• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Online, Social] Start engaging from the first click in the Customer Journey
    A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Online, Social] Top Twitter Marketing Techniques to Connect with Your Audience
    Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy. As with all of your firm’s social media accounts, it’s important that your Twitter feed and activity continues to accurately reflect your brand. Social Media
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Online, Social] How B2B Marketers Can Leverage Social Media Product Advertising
    'Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. Advertising Rules.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Online, Social] Social Media Secrets To Build Your Personal Brand
    Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Make it a habit every day: I scan, filter, read, connect, write, respond on social every single day. believe the adage that social media success is found in just minutes per day. How to find the time for social media?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Online, Social] The Power of Word of Mouth Marketing & How You Can Do It
    In Mr. Berger’s book, Contagious , and in his session, he provided 6 steps (or as he called them, STEPPS) to drive people to share both online and face-to-face. Lyft did a great job of this on Valentine’s Day encouraging me to share on social on what ‘sweetens my ride’. Why Does Word of Mouth Marketing Work so Well? Share them below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 5, 2015
    [Online, Social] Three things you MUST know about the psychology of complaining
    That is, when a problem occurs in an online interaction, customers are particularly likely to blame the service provider for the failure. The bottom line: Do the best you can to minimize the likelihood of any problems occurring in the first place, especially online. don’t know my online audience and neither do you Unplug!
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Online, Social] How to Build Your Twitter Following (for Free)
    That means following people who can help you achieve your social media and business goals. You Here’s a chart (derived from the New York Times’ Customer Insight Group’s report The Psychology of Sharing about why people share online: As you can see, none of the reasons include “because I haven’t tweeted anything lately.”. Tweet often.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 4, 2015
    [Online, Social] Sorry about all the snow, everyone and a quick for you
    We’re partnered with Likeable Local , which is Social Media Marketing software to make YOU more successful. Really miss the online TV show, Marketing Made Simple TV , which I used to do and we had awesome guests on that show including many famous people. We love comments and those who share on social media. Dammit!
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 4, 2015
    [Online, Social] Social Media: Deciphering Network Personas For Your B2B [Webinar]
    'When it comes to social media most marketers admittedly lack a cohesive strategy. With literally hundreds of options to leverage social channels, a clearly defined strategy is critical.  Even those who do choose to use social media still seem confused as to how they work or why they are needed. Social Media
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 4, 2015
    [Online, Social] Why Should You Use Short Videos to Attract Professional Tradesman?
    'Short videos are ideal for social media and for you to gain reach and shares. Donna Moritz did a recent post in Social Media Examiner  that talks about 6 ways to use short videos in social marketing. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Online, Social] Critical guidelines to help you determine your optimal online advertising partner
    'By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know. Online advertising that use data to target your audience.
  • BLOG MY CALLS  |  TUESDAY, MARCH 3, 2015
    [Online, Social] 11 Nifty (and Free) Visual Tools to Make Your Content POP
    This online program offers three different free photo editors with various functions: Editor, Express and O-Matic. The fonts are open source and can be used for both online and offline channels. Once you have completed your infographic you can download, share or publish online. Pixabay. Stock Free Images. PlaceIt. Pixlr.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Online, Social] Content Personalization: What it is and Why it Matters
    All of this is based on current and past behaviors such as clicks, searches, views, or even social network cues such as “likes” or “favorites.”. Although challenging and tedious at first, content personalization is a worthwhile long-term investment and a must have for modern businesses operating online. Why Personalization Works.
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Online, Social] Do Facebook Likes Matter?
    'In my previous post , I broached the subject of finding an effective social media strategy for your brand at a time when organic reach is on the decline. Don’t think of Facebook likes as a vanity metric — the more you have, the better you feel about your brand and your social media marketing efforts. That’s a fair question.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Online, Social] What’s Holding Back Your B2B Lead Generation?
    The organization lacks the agility to make the changes demanded by this fast-changing environment in the online world. Personalize…but do it sensibly: When was the last time you personalized an email keeping in mind what the recipient’s interests were (according to their social media behaviour)? FROZEN. told him they needed a meltdown.
  • CRIMSON MARKETING  |  TUESDAY, MARCH 3, 2015
    [Online, Social] Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement
    'There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Online, Social] 38 Incredibly Amusing Twitter Bios
    'Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. He’s a comedian (as are several others on this list, appropriately) so he’s just doing his job and keeping us amused on social media. Social Media Daily That’s right; I’m talking about the tweet.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Online, Social] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. Copy and paste?
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Online, Social] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    And by "success" I mean driving traffic -- and potential leads -- to their websites and generating social buzz through people sharing and commenting.). And a recent report from Social Media Examiner shows that original, visual content is the number one form of content that marketers want to learn more about in 2015. That''s right!
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Online, Social] How to be Twitterific – 39 Expert Twitter Guides and Tips
    'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? ” 6 Ways to Get Your Tweets Noticed by Social Media Examiner.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 2, 2015
    [Online, Social] The Business Marketing Association is coming to Tampa Bay
    We moved our publishing time back to 1:30pm to get more social sharing according to What are the Best Times to Post on Social Media ? We will also have great speakers on marketing, because I know them all thanks to my former online TV show, Marketing Made Simple TV. by QuickSprout. This is going to happen! What do you think?
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Online, Social] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    In fact, a recent study of 500 professional services firms found that 77% of firms generate leads online. Further, the more online leads they generate the faster they grow. The numbers show that professional services buyers are searching online, and they’re making extensive use of providers’ websites.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 2, 2015
    [Online, Social] A Service-Based Business’s Guide to Email Marketing
    The components of an effective welcome email: Take a look at the email below from Recurly, an online service site that offers healthcare tips and programs. Motivate your subscriber to interact with your business online. You want your recipients to get a quote, schedule service online or call you to set up an appointment.
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Online, Social] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    'One of the things that separates us from the rest of the monkeys posting videos online is our opposable thumbnails—wait, that’s not right. Maybe your posting your video on just YouTube, or maybe you’re using a video hub, posting it on social media, a landing page or website. mean, our outstanding thumbnails. Or not. The Basics.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Online, Social] Stories (Not Ads) Help Brands Connect With Millennials
    If your company is heavily targeting the group — like Converse or Red Bull — you already know that millennials are everywhere online today and they’re accessing and interacting with your corporate brand from countless devices. More years means more dollars, right? That straight line is certainly the case for some companies.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Online, Social] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Of course, as I said, we had the Internet in those days, so there we were able to access online resources as well. One of my New Year’s resolutions as a marketer was to make time for self-improvement, which includes reading up on industry trends as well as attending more online webinars and events. 'What’s your wake-up routine? AdWeek.
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Online, Social] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    They are now hyper connected and as a result, more empowered via online and social collaboration and information. This involves leveraging analytics to better understand your prospects, and personalized content, social collaboration and better value articulation to improve customer engagement and elevate the buying experience.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Online, Social] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. One possible reason for this decline is the rise of social messaging apps. How Advertisers are Getting Into the Dark Social Game.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Online, Social] So You Are Changing Your Name – Learn What to Do Digitally.
    Changing your legal name is usually a one-step process, albeit maybe a painful one, involving a day at your local Social Security office. Social / Offsite Properties. Note: You have to petition the various social networks that host your company profile as some have a very involved process to make a change like this. Whoo-hoo!!!
  • CONNECTING ELEMENT  |  FRIDAY, FEBRUARY 27, 2015
    [Online, Social] Digital Digest – Making your brand a major YouTube player
    Read more › Digital Digest | Digital marketing blog | Connecting Element Google+ online videos search engine social channels social media visual sharing YouTube YouTube channels 'The visual-sharing trend is set to continue its meteoric rise in 2015.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 26, 2015
    [Online, Social] Quick Thoughts – What’s Next in Marketing? [Poll]
    'There is always talk in marketing of what the next big thing is… It started in the late 1990’s with SEO, then in 2005 it was Social Media, in 2012 along came Content Marketing , and while these are still important topics, and necessary for your marketing to be successful, what’s next? The post Quick Thoughts – What’s Next in Marketing?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Online, Social] How to Use LinkedIn for Business Development
    However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Amazingly, it also reveals that social media presence is now even more critical than client references.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Online, Social] How to Integrate Video into Your Facebook Marketing
    'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality. She is also the Social Media Manager for Search Engine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Online, Social] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. See you in the social sphere! BINGO. Cliché.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Online, Social] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. This can serve as an online portfolio and, depending on your business, an excellent example of what you can do for your clients. Lead Generation Social Media Marketing LinkedIn social media social media for business
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Online, Social] Facebook Launches Product Ads
    The social media site just launched Product Ads. ” Nomorerack, an online retailer, used the multi-product ad and reported a 42 percent increase in clickthrough rates. Receive more social media updates by subscribing to our weekly email newsletter. 'Showcasing your products on Facebook just got easier. Two things.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Online, Social] When It’s Not All About You…The Social Media Cocktail Party.
    When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. It means you should be thinking of your social media presence as a virtual cocktail party. What are some social media tips that you find useful?
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Online, Social] Marketer’s Guide to Blending Search and Display
    This report discusses the evolution of the two online advertising channels, and explains why it is important for marketers to develop a comprehensive strategy that best combines both venues. Search and display are each vital components of a successful online advertising strategy. Specific Media ). iProspect ). Microsoft ).
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 25, 2015
    [Online, Social] Behind-the-Scenes Content a Big Win for NYFW
    This year, more so than in years past, the folks behind the official NYFW social assets, as well as major publications like Vogue, have put their digital efforts into overdrive, creating visually compelling content with a strong point of view. Content Marketing branding content strategy digital strategy social media strategy GoPro.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Online, Social] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    As more and more recruiting is done through platforms like LinkedIn, Glassdoor, Indeed and more, online recruiting is becoming increasingly more important to AEC firms. Essentially, it all boils down to one key factor: your online brand. What online components do you need? Having top talent will help you attract more top talent.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Online, Social] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. Start converting your website traffic into email opt-ins and social fans with Justuno. Wishpond Need a Swiss Army knife for your online marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Online, Social] Adventures in Analogia: How to Find Customers in the Offline World
    Why did I do such a thing, considering that I’m a full-time online entrepreneur? If, for example, someone says he’s an online entrepreneur who now self-publishes books, I would talk about my cover design services. Why did I do such a thing, considering that I''m a full-time online entrepreneur? Analog-ia. Analog-ia.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Online, Social] Inbound 101: Three Major Inbound Components
    It’s certainly still possible to get a message out using traditional outbound methods, but it’s costly and no longer very effective, especially if you’re targeting online consumers. Social Media – Social Media is another low-cost method for increasing your exposure online. advertising, junk mail, spam, and trade shows.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Online, Social] Tech Review: HipChat vs. Skype
    'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. Conversations are transferred in 256-bit SSL encryption – the same safety protocol as online banks. Online Marketing We thought so too, being a digital agency and all. Better file sharing.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Online, Social] 3 Things You Must Understand About Mobile Marketing Today
    1) Smartphones Are Digital Portals, But They’re Also Phones When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, “Smartphones are amazing! People use them for everything…even the occasional phone call! Ha ha!” repeat, not optional.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Online, Social] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references. For Image Markup.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Online, Social] It’s not your house to pwn so remember your place
    The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. How many social media gurus and social media marketing experts have taught webinars on how to simulate authenticity? Letter of the law doesn’t cut it in social media. you protest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Online, Social] Don’t block me bro: Internet ad blocking takes hold
    In the latest episode, we unwrap: Ad blocking — A crisis is emerging in the online ad industry. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Online, Social] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. SEO is social media. ” How Social Signals Impact Search Engine Rankings by QuickSprout.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Online, Social] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    They’re more mobile, more social, more likely to listen to peer reviews and opinions, and less likely to reach out to a company with questions. Email and social media marketing – both creating and managing campaigns. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. In the U.S.,
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] 3 Things You Must Understand About Mobile Marketing Today
    When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, ?Smartphones 67% of online shoppers will call a business directly for any purchase greater than $100. There?s want to get left in the dust, you must also. Also Phones. Ha ha!?
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] Quick Tips for Conquering the B2B Inside Sales Training Gap
    That’s because inside sales: ·          cuts costs. ·          is accepted by customers who have become comfortable learning about companies remotely via websites, social media, content downloads such as e-books and white papers, email and phone calls. 'What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue?
  • FATHOM  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] Is Your Content Strategy Unhealthy? Use This Symptom Checker
    Click to Tweet ] Many of these people are looking online for a diagnosis before they seek an official one. Your online voice isn’t personable. Click to Tweet ] If this is true, do you want your online voice to sound like a robot or a person? 'As a healthcare marketer, you know the importance of reliable, factual medical content.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] What is Digital Darwinism and How Does It Affect Your Brand?
    These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” ” Fully digital  buyers use digital tools throughout their entire buyer’s journey (“they complete their purchase online”). How To Evolve.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] Enhancing Your Executive Edge
    In defining Executive Edge the authors quickly hook you in the Introduction, they set the stage showing their methodology by providing the reader an experience in self development and growth by providing an Online Assessment to first determine your current “Edge”.  'Enhancing Your EXECUTIVE EDGE. How to Develop the Skills to Lead and Succeed.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] The Customer Experience Trap
    Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business. In the.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    We recognize that we missed the opportunity to engage with the online community.”. It was the online community, after all, that publicly bemoaned the new logo, ultimately causing Gap to switch back. Mashable has a nice write-up on the social media backlash here.). There was no public outcry or social media backlash.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Online, Social] Get Started with Video Marketing: DIY
    What’s really interesting to note is that online consumers can become frustrated with websites when content appears that has nothing to do with their interests – this mismatch between what drove prospects to a site and the content that appears on the site is a consequence of setting the wrong expectations with your outreach. link]. link].
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Online, Social] Some facts about Jeff Ogden
    Online was getting more and more important and sales was getting in later and later in deals because buyers can do their own research. ” Phase 2 turned out to be an online TV show called Mad Marketing TV and he wanted me to host it. We love comments and those who share on social media. Hope you like it. see photo). Adios.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Online, Social] 5 Social Media Benefits for Accounting and Financial Services Firms
    'Social media has the remarkable ability to make the world feel instantly smaller. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Some firms may still view social media as a personal tool. But today, social media is no longer optional.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Online, Social] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing The builders of the brand.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Online, Social] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    Within two years, they introduced an online store, glutenfreely.com , which offered gluten-free products from General Mills and other food companies. The online store has since been closed as more and more grocery stores offer gluten-free shelves and aisles in their stores. To reach their key demographic, BluePrint uses social media.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Online, Social] 7 Ways Big Data Restricts Marketing Analytics
    Marketers have access only to the customer data “of individuals who have visited your owned digital properties or viewed your online ads,” which does not provide a holistic view of who are your customers. . ' . It’s not new news that big data is on every marketer’s mind. Click To Tweet. Customer Data is Biased.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Online, Social] Copywriting Lessons From Companies Doing It Right
    IQ is, by all accounts, an online technology magazine. Self-proclaimed as “The online style destination for bad-ass girls,” it’s become a $100-million dollar diva in a crowded women’s fashion market. ThisOutfitThough - Bringing The Thunder to Social. The same rule applies with social media. But that’s the whole point.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Online, Social] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    While these are all essential components of an effective content strategy, they neglect to include another important aspect of any online marketing effort: visual content. 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. Here are four powerful techniques. On Twitter+ or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Online, Social] 5 Super Simple Ways to Show Your Readers You Understand Them
    Whether that means jumping on the phone, having them fill out an editorial questionnaire, monitoring their social profiles/comments in forums, etc., B2B Online Marketing Blog Content Marketing b2b content marketing b2b content marketing tips content marketing content marketing planning content marketing strategy Yeah, I don’t either ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Online, Social] Four lessons in marketing data analysis for beginners
    Related Stories Two questions to help you find the value of marketing I don’t know my online audience and neither do you Four online marketing metrics to obsess about. Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing We KNOW there was a change.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Online, Social] 5 Customer Retention Tools for Long Term Ecommerce Success
    You can reward points to drive other profitable actions like reviews, referrals, and social sharing. As more and more merchants start to sell online it will become harder and more expensive to acquire new customers, making retention even more important. But what is customer retention, and how do you increase it by 5%? 2) Gamification.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Online, Social] How to Apply the Scientific Method to Professional Services Marketing
    'Online marketing for professional services has recently become more of a science than an art. In this blog post we will look at each step of the scientific method and apply it to one example of online marketing for professional services. Online Marketing Strategy The orange button saw a click through rate of 3.5%
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Online, Social] The Ultimate Guide to Switching from Constant Contact to VerticalResponse
    Remember to remove the URL or any sign up buttons that are attached to your Constant Cpntact form from your website, blog or social network. Perform an online search (Google, Bing, Yahoo) to find any site in which you may have shared the existing link. Better yet, we’re affordable, too. Thinking about making the switch?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Online, Social] Seven Expert Google Analytics Guides
    Each marketer must decide whether or not to use unique numbers (or extensions) to track phone behavior at a granular level, or simply apply a ratio of phone to online conversions.” Image credit: iMedia Connection. But, as with (perhaps) our brains, most businesses don’t utilize all of the capabilities of GA. It’s very common.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Online, Social] Lessons on responding to negative online comments
    People had encouraged me to see it for months, because of its social media connection. was surprised by the lessons on business and social media in its messaging. It’s a great story with a subplot of how social media can make or break you as a business owner. Negative online comments are tough to take. Don’t. Don’t.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Online, Social] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. 'In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. Salesforce is known for great content, and besides, who doesn’t hope to be inspired?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Online, Social] 20 Truths I’ve Learned as a Content Marketer
    If you’re trying to get a certain audience in any social platform to share your material, you must understand what types of content they prefer. You may have create a piece of content that drives a huge amount of social shares, but what if that isn’t important to the executives in charge? B2B Online Marketing Blog Content Marketing
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Online, Social] Youthful indiscretion could alter your life forever
    The last week has been a boon for the online reputation management (ORM) world. Today, your youthful indiscretions can — and do — become permanent record through social media and other people’s photos that can lie dormant for years and year and then bubble to the surface, though this has always been true. m white!”.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Online, Social] Introducing: Jelly, the Social App Non-Profits Should Jump On
    Meet Jelly , the social app which allows people to help others by crowd sourcing answers to any question from within the Jelly-sphere. There are few online sources that let you directly answer non-followers’ questions about your cause. ”) who may not follow you on other social media channels. How does Jelly work?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Online, Social] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    ” So when the vast world of online promotion opened up, The Tax Man was in a prime position to beat the curve and make himself known to a much broader audience. In total, Christian estimates that he invests 20% of his content marketing on speaking engagements, with a further 30% on social media. Put yourself in their shoes.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 16, 2015
    [Online, Social] 9 Tips for Taking Top-Notch Smartphone Photos
    'Do you take photos to use in your emails, or to post on your business’s blog, website, or social networks? Online stores like Photojojo carry a plethora of phone lenses, attachments, ring lights and more. Use online editing tools. Check out this example from online retailer ModCloth. Don’t zoom.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 16, 2015
    [Online, Social] Infographics are excellent for reaching APAC markets
    It’s not easy to grab the attention of online readers. Infographics are not only more engaging than text alone, it is easy to gauge measurement in specific markets, they are easily scanned, they have the ability to be social and viral, and you can achieve global coverage. Infographics are Social and Have the Potential to Be Viral.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Online, Social] 7 Ways to Speed Up Your Content Creation
    In my work at Louder Online , I’ve been inspired by BuzzFeed and other popular online content platforms, whose lessons have shown me different ways to streamline my content marketing strategies and generate results more quickly. Use calls-to-action to encourage your website visitors to engage with your brand on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Online, Social] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    He didn’t use the term “ content shock ” but Seth described how the flood of great content on the web is making businesses resort to advertising, promotion, social media and other measures to claim one of those precious first-page search results. the subscribers to this blog are its backbone). Of course not. Glennon Melton.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Online, Social] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    No matter what the title -- Director of Online Marketing is one example -- you need someone with high intellectual capacity, an entrepreneurial spirit, and the ability to lead others. 'We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they''re right about that.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Online, Social] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    That’s why we’ve assembled a guide that puts together all of the need-to-know essentials for top-level executives when it comes to the choosing the best online marketing tactics. PLAY #3: Social Media Marketing. According to MarketingProfs, best-in-class B2B firms generate an average of 17% of their leads from social media.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Online, Social] Why it's a Good Time to be a Digital Marketer
    'The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon, as digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers. The Rise of the Digital Marketing Function. CX: Easier Said than Done. The Digital Skills Gap.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Online, Social] Is Your Consulting Firm Top of Mind?
    As you can see, many of the reasons that firms rule out referrals have to do with weak marketing materials – an unimpressive website, poor quality content, or not being found in online search. and 59.9%, were search online and social media, respectively. So you have an opportunity to showcase these elements more. Brandin
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Online, Social] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    In an online world, websites are the mother ship of market transparency. Hold off on Twitter and other social media sites. Few hedge funds have the time or social media sophistication to engage safely and consistently on Twitter, and the compliance risks are significant. Create a bona fide website, not a proxy.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Online, Social] 18 of the Best Email Subject Lines You've Ever Read
    Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. Principles like urgency, scarcity, and social proof are all great ways to increase your conversion rates. Often, it''s the subject line. Absolutely.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Online, Social] How to Hire The Perfect Person To Run Your Social Media
    'Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising. Social media marketing.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Online, Social] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    Don’t forget that the vast majority of referrals check you out online before contacting you. Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. Accounting & Finance Content Marketing Online Marketing Strategy
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Online, Social] 14 Digital Marketing Myths We Love To Laugh At
    'The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. single.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Online, Social] 6 Great B2B Business, Marketing, and Strategy Books
    Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. B2B Online Marketing Blog Brand Management Good to Great by Jim Collins. Current Cost: $15.99 Cohen.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Online, Social] Ready to Promote Your Video? Sharing May Not Be Enough
    Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. All you have to do is set up a Google AdWords account to create an online video campaign.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Online, Social] 4 Steps to Running a Successful Twitter Chat
    Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. They are an easy, no-commitment way to meet people with similar backgrounds or interests online and exchange ideas in an organized question and answer structure. 4) Have Fun—It’s an Online Party! Social Media b2b Consumer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Online, Social] The line between Media and Brands is blurring fast
    It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard. The media gap.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Online, Social] How to Prepare for Your Next Job Interview
    This diagnostic report gives you insight into a company’s online marketing program with suggestions on how to improve. The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. How do they social media to drive leads? 'Applying for jobs isn''t easy. To start, your resume should be immaculate.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Online, Social] Tips To Build Engagements: Relationship Advice for Marketers
    Social - The channel for chatter, tagging, and teasing content. Tag your customers on social media to celebrate their successes. Set up an online community for customers’ knowledge sharing and exchange. Valentine’s Day is right around the corner, so cue in the comparative content! Personalize whenever you can.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Online, Social] Tips To Build Engagements: Relationship Advice for Marketers
    Social - The channel for chatter, tagging, and teasing content. Tag your customers on social media to celebrate their successes. Set up an online community for customers’ knowledge sharing and exchange. Valentine’s Day is right around the corner, so cue in the comparative content! Personalize whenever you can.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Online, Social] Internal Social Business for Leaders series: 3. Be yourself
    'This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your online social surroundings. Here is the bad news: not participating in online social interactions at all is increasingly becoming a bad option for leaders.
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