• ENGAGE  |  TUESDAY, JULY 22, 2014
    [Online, Social] Clever Quizzes That Don’t Involve Cats or Celebs
    The former drove 10,000 visits to Food52.com, according to Social Media Explorer , where readers got their answer and a link to a Food52 recipe for “their” cake (right next to the site’s online shop). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Don’t believe me? quiz from ServiceMax. Cats quizzes?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Online, Social] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Stats from ShareThis show that Pinterest has now become the third most popular shared social channel. The NRF’s survey also found that one-third (33%) of consumers will do more comparative shopping online, and nearly six in 10 (57.8%) will use their smartphone in some fashion as they shop for college items. Shoppers aren’t.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Online, Social] Google+ is an antisocial network
    The second article was in response to the tackle of passionate G+ users who professed love for their online community home, Plus. The Virtual Online Community. Community Building on the Web: Secret Strategies for Successful Online Communities by Amy Jo Kim. For most, Google+ is an antisocial network. Raymond. Hello World!
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Online, Social] 23 Outstanding Social PR Guides
    This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Social PR Strategies and Tactics.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Online, Social]  5 Tips for Marketing in a Highly Regulated Industry
    And any business advertising to children under 13 through online channels must comply with the Children’s Online Privacy Protection Act ( COPPA ). The rules were updated last year to keep up with technologies like online tracking and geolocation data, so it’s a good idea to review what’s new if kids are in your audience. Ed. ).
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Online, Social] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Online, Social] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
    Vidyard not only delivers this through the Marketo integration, they provide the built-in marketing tools that allow our customers to integrate forms, social sharing and calls to action right into the video itself. The offering is now available through Marketo LaunchPoint. Press Releases
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Online, Social] What Every Managing Partner Needs to Know About Social Media
    'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Online, Social] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Yearly memberships also allow readers to download interviews instead of simply listening or viewing online. Social Media Marketing. This podcast , hosted by Social Media Examiner, is created for busy marketers and business owners who want to know what works best with social media marketing. Social Triggers Insider.
  • WINDMILL NETWORKING  |  MONDAY, JULY 21, 2014
    [Online, Social] The Emotions of the Sexes and How To Capture It In Social Media
    'You have been using social media psychology in your marketing. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. The Emotions of the Sexes and How To Capture It In Social Media by Wade Harman - Maximize Social Business.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Online, Social] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. This includes all your online and offline promotions, any handouts and even the giveaways you distribute. They sure can.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Online, Social] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    As social networks continue to grow, this provides a great opportunity to increase visibility and demonstrate your firm’s expertise in certain areas. Online Marketing Websites 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. After analyzing the effects of Panda 4.0
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Online, Social] Don’t Make Marketing Decisions Based on Bad Data
    Without even realizing it a campaign could have a wrong lead source designated, and suddenly your organic search leads start showing up as event leads, your social media leads turn into paid search leads, or your direct leads change to prospecting leads. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Online, Social] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Luckily, a great way to make your content stand out online is to make it more visual. The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 8) 85% of internet users in the United States watch online video.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Online, Social] Is Author Rank Really Relevant?
    I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Online, Social] Survey: How to Get the Most Out of Brand Advocates
    To find out, Software Advice conducted an online survey. Social recognition (e.g., the company thanking the customer or sharing their posts on social media). Social Recognition More Likely to Entice Younger Advocates. And as our data shows, in the case of younger customers, offering recognition online (e.g.,
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Online, Social] 3 OTHER Things Your SEO Team Should Be Doing
    But opportunities can be missed and with the SEO team already engaging in link building activities, they are likely signed up for alerts, tracking social mentions, visiting forums, and perhaps involved in places the PR team isn’t. B2B Online Marketing Blog Brand Management Search Engine Optimization Brand Monitoring.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Online, Social] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    ” In fact, we found in our research on 50 high-growth professional services firms that SEO was ranked as the most effective online technique. This might seem like a lot of effort, but the payoff is well worth it: professional service firms that generate online leads are more profitable overall and grow up to 4X faster.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Online, Social] How to Build Your Email List [GUIDE]
    Just make sure to give them a reason to sign up, whether it’s monthly updates or exclusive online discounts. Leverage online sales. You don’t want to add every customer who has made an online purchase to your email list without their permission. Use social media  . Got a mailing list for snail mail? Voila! .
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Online, Social] Customer Lifecycle Marketing: Reporting, Part 1
    The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. Social media followers : For this metric, select a group of social media sites you are actively participating in and sum up the number of followers.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Online, Social] 35 Tech Terms Translated Into Plain English
    'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? When people add products to online shopping carts but don''t check out and actually purchase those products. According to Fireclick , 62.30% is the average online cart abandonment rate. Well, good thing I never hypothesized out loud.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Online, Social] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Online, Social] Inbound Marketing Takes Time: How Should You Be Using Yours?
    In a nutshell, inbound marketing has three key aspects: 1) Getting found online, 2) Converting visitors & leads, and 3) Analyzing and improving. Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Once underway, here''s what needs to happen.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Online, Social] 4 Steps to Content Curation for Inside Sales Reps
    As social sellers, it is imperative that we constantly share valuable information and insights with our networks. You can also use social publishing tools like Hootsuite to help you schedule and disseminate your content throughout the week in multiple networks. This is essentially what separates us from the rest of the sales community.
  • BIZNOLOGY  |  WEDNESDAY, JULY 16, 2014
    [Online, Social] You’ve Got Great Content. Now What?
    A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. 'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. Now What?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Online, Social] Does blogging still matter in 2014?
    Readers used comments to engage with the author, but that role is now dominated by other social media outlets. Based on my online business experiences in recent years, I have to disagree. Why This Blog Post Went Viral Five unbelievable social media mistakes you may be making right now. Five years ago, I wrote my first blog post.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Online, Social] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    With the need for increased transparency and better reporting around which video assets are actually responsible for influencing won deals, we’ve made marketer’s dreams come true once again, creating a means for you to identify viewers and track how they engage with videos on Pardot landing pages, webpages, third-party sites and social channels.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Online, Social] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    'Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day.  As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Online, Social] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. The post Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast] appeared first on.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Online, Social] Business Cards: The Good, the Bad, & the Ugly
    Social media handles. If you’re using an online printer, or website service, you can request a sample packet (which are usually free) to make sure you’re picking the paper you like. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. What gives? The Good.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Online, Social] The Future of Digital Marketing According to the Giants
    These purchases tell us that real-time information delivery, social interaction, immersive content and improved ecommerce experiences are in store for us in the near future. Imagine sharing not just moments with your friends online, but entire experiences and adventures. Data Tracking becomes a Strong Online Marketing Asset.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Online, Social] If I were the King of Facebook …
    Related Stories New insights into online radio, podcasting and Google + The economics of social media and why the Facebook-WhatsApp deal makes sense Five unusual podcasting tips from the trenches Is being disruptive a business strategy? economics of social media facebook Facebook marketing Podcasts The Marketing Companion
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Online, Social] Is It Time to Upgrade Your Blog?
    Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing. Online Marketing Social Media 'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? Are we missing any features?
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Online, Social] This Week in Content: Turning Content Marketing On Its Head
    But you need to follow up those initial ice breakers with deeper, harder-hitting pieces that add value to the debate online, on social media and wherever your target audience is. 'We’re turning content marketing on its head this week with a few articles that challenge some of the content industry’s more traditional conventions. ZD Net.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Online, Social] 77+ Resources for Amazing Copywriting
    How People Read Online – Understanding how people read online (based on research) is important if you’re writing for the web. Copywriting Cheat Sheet – An embeddable cheat sheet infographic that covers the basics of writing copy for email, social media, and the web. 'Copywriting. What’s the solution? Write your own amazing copy!
  • WINDMILL NETWORKING  |  MONDAY, JULY 14, 2014
    [Online, Social] Why You Can’t Use Consumer Reviews to Prove your Ads
    'Consumer reviews online can launch or crucify a business. Why You Can’t Use Consumer Reviews to Prove your Ads by Kyle-Beth Hilfer - Maximize Social Business. Social Media and the Law Does that mean they can also prove your claims? Can you legally rely on consumer reviews to substantiate your claims?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Online, Social] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7)     Look through other social media accounts. But a network plan?
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Online, Social] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Have the posts been shared socially? Getting Started. Next Steps.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Online, Social] Which Brand Won the World Cup?
    Nike probably did a better job of using social to drive awareness to it, the story and video is a bit more shareable and entertaining -- and they have twice the views compared to Adidas. Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this. won the internet.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Online, Social] The Death of the Social Media Guy
    'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Social media is easy. Social media is something the intern can do. We know we’ve got to ‘play in the social space,’ so let’s get a social media guy!”.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Online, Social] 9 Content Metrics to Keep an Eye On
    Don’t get me wrong — those benefits are great and doubtlessly essential to successful online marketing, but we marketers often like to be able to get specific, measured benefits out of something. Social Shares. Never fear, for such benefits are certainly available with content marketing. Sales. Time on Page. Bounce Rate.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Online, Social] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Creating them and tweaking them over time allows you to better understand your customers'' needs and interests and clue you in to where they spend time online. Set up and optimize your social media accounts. Make your social media profiles look good. Are you using the proper image dimensions for social media profiles and posts?
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Online, Social] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    ANN                 Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. On what social media sites and social media channels are you distributing your content ? If you’re on social, you’re in marketing.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Online, Social] 6 Things You Should Be Doing Right Now to Improve Your Website
    Get a better understanding for the types of content that works best for your e-newsletters versus what drives readers to the site via other means, including search and social. If they found you online, chances are they came looking for something specific. 'When’s the last time you checked your website’s performance? Is specific.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Online, Social] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    'Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies. It Could Have SEO Influence.
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Online, Social] Social media in a polarized world
    'I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa. The post Social media in a polarized world appeared first on Biznology. ” .
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Online, Social] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Offer Social Proof to Cultivate Brand Loyalty. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Users who do not engage with your app quickly are likely to uninstall and forget you forever. Create an account today!”
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Online, Social] Marketing Agency Leaders Discuss: The New Agency Model for Success
    With the influx of social, mobile, and other digital channels, agencies now more than ever need to be a true extension of brand teams and solve business goals, but also provide comprehensive, holistic solutions that engage audiences in new and exciting ways.”. Because of course, it was hard to measure the results of these campaigns. Agency
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Online, Social] 9 B2B Marketing Lessons from Judging Online Campaigns
    'I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. Marketing Goals Must Align with Business Goals. Measurable. Actionable.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] Where does Google+ fit into your B2B Marketing plans? [infographic]
    After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] Marketing Automation: What it is and How to Know if Your Firm Needs it
    It brings together all of your online marketing channels into one centralized system for creating, managing, and measuring programs and campaigns. Social Marketing. Lead Generation Online Marketing 'What is marketing automation, and what can it do for your firm? Marketing automation has been there all along. Landing Pages.
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] A Day In The Life: Contextualizing Multi-Screen Device Use
    For example, during the Multi-Screen Engagement: Marketing Across Devices webinar, part of Social Media Today’s Best Thinker webinar series, Linda West, Manager of Demand Generation for Act-On, shared some multi-screen engagement statistics: 51% of all emails were opened in a mobile environment (Litmus, November 2013). Take your pick).
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Who’s doing it right?
  • WRITTENT  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] 7 Steps to Writing a Copy That Sells
    Use all the tools at your disposal to find out, including analytics and social media polls. There is a silent eighth step in writing a copy, especially if you are selling a product or service online, and that is the fine art of following up. 'Image source. Here are the seven steps to writing a copy that sells. Write about both. There.
  • BIZNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] How to sell your SEO strategy & get buy-ins across the enterprise
    Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. 'How quickly are you able to define your SEO strategy? So how do we bridge this gap?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] Video Marketing: How To Drive Traffic From YouTube
    Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. Video Marketing: How To Drive Traffic From YouTube by Lilach Bullock - Maximize Social Business. Social Media Traffic Generation
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] Are Your Sales and Marketing Departments on the Same Page?
    Social media and the internet in general has changed the way people buy. Today, research is done online long before the potential customer identifies themselves to a prospective vendor. If you liked this post you might like: Are You Getting Your Sales Force Involved in Social Media? . Focus on creating a profitable customer.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Online, Social] How to Use Forms for Lead Generation
    Whether you’re linking to a form from an email, web page, landing page, or social media, you want to make sure readers know what the value proposition is and what they get by completing the form. They’re mostly used in these situations: Preventing spambots/adbots from signing up on forums or taking part in online polls. Placement.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Online, Social] 6 Principles of Influence Within Your Inbound Marketing
    Social Proof. great way to implement the rule of reciprocation into your online marketing strategy is through the use of downloadable content and other offers. Social Proof. Social proof can be very effective throughout online marketing through the use of testimonials, case studies, past work, etc. Cialdini (2009).
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Online, Social] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. The social networks? Integrate online and offline, inbound and outbound, branded and non-branded marketing activities to create impactful, results-driven lead generation. Read 5 Ways to Optimize Social Media Channels and Get Results. And so on…. Google? Or YOU?
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Online, Social] How to be a Google+ success
    'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. Step Two : Forego any and all other social media platforms. Leave them behind.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Online, Social] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    fans are also turning to social media to see what other fans have to say. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. Social Media. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. networks to date. Advertising.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Online, Social] Content Marketing Objectives And KPIs
    Begin by measuring how much share of that conversation (social + online) your business commands. You can look at the classic metrics such as growth in visitors, unique visitors and visits from specific search terms (your topic), visitors from mobile and social, etc. What are the right objectives and KPIs for content marketing?
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Online, Social] 6 Ways to Optimize Video Content like a B2B SEO Pro
    As more people look for online videos to get information, businesses need to change and adapt their content strategies to remain successful. recent Web Video Marketing Council report shows that 93% of marketers use online videos, and 82% believe that video marketing has had a positive impact on their business. Social shares.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Online, Social] The Only 7-Step Guide to Creating Content You’ll Ever Need
    Did you know the average person spends over 5 hours every day online ? Social media. 'Image source. And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. Know Your Audience. Do you know your audience theoretically?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Online, Social] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. links.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Online, Social] The seven traits of an effective digital enterprise
    Four years ago, the retail giant’s online business was lagging. different McKinsey research report in 2012 said that MOST of the money is in cost savings, particularly in applying social technologies to areas like Procurement and the Supply Chain. Four years ago, the retail giant’s online business was lagging. Hire them anyway.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Online, Social] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. Want to get noticed online? Inbound Marketing Social Media 'For those of us in the U.S., This Is Your Brain on Viral Content: What Psychology Says You''ll Click On. Tweet.
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Online, Social] Hinge’s Fab Five: June 2014
    'With so many marketing-related articles online, it’s hard to keep up with the best content! This post, complete with plenty of visual aids, provides 10 key steps to make your online advertising even more successful. Henley Wing, Social Media Examiner. What You Should Expect From Your Marketing Department.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 4, 2014
    [Online, Social] The Panini Sticker: Probably the best content marketing in the World
    It’s no surprise then that this is content that has a real social dimension to it. Yes, this truly is the World Cup where social media has really come into its own, Gary Lineker. The other online dimension. Even for the non-football sticker converts, it’s worth checking out to sample the online experience on offer.
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Online, Social] B2B Content Marketing That Drives Results
    Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. 'There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Converts visitors to leads.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Online, Social] Everything You Need to Know to Successfully Live-Tweet Your Event
    'Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. And to capitalize on it, many event organizers have figured out they need to assign a person or even a team of people to run social media at their events so it runs smoothly. Assign one person to be in charge of social media for the event.
  • WRITING ON THE WEB  |  THURSDAY, JULY 3, 2014
    [Online, Social] Newsletters, Social Media, Blogs: What’s Best?
    width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing 'Whats Best?" I see my newsletter as contributing to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Online, Social] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • SYNECORE  |  WEDNESDAY, JULY 2, 2014
    [Online, Social] Why You Need Good People Supporting Your Digital Marketing Strategy
    didn’t check in at the store on my social channels. was not directed into the store via an online or email coupon. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. answer to Lululemon. wanted) a new pair of leggings. Just one more stop, love. promise.”. she asked. Uff-da.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Online, Social] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. In a nutshell, inbound marketing has three key aspects : 1) Getting found online , 2) Converting visitors & leads, and 3) Analyzing and improving.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Online, Social] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    Inbound marketing is more about earning people’s attention through quality content creation, SEO, social media engagement and more. 'Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Online, Social] 14 Annoying Office Habits We All Need to Break
    We''re all a little awkward , but sometimes you''ve got to read those social cues and resist the urge to contribute to a conversation that''s happening across the room -- even if you know you could contribute to it. Before you ask your coworkers that question, try to find the answer online. 'I''m a big fan of snacking.
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Online, Social] Drip Marketing 101: Benefits and Best Practices
    Consider using timed social media posts, SMS text messages, direct mail such as letters, postcards, brochures, and printed newsletters, as well as phone calls. Give them the opportunity to join an online community or to share their experiences on a message board. Use social media to push out “something of the day” to your followers.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Online, Social] Link Building: Why a Critical Component of SEO Has a Bad Rap
    In theory, if a high number of links point to a site, then numerous websites must find that page valuable, so search engines began to regard inbound links as an online vote of confidence. Focusing on social and content. Thus content marketing and social promotion became the natural way of promoting domain authority.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Online, Social] The Attention Web: What B2B Marketers Need to Know
    In their 2001 book, The Attention Economy , social scholars Thomas Davenport and John Beck proposed that in today’s information-flooded world, the most scarce resource does not involve ideas, money or talent. Less can be more, when it comes to B2B content. Don’t rely on the internet exclusively to generate market attention.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Online, Social] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    The Impact of Social Media on Link Building. Does Google Use Data From Social Sites in Ranking? Are Pages From Social Media Sites Ranked Differently? The Impact of Social Media on Link Building. Does Google Use Data From Social Sites in Ranking? Are Pages From Social Media Sites Ranked Differently?
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Online, Social] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    couldn’t help but adore HootSuite’s recent blending of social media networks and HBO’s hit series Game of Thrones in a totally shareable social media image: Image source. personally believe that “mini infographics” are about to pop as a form of social media or blog content. Well, you’ve come to the right place. Expert Content.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Online, Social] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. He’s been online since the 90s. Ceci N’Est Pas les Médias Sociaux.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 1, 2014
    [Online, Social] Facebook Helps Brands Succeed With Video
    'YouTube gets a lot of buzz in the online video world since it’s  focused on just videos.As Facebook Helps Brands Succeed With Video by Jayson Duncan - Maximize Social Business. a result, it’s easy to overlook Facebook as a video platform. Facebook is a great … Continue Reading. Video
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Online, Social] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. The fact is, you may not need to be on that hot new social network all of the middle schoolers use. ROI-Driven Metrics.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Online, Social] Manufacturers: Help Your Contractors Have Online Success
    Contractor’s Online Success Strategy: Get Listed on These 4 Websites. For service-providing businesses, like contracting companies, greater online visibility can almost immediately bring more business. People’s primary way of finding somebody to do a job for them is by doing a quick online research. ToolStop / Flickr / CC BY.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Online, Social] Is being disruptive a business strategy?
    by PeterJ42 Related Stories Two technologies that will disrupt marketing strategy New insights into online radio, podcasting and Google + Where does social media fit in the marketing mix? 'It seems everywhere you go these days people are talking about Disruption as the next big business “thing.”
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Online, Social] 5 Little Ways to Get More Facebook Likes
    Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. 3) Incorporate Facebook into your online and offline communication channels. 25 Ways to Get More Social Media Followers. Social Media
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Online, Social] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They value social and corporate responsibility over a luxurious and out-of-reach image. They use their site to offer a whole new experience for customers offline and online. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. 1) Lush. How They''re Doing It.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Online, Social] Webinar Recap: The Top 5 Brand Building Strategies
    Firms that generate at least 40% of their leads online grow four times faster. And firms that generate at least 60% of their leads online are twice as profitable. Similarly, partnering with prominent firms allows your firm to leverage their relationships to build more traction online. Dominate the Social Media Space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 30, 2014
    [Online, Social] Five reasons to be freaked out by the Facebook experiment
    'Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. Facebook is the world’s dominant social network and its only significant threat is itself. But it goes beyond the simple shock value of a company manipulating people. But it gets worse.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Online, Social] 8 Components of an Effective Email [GUIDE]
    Whether you want them to make a purchase or take an online survey, a clear call to action makes it easy for the recipient to follow through. Recipients click on the “Shop now” button, which takes them directly to the online retail mecca in seconds. Social media buttons. From label. We start with the “from” label.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Online, Social] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. Conduct new research using CrowdFlower , SurveyMonkey , mTurk , or other online survey tools. billion pieces of content on Facebook. 1) Synaptic Play. Gas Pump Karaoke.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Online, Social] Optimize Twitter to Maximize Real Estate Results
    'Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. It can also play an essential role in helping customers find you online. Optimize Twitter to Maximize Real Estate Results by Rebekah Radice - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 29, 2014
    [Online, Social] How to find homegrown content marketing evangelists
    Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. ” Find content marketing evangelists who WANT to participate, who LOVE social media and the idea of helping the company establish an online presence, and who will ignite the content with their passion.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Online, Social] Onward, to Total Immersion!
    see digital (web, internet, online, or whatever you want to call it) as a marketing battleground of equal or greater importance to any other that exists. Now, you can interact with a business online as if they were an old friend, and businesses in turn can in turn take advantage of word-of-mouth on an unprecedented scale. wonder.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Online, Social] What is Integrated Digital Marketing (IDM)?
    Or to have just a strong social media strategy? Today’s consumers expect seamless online user experiences. Organic search, paid search, and social channels are utilized to effectively promote your brand message and content. Not unless they are integrated! What exactly is IDM? Watch and learn. Follow @Spenceafied. process. brand.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Online, Social] Why You Should Rethink That Snarky Social Media Comment
    There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. truly respect their work and try to support their content when I see it online. Marketing Soapbox b2b marketing social media ” I sure hope not.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Online, Social] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. Blurring of Offline and Online. To explain what is to come in content marketing, let’s examine where we are currently.
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