• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] The Ultimate Guide to Building a Content Marketing Team
    Content Influencer Interview: Lee Odden of TopRank Online Marketing 17 Chapter FIVE. nearly 3 billion people online, and. are shared online each day. content online Creating. is, content that increases awareness, drives leads, fuels social, augments. awareness, drives leads, fuels social, augments PR, accelerates.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Grande Guide to Social Advertising
    Social Advertising What Is a Grande Guide? topic—in this case, social advertising—with a minimal. This Grande Guide is about advertising in the social. GRANDE GUIDE SOCIAL ADVERTISING Are Social Advertisements. Targeted social advertisements, coupled with research. Global social network advertising revenues.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Marketing Automation Simplified
    12 The Role of Social Media and Content Influence Inbound Marketing. variety of different topics, building on The 5 Tenets of Modern Marketing: PAGE 6 The seismic shift from face-to-face to online sales has hindered the ability to see and learn from body. By analyzing and understanding prospect online behavior—email. Social.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Language Reading and Responding to Online Digital Buying Behaviors. products through web sites and online networks long before your salespeople get. Just as consumers now search and buy online, B2B purchasing in an. online world has transformed into an interactive process driven by the customer, not the vendor. involved.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Grande Guide to Lead Scoring
    observations, and turn to social media to crowd-source. PROSPECT INFLUENCES As prospects receive more and more messages, information, and education through social media during. generation, lead generation, online media, B2B sales and. Grande Guide to. Lead Scoring What Is a Grande Guide? series. investment in time. FIGURE 1.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Grande Guide to B2B Blogging
    be “found” online. readers, emails and on social media channels, and it. email and the social networks they use most. Plus, social sharing icons offers the validation that your posts. content socially, and interacting with the blog community. successful articles from a social sharing standpoint. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] The Demand Gen Pro's Cookbook
    PINWHEELS From the DocuSign Kitchen Nothing fills a funnel like a heaping portion of social media. social media, and customers of competitors. Prove social media’s impact on demand generation to increase the pipeline. Twitter response/impressions) DIRECTIONS Preheat your social media oven. THE DEMAND GEN PRO’S. delight.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    Products Legend BlueKai DMP Cross-Channel Marketing Social Marketing Content Marketing 6Communicate. The program was also deployed across social and online remarket- ing channels, leveraging dynamic content from inbound traffic on their own website and outbound (email and. marketing potholes. 2Introduction Continuous. Smooth.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] The Ultimate Guide: Getting started with Social Selling
    with Social Selling INTRODUCTION Digital disruption has revolutionized. for answers online instead of relying on information. is irrelevant.”. — Jay Baer, Marketing Speaker, author of Youtility 01 The Ultimate Guide: Getting Started with Social Selling Chapter 1: Why Social Selling? 72% of buyers use social. brand.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    Every person who gets online to work, play, or learn, displays unique habits and social behaviors over their keyboard, tablet, and smart phone. field/online campaign process. 1Targeting (That’s on target) A How-To Guide for transforming your database to support effective. 2Are you in the market. for a chicken coop? execute.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Online, Social] The Importance of Marketing Automation
    Put succinctly, this process allows marketers to measure, manage, coordinate and plan all of their marketing campaigns both online and offline. Software platforms and technologies designed so that marketing departments and organizations can more effectively market on multiple online channels (i.e. Get Started with ActiveDEMAND today!
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Online, Social] Top 5 Marketing Skills
    With better tracking tools and the importance of digital marketing, public relations is an integral element in driving your online presence through quality links which promotes traffic to your website – both direct and indirect. Photo credit: by Will Lion via flickr: [link]. Content Marketing: Today every company is a media company.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Online, Social] How to Use Hashtags on Twitter, Facebook & Instagram
    A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Social Media Daily Canonical
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Online, Social] Hacking Marketing: Rethinking Marketing Management in a Software World
    But when you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world — and marketing too. John L. David C.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Online, Social] Can Just a “Perceived” Economic Shift Impact Staffing?
    Getting the word out via social media and blogging can play a huge role, and those who are willing to communicate in this manner can often gain a significant edge. Glassdoor It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Online, Social] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    Marketing activities include email marketing, SEO, paid search, paid social, content marketing, retargeting, conferences and tradeshows -- we basically asked them to list everything they are doing. In other words, at what point does it make sense to connect online and offline data to measure all of marketing’s effectiveness?
  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Online, Social] Video Marketing How-To: How Long Should Your Videos Be?
    TV commercials are generally 30 seconds in length for a reason, and you can apply the same ideas to your online video. For social content, keep it short—Instagram will cap you at 15 seconds, and while you can post long content to Facebook, people’s attention spans are short. appeared first on Vidyard. Blog Video How-To
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Online, Social] Amazon to Open Physical Stores?
    What started as an online bookseller ballooned into the largest e-tailer in the world, with every so much more available than books. The promise is that they’ll offer the books for the same price in-store as they do online. Really, it’s as close to an online experience as any brick-and-mortar store could give. What’s the Story?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Online, Social] Top Ways to Attract Prospects Through Social Media
    Today, I’d like to change things up a bit, and briefly look at three different infographics that all touch on the same theme: online communication. One covers personalization in online marketing , another talks about trends in online behaviours , and the third tackles those dreaded communication blunders. Responding too slowly.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Online, Social] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    12) 41% of marketers in North America said the most overrated marketing tactic is traditional outbound marketing (like print ads, outdoor ads, and broadcasts), followed by online paid advertising (16%). 32) Marketers in ANZ said the second most overrated marketing tactic was social media (14%), followed by online paid advertising (11%).
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 5, 2016
    [Online, Social] 8 Tips on Creating Content to Be Shared on Social Media
    Every entrepreneur, blogger, and website owner is aware of the importance of social media content strategy. If you don’t make yourself visible for a greater audience, you won’t reap the benefits of your online presence. The post 8 Tips on Creating Content to Be Shared on Social Media appeared first on Marketing Insider Group.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Online, Social] 14 Content Marketing Tools to Help Your Business Grow
    wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. In addition, content marketing often requires the use of social media, which can become a time vampire. Buffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Online, Social] Putting content marketing on time out for a moment
    29 Free Online Design Tools for Creating Stunning Visual Content for the Web. B2B and social media Blogging best practices Content Marketing Marketing best practices marketing strategy content marketingAre you in the content marketing business, or are you in the content creation business? Is there a difference? Reality check.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Online, Social] Everything You Need to Know About User-Generated Content
    Image from Ipsos MediaCT’s ebook, Social Influence: Marketing’s New Frontier. Content from social media contests. Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Make it easy for them to share on social by having your linked icons right there.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Online, Social] 5 B2B Website Design Trends for 2016
    Social sites like Pinterest have made good use of cards, but 2016 will find more and more card interfaces in B2B website design. Ensure that your website and content gets found online with Hinge’s SEO Guide for Professional Services. And nothing deters a prospect faster than a website that looks outdated. Bolder Use of Color.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Online, Social] 23 Account-Based Marketing Leaders to Follow on Twitter
    Dave Rigotti is the Head of Marketing at Bizible, a B2B marketing attribution software that connects offline and online marketing to revenue. Jill Rowley is a keynote speaker, social selling evangelist and marketing advisor to companies including HubSpot, TrackMaven and DataRPM. And for good reason. Megan Heuer, @MegHeuer. https://t.co/7DLsBxzgnO.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Online, Social] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. Social and digital presence is key to what we do every day so it is simply expected that candidates have made their mark someplace relevant in the social sphere. Hiring talent is scary. There are so many modern ways to do this.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Online, Social] Use Instagram as the starting point to promote your business online
    I recently ended my stint as Content and Social Media Chair of  MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. Why use Instagram as a starting point?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Online, Social] Get Moving: How Mobile Marketing Can Help Your Restaurant
    Not only that, but 84 percent of consumers will make their decision off of more than one restaurant when looking online, so it’s essential for you to capture their attention quickly. Interesting posts and photos on your social media are great ways to engage with your customers and share stories about your business. What now?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Online, Social] 20 Tremendous Digital Marketing Stats and Facts
    But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Online, Social] AEC Marketing: The Upcoming Elections Demand Change
    In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. That is probably more true for government buyers, who engage both vendors and peers though a multitude of digital, social, and mobile touch points. The one thing we know for sure, there will be a new president.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 1, 2016
    [Online, Social] Here’s a Story: Why Storytelling is Vital to Content Marketing
    Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. And of course, they shared a trailer for it on their social channels. Using video for storytelling is very different from showcasing your products in a video. Real storytelling is about emotion. And REI gets it.
  • KEO MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Online, Social] Social Media Impacts B2B Buyers Who Have a “Penchant for Learning”
    An abundance of online resources and communication channels is rapidly blurring the line between traditional B2B marketing and sales activities. Social media is a major enabler for brands struggling to replicate the past success of face-to-face sales activities. What role does social media play? How does social media help?
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Online, Social] Developing Your Firm’s Next Generation of Industry Experts
    More likely they did some initial online research online about you. In fact, when we asked buyers how they vet referred professionals or firms, online research accounted for three of the top four responses (80.8% search online [e.g. utilize social media). To save time, they begin their search online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2016
    [Online, Social] The business benefit of setting your knowledge free
    This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. When I was starting out as a digital illustrator padawan, I was desperate for online advice. This made me ponder the larger online business world. Easy, right? My new mantra.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Online, Social] The 411 on Mobile Apps
    Create Revenue Channels: In-app features such as online shopping carts, product catalogs, food ordering, and mobile reservations provide additional opportunities for your customers to interact with your business. Post about it on social media. But what about small business mobile apps? Mobile commerce is now 30 percent  of all U.S.
  • ACTIVEDEMAND  |  TUESDAY, JANUARY 26, 2016
    [Online, Social] The Dos and Don’ts of Call Tracking
    They can reveal which ads are leading to phone calls, track calls back to website visitors and down to keyword level and track online campaigns such as AdWords, PPC , mobile, organic and social. The Dos and Don’ts of Call Tracking. When properly handled, call tracking software solutions can be a godsend in the marketing agency world.
  • BIZIBLE  |  TUESDAY, JANUARY 26, 2016
    [Online, Social] Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations
    Whether you’re a marketing operations professional, director of marketing, or online marketing manager, you’ll find a clear approach to developing and maintaining an actionable dashboard. Last-click (lead conversion) click by social platform. First-touch lead conversion rate by social platform. And this is due to good workflows.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Online, Social] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles. Sort of.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Online, Social] Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
    There’s no need to find someone with graphic design experience, because you can easily create your own header using online DIY tools like Share As Image and Pixlr. Harmonize with social media. Take your email marketing efforts even further by linking with your social media accounts. Define your goals. Start with a header.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Online, Social] Social Media As a Profit Center
    Today, we have guest post from Jeff Guritza, a marketing professional in the power tools accessories industry, on the incorporation of social media in a company’s business plan. We’ve all heard the term “social media,” and you may have even been afraid to ask, “What the heck is that?!” And social media is people.
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Online, Social] 5 Emails Your Association Should Send to Increase Memberships
    Past engagement, online and in person, with your organization. The company uses social data to piece together its messaging, based on what its subscribers’ connections are upvoting. 3) Content-Driven Newsletters. It can be tough, as a result, to reach target audiences—especially for membership recruitment. Payment amounts.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Online, Social] The fastest route to success requires lateral thinking.
    So, if companies are in the market one in five years but evaluations generally last quarter of the year, that would suggest about 5% of your target market is in the market in any given time. I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. back door.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 25, 2016
    [Online, Social] Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts
    Sales and marketing systems can then access the results in an online database, providing all departments with a single, consistent view of their consolidated data. The folks at Avention had reached out to discuss their latest product, DataVision , which extends Avention’s reach from sales enablement to marketing systems.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2016
    [Online, Social] Five simple ideas to cut your blogging time in half
    Why not pose the question to your social media friends and get some help? Since my friends essentially did the research for me, this saved me hours of hunting online and they were happy to be acknowledged in my post! Why not pose the question to your social media friends and get some help? Never face a blank screen.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Online, Social] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. Yet 58% of marketers say written content is their most important form of social content; just 19% say that of original visual content.” Clearly, we need to do better.”
  • FATHOM  |  SUNDAY, JANUARY 24, 2016
    [Online, Social] A Quick Guide to Live Streaming on Social Media
    Livestreaming is a huge trend in the social media world. Whereas social media sites like Instagram and Vine let users record short video clips and post them online, live streaming takes a different approach, allowing users to post live video streams of what they’re doing at that very moment. Blog Feed Social Media
  • HALEY MARKETING  |  SATURDAY, JANUARY 23, 2016
    [Online, Social] 4 Ways to Reach Active and Passive Job Seekers and Gather More Applications
    Share Jobs that Look Amazing on Social Media. Social media is becoming increasingly cluttered by the minute. Apply Online Today. Ask Haley SEO/Social Media Gathering More Applications Getting More Job Applications Recruiting through Email Recruiting through Social Media. economy picks up.". Brad Bialy.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Online, Social] 15 Must-Haves for a Solid Email Marketing Program
    Says Jayson DeMers in Forbes , “You can draw people to your blog by offering snippets of content, or you can drive up your following numbers by inviting people to share deals on social media. Include opt-in forms as well as forwarding options on all social media networks, including LinkedIn. What works best? All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 22, 2016
    [Online, Social] Mobile Marketing Trends for 2016
    In 2015, mobile use finally exceeded PC use and mobile optimization became crucial for online advertising. Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email and content. Read the full story on Social Media Today. ###. This week's topic: Mobile Marketing.
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Online, Social] Case Studies 101
    If you can, pick people with large social networks or influencers that’ll catch some attention. Typically published online as a blog post or within a “customers” section on your company website. Promote your stories via social media, in customer email newsletters, at business conferences – any way you can. That’s up to you.
  • HINGE MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Online, Social] How to Run a Successful Lead Generation Campaign
    Content Calendar: A resource tool that marketing teams can use to plan all content marketing activity for both traditional and online marketing. By understanding the basic terms and having all of the components that make up an online lead generation campaign, you can then start to develop your plan by going through these 5 steps.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Online, Social] How to Write Blog Posts Faster – and Better
    Connect with SEO, social media, etc. Tools like CoSchedule can help you analyze your current headline and beef it up to drive more social shares, traffic, and SEO value. B2B Online Marketing BlogMaybe you always start with an outline. Or maybe not. So what’s the magic formula for how to write blog posts faster? Research. Wrong.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Online, Social] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? It is important to approach social media with a cohesive plan and branding standards for anyone who participates in sharing for your company.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Online, Social] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Mike Tomita, Online Marketing. But what if you could have a better idea of the changes 2016 has in store for marketers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 21, 2016
    [Online, Social] How to create a joyful experience on the web
    I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” These rants are driving me crazy.”
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Online, Social] After the Webinar: 7 Steps to Ongoing Audience Engagement
    Make sure that your team promotes the webinar via email and social media for the next 30 to 60 days. steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. Check out this guide for additional information on hosting perfect online and in-person events. Need more help?
  • HINGE MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Online, Social] 8 Ways to Boost Your Professional Services Marketing Budget
    SEE ALSO: 7 Offline Marketing Strategies that Support Your Online Brand. 5. ” “Well, we tried social media for a little while but it didn’t work. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. Print Ads.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Online, Social] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Another relatively untapped online content marketing medium is live video streaming.
  • FATHOM  |  WEDNESDAY, JANUARY 20, 2016
    [Online, Social] How to Prepare For & Deal With a Crisis on Social Media
    Social media is unpredictable, so it is important to be prepared for anything. No organization is immune to a social media crisis; however, your organization CAN be prepared to deal with one. Here are a few tips to avoid a crisis on social media: Monitor social media feeds frequently. Research the poster. Thank you.”
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Online, Social] How long should your online business video production be?
    In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 20, 2016
    [Online, Social] How to Create Your Facebook Ads Strategy
    Sarah Jane is a staff writer at Maximize Social Business who enjoys helping brands tell their stories online. She uses her experience as a marketing content creator and social media manager to connect companies to their customers through dynamic content. Facebook ads work. Author information. Sarah Jane Burt. Facebook
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2016
    [Online, Social] Are Your Sales and Marketing Departments on the Same Page?
    Social media and the internet in general has changed the way people buy. Today, research is done online long before the potential customer identifies themselves to a prospective vendor. Social  – Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Online, Social] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    Peruse what they share and how they speak on Twitter, LinkedIn, Instagram, on their personal blog, and within articles they’ve written elsewhere online. If you pick up something personal, like the fact that they regularly share pictures of their dog on social media, then find a way to incorporate that into your subject line.
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Online, Social] 3 Reasons to Introduce an Inbound Marketing Strategy
    Engaging in common inbound marketing activities like blogging, hosting webinars and connecting on social media can help bolster your status as a thought leader in your space. The stats say it all here — Social Media B2B reports that companies who blog generate 67% more leads per month. Today, we’re going to change that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Online, Social] What to Include in a Content Marketing Proposal
    Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums and communities. B2B Online Marketing Blog Content Marketing
  • KEO MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Online, Social] KEO Marketing Named Top Social Media Marketing Firm by the Phoenix Business Journal
    In honor of our company’s achievements in social media marketing and search engine optimization, the Phoenix Business Journal just listed KEO Marketing in its annual ranking of Top Social Media Firms. Building and managing online communities that engage key audiences. Awards | KEO Marketing Social Media
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Online, Social] The Ever Changing Landscape of B2B Social Media
    When it comes to B2B and social media plans, this can be a particularly challenging concept. Below are a handful of articles that can equip you with the proper tools to chase leads and get those sales with your social media plan. Social Media Works for B2B Sales, Too. Ideas for Generating More Qualified B2B Leads on LinkedIn.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Online, Social] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of a webinar we hosted with Guy Kawasaki and Peg Fitzpatrick on how to make amazing social media posts: Videos. In the week leading up to SBS, they dished out helpful advice on Twitter using a common hashtag, and then aggregated all Tweets on this webpage : Online and Offline Events. Who doesn't want that? Goals.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Online, Social] 47 Superb Social Media Marketing Stats and Facts
    Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Top executives: social media marketing is for thee, but not for me.
  • KEO MARKETING  |  MONDAY, JANUARY 18, 2016
    [Online, Social] KEO Marketing Recognized for Social Media, SEO and Web Design Excellence by the Phoenix Business Journal
    Popular Publication Lists Company as Top Social Media/SEO Firm and Top Web Design Firm. In the publication’s latest ranking of the Phoenix area’s Top Social Media Firms and Top Web Design Firms, KEO Marketing appeared prominently on both lists. Web design plays a vital role in the process as well. About KEO Marketing Inc. KEO News
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 18, 2016
    [Online, Social] Optimize Your Content Marketing Choices to Improve Your Bottom Line
    Named one of New England’s Top 40 Influencers in Content and Digital Marketing, Holly understands the power of building customer relationships online, as well as the skills necessary to produce and enforce results-driven marketing processes and campaigns. Choose your content […]. Author information. Holly Chessman. Content Marketing
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Online, Social] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Social Media Marketing – Whether you’re looking to increase brand awareness, augment inbound traffic, encourage loyalty or just keep up with the competition, social media marketing can improve your business. There are lots of sample agreements and contracts available online. Others are using all of them. So why do it now?
  • HALEY MARKETING  |  SATURDAY, JANUARY 16, 2016
    [Online, Social] How Does Good Design Impact Your Staffing Company’s Marketing Efforts?
    When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? Consider that the human brain processes visuals much faster than text. That Are your marketing components just simply outdated, not having been updated or reviewed?
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Online, Social] 8 Personalization Tactics That Are Turning Off Your Buyers
    Online consumers like it when content is tailored to their interests and previous buying habits, but no one wants to feel like they’re being stalked online; too much personalization can actually harm your relationships. Have you ever checked into a location on social media and then started seeing ads for it? 50% off!”
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Online, Social] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Targeted social media outreach - We identified the individual Twitter handles of each opportunity and reached out to them directly through Twitter.
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Online, Social] Top Ways to Attract Prospects
    Today, I’d like to change things up a bit, and briefly look at three different infographics that all touch on the same theme: online communication. One covers personalization in online marketing another talks about trends in online behaviours  and the third tackles those dreaded communication blunders. Happy new year, everyone! 
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Online, Social] From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work
    suppose what I'd really meant was that all I did was work: I got to work early, worked through lunch, broke for dinner, and then proceeded to sign back online to wrap a few things up after that. The less you socialize during the day, the more work you put out. So before you hop back online after dinner to keep working, think twice.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 14, 2016
    [Online, Social] Why a Multichannel B2B Marketing Approach is Better Than a Single One
    It may be difficult at first to see how several different tactics could work together to achieve a cohesive online presence, but multichannel marketing has significant benefits for your organization. It also shows a cohesive presence amongst every place your organization is online. B2B Online Marketing Blog Social Media Strategies
  • HALEY MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Online, Social] What’s Next in Staffing Customer Experience?
    First, let's define "mobile first." In simplest terms, mobile first means designing an online experience (such as searching for jobs, or learning more about your staffing services) for mobile device users before designing it for desktop web browsing (or any other devices). Strange terms. Like "mobile first." Omni-channel." Why the switch?
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Online, Social] Marketing Must-Do's For Helping a New Educational Program Take Off
    Research social media to hear from students enrolled in similar programs, or talking about enrolling. You could tout technology in the classroom for one, and access to online research tools for the other. Rotate announcements focusing on your different messages through your social media channels. Does it fill a gap? Education
  • ACT-ON  |  THURSDAY, JANUARY 14, 2016
    [Online, Social] Success Story: Truity Credit Union Email Click Rate Nears 10%
    Because it’s integrated with our website, we’re able to hook it up various places on social media, we’re able to use it in a variety of avenues at these events to make sure that we use it to do more than just emails, but true marketing automation. This conversation has been edited for length. Read the case study here.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Online, Social] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    What Is Social Media & Social Media Marketing? By definition, social media is forms of electronic communication (as web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (Merriam-Webster, 2015).
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 13, 2016
    [Online, Social] ICYMI: Round-Up of Marketing Predictions for 2016
    They suggest that Google may begin including apps in search results, that brands will begin to blur the line between social  media, e-commerce, and apps, and that, in general, apps will become more integrated into our personal lives (think of fitness trackers and other life-organizing apps). Social Media Trends That Will Take Over 2016.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 13, 2016
    [Online, Social] How to write for social media
    This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 13, 2016
    [Online, Social] 7 Ways to Get More Blog Traffic From Twitter
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. Ways to Get More Blog Traffic From Twitter by Leah Mazur - Maximize Social Business. Social Media Traffic GenerationLeah Mazur.
  • SALESFUSION  |  WEDNESDAY, JANUARY 13, 2016
    [Online, Social] Behind the Marketing Technology Triumvirate
    Why every modern marketing organization needs CRM, marketing automation and social media platforms. But you can’t (or at least shouldn’t) go anywhere if you don’t have the core three technologies in place: CRM, marketing automation and social media platforms. B2b marketing CRM marketing automation socialMarketing Insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Online, Social] How to Use Native Advertising Without Getting Fined by the FTC
    By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” By Kerry Gorgone, {grow} Contributing Columnist. Federal Trade Commission guide, Native Advertising: A Guide for Businesses ).
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Online, Social] Making a Big Impression: How to Make Your Small Tech Firm Look Big
    You must also develop a consistent and visible message that demonstrates that knowledge and expertise across a variety of media, including marketing collateral, social media, and a website. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Online, Social] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Once you’ve implemented these three data-driven marketing strategies to increase highly qualified, bottom-of-funnel leads, you should move on to more complex strategies such as data analysis on online social interactions, online search behavior, and consumer surveys. Sound confusing? Well, fortunately for us … it’s not.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 12, 2016
    [Online, Social] How to Give Your Website Rock Star Status [Webinar]
    They’re also top performers in search and show up prominently on directories and social media. Make sure it appears online. Email marketing is a must because it pairs well with social media, helps you create customer lists and can generate a return of $40 for every $1 spent. It starts with design. All rights reserved.
  • SALES ENGINE  |  TUESDAY, JANUARY 12, 2016
    [Online, Social] What Can a B2B Marketer Learn From a 150-Year-Old Museum?
    That includes the importance of mobile, social, and video. You have to think like your audience and participate in the conversation—that’s why being social is so important.” It’s been very helpful for us to understand what kind of visitors we have, and we use a lot of testing and research in the galleries online to understand.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 12, 2016
    [Online, Social] 2 Lessons Marketers Can Learn From Star Wars
    In business environments, backstory can be woven into web copy and digital assets, as a guiding principle for social and community teams, and even a mindset employed by customer success members. B2B Online Marketing Blog B2B Marketing backstory brand brand backstory branding episodic contentONE: Don’t Build Without A Brand Backstory.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Online, Social] Google Gives Road Map to Retailers With New Analytics
    You need several visits, some onsite searches, a social media interaction, and maybe even an abandoned cart to really know what your buyers are looking for, right? Whether those buyers want to order something online or head out to the closest retailer, one thing remains: they tell Google exactly what they’re looking for.
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