• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Online, Social] Matching Marketing Technology to Business Strategy: A Starting Framework
    Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. company strategy company strategic choices marketing technology strategy marketing technology choices marketing technology topics low cost provider (online retail) • marketing: stress value to customer inc.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Online, Social] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    NYU not only shares information and promotes its events, it also uses its LinkedIn University Page to interact with students online. This is a great way to keep communication with your community open through a social media channel. Take a look: 1) Arizona State University. 2) University of California, Berkeley. nonprofit
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Online, Social] Best Practices for Blogger Outreach
    'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. Content Marketing Online PR / Link-Building Social Media Technorati However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Keep it Clear.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Online, Social] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. You might even need to have some online and even (gasp!) Online lead generation can be broken down into three broad areas: Getting found online.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Online, Social] The End Game: How to Create Opportunities Early In Inside Sales
    LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Establish your social presence. In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. Everyone has their own strategy to get through a month. Be resourceful!
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Online, Social] How to build brand trust – 4 essential steps
    Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) Content Marketing Reputation Management Brand Brand Trust online marketing 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Online, Social] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. Simply put, an internet meme is an idea that spreads virally online. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Going Guerrilla. Delving into Influencer Marketing. What is a meme? Voilà!
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Online, Social] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Also, consider other social platforms; maybe that audience is better communicated to through Instagram, Google+ or community boards. You can measure Facebook by engagement actions, and impression and reach, but don’t miss out on tracking them to other online and offline properties and scoring actions as successes or learnings.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Online, Social] Keyword Density: When Is It Enough?
    After reading it though, I realized as a search and social media professional, what was likely happening. am oversimplifying here, however it is not difficult to write good webpage content, an amazing blog post or online article. ” I told them what I tell all of my clients, that there is no magic number. So how do you do that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Online, Social] Almost everything I knew about starting a business was wrong
    She had no business experience or connections, but knew how to network online with people who could guide her … and eventually work for her. She had no business experience or connections, but knew how to network online with people who could guide her … and eventually work for her. ” Why would I say that? Focus. Go for it.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Online, Social] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). London.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Online, Social] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    But current high school students are more connected online than any other generation, ever. Take a look: And another: And yes, another: Don''t let your hard work be mocked on social media and end up in the trash. Here are four ways to attract the right applicants to your school and engage with them online.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Online, Social] How to Grow Your Email Contacts Organically
    Encourage them to share and forward your emails to their networks by having social sharing and email buttons. Online events. Online events such as webinars or Google+ Hangouts are another way to garner email addresses when individuals sign up to attend. Social media. Social media is today’s word-of-mouth.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Online, Social] What is the True Value of Social Engagement?
    'Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals. For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. The post What is the True Value of Social Engagement?
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Online, Social] A sustainable process for optimized content marketing and brand publishing
    'You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. Determine how to position your content and how it should be shared online.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Online, Social] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Social media analytics are becoming popular. 96% of marketers track at least one kind of social media metric. 'Image source.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Online, Social] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    chose this schedule based on research I did about when my prospects are online and engaging with content. LinkedIn Social Networks B2B Social Media linkedin personal branding social prospecting 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer? What do you stand for?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Online, Social] How to Achieve a Return on Conversation with Emotional Marketing
    This is what I learned from my time at Penn State University, where I did an undergraduate honors thesis about successful connection strategies on social media. The crux of my work looked at the Onion Theory (also known as the Social Penetration Theory ). 'By Brooke Ballard, {grow} Community Member. Here it is: Excited about that?
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Online, Social] 5 Ways of Ensuring Real ROI in Social Media
    'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. Similarly, a report by Social Media Examiner revealed that 64% of marketers saw improved lead generation and lower marketing expenses for using social as little as six hours a week. Social Media Marketin
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Online, Social] Tear Down This Wall Between Ad Tech and Marketing Automation
    Some 20 years later, the online display advertising industry is now a $22 billion business, with multiple formats, established exchanges, and real-time programmatic bidding capabilities. The marketer can deliver personalized, consistent, engaging experiences across display, social, mobile, website and email channels. The Ad Tech World.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Online, Social] Using Social Data to Improve Student Recruitment Online
    Social data can be extremely useful when brainstorming new student recruitment ideas and strategies. While there is no secret formula to defining a digital marketing strategy that will increase your leads and enrollments, these social data mining tips will help you make smarter decisions when recruiting students online.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Online, Social] Content ROI Is a Myth
    Understanding the return on tactics like PPC, SEO, and online advertising can be a lot easier; you can roughly work out your return for each dollar, euro, or pound spent. Content being used for a company''s TOFU strategy should: Help to grow your audience on social channels and get them engaging with the content you publish.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Online, Social] Rise of the Marketing Platform
    Today’s buyer is everywhere — on the web, on social, on mobile, on email. Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Ready for it? Yes, I know, real “profound”.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Online, Social] 21 Fantastic Facebook Marketing Guides
    On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. 'Many (most?) Hell Yes!
  • B2B VOICES  |  TUESDAY, APRIL 8, 2014
    [Online, Social] Five Years of B2B Voices
    We’ve looked at topics such as SXSW , social networks , real-time B2B , strategy , reviewed books , content , content curation  and blogging. Best of all, there have been many new relationships forged and discussions about B2B topics online and in person with so many people. What’s your “I” in social media?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Online, Social] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Econsultancy, The Realities of Online Personalisation , Apr 2013). Nearly 4 out of 5 B2B buyers start their product research online at a search engine. 'They’re getting old. The Stats.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Online, Social] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Econsultancy, The Realities of Online Personalisation , Apr 2013). Nearly 4 out of 5 B2B buyers start their product research online at a search engine. 'They’re getting old. The Stats.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Online, Social] New insights into online radio, podcasting and Google +
    'In the newest episode of The Marketing Companion Tom Webster and I examine a brand new study from Edison that reveals some eye-popping new insights on podcasting, digital radio and social media consumption. Some of the highlights of this podcast episode include: Introducing “Poodle King” Webster and Social Media Explained.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Online, Social] How to engage bloggers down the long tail
    In a post-Internet world, this is best handled online, for efficiency’s sake. No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Online, Social] How to Engage Bloggers Down the Long Tail
    In a post-Internet world, this is best handled online, for efficiency’s sake. No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Online, Social] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    Peter O’Neill of Forrester kicked off the day by explaining how consumers researching products and services online and expecting a joined up customer experience across all marketing channels is driving marketing today. In these sessions we learned how to use social media and to create a content strategy as part of demand generation campaigns.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Online, Social] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    The online world changes every day, so it’s important that you have a natural inclination to question ideas, processes, and tactics -- both old and new. Every day marketers write ebooks, social updates, emails, website pages, and so on, that attract customers to your business and represent your company. Core Behavioral Traits.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Online, Social] B2B Websites: How To Generate More Leads
    In recent years, lead generation has undergone substantial changes brought on in part by new online and social marketing techniques. Specifically, the explosion of information readily available online has led to the ascent of the “self-directed buyer.”. Use Social Media. Social media helps to share your content.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Online, Social] Trust Me, I'm a Marketer
    We practice the marketing equivalent of lying on our online dating profiles on a daily basis, on every channel. This doesn’t mean that logo-toting organizations can’t have success online. The cornerstone of online audience engagement is authenticity: Be a person (transparency). You can automate social media. But who else?
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Online, Social] Social business: enterprise knowledge goes retail
    You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” '(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Online, Social] Social business: enterprise knowledge goes retail
    You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” '(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.
  • LEADERSHIP  |  FRIDAY, APRIL 4, 2014
    [Online, Social] Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
    Ensure social media sharing is user-friendly. Note: always keep the definition of “conversion” in mind, which is when an online user takes action (i.e. 'Do you know what steps you need to take to optimize your landing pages? With its easy-to-read design, steps 1 to 3 are summarized with key, concise points. Highlight testimonials.
  • BLOG MY CALLS  |  FRIDAY, APRIL 4, 2014
    [Online, Social] The Friday Marketing Rant: You Should Care About Phone Calls
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. You extract data on customer intelligence, online behavior, and purchasing habits. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. The Data.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Online, Social] 7 SEO Myths Marketers Should Know
    never thought I’d be quoting the almighty Barbra in an online marketing post, but she has a point. On-page is extremely important but off-page tactics such as social networking, local listings, and video marketing are just a few tactics that can give you added boost. '“Myths are a waste of time. SEO is dead. Wrong again! Good for you!
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Online, Social] How to Tweet Around the Clock Without Being on Twitter 24/7
    Fortunately, there are a number of great online resources you can take advantage so you can tweet 24/7 without focusing on Twitter 24/7. There are plenty of tools out there to help you tweet more efficiently -- HubSpot''s social inbox, HootSuite, Buffer, the list goes on. Because those who tweet more often, tend to have more followers.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Online, Social] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    2014 eConsultancy survey of 2013 holiday shoppers revealed that 50% of US respondents did more than half of their Christmas shopping online, while 34% did less than half; in other words, fully 84% completed at least some of their 2013 holiday shopping via eCommerce. eCommerce: Creating a More Convenient (Personalized) Shopping Experience.
  • FATHOM  |  THURSDAY, APRIL 3, 2014
    [Online, Social] Unlocking the True Lifetime Value of Your Customers
    'For an online retailer, things are becoming even more complicated in terms of defining a digital marketing strategy and understanding the benefits of those strategies. The retailers who are winning in the online space are putting efforts to keep more customers and unlock their revenue potential. Why is this important?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Online, Social] The Top 20 Places Your Business Needs to Be Listed Online
    People now conduct quick searches on one of the many popular online directories. Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Yellow Pages is the online version of a modern day phone book. 84% of searchers shop online.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Online, Social] Social Media 101 for Technology Firms
    The good news is that social media lets you reach your audience easily and cost-effectively. Like all of us, you’re concerned about ROI and, while we can prove otherwise, social media is often considered a bit of a waste. New business comes from two sources more than any others: referrals and online search. 'You get it.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Online, Social] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    'Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Let’s take a moment to look at the opportunities to leverage paid to help boost your social marketing. Increase content engagement. Remarket to previously engaged users.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Online, Social] Is Free CRM Software Right for Your Business?
    Insightly, however, offers the same level of support for both their free and paid versions, which includes support tickets, live chat and their online knowledgebase. ZohoCRM’s integration abilities, meanwhile, are limited to social networks. Here, we highlight the features, benefits and limitations of these systems. Accounts. Calendar.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Online, Social] 30 Killer Resources to Learn Content Marketing
    58 Social Media Tips for Content Marketing. Discover the latest and most advanced tactics for tailoring your brand’s messaging to fit major social media platforms in this eBook from Content Marketing Institute. Content Marketing Online Marketing 'Image credit Adobe. Content Marketing Made Easy. Image credit: The Sales Lion.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 2, 2014
    [Online, Social] Marketing and Selling: Two Sides of the Same Coin
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Jonathan Catley , Online Sales & Marketing Manager at MD Connect. The answer is that with the rise in social media marketing, companies and prospects form relationships with potential vendors well in advance of the time they enter the formal sales funnel.
  • ENGAGE  |  TUESDAY, APRIL 1, 2014
    [Online, Social] Don't Be Fooled: Three Considerations When Fact-Checking Online
    The thing about journalism in the age of online content is 1) that we''re busy and 2) that we''re metric-focused. For years, I''ve said that the first person to come up with an automated way to replicate interment reference source Snopes for the social media age has a chance to win big. Makes for a good funny ha-ha moment, right?
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Online, Social] Social Media is Like Riding a Bike
    'I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a  Motorcycle Safety Foundation  (MSF) and from the two years of riding experience I have gotten under my belt.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Online, Social] 7 Tips for a Rocking Social Media Strategy
    'An estimated 88% of brands today are using social media for marketing. your social media strategy: Image source. What are you trying to do with social media, anyway? Ensure social media posts include the most important keywords. Different types of consumers approach social media platforms in different ways.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Online, Social] Be Conscious of Your Personal Online Presence in Inside Sales
    'Businesses consciously take great measures to create and sustain a positive online identity. In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Do you have any idea how you exist online?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Online, Social] A Small Biz Guide to Digital Marketing Acronyms
    CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link. Small Business Marketing acronyms advertising marketing online marketing SEM SEO
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 1, 2014
    [Online, Social] The 9 Best Ways to Improve Google Paid Search ROI
    Call extensions, consumer rating extensions, sitelinks, location extensions, and social annotations can all be effective for driving users to the right part of your website with just one click. Mobile users are searching for you online, and they are calling your businesses directly from your ads. Is your goal to generate web downloads?
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Online, Social] Social Media is Like Riding a Bike
    'I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Online, Social] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. We have enough data at the customer level to see how she interacts both online and in the store, so we can tailor messaging and offers to her appropriately by channel. Measure Everything!
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Online, Social] 8 Ways to Improve Your B2B Content Marketing Video
    'A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Keep it short. ?Internet Use inserts.
  • BIZNOLOGY  |  MONDAY, MARCH 31, 2014
    [Online, Social] Is marketing trying to annex the organization?!
    The article made some excellent points about how the social and digital revolution had changed business and how the role of marketing had expanded. Thus, despite recognition that social media marketing demands transparency, teaming, and an end-to-end strategy,  too many marketers simply do not play well in the sandbox.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Online, Social] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    These are some internet-savvy editors and writers who probably know as much if not more about how to build an audience online than anyone in the business. She can tell which stories resonate based on comments and social shares. 'A version of this post originally appeared on the Opinion section of Inbound Hub. Those Who Look.
  • WRITTENT  |  MONDAY, MARCH 31, 2014
    [Online, Social] The 15 Best Facebook Posts Ever Written
    'I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. Perhaps most importantly, it’s proof that not all of your social media content needs to be visual! Sharpie’s social media strategy isn’t often praised by subject matter experts, and from the example above, it’s clear why.
  • BIZNOLOGY  |  MONDAY, MARCH 31, 2014
    [Online, Social] Is marketing trying to annex the organization?!
    The article made some excellent points about how the social and digital revolution had changed business and how the role of marketing had expanded. Thus, despite recognition that social media marketing demands transparency, teaming, and an end-to-end strategy,  too many marketers simply do not play well in the sandbox.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Online, Social] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Lee mentioned that another resource to help with this would be  Repped: 30 Days to a Better Online Reputation  by Andy Beal.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Online, Social] Book Review: Social PR Secrets
    'One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Online, Social] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    Fortunately, the folks at BigCommerce analyzed a range of ecommerce sites to provide a broader understanding of what people value when shopping online. Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. 'It’s amazing how much can happen in one month, particularly in the digital marketing and tech world.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Online, Social] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    As a result, smart marketers use content, social selling, and effective influencer relations to impact the selection process because they recognize that every individual, regardless of seniority or industry, is impacted by current trends, social media, the opinions of their colleagues, and leaders in their respective industries.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 28, 2014
    [Online, Social] 6 Reasons I Love Being a Marketing Consultant
    Sometimes it’s identifying where they are wasting money (today common marketing wastes are PPC ads, paying for SEO, and printing materials that can be emailed or accessed online). found out that leading non-profits had abandoned their expensive, glossy, print financial reports and had begun posting beautiful multi-media reports online.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Online, Social] Webinar Recap: How to Develop a Successful Content Marketing Program
    The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. helpful hint: we found in our research that firms that generate at least 40% of their leads online through a content marketing strategy grow 4 times faster than firms who don’t. Why the struggle?
  • LEADERSHIP  |  FRIDAY, MARCH 28, 2014
    [Online, Social] Interesting Infographics: 25 Tools To Boost Your Content Strategy
    In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit , we can view numerous tools that enhance content marketing strategies. invite you to consider the following list, which is summarized by the Social Media Strategies Summit’s infographic: Tools To Help With Content Curation.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Online, Social] 3 Steps to Building Your Email List with Pinterest
    'The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. More than 2,000 attendees are soaking up community management, content, and social media marketing strategies, tips and trends. Pinterest, the visually appealing photo pin board social site. Online trainings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Online, Social] Klout Founder says Lithium deal will propel new development
    Whether you love Klout or hate the idea of social influence metrics, the story of Klout’s unlikely start and ultimate financial victory is fascinating. Fernandez: I never, ever imagined the horizon of opportunity that was set before us, When I started out, I thought my idea could help people make some sense of social media.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Online, Social] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. Beyond Digital.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Online, Social] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    B2B / Technology Content Marketing Digital Marketing Manufacturing SEO Social Media content content strategy LinkedIn Online Marketing 'LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. Don’t worry, it’s a good thing!
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Online, Social] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    'This post is the second in a series that looks at social media meta tags and the ways they can power up your social content. Mike Arnesen, a senior SEO analyst for Swellpath, has a presentation on SlideShare in which he gives an overview of various social media meta tag codes; here’s what the Pinterest slide looks like.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Online, Social] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. We studied 500 professional services firms to better understand how they use online marketing and what the results are. As you can see, the news (at least for those doing B2B online marketing) is good.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Online, Social] LinkedIn Changes for Your Company Page
    Do you need help managing your social media profile? PWB Marketing Communications can assist in building and managing your online presence. 'I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Ultimately though, I think it is more likely to be about the almighty dollar.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Online, Social] Why Modern Marketers Fail at Big Data
    Because our platform uses big data to help marketers unlock key customer segments, we’ve thrown our hat into the overcrowded online world of marketing about big data solutions. Online search traffic for big data has surged in the last couple of years. They also track volume and content of social media conversation. Duck Dynasty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Online, Social] Learn from my mistakes: Use Internetiquette to win online business!
    In offline life, you have facial expressions, hand motions and voice intonation to convey style, but online, you lack these. When you communicate online mostly through written messages like me, and you gather new clients by cold-blooded email, you have to re-think the psychology. 'By Mars Dorian, {grow} Contributing Columnist. Vera F.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Online, Social] 6 Ways Social Data Can Inform Your Marketing Strategy
    'Social media has historically been a great conversational tool for businesses. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Social data takes that insight to a whole other level.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MARCH 25, 2014
    [Online, Social] 6 Killer Email Tactics
    'E-mail is the strike force medium for online and offline retailers because 95% of online users get it and receive an average of 416 commercial messages per month. Don’t let the social/mobile crowd fool you.  Social media gets the buzz, but email delivers the traffic.  in return.  Focus on the offer.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Online, Social] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online  brand promotion — be it  SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. 'People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short.
  • WRITTENT  |  TUESDAY, MARCH 25, 2014
    [Online, Social] 5 Tricks to Win the Visual Content Game
    'How do you feel about most of the websites you come across online? Image credit: Social Media Today. Can you tell why you like them? People are visual. Many even decide on a purchase based on what they see. of people believe that visuals are a #1 factor that affects their purchase decision. If you don’t do it, your competitors will.
  • SAZBEAN  |  TUESDAY, MARCH 25, 2014
    [Online, Social] Leveraging Social Networking for B2B Lead Generation
    B2B companies, even when they do use social media, tend to overlook it as a relationship builder and a lead generation channel. If you’re also online and your customers are connected to you and you’re not listening and responding, that can impact in-person relationships as well.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Online, Social] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. 'People can see you’re fat. Or bald. Or hairy. Or gray.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Online, Social] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online , believes it’s important for all businesses to have a presence on both Facebook and Google.
  • VIRALLY BLOG  |  TUESDAY, MARCH 25, 2014
    [Online, Social] Digital Mindset
    How many people do you see using social media as a sales broadcast tool spamming feeds with “buy my stuff” messages? Or websites that are online brochures screaming “me,me,me,me” Its time to see that today is less about you and in fact all about your prospects and customers. CONTENT MARKETING CONTENT STRATEGY
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Online, Social] Six Best Practices for Marketing with White Papers
    Social media (e.g., For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. a survey conducted via social media will inevitably produce a larger figure than one done via email). Publicize the white paper across a variety of media (blog posts, search ads, social, etc.).
  • MARKETING ACTION  |  TUESDAY, MARCH 25, 2014
    [Online, Social] Agency’s Web Traffic Jumps by 400%
    Does it rest on its laurels, or does it focus on the next level of online marketing capability? Act-On’s consolidated functionality – including email, lead generation, lead tracking, social media, and metrics – means clients can replace existing programs, which not only streamlines operations, it saves money. And they did.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Online, Social] [VIDEO] Watch @CKBurgess and @MNBurgess Champion #SocBiz Strategy with @IBMSocialBiz
    The “Year of the Social Executive”. What is a social executive, and why is 2014 such a pivotal year for this new breed of leader? Social executives are not simply members of the C-Suite with Twitter profiles, although this is a common misconception. The truth is, most executives still aren’t very active online.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Online, Social] Register Today for @mnburgess Online #SocialMedia Strategy Course from University of California Irvine Extension @UCIExtension #SM #SMM
    While satellite and certificate programs have been around for decades, social media revolutionized the concept with the rise of the virtual classroom. If you don’t live near a school that offers the courses necessary to further your career, that’s no longer a problem in the social age. The course starts April 7 th.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Online, Social] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    It’s not news that B2B marketers are a bit more reluctant to adopt marketing methods like social media and blogging than some B2C businesses. 'The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. That sure makes for a snazzy headline.). Go fail. after he left.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 24, 2014
    [Online, Social] Proud Graduate of the University of Notre Dame
    ” Jeff Ogden , the award-winning marketing expert and Host and Creator of the popular online TV show, Marketing Made Simple TV , is a proud graduate of the University of Notre Dame, from where he holds a degree in Marketing. We love to read your comments and appreciate those who share on social media. God, Country, Notre Dame.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Online, Social] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    Invest in online marketing. Our research shows that firms with a good balance of online and offline marketing grow the fastest and are more profitable. Firms that conduct 40-60% of their marketing online are more successful. The answer is simple: people are increasingly heading online to gather information. Provable.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 24, 2014
    [Online, Social] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
    Unifying measurement strategies for social, mobile, and all digital. Addressing social degradation of your brand online. 'by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. Many centered on content, data, and unifying the customer experience. Creating content for lead gen.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 24, 2014
    [Online, Social] This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!
    Last week Twitter celebrated its 8 th birthday and to mark the occasion it launched a tool that allowed you to see what some of the social site’s more famous users posted as their first tweet. Recently there has been a noticeable rise in the importance given to optimising your branded online presence for mobile and other devices.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Online, Social] 7 Tips for Brand Consistency Across Social Channels
    movie stylists and social marketers have some similar needs. Establishing a strong brand identity means you’ll come across consistently no matter the setting, including across wildly varying social media such as Facebook, Twitter, Instagram, LinkedIn, etc. Know which social media they use, and consider the way they communicate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 24, 2014
    [Online, Social] The Truth About the Blog Supremacists
    It took a post from Amber Naslund — Confessions of a Social Media Someone  – to make me realize that I am probably doing you a disservice unless I join her and write openly about the dark side of social media success. welcome that as part of the social media experience. Success is a target. Amber is not alone.
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Online, Social] Should you invest in conversion rate optimization?
    'If your business depends on your online presence – to generate leads, sales or signups, then you’re probably already investing a significant amount to market and improve it. To achieve the same ROI marketers who only focus on acquisition have to work harder as digital advertising, search and social channels quickly become saturated.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Online, Social] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. While it''s now widely understood that all businesses need to dedicate some of their time to developing and managing a social media strategy, it seems everyone has a different perspective on how exactly that time should be spent. Lewis. All things take time.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Online, Social] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Online, Social] Client Newsletters: Empty Suit of the B2B Marketing Mix
    Regardless of content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to properly leverage readership analytics from open and click-thru rates, if their newsletter is delivered online. 'Most Client Newsletters Deliver No Tangible Business Value.
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