• HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Online, Social] Education Blogging 101: How to Attract More Students Online
    Helpful, engaging blog content also gets shared on social media, which in turns drives more new visitors to your site. Outline how you'll use your social media profiles to promote your blog, and get others to share links to your blog via their own social profiles. But it's one well worth taking. Great. Ask the parents as well.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Online, Social] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    Hamilton College sets a great example for brands looking to standardize their email writing styles -- their Email Style Guide includes directions on everything from acceptable fonts and colors to imagery usage. 5) Social Media Profiles: Apple's On-Brand Support Account. How to Fix It. Trouble is, this can be bad news for brands.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Online, Social] 4 Ways to Win the Hearts of Consumers
    But these days, I have zero time, and even less patience, for this leisurely pastime of my youth. I now do over 80% of my shopping online–mostly because it saves me time, but also because the thrill of opening packages never diminishes. What hasn’t changed is how we make buying decisions. ”: 1. Lead with Your Values. Tell a Great Story.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 4, 2016
    [Online, Social] How to Use Content to Reach Contractors
    Online training for their workers. Marketing Tools Social Marketing best way to engage contractors john jantsch using content to engage contractorsBy John Sonnhalter, Rainmaker Journeyman, Sonnhalter. We all want to get our message in front of contractors. In order to get more out of your content, you need to tie it to your strategy.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Online, Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Online, Social] Rethink Marketing
    relations; corporate communications; social media; advertising; events and. Social Follows & Engagement Marketing Leadership. Automate all the communications around these online events. attendance, event registration, social engagement, emails opened, references given, user groups. Schedule social promotions.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Online, Social] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Online, Social] The Essential Role of Telemarketing in Account Based Marketing
    With all these nifty new tools online, why is telemarketing in the picture? You can warm up a relationship using emails or social selling, but your eventual goal is a personal, professional conversation that allows you to generate leads. Account based marketing (ABM), a term coined by ITSMA in 2004, is not new. There is no waste.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Online, Social] Customer Experience, Transformation and Personalization at #MME16
    There was a keynote from Zach King , Filmmaker and Online Content Creator, on his journey and lessons learned. He has worked with multiple social media platforms and has had to transform his talents to adapt to each. Needless to say, the themes set the stage for an amazing, content-rich event. 1. You need to nurture that relationship.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Online, Social] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved. There are several best practices we rely on for generating performance in search and social programs across client initiatives.
  • HALEY MARKETING  |  TUESDAY, MAY 3, 2016
    [Online, Social] Haley Marketing Launches New Website
    Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. Check out our expanded service offerings, which now include Social Pro, Re-Recruiting, Reputation Management, and more…. Contact.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Online, Social] Why Your Content Marketing Strategy Should Include Long-Form Content
    Think about the different opportunities to repurpose a long-form story: social media posts, webinars, eBooks, future content series, etc. If you don’t have a designer in your team, online tools can help you with visual elements. Social Signals: With Likes, shares, comments, etc., Still others defended short-form. Research.
  • CHIEFMARTECH  |  TUESDAY, MAY 3, 2016
    [Online, Social] What can marketers learn from the sciences? Quite a lot
    One of the pioneers of the search marketing industry, Gord has always had a special talent for blending marketing savvy with broader social and scienfitic thinking in the face of disruptive technologies. His Online Spin column on Mediapost is one of my few weekly must-reads. The post What can marketers learn from the sciences?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Online, Social] Are you ready for the mega-shift from social media to private media?
    The company founder insists it is “not a social network.” ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. 98 percent. Check it out!
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Online, Social] The 12 Best Competitive Intelligence and Benchmarking Tools
    increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Anders Pink.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Online, Social] The Amazing Power Of Multi-touch Lead Engagement
    Customers experience the brand as a whole – whether it’s online, in a store, over the phone, or (preferably) in combination. Every day you watch commercials, shop online, use your cell phone, listen to the radio – some of them at the same time. The brain works much like shares on social media. Online Advertising.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Online, Social] Video is Killing the Written Content Star
    68% of brand marketers (300 surveyed in total) are moving budget away from television and into online video. The use of live video on social profiles only amplifies the personal aspect of video, allowing brand advocates to speak for themselves in a candid—rather than forced or staged—manner. This title is far from original, though.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Online, Social] 11 Helpful Resources for Improving Your Business Skills
    Turns out, there are a whole lot of resources, both online and offline, where you can hone your business skills, learn new strategies, and make sure you're staying on top of the ever-evolving business world. While online mentorship is great, relationships grounded in quality time in-person time are usually a lot more effective.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Online, Social] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The failure rate for social media entrepreneurs has to be right up there with restaurants and life coaches. built a large online community. What When social media doesn’t work. Crazy?
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Online, Social] This Week in Content Marketing: The Future of Television Advertising Is Native
    Their distribution — which controls how many people see your stuff and thus affects how much you can command for ads — is now in the hands of Facebook and Google, which may control as much as 85% of online ad revenue. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Online, Social] Interesting Infographics: Creating a Sustainable Marketing Strategy
    This infographic from Campaigner is based on data from a 2015 online survey of 506 email marketers. Engage on Social Media. This must be why 55% of email marketers plan to prioritize their social media marketing in 2016. You have to aim it at the right people. And you need to do it better than other companies. Add Buy Buttons.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Online, Social] Complement Your Content Strategy with Account-Based Marketing
    These efforts might include search engine optimization (SEO), creating an industry resource, or social media. Here at Kapost, we’re big believers in the content approach to building your online presence. Next you’d probably check out their main social channels and see how they interact with customers, both happy and unhappy.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Online, Social] Strategies to Drive Member Engagement
    Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media. One way to tackle this challenge is to create exclusive social media groups in your sector. If you’re feeling especially ambitious, you could launch your own niche online community. Send Personalized Emails.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Online, Social] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. Say what you will of the social Goliath. And as many of you know, adding images to social media posts is pretty much essential. Social posts with images can get up to two times more engagement. And there’s dozens of places online to find free images.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Online, Social] First Marketing Automation Software Company to Include Handwritten Letters
    ALLEN, TX — April, 28 2016  — Lead Liaison, the leader in sales and  marketing automation software  to the mid-market, is the first marketing automation software company to help businesses  send handwritten letters online  using a native, out of the box solution as part of their automated software suite, called  Revenue Generation Software®.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Online, Social] 3 Clever Tactics to Improve Your Search Engine Optimization
    billion people use mobile phones world wide and 75% of internet users were online via a mobile device at the end of 2015.  So it’s important to ensure that your content is mobile optimized and searchable for mobile devices. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings? 
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Online, Social] 4 Time Saving Tools in Google Analytics
    There are several widget types to select from and can even be applied to real-time data: A good example of what a Dashboard can do for your reporting is Justin Cutroni’s Social Media Dashboard. This Dashboard takes a number of social media channel specific data points and displays them all in a single, logically formatted report.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Online, Social] 5 Criteria for Selecting A Professional Services Marketing Firm
    To gain productive and valuable marketing insight, you need to employ a group of blended skill sets—online, analytics, creative, writing, strategy, social, project management and more. Most of us are in the habit of searching online for information about a firm or individual we’re about to meet. You’re trying to grow the firm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Online, Social] Pulling our pants down: Personal branding with Chris Brogan
    “A hundred percent of the people struggling in the online space are worried about protecting their secrets.” business relationships Communty-building Influence and Power personal branding Power and influence on the web Psychology and social media Video blogs chris brogan video blogScaling human connection.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Online, Social] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When you get there, turn off those pesky email and social media notifications, and put your phone on airplane mode (or, better yet, leave it in your bag). You can use the same principle when you're cleaning up the formatting of a piece of writing for a blog post or other piece of online content. Are any sources missing citations?
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Online, Social] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    And they don’t want to hear it online, either. They’ll keep coming back to your web site or your social media content until they’re ready to proceed further down the buying process. It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Online, Social] What To Do If Your Website Traffic Is Down
    Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Even seemingly simple website tweaks could result in the accidental deletion of your tracking code. Final Thoughts.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Online, Social] Debunking myths around sales videos for business
    Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  How to optimize your videos for email marketing and social media. What makes up the cost of a video . Thanks to all our sponsors!
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Online, Social] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    To add folks by username, you'll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. No editing.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Online, Social] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    For better or for worse, social media isn’t a fad. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Lead generation via social media channels is simple, fast, and effective. Social Media Platform Tips.
  • SNAPAPP  |  TUESDAY, APRIL 26, 2016
    [Online, Social] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Advocacy video:  User generated content promoted on social with annotations linked to relevant content. Online video is ripe with opportunities for marketers to engage with their prospects and customers. . Confession: I downloaded your PDF, but I probably didn’t read it. Communication habits are changing. Choices, choices. Absolutely.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Online, Social] B2B Marketing Strategies that Raise Visibility and Win New Business
    Social media. Guests posts are just that: your blog posts or articles, published on another firm’s blog or online publication. Shareable Content is content that can be easily shared online. In today’s world, social media is online networking and among the top B2B marketing strategies that win new business. Win-win.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Online, Social] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. The post Launching your social campaign with guns blazing! Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers.
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Online, Social] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    The headline. I put on my social media editor hat and found three branded Facebook posts where, for one reason or another, these three elements weren’t jiving and made some improvements. million weekly readers (in print and online) make it “Minnesota’s #1 local source for news, information and community news.”. The image. Its 1.4
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Online, Social] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    It is no accident that Google uses a phrase like “Online Marketing Company” to describe our brand. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. The longer version is more complicated. Great!
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Online, Social] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    You're also probably aware that they're doing some of their research online. Call for participants on social media. Try reaching out to the folks that follow you on social media, but decided not to buy from you. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. Another option?
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Online, Social] How Major Brands Are Winning Through Episodic Content
    The characters, called “spotmates,” kept online diaries (similar to what we now call blogs), responded to emails and posted images of current activities. They also partnered with nonprofit organization Feeding America to encourage online donations from viewers. Why Episodic Content? Viewers are hooked. Brands Using Episodic Content.
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2016
    [Online, Social] What “Industry Presence” is — and Why It Matters to Online Visibility
    The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. Key influencer sites (usually blogs; these are also part of Social Presence). This post originally appeared on WPOinc. edu domains).
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Online, Social] 7 Takeaways From Cision’s ‘State of the Media’ Report
    As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. As blogger Erin McGann said in the report, “Native advertising is an important revenue source for online media.” But how? ” 3.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Online, Social] Marketing Skills for the Future
    For example, what we know about SEO or social media today may not be true in a few months. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. Forget about finding someone who has all of the required marketing skill! Google it.
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Online, Social] Blurred Lines: The De-Silo-ing of Marketing
    Between traditional marketing and online marketing. For example, if your audience views your television advertisement, they should know immediately how to find you online, and when they do, your digital message should blend cohesively with your television advertisement. PR & Social: Two Sides of the Same Coin. Social Media.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Online, Social] The Quest for the Perfect Headline
    Today, you’d probably never see that headline, at least not online. There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Online, Social] Why Is Social Media Marketing So Popular?
    Here are a few: Online grocery ordering and delivery. Unbridled access to just about anyone via social media platforms. Although they  do exist, it’s difficult to find people who’ve never joined a social media network, or who are not currently listed on at least one popular social media platform. Social Medi
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Online, Social] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. The customer buying journey has changed incredibly with people spending much more time online and on their phones. It wasn’t exactly a random survey.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Online, Social] The Ultimate Survival Guide to Conferences
    As any seasoned delegate will tell you, it’s not all rubbing shoulders with famous speakers, impressing online connections in real life and closing big business deals over gourmet dinners and fancy cocktails. Tequila isn’t just a social lubricator, it’s a useful business lubricator too. Inbound Marketing conferences INBOUND 2015
  • CHIEFMARTECH  |  SUNDAY, APRIL 24, 2016
    [Online, Social] Did Morgan Stanley just kill the single-vendor marketing suite?
    Or why does it need to be best at hosting an online community? Or finding key influencers on social media? A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. Or running a webinar?
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Online, Social] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Advocacy video: User generated content promoted on social with annotations linked to relevant content. Online video is ripe with opportunities for marketers to engage with their prospects and customers. Confession: I downloaded your PDF, but I probably didn’t read it. Communication habits are changing. Choices, choices. Quizzes?
  • INTEGRATED B2B  |  SATURDAY, APRIL 23, 2016
    [Online, Social] Strategic Marketing and the CEO
    You can see, using basic social media monitoring tools, that your brand is becoming less and less talked about in comparison with your competitors (reduced reputation capability). So what, exactly, is a ‘capability’ and why should CMOs put them top of the list when it comes to getting top management to truly value the Marketing department?
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Online, Social] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    Life has been thrown out of balance for consumers and marketers alike by this most recent evolution of currency from paper cash (or plastic cards) to online mobile payments. We’re talking about social media platforms that were seemingly reaching outside of their wheelhouse. What can brands employ to achieve this? The second?
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Online, Social] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Newest rainmaker at publishers: E-commerce editors (25:32): With online advertising under pressure from all sides, publishers are increasingly looking to commerce to bolster revenue. This week’s show.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Online, Social] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    Can a for-profit, venture-backed company legitimately function as an outlet to discuss important social and political issues? In different ways, both HelloFlo and Thinx have become brand publishers with the social mission of defeating period stigmatization. All they wanted to do was win. She had her period. WE TRIED, THOUGH.”
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Online, Social] Applying Growth-Driven Design to Ecommerce Websites
    Ultimately, your goal as an online retailer is to attract, convert, close and delight your site visitors, and in order to create content that accomplishes this task you need to know who they are, what motivates them to buy and what will get them interested. The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Online, Social] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. The social web, however, has changed the game. ROI Social buzzfeed Featured socialas it is in the U.S.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Online, Social] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    What I like best about it is it involves the whole team (SEO, social media, content), so we’re getting different perspectives to inform content strategy. B2B Online Marketing Blog Content MarketingSo what does it have to do with B2B marketing strategy? Nothing at all – and basically everything. That’s where pivoting comes into play.
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Online, Social] Building Loyalty through Client Experience
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Related Stories Developing Your B2B Social Media Strategy: Where to Start The Seven Factors of Company Value Measuring Your Marketing ROI and Effectiveness. Driving Client Loyalty.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Online, Social] Happy #GetToKnowYourCustomersDay
    If you are wondering what other h#shtag holidays are out there, you can check out this infographic created by the good folks at Sprout Social : Are you now asking whether you are a terrible marketer for failing to commemorate #GetToKnowYourCustomersDay? There can be a number of ways to approach social media holidays. But they are.
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Online, Social] 10 Amazing Ideas for B2B Press Releases
    How active and effective is your team in terms of content marketing , social presence, influencer outreach, and media relations? You may publish monthly contests on your social media channels or follow the example of Freemake.com. And maximize the impact of your announcement by using expert social PR techniques. Rebranding.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Online, Social] Snapchat is Growing Up
    And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Snapchat’s current large scale marketing opportunities appear in the form of an online magazine layout in the Discover channel feature.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Online, Social] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Online marketing continues to challenge traditional marketing. For one, online marketing can be much more targeted than traditional marketing techniques. By searching online, that expat now has access to the accounting firm with the best reputation, located in Washington, DC. Roll out a social media plan and usage policy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Online, Social] Predictive Customer Service is the Future of Shock and Awe
    Company to Model: KLM Royal Dutch Airlines “People lose stuff on planes,” says Karlijn Vogel-Meijer, Global Director of Social Media at KLM. member of Vogel-Meijer‘s social media team who works at the airport found a better way to reconnect customers with their lost items. “It really surprises people.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Online, Social] Digital Marketing 2016: Top 100 Influencers and Brands
    They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Finally; build relationships, be yourself and push your name through social media. Top Dog Social Media. SOCIAL MEDIA.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Online, Social] 3 Social media lessons I learned from my painful hospital stay
    Below, I want to reveal the three major social media lessons I have learned from my hospital stay. 1) Ditch the digital debates. ” Social media debates have never improved my life. When I told him about my creative online career, his eyes lit up. Social media debates have never improved my life. Who knows?
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Online, Social] The Customer Service Arms Race
    Welcome to the new world of online customer service. New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The other day I had several questions about Olark, a San Francisco-based software company. Chat with us.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Online, Social] How to Match Your Content Strategy with the Buyer’s Journey
    In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Once you’ve developed this content, be sure to share it on social media and reach out to industry publications for possible coverage. Stage 1: Brand Awareness. HubSpot Pricing.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Online, Social] The Top 3 Ways to Use User-Generated Content in Ecommerce
    Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. This is where UGC comes in. Takeaways. Ecommerce Content Marketing
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Online, Social] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    “Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets.”. Learn more about it here. About Vidyard. About Marketo Revvie Awards. Media Contact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Online, Social] Facebook and Snapchat at war, and four other groovy media trends
    GoToWebinar – a leader in online events – is one of the easiest and most effective ways to connect and convert your target audience. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. So much going on today! So many changes to consider. OH MY!
  • ACTIVEDEMAND  |  MONDAY, APRIL 18, 2016
    [Online, Social] Building Your Brand Strategy
    It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going to be reflected in all aspects of your communication – whether that’s via website, email, social media or even a blog. ActiveDEMAND includes all the tools required to deploy online marketing campaigns. Try it for free today!
  • FATHOM  |  MONDAY, APRIL 18, 2016
    [Online, Social] Marketers, Are You Sinking or Swimming in the Ocean of Big Data?
    The data resulting from digital is allowing marketers to see transparently into the online behavior, buying behavior, audience locations, social media interactions, mobile usage, audience operating systems, and more. Big data is called big data for a reason – it’s big. Repetitive, I know. Second, because it’s a huge amount of data.
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [Online, Social] ‘Pretend You’re a White Male’: Freelance Writing’s Gender Problem
    The difference is that, today, more and more women have entered the workforce, and the low-paid ‘opportunities’ have expanded due to the explosion of online journalism in the mid-1990s.”. This article originally appeared on The Freelancer. That’s not just an anecdotal generalization. according to a report from the Women’s Media Center.
  • HALEY MARKETING  |  MONDAY, APRIL 18, 2016
    [Online, Social] Is Your Blog Content Missing a Visual Element?
    It aids in search engine optimization, serves as a resource for your audience, and provides great content to share on social media. Think about it: When you read an article online, do you read articles with a picture? When you find an article on social media, are you more likely to click on an article that has a nice graphic with it?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Online, Social] How Brands Can Create Lasting Relationships on Social Media
    Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further. Show Up.
  • WEBBIQUITY  |  MONDAY, APRIL 18, 2016
    [Online, Social] The B2B Lead Generation Ecosystem and WPO [Infographic]
    Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Online, Social] In a World Without Voicemail, What Would Happen to Sales?
    The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. 2) Do social selling the right way. Social selling is much-hyped but also oft-criticized. It’s easy to dismiss the tecnique as so much social noise if salespeople are overly promotional and post irrelevant content. What do those strategies look like?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Online, Social] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    By migrating your unsubscribed prospects to online user IDs through a CRM retargeting service, you can reach them through targeted display ads to stay connected. Getting started advertising on social media is relatively easy and starts with finding the platform that’s right for your audience and your budget. Too expensive? Out of date?
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 15, 2016
    [Online, Social] Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO
    LinkedIn continues to be an important social media platform for professionals, especially in the technology industry. LinkedIn is the most reliable online space you can use to find, connect and engage with people to build professional relationships, get a job and learn. Finally, we look a bit deeper into the role of the CIO and CMO.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Online, Social] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    They're social and they love to share. Here are four ways you can invite your students to share their experiences with future students. 1) Social Media Warriors. Students can post content on their own profiles and accounts as part of an organized social media campaign. They have a first-hand perspective. Don't have any?
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Online, Social] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    But when you take that power and translate it to social media, it’s supercharged. In fact, two-thirds (66%) say they trust consumer opinions posted online—the third-most-trusted format. With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise.
  • SALES ENGINE  |  THURSDAY, APRIL 14, 2016
    [Online, Social] How to think differently about B2B Content: Interview with Florence Quinn
    Everyone still wants to get in the New York Times and the Wall Street Journal and Vogue both in print and online—and that’s awesome. They’re all becoming media that we’re interested in.”. But we also have so many more media outlets now to work with including the bloggers.” Maybe it’s the service of technology,” she says. Quinn asks.
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Online, Social] Developing Your B2B Social Media Strategy: Where to Start
    When social media first burst onto the scene many years ago, it was impossible to predict the effect it would have on marketing. Even though social media as a marketing tool is now old hat, many B2B firms struggle to implement an effective strategy. Tips for Creating a B2B Social Media Strategy. 1 – Find the right channels.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Online, Social] How Your Startup Can Overcome Content Marketing Challenges
    People want solutions to their problems, and they look online for answers. The information companies seed online can build brand perception as a market leader; compound SEO, reach, and awareness benefits; and create a pathway for critical data acquisition mechanisms. Another option is online software tool Scrumblr. Guess what?
  • ACT-ON  |  THURSDAY, APRIL 14, 2016
    [Online, Social] How to Write Headlines That Get Shared And Drive Traffic
    In the world of social sharing, your headline may be the only part of your post that people read. This article format is used far and wide online. Most people online are scanning, not reading. Headlines make the blog post. Posts with weak headlines get drastically fewer shares, fewer clickthroughs, fewer readers. And we share.
  • SALES ENGINE  |  WEDNESDAY, APRIL 13, 2016
    [Online, Social] 6 Reasons Your Content Marketing Isn’t Really Working
    Many companies have focused their content efforts on increasing brand presence and inbound web traffic by generating blogs, white papers, infographics and video, and they push that content out through email and social media. They don’t want to hear it when they’re online alone. That’s a big disconnect. So what’s the problem?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Online, Social] The Top B2B Website Marketing Metrics
    Understanding SEO —and implementing it well—is critical to any online marketing program. Or it could indicate a single channel (online search, for example) is doing a good job of attracting new visitors. Our  High Performance Website Program helps firms drive online engagement and leads through valuable content. Sessions. Users.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2016
    [Online, Social] Emerging marketing trends for 2016
    Advanced Retargeting:  Most online shoppers are now familiar with retargeting. They are used to seeing ads for previous searches throughout their journey online. Most companies already know that effective social media marketing must include paid and organic social media marketing efforts. Identifying the perfect moment.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Online, Social] Why Investigative Journalism Should Be Part of Your Content Strategy
    In fact, online rag Mashable recently made headlines for sweeping changes in its editorial department, with founder Pete Cashmore talking about a “move away from covering world news and politics as stand-alone channels.” The recent Oscar-winning film, Spotlight , raised an important question. This did not happen in a vacuum.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Online, Social] 7 Social Media Mistakes Bloggers Should Avoid
    A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Online, Social] Demanding Clients: How Far Should You Let Them Go?
    Client education comes with the territory, especially when you’re a consultant or company like me and have to catch clients up to speed with social media. Starting a new community on Snapchat or [insert latest “hot” social media channel here]. I get it. ” “You can’t please everyone all of the time.”
  • ACTIVEDEMAND  |  TUESDAY, APRIL 12, 2016
    [Online, Social] The Importance of Marketing Analytics
    Good marketing analytics require data from all marketing channels – web, social, email, blogs, reviews, etc. – and the ability to report and act on that data. ActiveDEMAND includes all the tools required to deploy online marketing campaigns. Ask yourself…which of your marketing initiatives are working? What’s available on the market?
  • ACTIVEDEMAND  |  TUESDAY, APRIL 12, 2016
    [Online, Social] The Importance of Marketing Analytics
    Good marketing analytics require data from all marketing channels – web, social, email, blogs, reviews, etc. – and the ability to report and act on that data. ActiveDEMAND includes all the tools required to deploy online marketing campaigns. Ask yourself…which of your marketing initiatives are working? What’s available on the market?
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2016
    [Online, Social] Becoming a reddit Internet sensation
    What’s more, if you have contempt for reddit and all the people who make up this most vibrant of online communities , then you’re sunk. Social Media Marketing abc news apps Ask a Librarian Baby boomer Belgium Billboard (magazine) Bitcoin Brussels Reddit United StatesBack then, I was terrified of reddit. Get over it!
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