• HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Online, Social] How Marketing Visible Expert℠ Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Online, Social] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Online, Social] The 4 Emails Retailers Should Send for Mother’s Day
    • 28.5% of Mother’s Day gifts are bought online. Gift guides are also great to share on image-centric social sites like Pinterest and Instagram. This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Online, Social] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • BLOG MY CALLS  |  FRIDAY, APRIL 24, 2015
    [Online, Social] 10 Tactics to Optimize Your YouTube Channel
    An increased number of businesses and marketers have started dedicating more time to this online marketing channel. Comments and social shares provide positive signals for search engines, which will ultimately enhance the visibility of your channel. Everyone remembers the king – but the shrewd ones keep an eye on the queen. Titles.
  • SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Online, Social] 4 Tips For Using Facebook to Market a Conference
    Using each social media channel the right way to market your event at the right time to the right audience increases the chances of getting a good return on your conference investment. The beauty of social media is that, if used correctly, you can effectively market anything for free. Don’t limit yourself to online channels.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Online, Social] Interesting Infographics: The Story Behind Influencer Marketing
    Influencers are people with a wide net of social impact. This trails only retail sites (56%) and brand sites (34%) and comes in narrowly ahead of Facebook, YouTube, and other social networks. Online reviews are also prized by 70% of consumers online. Let’s face it – people are savvy to advertising.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Online, Social] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? This social media network, which helps you create and share presentations, is perfect for businesses. Here are a few ways to share it: Social media channels. Social Media slideshare
  • KEO MARKETING  |  THURSDAY, APRIL 23, 2015
    [Online, Social] Email Marketing Can Be Profitable with Big Data
    New, shiny toys like social media and mobile marketing are now getting a lot of attention, so it can be tempting for marketers to forget about email or put it on the back burner. This includes information about their location, demographics, purchase habits, online behavior and more. In marketing terms, that might as well be forever.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Online, Social] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    Marketers have lots of experience building assets by relying on internal resources, web analytics and surveys, which is why a lot of online resources recommend these approaches for building buyer personas. In marketing, you have to understand buyer personas. So marketers have dozens of templates that describe their buyers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Online, Social] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of trends, whilst creating a longer term strategy. Use this time to check through your social media pages. What other campaigns are going on that you can support socially?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Online, Social] Marketing Automation ~ What are You Automating?
    Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. Preparing for the summit has […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Online, Social] Marketers, Get Ready For Your Promotion: A Global Perspective
    It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Digital and social media. Social marketing. Author: Aden Forest We are on the edge of a golden age for marketing. APAC Marketers Are Savvy Marketers. To some, this will be no surprise. Asia Pacific. Global.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Online, Social] Inbound Marketing Basics: How to Attract More Customers
    Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Include the key words in any relevant pages, blog posts, whitepapers, case studies, and social media. You can use social media to draw people’s attention to your content, and you can buy advertising to promote it.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Online, Social] Content Marketing: How to Grow Your Business by Growing Your Audience
    Don’t build it around SEO, online advertising or marketing automation. Don’t even build it around your channels (like your website, social media networks, blog, etc.) To do: Conduct market research by examining online conversations happening on social media, blogs, traditional media (news outlets) and forums. People.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Online, Social] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Online, Social] Why the economics of blogging are diminishing
    stalked the usual suspects online, e.g. Problogger, Copyblogger and the masters, looking for little hints on crafting highly-viral articles that would make people hit the share button like they stole the keyboard. Some posts attracted up to 200-300 retweets and dozens of compliments, attracted clients, and helped me built my online career.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Online, Social] Researching Your Market
    Psychographics:- Personality, lifestyles, social status. Looking into where your audience hangs out online is essential, as if you’re focusing on the wrong platforms you’re wasting time and sometimes money. Sprout Social is great for this, and you can find other like-minded individuals to connect with. Events
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Online, Social] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Choose your lead generation program wisely so that you have the ability to monitor lead behaviour online and track progression. Your online forms must be designed to gather new information about existing leads. Incentivize Social Sharing. If you offer quality content on social media, it will be consumed.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [Online, Social] Is Social Media Moving 2 Fast and 2 Furious for Good Online Lead Generation?
    Social media has become an important platform for online lead generation. Brands use social media to engage with customers and potential customers, and consumers use social media to check out brands they’re interested in. When well planned […].
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 21, 2015
    [Online, Social] How to Market to Chief Information Officers (CIOs)
    Because they are technologists, CIOs and other techs often research online. Make sure your online image is credible and business-like. A lot of technology inventors get a little goofy with their marketing. Make sure your online product content is easy to access. Here’s what you need to know to market successfully to CIOs.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Online, Social] How To Make Your Marketing Meme-tastic!
    Successful online campaigns must meet a specific, and often elusive, combination of factors to go viral. But, some companies have hit the jackpot and earned widespread attention from online consumers through meme marketing—think Most Interesting Man In The World, Grumpy Cat (has her own Lifetime special!) and Left Shark. Any solutions?”
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Online, Social] Happy B2B Customers Can Get You More New Customers
    Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. According to a 2012 report by the Aberdeen Group , the top B2B firms gained 230% more leads via social media than their competition. Share it on social media, and invite your customers to do the same. Just ask.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 21, 2015
    [Online, Social] Maybe your podcast is not a podcast
    We don’t call an online magazine a printcast. We don’t call an online newspaper a journalcast. One podcaster who has broken away from the podpack is Mike Stelzner , founder of Social Media Examiner and the talented host of the SME podcast. Please check out this tremendous resource for scaling social media engagement.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Online, Social] 10 Retail Marketing Ideas to Boost Sales
    It’s important to set campaign goals and then develop mechanisms to track those goals for every marketing campaign you launch, online or off. Is it more visits to your website, revenue driven by purchases, online post purchase reviews? Free marketing opportunities Do you work the social media sites your customers frequent?
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Online, Social] The Importance of Brand Integrity in the Digital Age
    It goes something like this: take time to clarify your organization’s values, goals, message, and properties, and use these to establish a seamless online presence across web, social, and mobile (i.e. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Online, Social] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    Still haven’t dipped your toe into business-to-business social media marketing waters? professional services company found me online last week and inquired about my outsource marketing services. LinkedIn is the number one most-used social media platform for business to business marketing. ” Market on LinkedIn.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Online, Social] Interesting Infographics: The 8 Most Effective Types Of Content
    Research and whitepapers polled at 36%, followed by webinars and online events at 30%, E-newsletters at 28%, photos and illustrations with 24%, and just 10% of marketing executives claiming that news releases are the most effective format for content. Content marketing is hot with leading brands, and for good reason.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Online, Social] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Online, Social] 6 Vital Features to Look for in Marketing Automation Software this Year
    In a strange way, this process is a lot like making connections through online dating websites. For instance, if a prospect engages with an email on her desktop computer, your subsequent communications on mobile and social should respond to her initial behavior. Social and Mobile Integration. Lead Scoring Capabilities.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Online, Social] 8 (Free) Google Resources B2B Marketers Need To Know
    With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical. These release notes are essential for B2B marketers directly responsible for performance management and report development related to online marketing efforts.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Online, Social] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    Take a look at some of the reactions across social: The Era of Engagement. verywhere They Are: You must move seamlessly between online and offline channels, desktop, mobile, and social. Author: Dayna Rothman The Marketing Nation Summit has come to a close! This was my fourth Summit and it is amazing to see how far we have come!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Online, Social] It’s not a pitch, it’s a person. The super powers of influence marketing
    And this is the key to social media marketing today, too. Enter the social media influencer Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing. In two hours we achieved a social media impact that is more typical of an event that lasts for several days!
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Online, Social] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    Or have an online portfolio? feel that doing it online via LinkedIn messages, introducing yourself that way, getting connected that way, is not as abrasive and brash. LISA: What about other social situations or live events? I’ve seen people go to trade shows, resume in one hand and business card in the other. Production: 26 %.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Online, Social] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Steve Mann says the phase of “taming the wild, wild west of social media” is over; “the west has been won and it is now time for evangelism of social media. Marketers must become the experts who know how to define their organization’s social media goals and align them with the overall marketing and business strategy.”
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Online, Social] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketing and sales teams drive results and ROI with online video content. Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. About Vidyard.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Online, Social] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Of course you can ask your network, but you’ll likely be searching online for potential firms. Follow this quick checklist to increase familiarity and comfort: Check Them Out Online…Everywhere. Website, blog, social media—it’s all fair game. Do they respond to blog and social media comments?
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Online, Social] Why Blogging Is More Important Than Ever
    And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. For a time, social media was the golden goose. and your social media strategy was done. If the big gun of social media reach is waning, what’s next? Here’s a hint. Blogs. percent.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Online, Social] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. Modern Marketing b2b Consumer
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Online, Social] 5 Brand Building Facts Every Marketing Director Should Know
    Once you know how you want to represent your brand, it's important to make sure everyone on your team, including interns posting on social media, is aware of the strategic goals of your brand and can reflect your brand voice in the marketplace. 2. Visible Expert℠ Interview with Online Marketing Pioneer Bryan Eisenberg.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Online, Social] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” Social Network, Ghost Town Or Key Driver Of Local Search? But It Works Nicely.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Online, Social] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Online reviews are often almost as valuable as a friend recommending your company to another friend. Online reviews are one resource that people regard heavily when making a large purchase like a home.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Online, Social] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    How many professional services marketing plans are built on first establishing social relationships? Their description was reassuring as were his website and online reviews. Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. Sound familiar? Strategy
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Online, Social] 4 Measures to Find Out if Your Prospecting is Effective
    When email marketing, client referrals, and trade show attendance is not enough, prospecting online provides opportunities to attract new leads to your business. So, you start using social media and work on creating a following by sharing content. You host and/or participate in webinars and online chats. By Sean Burke.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Online, Social] 8 BuzzFeed Long Reads With Seriously Compelling Stories
    Most of the content I read online is short and sweet -- and for the most part, I like it that way. In this long read, Amanda Shapiro tells Kaltwasser''s story in the context of today''s social media trends. While skimming articles on my commute or between meetings, it''s nice when the author gets right to the point. Enjoy. One percent.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Online, Social] 5 Essential Features of an Architecture Firm’s Website
    If someone likes one of your images after seeing it on social media, they can easily find their way back to your site and contact you. Give different contact options: Different clients like to reach out in different ways, so give options - a phone number, mobile number, email address, and even social media pages. Add a watermark.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Online, Social] 3 Step Visual Marketing Plan You Can Use Today
    Visual marketing impacts every aspect of social media. And as you look across the current social media landscape, it’s easy to […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Online, Social] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Owning the Future of Social Advertising.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Online, Social] Productivity Tips: 9 Tools to Tame Your Inbox
    Pew reports “Just 7% of working online adults feel their productivity has dropped because of the Internet, email, and cell phones, while 46% feel more productive.”. We spend an enormous amount of time managing our inboxes – 28% of our time each week, actually. That’s according to a report from the McKinsey Global Institute. How many emails?
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Online, Social] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    Whereas social media sites like Instagram and Vine let users record short video clips and post them online afterward, Periscope takes a different approach, allowing users to post live video streams of what they''re doing at that very moment. "It may sound crazy, but we wanted to build the closest thing to teleportation," said Periscope''s founders.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Online, Social] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Social media is maturing Social media is far past having to prove itself as a viable marketing channel – in terms of raising visibility -- and credibility -- for firms, it’s a necessity. With social media platforms’ new maturity, however, new risks are emerging. Technology Online Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Online, Social] 1:1 Communication - The Next Big Evolution In Marketing
    Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. But why? Our Customers have Changed, Why shouldn’t our Marketing? That’s not good. Then what does?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Online, Social] Announcing The 2015 B2B Web Usability Report
    Here is a little bit more perspective on a few key takeaways, in addition to pre-release material we shared in the following blog posts ( here and here ): Blogs & Social Media. Key Takeaway #1: Blogs & Social Media Have Minimal Impact in the B2B Buyer Journey. B2B Online Marketing Blog Events & Updates
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Online, Social] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    According to E-consultancy , an overlay brings in 400% more email addresses compared to other online opt in forms. You can get an overlay on your site by using one of these online tools: PopUp Domination. Run a contest or giveaway on social media. Turn to other social and digital channels to spread the word about your contest.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Online, Social] 13 Quick Tips to Improve Your Web Design Skills
    There’s even an online repository containing user interface design templates for wireframing, prototyping and testing mobile and web apps in Keynote. 3) Add web fonts to your corporate style guide. Find a suitable web font and define usage in your corporate style guide so you use it consistently online. 4) Bury those social media icons.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 8, 2015
    [Online, Social] How To Measure The Real Business Impact Of Content Marketing
    When it comes to revenue, measuring traffic sources, social media activity and online shopping behavior should be no-brainers, but Altimeter highlights the importance of analyzing metrics like shares and likes by each and every separate unit of content as well. By NewsCred Contributor Anastasia Dyakovskaya. and of course, FAQs.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Online, Social] New Research on Visible Experts? in Architecture, Engineering, and Construction
    How AEC Services Buyers Find Experts The takeaway here is that AEC marketing is a matter of making your presence known—and your experts visible—across all of these channels, in particular online. AEC firms’ thought leaders must have a strong commitment to online techniques. Many AEC firms have very unique expertise.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Online, Social] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
    In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. The higher price means brands are provided with a rep from Feinstein’s team, who assists with social media management during the event. This post originally appeared on Agency Post. February 7, 2015.
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Online, Social] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    We’re talking about social media, along with inbound marketing tactics such as SEO. Just like customers, job seekers will also begin their interaction with your company by researching it online. You also want to use social media to your advantage in connecting with job seekers and ensuring they have a favorable view of your brand.
  • LEADERSHIP  |  TUESDAY, APRIL 7, 2015
    [Online, Social] The Top B2B CMO Challenges
    Socializing Data: Every CMO today is striving to socialize data and use it to build relationships in the real B2B world. Socializing data, however, is not simply gathering and analyzing data from social media. Just because anything you can track online can be measured, doesn’t mean you should try to measure it all.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Online, Social] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
    best practices and social media platforms.”. With that approach, you’ll be well on your way to a website RFP that will attract a true marketing partner to help grow your business online. So it’s finally time. You’ve decided your business needs a new website. but where to start? All projects should stem from goals and objectives.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Online, Social] France’s Google is different than ours
    Back in 1982, France was a global leader in network connectivity “for the people” back when only we propeller-heads cared about online — and then nothing. Come to think of it, how many US restaurants offer their menus online in German, French, Spanish, Japanese, Portuguese, Russian, and Chinese? Even the 30s. Right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Online, Social] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. Enjoy!
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Online, Social] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    If you don’t use a sign up form on your website, blog and social channels, you’re missing out on one of the most valuable and efficient ways to grow your list of contacts. In fact, 81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.”
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Online, Social] What Actually Counts As Content?
    Podcasting is a great way to get social and meet new people. This in turn gets you more popularity, trust and credibility in the online world. Social media is becoming very image based, most shared posts are of an image of some sort. When posting your blog on social media, put a photo with it as a snippet of what’s in it.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Online, Social] 4 Ways Healthcare Marketers Should Utilize Social Media
    Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Online, Social] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Today we bring you four unique social media contests you can use to grow your email list and get new people engaged with your company. Each contest is paired with an app or online tool to help you create and manage your contest with ease. 1. You can promote the deal on all of your social channels with a link back to your website.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 3, 2015
    [Online, Social] Top WordPress Plugins for Social Media Sharing
    Social media sharing plugins are quite possibly the most important part of a WordPress blog; after all we want more shares for our content. There are so many social sharing WordPress plugins to choose from; at the time of writing this blog post WordPress.org has an amazing 984 plugins to choose from. WordPress Plugins
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Online, Social] Marketing Mathematics: Why You Need to Invest in Website Engagement
    The fact that 83% of decision makers stated their company websites are the most popular channel for online research, coupled with the fact that more then 70% of today’s sales processes are done before ever contacting a sales rep explains why there are tens of thousands of monthly visitors to company websites. The Problem. The Solution.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Online, Social] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    HubSpot users can add influencers'' Twitter handles to a Twitter stream in the social monitoring tool. I f you don''t have HubSpot, you can create a List on Twitter.com by logging in to Twitter and clicking your profile picture on the upper right-hand side of your screen. When I was in high school, I was always doodling in my notebooks.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Online, Social] MarTech Conference: Some Random Impressions and Interesting New Vendors
    In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. Insightpool : identifies social media influencers and manages campaigns to build relationships with them.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Online, Social] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Maybe they are sharing it on their social media channels. Maybe they even have secured a guest post on an authoritative online publication. People consuming online content are lazier. People consuming online content are busier. Here is just one article on the best times to share on social. People are lazy.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Online, Social] Consumer Brand SEO Pulse: 4.2.15
    Whether it’s sharing 8 tools for Google penalty recovery or helping you better understand your social ROI, we’ve got you covered. Tracking Your Social ROI: How to Prove the Power of Social Media”. It’s hard to prove the ROI of social media since, most often, it’s not tied to revenue. Is it bad? Well, it’s both. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Online, Social] 5 Traffic-Driving B2B Blog Topic Ideas
    If you don’t sell on or have an e-commerce that you can pull testimonials from, consider reaching out to some of your loyal customers and offer links to their websites or social media profiles in exchange for a review. B2B Online Marketing Blog Content Marketing b2b blogging b2b content blogging content marketing news writing
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Online, Social] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    Take a quick peek on any social network and you will see that  April Fools’ day is a social media sensation, with a top trending hashtag #AprilFools. This year Birchbox—a beauty and cosmetics online retailer—sent a Saved By The Bell themed box (complete with Rad Net hairspray, and a mix tape) via email.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Online, Social] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    Why limit inbound marketing to online? For 2015, we are encouraging our clients to invest heavily in building their communities and create engaging content on MySpace, Friendster, and ASmallWorld to get maximum social media reach. Social is so hot right now." - Chris Field, Red Wheel Media. Don''t feel bad if you haven''t.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Online, Social] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    When a purchase is made online, Google has made it fairly easy for marketers to tie revenue back to the ad. In this scenario, her bidding will be optimized not for keywords that lead to online form submissions, but rather for those keywords that lead to actual purchases. Today, we announced a solution with Google that changes the game.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Online, Social] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    In the process of doing outreach to promote the article, she got in touch with a major online music publisher. They also award badges for traffic performance on particular social networks. Carey School of Business at Arizona State University, researching corporate digital marketing, content, and social media strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 31, 2015
    [Online, Social] Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection
    One of those points was in the impact of social media and blogging on the vendor selection process. The role of social media and blogging remains a minimal in vendor selection. 45% of survey respondents indicate social media is not a factor in vendor selection. B2B Online Marketing Blog Content Marketing Events & Updates
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 31, 2015
    [Online, Social] 8 Ways Hospitality Brands Can Use Vine for Marketing
    Vine is a social video platform slowing you to capture or upload a video that plays in short, looping segment. Each video can only be six seconds long, aligning, in theory, with the […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Online, Social] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    Aberdeen research shows that the channels that have the greatest planned adoption rates are digital; mobile web, mobile applications, text messaging, live chat, online customer communities, live video conferencing, and self-service portals. Social media becomes a rather established customer interaction channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 31, 2015
    [Online, Social] 14 great quotes about building an actionable audience
    While they make up less than 2 percent of your online audience, finding them, nurturing them, and rewarding them are absolutely crucial to a winning marketing strategy in an information dense world. customer acquisition eBooks Personalities of the social web actionable audience audience building content code Enjoy! Enjoy!
  • VIRALLY BLOG  |  TUESDAY, MARCH 31, 2015
    [Online, Social] Is The Force Against You?
    People look for trustworthy websites as there are many online scams everywhere, and so you need to make sure your websites look and feel trustworthy. It’s like using Social Sign In on your website, it minimalises effort. Have you ever wondered why you’re getting thousands of visitors but nobody converting? Trust. Fluency.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Online, Social] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform. Lenovo. Cetera Financial Group. Prophix Software.
  • CRIMSON MARKETING  |  MONDAY, MARCH 30, 2015
    [Online, Social] How Can Marketers Better Optimize the Customer Experience?
    ” And less that half of respondents use “customer data to optimize search, social and display.” ” Less that half of marketers use #customerdata to optimize search, social and display Click To Tweet. 47% of company marketers are thoroughly ensuring complete visitor privacy and monitoring website performance.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Online, Social] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. That way if I don’t catch something notable on social media, I’m likely to catch it on email. The need for great content curators has never been more urgent. Scoop.it
  • SAZBEAN  |  MONDAY, MARCH 30, 2015
    [Online, Social] Running Contests on Social Media
    Crafting a contest for your social media campaign is an excellent way to boost your company’s online presence. Something as simple as weekly giveaways of french fries can be a cheap way to influence customers’ to engage with your social media. The post Running Contests on Social Media appeared first on Sazbean.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Online, Social] 30 Gifs To Inspire Any Social Media Community Manager
    Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Being a social media manager today means forging ahead where there isn’t always a clear path. By  NewsCred Contributor, Lauren B. Mangiaforte. Get on our level!). 4. noshame.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Online, Social] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. LinkedIn just needs to catch up to the rest of the online world with better targeting, better tools, and better reporting.  And if you need to retarget with online display nurture campaigns, please don’t hesitate to contact me.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Online, Social] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content. The result?
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. That being said, the importance of your firm’s online presence has never been greater. That being said, many firms have a poor social presence. Congrats!
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Online, Social] 7 Ways To Thrill Customers And Get Them To Buy More From You
    Online retailer Zappos has grown quickly and profitably by perfecting the art of customer happiness. With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g. Are you focused more on getting new customers than delighting your current customers? Listen.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Online, Social] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. Even with just a few episodes under our belts we’ve had some wonderful comments, reviews and social media shares and conversations. There is more to it than that, obviously. Really busy. Maybe.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Content Marketing & Social Media Coordination. It bears repeating, however, that the unique relationship between content and social can be leveraged to drive key social influencers to a specific landing page.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Online, Social] The 3 biggest social media events of 2014 and what they taught us
    Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. Period.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Five Expert Guides to the Best Blogging Tools
    But while there’s no shortage of online tools, plugins, and browser extensions available—for every purpose from generating post topic ideas to speeding up page load time—not all of them are worth spending much time investigating, let alone using on a regular basis. Sharing your content socially? Image credit: Twelveskip.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Is Europe America’s Online Colony? American Influence on the Web
    People here like to say how cool, European, and art-and-tech-oriented the German city is, but over the years, I have realized how America’s online supremacy is turning Berlin into its cultural colony. My entire online business, which I created in Berlin, is 100% dependent upon the US. But it’s even deeper than that. Check.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    When you''re designing an online experience, you can count on a few factors. When you''re online, everybody is the same height,” David said. Brands are slashing their traditional budgets and choosing instead to invest in social platforms and innovations. This post originally appeared on Agency Post. Fast-forward a few years.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Online, Social] 7 Tools for Finding & Connecting With Influential Bloggers
    The blogosphere has been a major online marketing medium for years now. Instead, tailor your offer based on what each of your bloggers seems to enjoy doing online. This way you can see who covered your topic most recently and what kind of spread it got in social media. Tips for Effectively Reaching Out to Bloggers.
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