the perfect present. Social media is a great outlet for this.
CMO ESSENTIALS | TUESDAY, NOVEMBER 18, 2014
[Online, Social] 3 Ways To Use Your Data Today For Successful Marketing In 2015
With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. BUILD THE ULTIMATE CONTENT PLAN. to that account’s behaviors.
VOICE-BASED MARKETING | TUESDAY, NOVEMBER 18, 2014
[Online, Social] Use Content Marketing to Tell Your Story, Not Sell Your Story
'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. Crestodina discussed a number of advanced tactics to help content marketers understand how they can optimize their content to drive traffic and conversions online. You Need to Earn Your Market.” General
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 18, 2014
[Online, Social] How Facebook changes our behavior
'I always find it curious when people compare our social media presence with our REAL presence in the “real world.” New research shows that social proof on Facebook contributes to our view of our self-worth, quantifies the value of friends and shapes what content we share. We create our personality on Facebook. Seriously.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 17, 2014
[Online, Social] How 4 Companies Find and Create Value from Open Data
But there’s more data than what they’re capturing from email opt-ins and online browsing history. The city of Chicago, for instance, offers a data portal where anyone can access more than 600 up-to-date datasets about anything from transportation and traffic to social services. The business case for open data.
EMAGAZINE B2B BLOG | MONDAY, NOVEMBER 17, 2014
[Online, Social] Why Should Marketers Change To Google Tag Manager?
a tag is a bit of code that allows you to measure traffic and visitor behavior and understand if you’re online and social marketing strategies are working. 'Google Tag Manager Is A Tag Management System That Was Developed With The Marketing Person In Mind. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Online, Social] 4 Creative Ways to Make Your Website More Personalized
Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon''s algorithm think you''d like, and you can''t open up an email without it saying, "Hi [First Name]." 2) Display different content based on social referral source. 1) Cater to individual personas.
VERTICAL RESPONSE | MONDAY, NOVEMBER 17, 2014
[Online, Social] Your December Holiday Marketing Checklist
Even if your business doesn’t have an online presence, you can still take advantage of this shopping event with a tie-in. Focus on Product and Service Highlights Use the second week of December to continue focusing on product or service highlights and specials for holiday shoppers in your email communications and social media posts.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 17, 2014
[Online, Social] The Top 200 Content Marketing Brands And Influencers
'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” Social Media Today. Social Business. Coimbatore Social. ” on the topic. This is true in just about any major decision, including who we buy from. Twitter Handle. 56.56.
MARKETING ACTION | MONDAY, NOVEMBER 17, 2014
[Online, Social] 26 Ways to Promote Your Blog Post
Add social sharing buttons. But you’d be surprised how many sites and blogs don’t have any social sharing buttons up. Open graph tags are like HTML meta tags, but are used for social media sites, particularly Facebook. Buffer and HootSuite are terrific social media automation tools that could potentially change your life.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 17, 2014
[Online, Social] Five 2015 digital marketing trends for your consideration
Who will step forward and claim “The world’s safest online store (or credit card or social media platform)?” 3) Social media consolidation. Every social media platform faces similar challenges when it comes to increasing shareholder value — how do we increase the user base and leverage data for profits?
WRITTENT | SUNDAY, NOVEMBER 16, 2014
[Online, Social] 7 Ways to Spot Epic Copywriters for Your Site
They have an online presence. freelance copywriter relies on his online reputation to land sales and clients. Copywriters are usually active on social media, too. Content Creation Copywriting Online Marketing 'Need some web content for a landing page? No problem, hire a copywriter. Epic copywriters get you results – ROI.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 13, 2014
[Online, Social] 20 Tools We are Thankful for as B2B Online Marketers
'With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Once the image has been created, users can then easily share across social media platforms. Enjoy! Evernote. What Is It?:
WRITING ON THE WEB | THURSDAY, NOVEMBER 13, 2014
[Online, Social] Your Business Blog Sweet Spot: How to Find It and Keep It
One way to understand their needs to is to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 13, 2014
[Online, Social] Ian Cleary and the Art of Guerilla Networking Success
Ian has come from nowhere on the digital marketing scene to becoming a well-known blogger, speaker and consultant through Razor Social. He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. 'Ian Cleary stalked me and it changed my life. Comments Very true!
INTEGRATED B2B | WEDNESDAY, NOVEMBER 12, 2014
[Online, Social] Which channels work for B2B lead generation?
US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. 'Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night. See the full survey.
SYNECORE | WEDNESDAY, NOVEMBER 12, 2014
[Online, Social] Consumers Go Mobile for the Holidays
of respondents report using digital channels to research and/or shop for holiday products and gifts; among these, nearly three-quarters (77.4%) will end up making a holiday purchase online. of survey respondents reporting that they plan on using desktops for online holiday shopping, as compared to 47.8% Let’s dig in…. in 2013.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Online, Social] The 15 Best LinkedIn Pulse Articles On Marketing
This post is hilarious and pokes fun at social media interns, the importance of being a LinkedIn Influencer and by association, Content Marketing itself. This Is How Social Fits In Your Customer’s Purchase Journey (291,019 Pageviews / 0 comments) by Dr. Augustine Fou. Social influence shapes who we are. Because Software.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 12, 2014
[Online, Social] It may be time to drop your annual marketing strategy
even heard of new ways the dating site match.com is being cleverly used as a social media marketing channel! My point is, if we are locked into any kind of a long-term social media marketing strategy, we risk rapid obsolescence, or at least overlooking new opportunities. Four ways social media impacts emotional branding. Wrong?
MARKETING ACTION | WEDNESDAY, NOVEMBER 12, 2014
[Online, Social] Understanding Cookies, Part 1: A Guide for Consumers
'Everywhere we browse, every time we buy online, cookies are there, waiting for us. Cookies are the tiny text files that take ordinary online experiences and make them personalized, relevant, and even rewarding. As online consumers, our privacy is becoming a commodity. They’re used to track the online movements of web users.
WRITTENT | TUESDAY, NOVEMBER 11, 2014
[Online, Social] 4 Simple Steps to Finding Perfect Freelance Writers
To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a content marketing strategy. Another great place to source writing talent is social media networks. 'Hiring freelance writers makes perfect sense when you run a small business or startup. They’re writers. He is reliable.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Online, Social] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
In this Q&A, he talks about why content might be the future of advertising, keeping up with industry trends, and the social selling tactics he swears by. So the content we create for a brand becomes the ad that’s run across BuzzFeed and the social web. Do you use social selling in your day to day? How do they do it?
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 11, 2014
[Online, Social] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
At KoMarketing, we develop buyer personas to better understand our target audience, unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. B2B Online Marketing Blog Content Marketing 'I’m not a huge fan of Hemingway. I
DIANNA HUFF - B2B MARCOM | TUESDAY, NOVEMBER 11, 2014
[Online, Social] Trust and Made in America Two Key Drivers for Manufacturers
Do you trust the unknown businesses you find online when searching for products or services? He went on to add that while family businesses tend to be conservative when it comes to marketing, “they need to trumpet their trust advantage by humanizing their enterprises” through social media and their websites. 'Trust.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Online, Social] Why People Buy Things Online [Data]
To catch up on the latest and greatest research about online buyer behavior, keep on reading. 79% of survey respondents report at least sometimes checking reviews before making an online purchase. 3) “ Why Customers Shop Online ”. immediately after they purchased from 207 online retailers in a variety of industries.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Online, Social] How To Create B2B Website Content That Sells
Blogging - Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool - more important than social media or any other part of your website. Social media is gasoline."
LEADERSHIP | TUESDAY, NOVEMBER 11, 2014
[Online, Social] CMO Spotlight: Raja Rajamannar, CMO, Master Card
In past editions of this CMO Spotlight Series, we have learnt valuable lessons from CMOs who speak about innovation, digital marketing, social media, the confluence of technology and marketing, and so on. The Social Tsunami Can Make Or Break Your Brand. There is a world of social conversations outside your brand control.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 11, 2014
[Online, Social] A speech you will never hear again
because there is this research about social media that haunts me: “Jealousy is the overwhelming feeling of 30% of the people who view their Facebook news feed.” It helped me become a person who can manage an online community in more skillful ways. But I did have a purpose in doing this. My message was deeply personal.
SAZBEAN | MONDAY, NOVEMBER 10, 2014
[Online, Social] Doing Business on Pinterest
'As anyone who has invested in Myspace knows, the social media game has no safe bets. When it comes to matters of social media, it’s best to not count anyone out too quickly. Pinterest, who has had its fair share of naysayers, detractors, and otherwise, has established itself as one of the main players of the social media game.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 10, 2014
[Online, Social] If you’re looking for job, read Get Back to Work Faster
We love comments (not SPAM) and those who share on social media. Social Media is gasoline.” Filed under: Find New Customers , Florida , Get Back to Work Faster , Job seekers , Online Presence. 'Get Back to Work Faster. The Ultimate Job Seekers Guide for Professionals by Jill Konrath with Jeff Ogden of Find New Customers.
HUBSPOT | MONDAY, NOVEMBER 10, 2014
[Online, Social] Want Hordes of Raving Fans? 7 Content Best Practices to Follow
In the online world, it has everything to do with creating the right content. Plus, they tend to get more engagement online: a study conducted by Socialbakers found that images on Facebook constituted 93% of the most engaging posts, compared with status updates, links, and even video. 1) Use lots of images. Check out this blog post.).
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 6, 2014
[Online, Social] 5 Fresh B2B Marketing Stats & What They Mean to You
'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. think what makes this stat important is the other finding that goes along with it – 68% of B2B buyers purchase goods online. The thing is, social media is so much more than that.
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Online, Social] Advice on starting and growing an SNS
Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. And when you arrive, there is a cocktail party, and a social, and in the morning there is breakfast, etc. Enjoy! It is a bit of a rant. In that order.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 6, 2014
[Online, Social] How to Use Visual Content to Improve Social Media Results
Not only can visuals improve online visibility, but they also become your unique identifier. In a sea of social […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 6, 2014
[Online, Social] The World-Class Network of Jeff Ogden of Find New Customers
Jeff Ogden of Find New Customers has a world-class network , thanks to Marketing Made Simple TV, the show he created and hosted using the online show application, Watchitoo , and directed by my good friend, Craig Yaris of Social Ribbit., He said he wanted to create an online TV show and he wanted me to host it. always say yes.”
HUBSPOT | THURSDAY, NOVEMBER 6, 2014
[Online, Social] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
Victors & Spoils (V&S) brought crowdsourcing to the agency world, and now the full-service agency is working to connect brands and creatives on projects through the Pearl Street Marketplace online platform. an online flower retailer that is environmentally conscious. 'This post originally appeared on The Agency Post. 1) EOS.
SAZBEAN | WEDNESDAY, NOVEMBER 5, 2014
[Online, Social] The Art and Value of Repurposing Content
When you repurpose content for a social media channel, you access a different category of your fans. Repurposing content for all of the various channels of social media also maximizes your exposure to all the different people who are interested in your brand. What to photograph? What to feature? Read on! Boost your SEO Game.
CMO ESSENTIALS | WEDNESDAY, NOVEMBER 5, 2014
[Online, Social] How Twitter for Business Will Become a Serious Advantage
Social Listening Without Intruding: If you haven’t started, now is the time to begin listening to your customers. year-over-year increase in the number of positive social media mentions on social channels (Twitter included), vs companies without such analytics. Share your insights in the comments below.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 5, 2014
[Online, Social] 3 PR Hooks for the Holidays – How to Garner More Buzz
Print magazines usually finalize their holiday gift guides in late summer, but no worries – there are plenty of online media outlets that post gift round-ups in November and well into December. Don’t forget to let your own customers know, too, by sending them an email and posting the roundup on your social media networks.)
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Online, Social] The Secrets to Building a High-Growth Marketing Team
Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. Much like the five-tool player in baseball, you may need a marketer that can transition across blogging, social media, PR, SEO, and website marketing. hiring
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 5, 2014
[Online, Social] Gamergate and the great Twitter Debate
Tweets since September 1st have skyrocketed to 2,000,000, according to the social media analytics company BrandWatch. The pro-gamergate crowd claim those feminists and “Social Justice Warriors” are sensationalists pushing a political agenda. Beware of the social media night stalker writing tweets in front of his iMac.
WRITTENT | TUESDAY, NOVEMBER 4, 2014
[Online, Social] 5 Things You Can’t Blog Successfully Without
An Online Presence. Do you have active profiles on social media sites like Facebook, Twitter, and Google+? The support of other bloggers, particularly those with influence and experience in your industry, can play a pivotal role in your online success. 'Blog successfully and you cam smile all the way to the bank. Determination.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 4, 2014
[Online, Social] 3 Ways to Wrap up Retail Website Sales this Holiday Season
And Shop.org expects November and December 2014 online retail sales will top $100 billion for the first time! In fact, PricewaterhouseCoopers (PwC) says 43% of holiday gift spending will take place online, up from 42% in 2013. PWC says 41% of shoppers will increase how much they spend online this season. All rights reserved.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 4, 2014
[Online, Social] Big Ideas to Make the Most of Small Business Saturday
The site provides downloadable, personalized email images, digital banners, images for social media posts and logos to use on your blog or website. You’ll also have the option to have your business featured on ShopSmall.com and free online advertising. Get Social. It’ll also be here before you know it.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 4, 2014
[Online, Social] Connecting personal branding, your online network, and business value
'Do you nurture your online personal brand? gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Do you nurture your online personal brand? Vulnerability?
MARKETING ACTION | TUESDAY, NOVEMBER 4, 2014
[Online, Social] Why Buying Marketing Technology is Hard: David Raab and Atri Chatterjee Discuss the Obstacles
Marketers are investing in technology so they can meet the buyer where they are, which is usually online or some other form of digital communication. I’m gonna get me some of that social marketing, whatever that may be. Stick with social for a moment. You can keep up with David at his blog, Customer Experience Matrix.
LEADERSHIP | TUESDAY, NOVEMBER 4, 2014
[Online, Social] 5 Ways to Make A Killer First Impression On Social Media
In this regard, social media is a double-edged sword. So how can you make a killer first impression on social media? Your messaging and communication on social media needs to have focus and clarity in order for your audience’s to recognize your voice, get familiar with it and begin to like it. Charles M. 6: 1961-1962.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 3, 2014
[Online, Social] 3 Case Studies Profiled at Social Fresh West
'Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space. One answer: social listening.
KOMARKETING ASSOCIATES | MONDAY, NOVEMBER 3, 2014
[Online, Social] 3 Online Marketing Elements The B2B Organization Should Not Overlook
Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read. Size Doesn’t Matter.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 3, 2014
[Online, Social] Content Marketing Is The Only Marketing Left
The future of marketing uses the words we use when searching online and drives action with engaging headlines. Social media is not a strategy. The future of marketing is owned media and branded content hubs , driving social engagement that fuels paid distribution. The future of marketing is extreme customer-centricity.
WEBBIQUITY | MONDAY, NOVEMBER 3, 2014
[Online, Social] 14 Key Takeaways from the B2B Content Marketing Report
Those seven (or eight, or 12) brand exposures can come through a variety of channels—industry news sites, social networks, blogs, online ads, analyst reports, search—which is why content development forms the base of a web presence optimization strategy. Rounding out the top five tactics are: • Social media (64%).
KOMARKETING ASSOCIATES | FRIDAY, OCTOBER 31, 2014
[Online, Social] 8 Key Changes In Google Search B2B Marketers Should Know
And Google itself released findings that revealed 65% of online searches began on a smartphone. It’s When you search for keywords like “ebay,” “living social,” or “twitter,” you’ll see a site search option in Google results. B2B Online Marketing Blog Search Engine Optimization
VERTICAL RESPONSE | FRIDAY, OCTOBER 31, 2014
[Online, Social] Your November Holiday Marketing Checklist
For example, Black Friday is a classic choice for retailers, but for online businesses, Cyber Monday may be a better fit. Spread the word on Facebook, Twitter, and anywhere else you market your business online. 'As we turn the page on October and say “hello” to November, Thanksgiving is just around the corner.
BIZNOLOGY | FRIDAY, OCTOBER 31, 2014
[Online, Social] Mobile and behavioral
Whereas location or usage data gives us more information about the lower level activities depending on the social relations and close proximity of other users. People can have both regular and varying daily life routines that make it a burning topic nowadays in social research circles. There are four different steps in this framework.
HUBSPOT | FRIDAY, OCTOBER 31, 2014
[Online, Social] How to Earn an Ivy league Degree by Wasting Time on the Internet
Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. He has also staunchly believes the internet doesn''t make us dumber, and that social networks aren''t a waste of time at all. The Course. Well, yes.
MARKETING ACTION | FRIDAY, OCTOBER 31, 2014
[Online, Social] 31 Wicked Cool Benefits of Marketing Automation
Marketing Automation makes KPIs, data analytics, and online reporting even more exciting than they already are. Without Marketing Automation, the earth would stop rotating (and online revenues would plummet). Marketing Automation can make social media less scary. Marketing Automation makes every online event special.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 30, 2014
[Online, Social] When best practice isn’t always the best practice
'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
VIDYARD | THURSDAY, OCTOBER 30, 2014
[Online, Social] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video. About Vidyard.
SYNECORE | THURSDAY, OCTOBER 30, 2014
[Online, Social] Ad Retargeting: It’s About Context, Relevance & Value
'The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. But how does ad retargeting work?
WINDMILL NETWORKING | THURSDAY, OCTOBER 30, 2014
[Online, Social] Connect the Online Dots with the Power of Google Plus
If the question is “how can I be found in the online world,” Google is your answer. Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Getting started with Google Plus is worth your time.
EARNEST ABOUT B2B | THURSDAY, OCTOBER 30, 2014
[Online, Social] This is the week that was: Getting inside the head of a B2B buyer
We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. In a space that Amazon have always owned online, through the power of search Google are now creeping in on their territory. It’s a great campaign and received some great press online this week. Enjoy.
THE POINT | WEDNESDAY, OCTOBER 29, 2014
[Online, Social] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. Even Salesforce announced their own Analytics cloud. It is now.
HUBSPOT | WEDNESDAY, OCTOBER 29, 2014
[Online, Social] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
Most online publications have borrowed their editorial structure from magazine publishing. Agencies can help in numerous ways: from strategic direction, to one-off content projects, to ongoing blogging or social media editorial management. Organizations large and small are doing their best to figure out how to create content at scale.
BIZNOLOGY | WEDNESDAY, OCTOBER 29, 2014
[Online, Social] What the growth of inside sales means to B2B marketers
Another driver of this trend is changes in buyer behavior, where business buyers are researching online, and demonstrating buying signals. Social selling tools. IBM, for example, provides social selling tools and training to its inside sales reps. Reps can also monitor social conversations to identify trends and opinions.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 29, 2014
[Online, Social] Finally, Small Business Social Media is Evolving
These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
HUBSPOT | WEDNESDAY, OCTOBER 29, 2014
[Online, Social] How to Future-Proof Your Content Marketing Strategy
Keep in mind, though, that trends can take many different forms: Content type - Content can be delivered in many different formats (including blog articles, social posts, graphics, infographics, animated infographics, slide decks, video clips, audio interviews, podcasts, and more). At 'Trends come and go in the world of digital marketing.
B2B MARKETING TRACTION | TUESDAY, OCTOBER 28, 2014
[Online, Social] 6 Ways Competitive Analysis Benefits Your B2B Marketing
Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 28, 2014
[Online, Social] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
’s online presence is stronger than ever; with 24.6 After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Finding a balance between personal and promotional updates is crucial to fostering engagement on social media.
SYNECORE | TUESDAY, OCTOBER 28, 2014
[Online, Social] Online Ad Spend: Still Rising, Trending Mobile & Social
This upward trajectory seems to be part of a broader general trend: since 2003, 78% of quarters (36 out of 46) have experienced positive online ad revenue growth over the prior quarter. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
MODERN B2B MARKETING | TUESDAY, OCTOBER 28, 2014
[Online, Social] 4 Content Marketing Productivity Killers
Clearly, the right buyers are not finding you online. For new content assets, consider promoting them through email, social, paid campaigns on search, organic campaigns on search, paid programs like content syndication and sponsored emails and your blog. 'Author: Dayna Rothman Being a content marketer is hard. know that first hand!
WINDMILL NETWORKING | MONDAY, OCTOBER 27, 2014
[Online, Social] 7 Ways to Host a Killer Contest on Pinterest
'Whether you are just starting out on Pinterest or want to inject some excitement into your online marketing efforts, try hosting a Pinterest contest! Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Author information. Julia Campbell. Pinteres
FEARLESS COMPETITOR | MONDAY, OCTOBER 27, 2014
[Online, Social] The Importance of a Good Leadership page – Rob and Deploy Ideas
In the past, he has participated on boards for Q Interactive, SuperMarkets Online, Affinova, Claria, Imagitas, and El Dorado Marketing. We love comments and those who share on social media too. '“R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. And does John Giuliani look happy?