• CONTENTLY  |  TUESDAY, MAY 31, 2016
    [Online, Social] What Brian and Amanda Read This Week
    Social Media Week: Influencer Marketing’s Second Act. Influencer marketing is entering the age of scaling, and the story appearing on Social Media Week predicts how it will continue to evolve—tying nicely, in fact, to  our own piece about Wattpad becoming a popular influencer marketing platform. Selected by Amanda.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2016
    [Online, Social] How do you make your content the signal instead of the noise?
    GoToWebinar – a leader in online events – is one of the easiest and most effective ways to connect and convert your target audience. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. You are not going to miss this are you? Check it out!
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Online, Social] 10 Ways to Misbehave on LinkedIn
    Not everybody has to keep up appearances online. As you know, it’s easy to post things online that could come back to bite you later on. So these are social faux pas – not transgressions against humanity. According to a survey from YouGov , over a quarter of people under 30 enjoy riling people up online. Polished?
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Online, Social] The 23 Best Content Ideation Tools
    At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. ” — Maximize Social Business. free online market research tool.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Online, Social] 20 Handy B2B Lead Generation Resources
    However, not all of your online searches will yield helpful results. We’ve got your back and have compiled some of the top online resources for you to check out. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. But never fear! Callbox. Don’t believe us?
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 28, 2016
    [Online, Social] How to Win Influencers and Friend People
    If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. When […]. The post How to Win Influencers and Friend People appeared first on Marketing Insider Group. Content Marketing
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Online, Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    632 marketers with an online survey of 25 questions. success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. SOCIAL. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Online, Social] Study: How Much of Your Content Marketing Is Effective?
    storytelling, both in print and online. 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144. excluding social media posts)? LEADERSHIP SOCIAL. For daily insights, subscribe to our online magazine, The Content Strategist. Copyright © 2015 Contently. All rights reserved. content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Online, Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. newsroom for Coca-Cola’s corporate online magazine, Coca-Cola Journey, gathers. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. sharing content on its social channels. Content. going.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Online, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Online, Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. editorial endeavor. “I really approached it as an online magazine rather. produce an online magazine that tells people some- thing new,” he says. For daily insights, subscribe to our online magazine, The Content Strategist.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Online, Social] Evangelizing a Content Marketing Program
    online travel magazine; and even exciting forays into. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Online, Social] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Social Media B2B). Is anyone answering your prospects and customers’ common questions online? If you are already creating content online, S EO can significantly increase the value of every content asset you have already created, as well as every new content asset. But can you afford to skip SEO? Demand Gen Report).
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Online, Social] Is “Sadvertising” an Effective Video Marketing Strategy?
    As the two-minute spot continues, Jim is revealed to suffer from the social isolation that comes from hearing loss. ” Marketers have noticed that strong emotions—like sadness and tears—tend to drive coveted social shares. If given a choice, I’ll always skip an ad versus sit through it. Why is it so popular these days?
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Online, Social] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    Your Social Media team? Should the dashboard be housed in an online tool? As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? There are lots of metrics that matter.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Online, Social] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. According to Wikipedia, “Change.org is a petition website operated by Change.org, Inc., an American B Corporation that provides a tool for people to advance social causes.” What did you do to get more signatures?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Online, Social] Why Improv Comedy Is the Next Big Marketing Trend
    In an Advertising Week panel titled “How to be funny and filthy rich by making online branded videos,” Bieber told marketers that brand videos must prioritize creative content to be successful, rather than featuring a company or product. “What do you do?” ” she says. “I work at an ad agency,” he responds.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Online, Social] 3 Keys to High-Growth for AEC Firms
    Social media. Social media engagement. Learn about the most effective online marketing strategies to generate leads in our  Online Marketing for Professional Services. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Online, Social] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active.
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Online, Social] KEO Marketing Wins Three 2016 American Business Awards
    Online Marketing Campaign of the Year category for “Top 15 Bank relied on KEO Marketing’s expertise resulting in a 45% increase in new accounts.”. PHOENIX, Ariz., These three Stevie awards are in addition to the two awarded KEO Marketing for projects completed for another client, Republic West Remodeling. About KEO Marketing. KEO News
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Online, Social] Is Your Referral Program Getting You the Leads You Need?
    Make it clear how your content is relevant to their challenges and invite them to engage through comments or social media. Social media should form a central part of your referral program and content strategy—but taken alone, it’s not enough. Top areas to look for clues include: Your own online content. Strategic Content.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Online, Social] 7 Social Media Marketing Secrets No Marketer Wants to Admit
    Opentopic blog >> entrepreneur.com Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.
  • CONTENTLY  |  TUESDAY, MAY 24, 2016
    [Online, Social] Will Brands Fund the Next Spotlight?
    The writer is sharing his content on social media. ” Post told EContent Magazine that the series “ surpassed expectations ” in terms of social media engagement. ” For Amazon, “How to Solve a Murder” has become one of those sublime examples. told me. The brand wins. That’s the litmus test.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Online, Social] 24 LinkedIn Rules You Might Be Breaking
    However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette. Opentopic blog >> themuse.com Back in the day, etiquette rules were fairly simple. Always send a thank-you card. Don’t put your elbows on the table. Hold the door open for other people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Online, Social] Creating Killer Content with Data: Pubcon Austin 2016
    If you can see pages generating referrals from social, you can determine what type of content can be created to drive shares and visibility. B2B Online Marketing Blog Content Marketing Events & UpdatesA few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? What Is Killer Content?  .
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Online, Social] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    There are seven key tactics or methods of demand generation : web insights and inbound marketing, content marketing, social media engagement, lead nurturing, lead scoring, measuring and optimization, and sales and marketing alignment. Social media marketing. Social networks today aren’t just a B2C marketing tool. The goal.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Online, Social] Myth Busters: 4 Misconceptions About Predictive Intelligence
    This includes a variety of third-party data sources that span exclusive publisher relationships, blogs, online communities, buying-guide websites, social interactions, ad targeting networks and search, that feed our models with a level of data that is not accessible on the open market. I hope you find the below post useful. Bingo! Or
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Online, Social] 4 Content Trends Every Marketer Should Be Following
    Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. By connecting online and offline, Home Depot saves people tons of time. Points to Red Bull logo.). Bespoke.
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Online, Social] What Can We Learn From Cracker Jack Changing Its Prizes?
    It’s simple – today’s younger audiences don’t want a random booklet but would prefer to use a mobile device and create a personalized baseball card that can be shared with friends and family online. Quicker than ever, technologies and social behaviors are changing. Social Media. Is This Really a National Tragedy?
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Online, Social] 10 Online Lead Generation Techniques for Professional Services
    Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Online Lead Generation Techniques that Work.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Online, Social] 24 LinkedIn Rules You Might Be Breaking
    However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette. Opentopic blog >> themuse.com Back in the day, etiquette rules were fairly simple. Always send a thank-you card. Don’t put your elbows on the table. Hold the door open for other people.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Online, Social] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. Connecting online and offline experiences is not a new endeavor; many marketers understand the need for it. Online marketing affects offline behavior and vice versa. Score!! Set Goals and Success Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Online, Social] A course correction for influence marketing measurement
    That promotional money has to go somewhere, and I think it will continue to be channeled to powerful online influencers. But he has a large social media following. Because Mitch doesn’t build his social media celebrity by sending out automated tweets all day. The weird truth about social proof. WHAAAAT? Very few.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Online, Social] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. The app pulls updates from social media, recent emails, and other contact data into one place—allowing users to get immediately up to speed on their prospects. Sprout Social. Boomerang. Google Groups. Genius.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Online, Social] Pressure
    Coming out of World War II, the 1950s felt both socially conservative and deviant, politically secure and borderline spiraling out of control. However, demand quickly turned into a social anxiety to always have the “new and improved” version of everything. Pressure. The Backstory. We wanted—and felt that we deserved—more. What did?
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Online, Social] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Confessions of a social media exec on influencer marketing (18:43): “Influencer” is the biggest buzzword of the moment. An entire ecosystem has evolved around these social media stars, but the relationship between brands, agencies, and influencers is starting to get rocky, reports Digiday. This week’s show. Sponsor (40:27).
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Online, Social] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    The 16-page brochure and its accompanying EU Referendum digital hub sparked such furor that 220,000 people signed an online petition for Prime Minister David Cameron to stop using taxpayer money on pro-EU content. With just weeks to go before a referendum on whether to stay in or leave the European Union, the United Kingdom is divided.
  • HINGE MARKETING  |  FRIDAY, MAY 20, 2016
    [Online, Social] How Business Development Roles Can Leverage Marketing to Close the Sale
    They leverage the Internet and social media—in addition to their personal networks—to evaluate service providers. Marketers help business development balance out traditional offline pre-sale efforts with online initiatives that expand reach and increase impact. growing number of buyers are digital natives. really think about you.
  • FATHOM  |  FRIDAY, MAY 20, 2016
    [Online, Social] How to Close Your Marketing Skills Gap
    Of those surveyed, the most significant areas of lacking skills included: affiliate marketing, mobile marketing, coding and development, graphic design, PR and influencer outreach, and online advertising and programmatic marketing. Consumer behavior and technology are difficult to keep up with, we all know that. Conclusion. Careers
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2016
    [Online, Social] Still Wondering How to Get Started in Social Media in 2016?
    It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Perhaps you are not active on social media yourself. Social MarketingThat number was reported in January 2016.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Online, Social] Does Censorship Kill the Appeal of User-Generated Content?
    It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers. Social media and content marketing should all create an element of user-generated content,” Adams said. “If it doesn’t, then there is no response, community, or conversation.” Coffin. Bill Cosby. Perky.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Online, Social] 9 Content Marketing Gems Hidden Within Game of Thrones
    Creative examples might be to check out the questions readers are asking on Quora or LinkedIn Groups, collaborate with internal (SEO, social media, etc.) or external (PR, etc.) B2B Online Marketing Blog Content MarketingBut I’ll be the first to admit I’m fully entrenched in Game of Thrones.  Because it’s badass. 
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Online, Social] 5 Branding Techniques that Do Double Duty
    Assuming that you accompany your blog posts with keywords and social media activity, a larger number of authors will also improve your website traffic traffic, boost Google’s opinion of your website’s authority, and, ultimately, help you be found online by prospective clients and team members. Additional Resources. How Hinge Can Help.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Online, Social] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    About two weeks later, I send an online training and ask them to complete it within the week. Add Social Information. You can view social information from your Leads and Contacts directly from Salesforce. About a year ago, I had a moment of panic at the office in regards to sales enablement. Mass Edit/Update. There are many.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Online, Social] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    About two weeks later, I send an online training and ask them to complete it within the week. Add Social Information. You can view social information from your Leads and Contacts directly from Salesforce. About a year ago, I had a moment of panic at the office in regards to sales enablement. Mass Edit/Update. There are many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Online, Social] Research shows content engagement is disconnected from brand goals. What’s next?
    “Engagement” is one of the most intoxicating of social media measurements. We can conclude that engagement rates more often reflect the online behavior of the person clicking, rather than the effectiveness of the content or ads! Connecting online promotion to offline behavior can be difficult and expensive. Reach.
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Online, Social] Proven Business Growth Strategies
    That means leveraging both proven online marketing techniques —and the demonstrated expertise of BD professionals. Making a Good First Impression Online. When decision makers have a problem, they go online. When a buyer faces any sort of challenge, they search online. methods—many of which are online. Figure 1.
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Online, Social] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    Can your social media sentiment be used to provide new site content ideas? For offline advertising campaigns, this is a chance to use the demographic insights gained from online efforts, for example, to revise the media buy and target TV, print, or radio placements that better align with your audience. Why Should You Care? Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Online, Social] 4 Lessons learned from super niche marketing
    It’s frustrating to work your face off and release a product online that no one wants to buy. (X X ) < That was me about two years ago, when I uploaded my first sci-fi book to Amazon where it vanished into the algorithm of the digital abyss. Lesson: don’t get blinded by the social media hype. So what has changed?
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Online, Social] 7 Things About Online Reviews Every B2B Business Needs to Know
    Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. There are also plenty of circumstances when it’s obvious that even pure B2B businesses are affected by online reviews.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Online, Social] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Whether you’re just about to start your first B2B blog post, or you already have a blog up and running on your website, here are some B2B blogging best practices and tips to help you build a strong online presence: Know Your Goal. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Online, Social] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Facebook has endured some of the most sustained criticism of its lifetime this past week after Gizmodo , the Guardian, and other publications leaked information on the internal process behind “Trending Topics,” the social network’s column of top news stories that were supposedly representative of the most popular stories of the day.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Online, Social] This Innovative Co-Working Space Asks for Content, Not Money
    In exchange for a desk, freelancers contribute two articles per month to DailyBreadMag , the space’s online publication. Members are also responsible for promoting their articles through personal social media channels and organizing one event each at Blogfabrik over the course of the year. Inside the factory. Media co-working Feature
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Online, Social] Your team is the best content source for search
    And, of course, to make sure that each staffer who trusts you enough to buy into this content-creation project can be proud of the final outcome — something they would very well consider sharing to their own social channels, including a braggy email to mom (who might finally understand what her dear son or daughter does for a living).
  • HALEY MARKETING  |  TUESDAY, MAY 17, 2016
    [Online, Social] Lunch with Haley Webinar: Online Advertising for Staffing Companies
    Webinar: Online Advertising for Staffing Companies. The post Lunch with Haley Webinar: Online Advertising for Staffing Companies appeared first on Haley Marketing Group. Lunch with Haley SEO/Social MediaWant to get to the top of Google results…instantly? Do you want to recruit more candidates from Facebook? Time: 2 PM EDT.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Online, Social] 5 Key Steps to Consider When Guest Blogging
    If you are looking to strictly increase visits to your site, you will want to focus on publications that have large audiences and are active on social media. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Building relationships within the industry. Earning quality backlinks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 17, 2016
    [Online, Social] Brand bullying and other things that need to change
    When anybody describes themselves as an evangelist for … (fill in the latest social technology) … I immediately wonder about the credibility of the person. GoToWebinar – a leader in online events – is one of the easiest and most effective ways to connect and convert your target audience. … and there’s much more.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Online, Social] 4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
    By mixing UGC in with product pictures and including an Instagram feed featuring relevant social on each product page, MVMT allows shoppers to better understand the proportions of the product and imagine how they would style it. Uncertainty is a big factor when seeing an online brand for the first time. Takeaways. Ecommerce
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Online, Social] 5 Tips to Get Your Content Shared More Often
    The New York Times recently conducted a study to uncover the primary motivators behind why people share content online. Seventy-eight percent of people share information online because it allows them to stay in touch with people they may otherwise lose contact with. Albert Einstein famously said, “Information is not knowledge.”.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Online, Social] The 14 Best Content Planning and Research Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Showcase reviews: Online Marketing Institute. 3) Bubbl.us. Buffer Social. HubSpot.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Online, Social] Expertise as a Differentiation Strategy
    Relationships, both social and professional are still important, but only when there is an awareness of your expertise. Growth in Online Leads. Have you been competing for work that you are more than qualified to perform, only to be underbid by your competition? Differentiation Strategy Defined. Be different. No special policies.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Online, Social] What’s the Difference Between an Experience and a Customer Experience?
    Instead, this story will help tactical marketers understand the psychological factors that come into play when a person decides to buy or interact with a company online. In-store, online, mobile, email, social, customer service.” Today, eMarketer projects e-commerce sales will surpass $3.5 trillion by 2019. Experience.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Online, Social] What’s the Difference Between an Experience and a Customer Experience?
    Instead, this story will help tactical marketers understand the psychological factors that come into play when a person decides to buy or interact with a company online. In-store, online, mobile, email, social, customer service.” Today, eMarketer projects e-commerce sales will surpass $3.5 trillion by 2019. Experience.
  • VIDYARD  |  MONDAY, MAY 16, 2016
    [Online, Social] Vidyard Hires Proven Sales Leader Darren Suomi To Lead Global Sales
    Online video is experiencing explosive growth, and Vidyard is going to lead the industry into new markets and new possibilities with its continued innovation in video analytics and video intelligence. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 16, 2016
    [Online, Social] Too much of a good thing? The weird truth about social proof.
    That, my friends, is the bizarre world of “social proof.” The magic of social proof. Social proof is a psychological phenomenon where people reference the behavior of others to guide their own behavior. The fact is, symbols of social proof are even more important on the web than in the “real world.”
  • CONTENTLY  |  FRIDAY, MAY 13, 2016
    [Online, Social] The Self-Disruption of Zenefits, and 4 Other Stories You Should Read
    This is an interesting look at the power of social media culture. It exposes the fallacy of online video views as a meaningful metric while taking digital media companies to task for the complete and total BS they were selling at the NewFronts conference last week. Selected by Ann Fabens-Lassen, communications manager.
  • KEO MARKETING  |  FRIDAY, MAY 13, 2016
    [Online, Social] Amplify your B2B marketing with Influencer Marketing
    Let’s face it: the online world is saturated with advertising and people are ignoring it.  Social media influencer marketing often provides significant cost savings. Influencer marketing differs from regular target marketing in that it focuses on specific key individuals rather than the target market as a whole. Extended Reach.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Online, Social] Top B2B Website Metrics to Monitor Using Google Analytics
    Your should monitor four main channels: organic search, direct, referral, and social. Social traffic , much like referral traffic, is registered once someone enters your site via a social media link. The two most popular social networks for B2B firms are LinkedIn and Twitter. Why is this metric important? Anything over 2.00
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Online, Social] The One Thing Your Account-Based Marketing Strategy Is Missing
    The best ABM campaigns leverage social proof to capture the attention of your target accounts and validate purchasing decisions among buying committees. To generate this social proof at scale, you’ll need to marry your ABM efforts with advocate marketing. (If you want to learn what advocate marketing is, read this primer.)
  • HALEY MARKETING  |  THURSDAY, MAY 12, 2016
    [Online, Social] Haley Marketing Announces New Content Marketing Promotion
    Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion to make great content marketing even more affordable. FREE Social Graphics and Social Profile Upgrades. Blog Writing and Social Media.
  • VIDYARD  |  THURSDAY, MAY 12, 2016
    [Online, Social] Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]
    That’s how we got to the point of targeted advertising online telling us about products that will turn us into “content marketing machines”. Derek Halpern, founder of Social Triggers explains that the key to great content marketing is only 20% in the content you create. Marketers are doing it all wrong. Keep Learning. Keep Learning.
  • HALEY MARKETING  |  THURSDAY, MAY 12, 2016
    [Online, Social] Make Social Media Part of Your Routine, Part II
    In Part I , we told you the benefits of making social media a part of your everyday work routine. In today’s world, social media is 24/7. While certain times may be better for reaching your audience than others, the most important element is that you dedicate the time needed to be an active member of the social community.
  • SALES ENGINE  |  THURSDAY, MAY 12, 2016
    [Online, Social] Why Perfect Branding Isn’t Enough to Connect with Buyers
    They go online to do their own research, compare prices and features, and make purchases. And so a content strategy helps to do just that digitally by building that trust online as shoppers can more accurately diagnose problems leading to follow-up conversations with sales people. It bred credibility. Did it translate into a lead?
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Online, Social] Virtual Reality 2016: Top 100 Influencers and Brands
    billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Below you can see a network map of the online conversation with the number 1 brand Oculus at the centre. ” . ”  .
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Online, Social] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Bottom of the funnel marketing is aimed at converting a potential customer into an actual customer. Not sure what those look like?
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Online, Social] 11 of the Best Slack Apps & Integrations to Try
    When you install the app, it'll give your Slack a full member directory of your team, and it creates a private network for each Slack team by combining team members' social connections. Social Media Management Productivity Office Life Daily TOFUThat's why we created the list below of 11 of the best apps and integrations on Slack.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Online, Social] The Most Effective Inbound and Outbound Marketing Tactics
    Social Media. It drives SEO, establishes visibility and credibility for your central blog, and enhances social shares. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. And why?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Online, Social] The Most Effective Inbound and Outbound Marketing Tactics
    Social Media. It drives SEO, establishes visibility and credibility for your central blog, and enhances social shares. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. And why?
  • ACT-ON  |  THURSDAY, MAY 12, 2016
    [Online, Social] 10 Embarrassing Writing Mistakes I See Way Too Often
    No medium seems to be untouched – social media, emails, blog posts , even an occasional eBook will sport the dreaded “alot.”. Confusing “it’s” with “its” is common enough online. “It’s” is the shortened version of “it is”. And there are a lot of people online who are downright paranoid about getting ripped off. 8. “I” versus “me”.
  • KEO MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Online, Social] New Guide Reveals Ways to Succeed with Digital Advertising for 2016
    May 11, 2016 – Leading business to business (B2B) marketing agency KEO Marketing ( www.keomarketing.com ) realizes that businesses are always looking for ways to connect with users where they are engaged online, with the additional benefit of automation to measure the effectiveness of their ad campaigns and boost their overall results.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Online, Social] Vidyard Wins 2016 Marketo Revvie Award
    Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets. We are honored to be recognized as an exceptional member of the Marketing Nation®.”. About Vidyard.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 11, 2016
    [Online, Social] 5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups
    LinkedIn is a social networking platform, which, in fact, means you have to NETWORK. After all, the point of social media platforms is to be well…SOCIAL. B2B Online Marketing BlogAs of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. Don’t Be a Salesman  .
  • BIZNOLOGY  |  WEDNESDAY, MAY 11, 2016
    [Online, Social] Why links should be a KPI within your digital marketing
    Tracking links will increase the effectiveness of your online marketing, as a whole. For all of these reasons links can, and should, serve as an important KPI for measuring the success of your online marketing. People want to engage with brands they trust and respect, and links are a great way to measure trust and respect online.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Online, Social] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    The online retailer presents their visual storytelling as a slider on the homepage. Social media is a huge resource for visual storytellers to share their work, and I love seeing businesses that take advantage of all it has to offer. 9) Toca Boca. But others didn’t even have that. They had to get artistic. Check 'em out. Open Water?).
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Online, Social] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    Historically companies and sellers held the information, but now customers and buyers are empowered to conduct extensive research (technical documentation, social feedback, industry analyst vendor rankings), in large part ANONYMOUSLY online. His heroes included Archimedes, Da Vinci, Galileo, Newton, Maxwell and Einstein. Latest
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 10, 2016
    [Online, Social] Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers
    Just as websites shouldn’t have been an online version of a brochure back in the ‘90’s, Instagram isn’t the place for businesses to push out sterile, prepackaged sales collateral or clips of product promo videos in 2016. Buffer is an app that allows users to efficiently plan and share social media content. Keep it simple, stupid.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Online, Social] GaggleAMP AMPlify employee and partner engagement conference
    Most of us have a social media account of some kind nowadays. ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., You should go, there’s still time. Like this post?
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Online, Social] Understanding the Psychology Behind Online Quizzes
    This post, Understanding the Psychology Behind Online Quizzes , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Our collective fascination with online quizzes hasn’t waned. Quizzes are important to content marketing because they’re enthusiastically shared across social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2016
    [Online, Social] Why the sales funnel is alive and well and living on the web
    It figured out that the vast majority of consumers were doing research online before engaging with a brand to make a purchase. Many brands, up until now, relied on inbound channels like search and social to drive the organic visibility they needed on their up-funnel content. By Chad Pollitt, {grow} Community Member. Makes sense, right?
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Online, Social] The 5 Best Retention Marketing Tactics for Your Online Store
    Tools like help desks and live chat systems allow you to add a human touch to the support of your online business. You can reward points for actions like social shares, social follows, registrations, and referrals. Retention marketing is most powerful when you customize your strategy based on your own store's lifecycle.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Online, Social] 3 Reasons Why Your Webinars Suck
    Learn more at Whizzkers.com, or check our online demo at whizzkers.com.demo.”. New platforms offer live Q&A, polls, quizzes, and in-presentation social media engagement options. Webinars are one of the best, most cost-effective tools a marketer can exercise. In fact, here are three reasons why your webinars suck.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Online, Social] 7 Ways to Get More Value From Your PR Campaigns
    The trick is to make the link sound beneficial to their readers, if you don’t get that across, there’s little chance that a journalist will take the time to go back and add one in. 2) Ask the media outlet for a social share. You’ve worked your socks off to get as much press coverage as possible. Now it’s back to business. Why not show it off?
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Online, Social] The Nine Best Facebook Marketing Tools
    Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Showcase reviews: RazorSocial, Buffer Social, BuzzBlogger, Rebekah Radice. 2) Static HTML. ” —  Social Media Examiner. Buffer Social. Social Media Examiner.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Online, Social] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    So in 2015, Intuit developed two assets to address this need: Quickbooks Connect, the company’s trade show, and Own It , an online learning and sharing platform that lets small business employees communicate with each other. That’s what McCann Worldgroup brought to Cryptaris Mission , an online video game sponsored by the U.S.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Online, Social] Kendra Brown: Unleashed
    always find it interesting how Pinterest has inspired the designs you find in stores and online now. When I was at Boston Children's Museum , I helped develop the museum's social media program. learned a lot about social media and worked with a team during the process. You’re not alone! We’re jazzed to have Kendra on the team!
  • KEO MARKETING  |  MONDAY, MAY 9, 2016
    [Online, Social] How to Optimize Your Business YouTube Channel
    Because of this seemingly endless reach, it’s an essential network to include in digital marketing strategies to boost online advertising and inbound marketing efforts. Subscriptions, social and cross promotion: Build audience touch points and loyalty with viewers. Thumbnails: Thumbnails can increase search engine clicks.
  • HINGE MARKETING  |  MONDAY, MAY 9, 2016
    [Online, Social] Why Clients Are Not the Referral Source to Count On
    Social and professional relationships are important. Not surprisingly, referrals often result when a social and professional relationship intersect. Of course, our research also demonstrated that social relationships in the absence of any direct knowledge of your expertise will do you little good. Figure 1. Figure 2.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Online, Social] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    Rand's an unsaveable addict of all things content, search, and social. For seven years, Michael has spent about 60 hours a week testing and optimizing websites to gain a deeper understanding of what really works in Online Marketing and CRO. He's helped a multitude of clients from all over the world make more money online.
  • READYPULSE  |  FRIDAY, MAY 6, 2016
    [Online, Social] How “Fear of Missing Out” is Great For Your Brand
    FOMO (the Fear of Missing Out) is anxiety over the idea that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media platform or website. FOMO Happens Online. The fact that FOMO is triggered by seeing information online works in the favor of brands everywhere.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Online, Social] How to Have a Super Productive Weekend: 12 Helpful Tips
    The social publishing platform Medium is a great place to publish personal blog posts because it comes with a built-in audience. Decluttering your living spaces will make you feel a lot better -- especially if you can give some of those items to charity, or sell them online. But busyness is not the same as productivity. See #6.).
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