• HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    'As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. That being said, the importance of your firm’s online presence has never been greater. That being said, many firms have a poor social presence.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Online, Social] 7 Ways To Thrill Customers And Get Them To Buy More From You
    Online retailer Zappos has grown quickly and profitably by perfecting the art of customer happiness. With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g. 'Are you focused more on getting new customers than delighting your current customers?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Online, Social] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. Even with just a few episodes under our belts we’ve had some wonderful comments, reviews and social media shares and conversations. There is more to it than that, obviously. Really busy. Maybe.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Content Marketing & Social Media Coordination. We’ve all heard the phrase “Content is the fuel that feeds social media’s fire.” How have our content and social teams collaborated to execute on this strategy?
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Online, Social] The 3 biggest social media events of 2014 and what they taught us
    'Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. Period.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Five Expert Guides to the Best Blogging Tools
    But while there’s no shortage of online tools, plugins, and browser extensions available—for every purpose from generating post topic ideas to speeding up page load time—not all of them are worth spending much time investigating, let alone using on a regular basis. Sharing your content socially? Image credit: Twelveskip.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Is Europe America’s Online Colony? American Influence on the Web
    People here like to say how cool, European, and art-and-tech-oriented the German city is, but over the years, I have realized how America’s online supremacy is turning Berlin into its cultural colony. My entire online business, which I created in Berlin, is 100% dependent upon the US. It’s English or you’re out.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Online, Social] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    When you''re designing an online experience, you can count on a few factors. When you''re online, everybody is the same height,” David said. Brands are slashing their traditional budgets and choosing instead to invest in social platforms and innovations. 'This post originally appeared on Agency Post. Fast-forward a few years.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Online, Social] 7 Tools for Finding & Connecting With Influential Bloggers
    'The blogosphere has been a major online marketing medium for years now. Instead, tailor your offer based on what each of your bloggers seems to enjoy doing online. This way you can see who covered your topic most recently and what kind of spread it got in social media. Tips for Effectively Reaching Out to Bloggers. 2) BuzzSumo.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Online, Social] Are CMOs Poised To Take Over Technology Purchasing?
    'Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Today, most tech purchase decisions are still being made in the CIO/CTO suite.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Online, Social] Do You Know How Tradesman Make Their Purchasing Decisions?
    They research it online and download information to help them. Marketing’s role is to make sure that the right information is in the right place for contractors, whether it’s in trade publication ads, testimonials, product reviews, customer ratings, PR or social media. Of course not. Yikes. 1% of leads are nurtured.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Online, Social] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    Well, wrap your head around this one: Media Optimizer, Adobe’s online ad manager (a.k.a. 'At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Confused yet?
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Online, Social] 3 Ways to Boost Conversions with Personalization
    Over half (53%) of online shoppers believe that personalization is valuable. Websites like Amazon and now Walmart have built their online marketing strategies upon a foundation of personalized product recommendation technology for consumers. Online Chat. Personalized Retargeting Ads. You may have experienced this with Amazon.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Online, Social] Marketing to the B2B Millennial: 6 Things to Remember
    It may seem strange for the digitally-dependent Millennial generation to actually want to get to know the vendor they will be working with, but the reality is, using online sources for research is looked at as a “routine” task in the process. Digital properties like social media, live chats and email are all welcomed and encouraged tactics.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Online, Social] How to Produce an Internet Radio Show
    Now, the technology exists for anyone to create their own online "radio station" and broadcast to anyone in the world. and "how do I use social media to drive more traffic to my website?". We also promote the show via social media to remind our audience that they can listen live. Talk radio is big business. Let''s get started.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Online, Social] 3 Big Retailers That Also Rock Ecommerce
    These mainstays of commerce have made the transition beautifully and now offer both in-store and online options for shoppers. Even with an online shop in place, the CEO wasn’t satisfied. If Walmart is going to compete with Amazon for online sales, they should be prepared with features Amazon shoppers love. Walmart. Target.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Online, Social] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    'While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. Which social media channels do they frequent?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Online, Social] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Take control of your online reputation. Social Media is Not Cookie Cutter. The first thing to understand about social media is not all networks work for all businesses. Facebook Social Media Do it Right!
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Online, Social] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. Try creating an animation with online tools like PowToon , Wideo or GoAnimate. Social Media creating video videos on Facebook 'Your Facebook audience has a craving. They’re craving video.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Online, Social] Posting Video Content Online: 5 Essential Considerations
    'Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. Does my video encourage social sharing? The one everyone is sharing on social media and has been picked up on by both national and international press as it grips the entire nation?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Online, Social] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    It’s hard to open an internet browser, scroll through social media, or walk down a sidewalk without hearing the latest game updates. Social media users promote their favorite teams, boast about strong brackets, and live-report as they watch the games. In fact, online interest in the tournament extends far beyond the event itself.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Online, Social] Starting a New Job? 8 Tips for Having a Great First Day
    1) Familiarize yourself with the company''s online assets. Follow their social media accounts. The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. 4) Research your new boss on social media. 'Congrats! Read their blog.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Online, Social] Content Marketing ROI Starts With A Strong Business Case
    And we know that as consumers, we are all consuming more information online. Most people start by talking about pageviews and social shares and clicks to something. Identify your “Fair Share of Conversations” – what % of the online conversations on your product category are branded? Utilization. Performance.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Online, Social] Welcome to Blogging for Business Week!
    As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection. Social Fresh ). Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Online, Social] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    In particular, if you''re ready to bring a business online (or want to revitalize a business'' online presence), but aren''t sure a) what the heck you should do ( blog? social? social media publishing calendar template. wise and prophetic (and entirely fabricated) insight, indeed. Blog post templates.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Online, Social] 12 Tools & Resources to Help You Create Better Buyer Personas
    These results will usually give you an idea of what social networks your personas are typically on, what forums they are present in, and so on. Social Media Intelligence. While doing your online research, you should dive into social media to get some useful information. 'At first, creating buyer personas seems simple.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Online, Social] We’re Hiring at KEO Marketing!
    This role will involve reporting and delivering analytics reports, using multiple tools and software programs, across all clients and campaigns including SEO, PPC, Social, Email, Display, Shopping. This person will also support our team through client and team meetings, online project management and help us create the systems we need to grow.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Online, Social] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    For anyone working in the online business space, it would be a mistake to not follow Neil Patel. The QuickSprout blog is a power pool of exemplary content on social media, digital marketing, and content marketing from a man who helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. Follow @seanellis. Follow @sanguit.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Online, Social] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    successful website is the hub of a firm’s online presence and an information-rich projection of its expertise into the marketplace. Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. Ready to learn more?
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Online, Social] Customer Centricity Slogan or Experience?
    Who wouldn’t […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. by Joe Ruiz - Maximize Social Business. 'When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Customer Experience Marketing
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Online, Social] Why Marketing Needs to Fix the Customer Experience
    It’s far better to have people chatting happily about you on LinkedIn and Facebook than building online monuments to your terrible customer service.  Branding CRM corporate overlords customer service linkedin porcupines social media Last week we saw the clear relationship between good CEM and good corporate performance. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Online, Social] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), Marketers should distribute this content through email or marketing automation, and support it with paid email and online or social advertising. The Evolution of the Content Pillar Approach.
  • CONNECTING ELEMENT  |  FRIDAY, MARCH 20, 2015
    [Online, Social] Some good examples of how to eclipse an eclipse.
    Whether you were waving around cardboard and colanders, shaking your first at the clouds or streaming it online while you caught up on your emails, it’s likely that you at least tried to catch … Read more › Digital Digest | Digital marketing blog | Connecting Element digital and social marketing digital marketing 2015
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Online, Social] How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
    Tweets haven''t replaced phone calls and handwritten letters, but they''ve become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online. Social Media Daily 'Thanks to Twitter, businesses are closer to consumers than ever before. should you use?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [Online, Social] Don’t Put B2B Marketing Tactics before Strategic Analysis
    Do they read certain journals in print or online? Just because you hear that the latest social media platform or mechanism is “hot” doesn’t mean you should begin using. 'Too many business people jump right into tactics when it comes to marketing. Build it and they will come! Here’s what you need to do first.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Online, Social] 9 Smart Ways to Measure Your Sales Enablement Efforts
    3) Post your content online. Post your content online so you can better measure click-through rates from your emails and generate organic traffic. You''ll still need to arm your reps with some more printer-friendly documents and PowerPoint decks to present, but always be thinking about how you can scale online, too. Traffic?
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Online, Social] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    You’re spending a lot of marketing dollars to drive visitors to your site through online ad campaigns, email promotions, SEO, and other marketing channels – so your landing page really needs to pay off. Tools – calculators, online evaluation, audits. It’s often the first impression a prospect has of your company. Strong Headline Copy.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Online, Social] Start engaging from the first click in the Customer Journey
    A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [Online, Social] Pithy sayings by Seth Godin in a great book
    ” I was invited to host an online TV show call Mad Marketing TV by the former VP of Marketing at Act-On Software, David Appelbaum. We love comments (no SPAM please) and those who share on social media, which we make as easy as we can for you. Ogden of Find New Customers by his partners at Likeable Local. Thank you Likeable Local.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Online, Social] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. So where’s the disconnect? Be Patient. Wrong. They absolutely are.
  • VIEWPOINT  |  THURSDAY, MARCH 19, 2015
    [Online, Social] Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]
    5) Mobile and Social Targeting: Most people are using their phones to shop, but not necessarily purchasing on them. 45% of consumers use telephones to research before buying, but when they buy online they go home to their desktop or laptop computer more frequently than buying on the telephone. When in need, they use it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 19, 2015
    [Online, Social] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    If the slew of cold calls and emails coming through on a daily basis is any indication, there’s still significant room for growth on the social selling front. When today’s buyers have questions, they search for answers online instead of relying on information from a salesperson. Why Social Selling? And why now?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Online, Social] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Answer the following questions honestly about your own organization: Can you identify, track and, engage individual buyers online? It encompasses all channels, from social media to direct mail. 'Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. It’s pretty simple. The Cold Hard Facts. Segmentation.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 19, 2015
    [Online, Social] Story Telling for Blogs
    In 2004 I had been working online for 5 years, doing okay, but not really. Today I do a lot of  ghost blogging and web writing  for professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. 'Do you use story telling on your blog or website ? So how do you do this?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Online, Social] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Your social signals will likely rise , which improves your SEO. Social Media Scientist Dan Zarrella analyzed 200,000 tweets with links and found that the 120-130- character range was the sweet spot for high CTR. The online equivalent of shouting is a turnoff; 64% of readers prefer sentence case. Social Media Daily
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Online, Social] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and ? Yet, 53% of U.S. And, stay tuned.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Online, Social] How Fashion Brands are Partnering with Bloggers for Big Results
    'From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. Kristen on Google+ | Twitter | Google+ | LinkedIn | How Fashion Brands are Partnering with Bloggers for Big Results by Kristen Matthews - Maximize Social Business.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Online, Social] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    If you wanted to optimize the off-page SEO for products.html, you’d build links to that page and try to get more social shares for it. They want you to show them what’s important, what’s worth seeing online. 'One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. Unread. Got it?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Online, Social] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    That indicates that a company should communicate with an agency owner by creating easy-to-find, relevant, and educational content online, rather than by contacting them on the phone or through email. Tina researches information online and chats with her colleagues to discover best practices. Take buyer personas, for instance. HUCACE.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Online, Social] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Showing interested buyers a piece of your unique personality helps to establish your online presence and solidify your brand. branding website gives professional services firms many options for establishing an online presence and increasing visibility in a sophisticated way. So, what kind of website do you need? Let’s compare.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Online, Social] 4 Truths Healthcare Providers Need to Know About Content Marketing
    According to Pew Research, about 72 percent of internet users searched online for health information within the past year. Additionally, Healthcare is the second most-searched-for service online. Achieving a positive, robust and highly influential reputation online is the result of a carefully executed strategy. So, What’s Next?
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Online, Social] How Inbound Marketing Can Boost Enrollment for Daycares
    Trend reports and statistics of the value of child care development through areas of education, socialization, stimulation, and general child development. Social Media is an incredible outlet for connecting with parents and showcasing your brand’s values and culture. The Parent’s Journey. Awareness Stage. Gather an email right away.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Online, Social] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    Social media expert Mark Schaefer says, “you’ve got to make it RITE” (Relevant, Informative, Timely, Entertaining). For example, you may learn through the mapping process that traditional in-person events and presentations are far more valuable at creating contacts and connections for a specific segment than social media and blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Online, Social] Three huge ideas to build your networking momentum
    For me, there are four key areas I use to secure valuable connections within my network: Online events & groups Mobile Social media In-person meet ups For instance, I first heard Mark Schaefer speak at Social Media Examiner’s Social Media Marketing World in 2013 (SMMW13 — the online event).
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Online, Social] 11 Expert Tips for Growing Your Company's Blog
    Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K. 3) Define your online value proposition, and stick by it. Social media is a great and cost-effective way to find insight about your audience.
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Online, Social] 5 Ways to Personalize Content for Anonymous Visitors
    Another way to personalize for anonymous visitors is by delivering content based on referral source—organic search, social media, email, or direct traffic. 'Believe it or not, you can actually personalize your web experience for anonymous visitors. Device. Your web experience should be consistent and seamless across all channels. Search Term.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Online, Social] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    For example, using a programmatic platform like Choozle, a marketing manager could very quickly set up and deploy dozens of campaigns across multiple channels (social, display, video, etc.) few weeks ago in this space I talked to Brian Kardon of Lattice Engines about the predictive category, and now I thought it time to explore programmatic.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Online, Social] 6 Tactical Marketing Enablers for Independent Buyers
    What’s also significant to independent buyers, in particular, is the 30% greater annual improvement in positive social media / word-of-mouth mentions noted above. Fortunately, technology solutions like Co-Browsing – which allows trained service / technical personnel to jointly navigate a web page, application, online document, etc.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Online, Social] The Psychology of Excitement: How to Better Engage Your Audience
    In “The Psychology of Social Shopping,” Paloma Vasquez makes this point: In a state of excitement or arousal, people think and behave very differently. Social sharing is the most obvious action. Researchers at the University of Pennsylvania conducted a study to answer the question “What Makes Online Content Viral?” How long?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Online, Social] 4 Ways to Improve Your YouTube Channel
    lot of businesses are creating videos to share online, and statistics show it’s a smart move. Here are a few other impressive statistics, complied by VideoBrewery , that show just how valuable video can be to your brand: 90% of online shoppers said they found video helpful when making a purchase. Social media buttons.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Online, Social] The Battle for Marketing Talent in Professional Services
    That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. Figure 1. Figure 2. That’s good news, right? It is good news.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Online, Social] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Answering the ROI Question: Connecting Social to Business Impact. After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. Social data is everywhere—but how do you transform it from a siloed data set into something that can help you run your business? East 6 th St.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Online, Social] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    The journey from marketing prospect, to sales lead, to happy client is less often dictated by the selling organization, thanks to the ubiquitous availability of user-generated and online content that is not controlled by providers of goods and services.  'Do you remember buying a car in the pre-digital age? My, how times have changed.
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Online, Social] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Social media followers: For this metric, select a group of social media sites you are actively participating in and sum up the number of followers. Social shares: Understand the number of shares in a given tracking period for each social media site you track. Measuring Your Magnetism. How many people visit your site?
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 15, 2015
    [Online, Social] How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat
    The concept of social learning is quickly establishing itself as a foundational concept in workforce training. At the end of the day, online education should be animated by our top priority, which is student learning.”. See what others are saying about The Social Employee and order your copy today! These ideas fascinated me.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Online, Social] Social Engagement Stories From SXSW
    In the world of digital, it’s a daily struggle for marketers to stand out against all the amazing stuff happening online. In 2008, there were 1 trillion indexed pages of content online. This is especially true when it comes to social media. Director Customer Experience & Social Media at Marriott Rewards.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Online, Social] A new look at Big Data, Audience and Influence
    'During my time at SXSW 2015, I had a unique opportunity to speak at Dell’s remarkable #Social360 Unconference, a small and energetic dialogue among social marketing thought leaders. Social selling and influence versus popularity I think you’ll enjoy this short but fascinating video.
  • VIDYARD  |  FRIDAY, MARCH 13, 2015
    [Online, Social] Vidyard Powers JUNO TV for The 2015 JUNO Awards
    In addition to powering JUNO TV, the Vidyard video marketing platform is used to customize the video playback experience and to publish videos to other third-party distribution channels including the JUNO Awards’ YouTube channel and related social media sites. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. Press Release
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Online, Social] Four Strategies for Matching Gift Success for Your School or Nonprofit
    Either way, marketing matching gifts online is just like a conspicuous tattoo: the ink only takes up a small portion of your skin, but it grabs everyone’s attention. This means incorporating matching gift requests throughout your online presence. 2) Social Media. Or is that just me? 1) Email. Acknowledgement Letters. Facebook.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Online, Social] What Happens After You Get a Bid on Shark Tank?
    Viewers curious about your company are probably checking you out online, following you on social media, and maybe even buying your products. 'Whether you''re a budding entrepreneur or just interested in the startup world, you''ve probably heard of the reality TV show Shark Tank. and begin working on the project full-time.
  • HINGE MARKETING  |  FRIDAY, MARCH 13, 2015
    [Online, Social] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
    Related Stories 5 Social Media Benefits for Accounting and Financial Services Firms How to Apply the Scientific Method to Professional Services Marketing Top 5 Marketing Initiatives for Accounting & Financial Services Firms. Online Marketing Let me know by posting a comment. On Google+ or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Online, Social] 10 Examples of Highly Impactful LinkedIn Profiles
    While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. From Xand: Since I have a fairly short professional career, I knew I had to think about how I presented myself online. Why LinkedIn Again?
  • HINGE MARKETING  |  THURSDAY, MARCH 12, 2015
    [Online, Social] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
    Whether they have engaged with your firm through social media, your website, your blog, or other channels, many of these folks will live at the top of the sales funnel forever. Perhaps they’ve submitted a request for further contact via an online form, email, or by phone. Yet many firms take a scattershot approach to marketing.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Online, Social] 5 Must-Haves for Your Online Press Room
    'How long has it been since you updated your online newsroom? As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Online, Social] How to Ignore Annoying Strangers and Build an Online Community Your Way
    When it comes to online community, there are strongly held opinions on all sides. If you’re trying to evaluate whether leveraging an online community might be good for your business, consider the following: 1. Online community is a long game, not a quick hit. Rosemary O’Neill is President of Social Strata, makers of the Hoop.la
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Online, Social] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    While it’s particularly popular on Instagram, posts with the hashtags #TBT or #throwbackthursday can be found on almost any social platform. Try using the hashtags in relevant blog posts, a YouTube video, or sharing your social networks. Like everything in social media, a successful #TBT promo isn’t actually about you. Great!
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Online, Social] 29 Ways to Collect Email Addresses for Your Business
    Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Make and upload videos to YouTube, then include a link at the end of every video directing people to your online sign up form. Host your own event.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Online, Social] The Internet of Things (IoT): when everything is “a thing”
    Here, I’m using the regular definition of “thing”, as the ones used by the online Merriam-Webster dictionary: an object whose name is not known or stated. When we look at our social media streams and mobile device notifications, what you see is a mix of things past and present, important and mundane, big and small.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 11, 2015
    [Online, Social] You Want to Attract Chinese Tourists, Target their Community!
    'Chinese tourists are mainly composed of above average tech savvy earners that are constantly connected online. Over 83% of Chinese tourists go online using their mobile phone and average 25 hours per week online (Reuter). Olivier Verot contributes a monthly column on Chinese Social Media. Chinese Social Media
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 11, 2015
    [Online, Social] Are you using SlideShare to Generate Leads from Tradesman?
    'SlideShare is probably the most overlooked social media tool. Not only can you put up Power Point presentations and white papers, you can upload videos by using SlideSharepro   and have a way to repurpose your webinars or online training options. Close to 70 million visitors a month  second only to YouTube is nothing to sneeze at.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 11, 2015
    [Online, Social] Data Driven Marketing: Understanding and Measuring Your Total ROI
    'Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. What is that one thing that has the focus of every marketer? Let’s find out.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 11, 2015
    [Online, Social] Three Reasons Customer Experience Management Fails
    But the rage isn’t just the horrible stuff Porcupines   are shouting through the phone, though that continues to be our favourite tool for expressing it; the Rage is also almost twice as likely now to find its way to a social media site than it was just two years ago. Social Media is Not the Telex Machine. Now that’s fun. Let’s dig in!
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Online, Social] Why You Should Question Conversion Rate Optimization Best Practices
    Fred once read online that he should add trust signals like badges to forms. Here are some of those best practices that have been disproved: Best practice: Social proof always works. 'I wrote this article out of a serious concern for conversion optimizers all around the world. One of the most toxic myths is that of CRO best practices.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Online, Social] Get Found Faster: 10 Tips for Successful Local SEO
    This video from Online Marketing Giant also has some useful tips. Build your social following. And while “build your social following” sounds like something you could hire a full-time person to do, you don’t need to go that far. Just do what you can on social. 'Local searches are big business. The trouble is getting it.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [Online, Social] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    Social media, says Jeremy, offers the greatest opportunity for marketers to humanize their brand. Don’t discount the value of social interaction or social chatter, says Jeremy. Social media, yet again, is a great equalizer and offers you the opportunity to connect and engage with your internal and external audiences.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Online, Social] Why Define? Persona-Based Content Marketing Personalization
    The Importance of Defining Personas mographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns,” according to Hubspot. 'There are a variety of different ways to personalize the web experience for the user. So far, we’ve explored only one— channel based personalization.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Online, Social] WordPress Plugins to Make Your Website Mobile Friendly
    'I’ve previously been writing about how to drive  traffic from social media  and am excited about my new topic, WordPress. As more and more people […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. WordPress Plugins
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Online, Social] In B2B Marketing, Don’t Forget the Basics
    Social media and content marketing are now mainstream. Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Just 17% want to use live chat and 9% social media.” Wearables?
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Online, Social] Four Tips to Start an Effective Law Firm Marketing Strategy
    Don’t miss out on social media opportunities. Digital Marketing Legal Services internet marketing Online Marketing Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? The answer is usually no. So, why not pursue marketing that is measurable?
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Online, Social] Four Tips to Start an Effective Law Firm Marketing Strategy
    Don’t miss out on social media opportunities. Manufacturing internet marketing Online Marketing Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? The answer is usually no. So, why not pursue marketing that is measurable? Build client personas.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Online, Social] Have an Outdated Press Page on Your Website? Here's How to Fix It
    Now enter the digital age of social media, blogs and mobile devices that create unique digital interactive experiences. There are so many other engaging online channels that support the dissemination of information. 1) Passively Finding Information on Social Media. 2) Actively Searching Online. Design PR
  • VIRALLY BLOG  |  MONDAY, MARCH 9, 2015
    [Online, Social] 7 Tips For…. Getting More Shares On Your Blogs
    Social Media is becoming more visual than ever with pictures dominating just plain text posts with shares and clicks. When is most of your audience online? SocialBro can tell you when most of your audience is online, but personally I would not post it then. My last blog, The Use Of C8H11NO2 In Social Media! KellyCulver96.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 9, 2015
    [Online, Social] 25 Comical Subject Lines + Tips for Funny Writing
    For example, an online retailer could connect hip trends to the older generation. Subscribe to our weekly email newsletter and receive even more email, social, and small business marketing tips. 'Want a dependable way to engage your subscribers and get them to open your emails? Make ‘em laugh. Edgevale: Get In Our Pants.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Online, Social] Referral Marketing and Your Professional Services Brand
    This knowledge-sharing might come in the form of speaking engagements (30% of respondents), blog posts and articles (20%), books (15%), or social media engagement (17%). The New Science of Professional Services Marketing Visible Expert℠ Interview with Online Marketing Pioneer Bryan Eisenberg. Advertising and sponsorships are key.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Online, Social] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    If you feel as if you have your content creation needs handled, consider turning to an agency or consultant for help in creating and implementing a promotion strategy, which could include social media, PPC, display advertising, lead gen, and more. B2B Online Marketing Blog Content Marketing You Aren’t a Good Writer or Editor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [Online, Social] Four ways customer connections will change by 2020
    You distribute this information via your social media feeds and probably pay to boost it through ads. Let’s compare that to the “norm” just five years ago in 2010 … Most people searched online via a laptop or desktop, since smartphone adoption had risen to only about 20 percent. 'Technology is changing the way we buy, fly and try.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Online, Social] 20 Instagram Apps to Create the Perfect Business Graphic
    This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013. Rebekah Radice.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Online, Social] The Future of CRM is Customer Engagement
    They do this through online surveys, focus groups (which I’m not a huge fan of), every avenue known to the human species, and every channel that is possible. It’s not online, it’s not web, it’s not video on YouTube. But what wasn’t incorporated at the time was social channels. 'Paul Greenberg.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 9, 2015
    [Online, Social] Velociraptors in the kitchen (or: the importance of context in social media)
    'The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media. B2B Marketing Social media
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