[Online, Social] Adding Content Curation to Your Content Marketing Strategy – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time.
    [Online, Social] Adding Content Curation to Your Content Marketing Strategy – Opentopic
    Opentopic blog >> opentopic.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time.
    [Online, Social] Adding Content Curation to Your Content Marketing Strategy
    Opentopic blog >> 1seo.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time.
    [Online, Social] Is Word-of-Mouth Marketing Still Worth Your Time?
    As mentioned in CMO , new conversation channels like social media, video marketing , influencer marketing, and online reviews have changed the shape of word-of-mouth advertising without quite turning it into something else. In fact, word of mouth was about 75 percent more effective than online reviews. Marketing Video Marketin
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Online, Social] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things. Let’s take a look.
    [Online, Social] Definitive Guide to Planning a New Content Initiative
    dictates this answer, but if you’re starting something like a new email initiative, social channel. Let’s say you are a boutique fitness studio who wants to sell online fitness videos through. The overall marketing goal is clearly to drive online video sales. Check in on the trending hashtags on your social channels.
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
    [Online, Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    632 marketers with an online survey of 25 questions. success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. SOCIAL. Marketing.
    [Online, Social] Study: How Much of Your Content Marketing Is Effective?
    storytelling, both in print and online. 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144. excluding social media posts)? LEADERSHIP SOCIAL. For daily insights, subscribe to our online magazine, The Content Strategist. Copyright © 2015 Contently. All rights reserved. content. in it.
    [Online, Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. newsroom for Coca-Cola’s corporate online magazine, Coca-Cola Journey, gathers. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. sharing content on its social channels. Content. going.
    [Online, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
    [Online, Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. editorial endeavor. “I really approached it as an online magazine rather. produce an online magazine that tells people some- thing new,” he says. For daily insights, subscribe to our online magazine, The Content Strategist.
    [Online, Social] Evangelizing a Content Marketing Program
    online travel magazine; and even exciting forays into. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. All rights reserved.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Online, Social] Fashion Influencer Marketing: What Good Looks Like
    As a result, the fashion industry is a prime example of how brands can leverage social influencer marketing to create winning campaigns and better engage with consumers. What Is a Fashion Industry Social Influencer? Some of the leading social influencers in the fashion world today are Chiara Ferragni, with 5.6
  • BIZNOLOGY  |  FRIDAY, JULY 22, 2016
    [Online, Social] Is your website’s newsroom missing key pieces of content?
    They may not have time for a phone call, so here is your chance to make sure that you have everything they might need in your online newsroom, or media center. Here are 6 things your online newsroom should include. Any features online or offline should be linked to, mentioned, and featured here. Contact Information. Summary.
    [Online, Social] 6 Types of Transactional Emails That Every Email Marketer Should Know
    transactional email, otherwise known as an operational email, is essentially a personalized email that’s system-triggered by a subscriber’s unique behavior during an online transaction (registration, form-fill, purchase, etc.). Yet, out of all marketers, only 40% are using transactional emails. Password Resets. Feedback Emails.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Online, Social] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    How to Turn Social Media Connections Into an Actionable Audience. Impressive as the results may be, marketing has become more dynamic than ever – especially online. With almost every business taking advantage of SEO , social media, and content, how can you stand out? Secrets to Effectively Managing Remote Workers.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Online, Social] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. Why is ad blocking a big deal?
    [Online, Social] The Psychology of Viral Content
    Nearly 1,300 press mentions and more than 100,000 social shares. Although this campaign was created for a California-based organization that provides resources to individuals struggling with eating disorders, the rapid increase in pickups and social shares indicates that the content reached well beyond its targeted audience.
    [Online, Social] Is Content The Solution for Your Shrinking Sales Pipeline?
    They expect to find what they need to know online, and they usually succeed in finding it—including product and company reviews, comparison tests, competitive pricing, alternative options, and much more. And some of the “information” your prospects are discovering online is inaccurate or misleading. Despite a vibrant U.S.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Online, Social] The 9 Circles of B2B Marketing Hell
    Today’s culture of instant satisfaction may be good for social networks, but it lands you in the greed circle of hell when you’re a B2B marketer. Most marketers today use more than one channel (paid search, paid social etc) to advertise to potential prospects. click to view larger ). Limbo: Transitioning from Demand Gen to ABM.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Online, Social] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. Monitor the online communities like Inbound.org , GrowthHackers , and ProductHunt.
    [Online, Social] Does Your B2B Marketer Plagiarize like Melania Trump?
    thought I’d try it out, and I found that two consultants and an online industry publication had copied three of my articles. You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? It is not OK to copy other marketer’s stuff. Here’s an example.
    [Online, Social] 13 Suggestions for Content Marketing Inspiration
    Social media – Search for active users with interest in your field. Clicktale, UserTesting, and other software – Maybe online user feedback is already a part of your company’s product development or UX process. B2B Online Marketing Blog Content Marketing blog post Content content marketing Editorial calendar writing
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Online, Social] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And yes, people are spending the majority of their time on social media watching videos. In fact, there are four commonly believed myths about online video that most marketers believe but are actually not true. Discover the 4 myths of online video in Forrester’s report here. Online Video is Different … so Treat it Differently.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Online, Social] 4 Simple Secrets to Optimal Content Scheduling
    ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Other social media (which allow longer content, like Facebook, LinkedIn and G+) do not require such frequency. Reach out to your audience when they are online.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Online, Social] 6 Success Factors for Adopting Marketing Automation
    You could advertise it on third-party websites, link to it on social media, and send it out in an email newsletter. social for inbound, email for outbound). Determine which digital channels you will use to reach leads: email, social, pay-per-click, digital ads, webinars, online reviews. Congratulations! Quick to load.
    [Online, Social] 6 Brand Value Strategies to Promote Your Firm
    Social media.  Today, any marketing plan must  include a social media strategy , since this is fast becoming a powerful new source of word-of-mouth referrals. And since numerous tools exist for planning and scheduling social media messages, ongoing promotions can easily be scheduled when time is available. Speaking engagements.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Online, Social] If you post it will they come?
    I work harder promoting my online content than I do writing the posts themselves. Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. Like this post?
    [Online, Social] 20 Online Marketing Tools That Boost Campaign Results
    As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. Social Media Tools. SEO Tools. What is it?
    [Online, Social] 4 Scrappy Content Hacks for Your Marketing Toolbox
    You can also take a larger piece of content apart and create blog posts, videos, infographics, and social media updates. One of the scrappiest things you can do is to digitize this old-school content so that you can give it new life online. Author: Nick Westergaard Content is king! Content rules! In Content Rules , Ann Handley and C.C.
    [Online, Social] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    So with loads of marketing teams building themselves around strong social, email, and broader web presences, how can marketers bring print into the mix for support—rather than treating it as an entirely separate venture? The man shared that he had a secret that would satisfy their needs, and set to work. From Ink to Internet. QR Codes.
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Online, Social] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    The Stats Post attracted 309 backlinks from 86 domains without any promotion except for sharing on social networks. Today I will explain step by step how to write a blog post that will drive 300+ backlinks. Let me introduce you to one of my favourite strategies – The Stats Post formula. love it because of its simplicity. Let’s dive right in.
    [Online, Social] The 17 Best Keyword Research Tools for SEO and SEM
    Showcase reviews:  Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. 3) Wordtracker. ” — Maximize Social Business. Showcase reviews:  Maximize Social Business. 8) KeywordTool.io. Maximize Social Business. Social Media Today. That’s where keyword research comes in.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Online, Social] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    Social media content. Just grab whichever post or tweet did best on your social media accounts this week, and put it in your newsletter. Include a prompt to follow your company on that social media channel.). Here’s how the social media app Buffer handles their curation. If you’re like most people, it’s boredom.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Online, Social] Neil Patel AMA: Content Marketing, Pokemon Go & That Ad
    Opentopic blog >> xoombi.com The awesome internet marketing community Online Geniuses recently hosted an AMA with Neil Patel, co-founder of KISSmetrics, Crazy Egg and Quick Sprout. You might remember him from our post on influencers’ social media pet peeves. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Online, Social] 5 Content Marketing Trends Sweeping Europe
    Social media-exclusive content. Brands are quickly realizing the importance of providing their social media followers with original media assets. This exclusive content was pushed out for the brand’s “#allin or nothing” social campaign. million social conversations, Adidas received 5.8 percent.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Online, Social] From Scratch: Four (Free) List Building Strategies
    Social media engagement. If you spend much time online at all, especially reading blogs, you’re likely to be bombarded with requests for your email. So make sure to get email into all account registration, online and offline event registrations, and ecommerce forms on your site. Strategy 2: Harness Social Media Engagement.
    [Online, Social] How Brands Can Leverage The Insatiable Demand For Video Content
    According to Animoto’s 2015 Online and Social Video Marketing Study, video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product […]. Content Marketing
  • JUNTA 42  |  SATURDAY, JULY 16, 2016
    [Online, Social] This Week in Content Marketing: Most Brands Failing at Customer Experience
    Robert and I agree this rate of growth is astounding, and we point to Facebook’s role as a powerhouse player in the world of online advertising. Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. Sponsor (38:21).
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Online, Social] How to increase B2B lead quality from your social media traffic
    Opentopic blog >> b2bmarketing.net Stephen Bavister, MD, Lexisclick Online Marketing, explains how you can drive more qualified B2B leads from your social media traffic Most of us in B2B marketing are tasked with driving more leads. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Online, Social] How to Launch a Successful Online Community: A Step-by-Step Guide
    These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. Either way, there are two questions you should consider when creating an online community: Why should I engage with my customers online?
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Online, Social] How & When People Use Their Favorite Devices [Infographic]
    Online shopping, for example, is often a multi-screen activity: A person might find something they like on their smartphone, put it in their cart, but then complete the order on a computer. Same with watching television: A person might watch a TV show, and then hop on social media via their smartphone to discuss what's happening.
    [Online, Social] Social Media Etiquette for Businesses
    Opentopic blog >> internetbillboards.net More and more businesses of today are finding out how the power of using social media can give their organization more exposure and greater success. The post Social Media Etiquette for Businesses appeared first on Opentopic. Before you start going off and signing up for.
    [Online, Social] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Online, Social] The Brilliance Behind the Ford Barking Lot
    Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. So seeing this video from Ford was not only a welcome change, but a real shift in my understanding of how car companies market their products on social. Get the Guide.
    [Online, Social] Social media, echo chambers, and the decline of discourse
    When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. think the unintended consequences of social media are an important factor. People trust their social networks more than media, Jaishankar writes.
    [Online, Social] Cracking The Code Of Marketing Automation – Podcast With Lon Safko (Part 2) – GetResponse Blog
    Opentopic blog >> blog.getresponse.com Last week Lon Safko, an expert in Online Marketing and Social Media, explained what marketing automation is and why it’s important. Watch the video or follow. Marketing ROI Cmo marketing roi
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Online, Social] Who Should Nurture B2B Leads with Social Media?
    B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Social Selling
    [Online, Social] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising.
    [Online, Social] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising.
    [Online, Social] Millennials Want to Identify with Brands and Their Content
    Millennials are the content creation generation , with 46% posting content online that they themselves have created. Add in social sharing, and 60% of Millennials are engaged in the process of creating and publishing content. Looking at social media alone, there are tremendous opportunities for brands to take steps toward co-creation.
    [Online, Social] Why Your Brand’s Content Strategy Should Cover the News
    Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Online, Social] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    What is a Marketing Automation Platform? A MAP is a software platform designed for marketing departments to more effectively market on multiple online channels (such as email, social media, websites, etc.) This is done through tracking codes in social media, email, and webpages. and automate repetitive tasks. Information.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Online, Social] 15 Effective Ways to Reduce Cost Per Acquisition
    Leverage on Online Video. If you’re working with a new brand or just starting to build your online presence, you might need to review your reports much more regularly compared to those who have already established a formidable online presence. To find out what your CPA is, use the formula: CPA = cost / conversions. Pause them.
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Online, Social] 10 tips for improving your branding on Instagram – Smart Insights Digital Marketing Advice
    10 tips for improving your branding on Instagram How to build your brand on Instagram Great social media strategies need continuous follower growth, engagement, and actions, e.g. clicks. SEO should always be an important part of your online marketing strategy. But let’s face it, you’re unlikely to beat.
    [Online, Social] Creating Content Social Influencers Want to Share
    There’s so much content circulated online that it’s easy to get caught up in producing as much as you can, as fast as you can, however, this will only contribute to the noise. Your influencers are spending a lot of time online and know redundant content when they see it. Mention them on Social. Co-Create Content. Conclusion.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Online, Social] Kindness opens many doors online
    There are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online. Kindness opens many doors online, though it’s not always easy. There’s nobody online taken more for granted than bloggers. Reddit, right ? Twitter?
    [Online, Social] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    We can look up an address at the last minute, compare prices online while we’re in-store, look for a restaurant and book a reservation, and even make payments in just one quick click. Or if your social media promotions are too content-heavy for mobile users, they probably won’t click through to download the offer.
    [Online, Social] How to give your site an SEO health check
    Blog digital marketing Google online visibility search marketing SEO SEO audit SEO health check social media marketingSEO is a hard nut to crack, especially when there’s always an algorithm update just around the corner. The post How to give your site an SEO health check appeared first on Connecting Element.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Online, Social] Are Display Ads Worth Your Time? [Flowchart]
    In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. If you’re pressed for time, try-self service social ads like Sponsored Updates or Facebook Lead ads instead. 3) Is your company bought into ads?
    [Online, Social] The 14 Best Marketing Automation Tools
    HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Marketing can’t be automated.) Google Review Count: 93,900. Pricing:  contact vendor.
  • BIZIBLE  |  MONDAY, JULY 11, 2016
    [Online, Social] 45 Impressive Marketing Operations Champions You Should Follow [Infographic]
    We encourage you to follow and connect with them on social. Below the infographic is a list of links to each champion's social accounts, so you can connect with them. If you'd like to connect the champions on social, you'll find links below. Manager, Online Marketing and Operations. Social Solutions. Kimi Abdullah.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Online, Social] How to Overcome the ‘Three-Month Slump’ of Branded Content
    Your skills translate to the position, which requires solid writing chops, the ability to generate story ideas, a basic grasp of social media, and a willingness to work on a team. Jokes aside, I’ve been lucky enough to experience the upside of the native ad industry’s explosive growth. ’s more than 35 U.S. Your team is nice.
    [Online, Social] How to Create Sports Content for Big Events
    Step 2: Tap Into Social Media. Second on the list is to incorporate the power of social media into your plan. Social media is an enormous part of our lives, and sports fans are plugged into experiences across many social platforms. Those moments are then uploaded to their social channels. Step 1: Plan. This means.
    [Online, Social] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    Your website can be an effective centerpiece for your talent acquisition strategy if it’s optimized for online search, incorporating keywords best associated with the types of talent you’re looking to attract. 5. Social Media. You often hear that professional services are “all about the people.” That’s true. And that’s also true.
    [Online, Social] What’s the Point of a Social Media Strategy?
    Creating a Social Media Strategy. Creating a social media strategy allows you to identify your audiences and target them. While having social media pages for your business is a crucial aspect to this strategy, you shouldn’t ignore the pages once they exist. Consider these tips to help you begin defining your social media plan.
    [Online, Social] Five ideas: Constructive engagement in destructive times
    With all the destruction going on in the world, am I fueling the hatred online or is there a way I can somehow add value? believe it’s simplistic … even pretentious … to tell people to “be kind” to each other in the (online) world. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man.
  • JUNTA 42  |  SATURDAY, JULY 9, 2016
    [Online, Social] This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same
    Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. magazine. This week’s show. Today’s episode sponsor.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Online, Social] 5 Data-driven Reasons to Embrace Online Video Marketing
    ” This comes quickly on the heels of news that the heavily video-driven Snapchat dethroned Twitter, taking a spot in the top three social media platforms (behind Facebook and Instagram). Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Online, Social] Social Sharing Marketing Tool Converts Brand Engagement to Product Sales
    Opentopic blog >> marcomm.news Openr is an award winning marketing tool that helps potential consumers who actively engage in a brand’s content online to become actual costumers of a brand’s product. Posting and sharing on social media creates brand community and engagement, yet not always sales.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Online, Social] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    Think about the last time you browsed at on online retailer. Your cell phone, so you can check social media. Right time : Again, social media is accessible on your phone. There’s a myth among B2C marketers. That they’re the A-team marketers. Meanwhile, B2B marketers are, well, the B team. ” Yeah, no. Segment.
  • HUBSPOT  |  FRIDAY, JULY 8, 2016
    [Online, Social] Will 'Memories' Change Snapchat as We Know It?
    Here's everything you need to know about Memories, and what it might mean for the future of the social app. Memories' Camera Roll took things a significant step further by building a replacement to your photo library -- and Snapchat's Camera Roll is far better (at least in this social media manager's opinion). Social Media Daily
  • BIZIBLE  |  THURSDAY, JULY 7, 2016
    [Online, Social] Why Taking A Full-Funnel Marketing Approach Is Critical
    Prospects are going through a lot more of the buying process online and on their own, which is expanding the potential impact of marketing to the entire funnel. However, many marketers still see a key component of paid media, Social, as only a TOFU channel. And as a result, their marketing suffers. Today, though, this isn’t the case.
    [Online, Social] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    In order to write for online audiences we often have to re-learn writing. However, the “simple” still applies with online content. When it comes to blogging and online writing you have to understand that many of your readers are lazy. Stout is a social media enthusiast, designer, digital media consultant and speaker.
    [Online, Social] 3 Examples of Brands Doing Real Cross-Channel Marketing
    love opening an email with a discount code for the items I left in my online shopping cart. Cross-Channel Isn’t for the Faint of Heart Every consumer has their own preferences and takes a unique path to purchase that involves a variety of devices and channels, both online and offline. Blend the Online and Offline Experience.
    [Online, Social] Will Social Media Apps Become Irrelevant to Marketers?
    Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. percent.
    [Online, Social] Getting “Down and Dirty”?
    It may work on the dance floor (if you have the moves, that is), but it’s a baaad idea on social media – especially when heated discussions are carried out on public platforms for all the world to see. “What Not to Do” on Social Media. What Should You Do When a Client Spouts off Online? Apologize.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Online, Social] Inside the Mysterious World of Dark Social
    Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social. What, exactly, is “dark social”? Wha?”. Yikes.
    [Online, Social] 77 Blogging Stats to Improve Your Blogging Strategy
    Firms that lack online lead generation strategy are said to grow four times slower than those that generate at least 40% of their leads online. In 2014, the average online conversion rate amounted to 2.95%. 94% of bloggers choose Social Media Marketing as their promotion tactic. Image Credit: Social Media Examiner.
    [Online, Social] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. Enjoy!
    [Online, Social] What’s new in content marketing?
    We all know your website and social media presence is paramount. Putting social media to use is one of the most effective strategies available. By 2017, Cisco estimates online video will make up 70 percent of consumer internet traffic. Building and maintaining a hearty online network is key. Automated Content.
    [Online, Social] Attitude of Gratitude
    “We’re living in what I like to call the ‘Thank You Economy,’ because only the companies that can figure out how to mind their manners in a very old-fashioned way — and do it authentically — are going to have a prayer of competing,” writes social media expert Gary Vaynerchuk on Entrepreneur.com.
    [Online, Social] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. As a social media manager, these are very big wins in my book! 2.
    [Online, Social] If the FTC Doesn’t Control Sponsored Content, Then Who Does?
    Issues related to online sponsored content and the growing need for ad disclosure from publishers have drawn a lot of attention recently from the Federal Trade Commission. Social media companies are inventing new content forms on a consistent basis, and each new wrinkle means additional regulatory considerations for the FTC.
    [Online, Social] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    You can always do a little snooping on social to see when your audience is active. If you’re testing out a particularly feisty subject line, click through rates could spike when the normal readers are not online. What’s the number one goal when writing an email? You got it: getting people to read it! This worthy of clicking on.
    [Online, Social] How to Increase Conversions with Lead Progression Tracking
    What’s more, they understand that potential customers are doing a great deal more in the external, online world, and they are creating hefty digital footprints that are yet to be tapped. These digital footprints include activities like: Posting on social media. The p roblem with l ead c onversion. But how can this be done?
  • FATHOM  |  TUESDAY, JULY 5, 2016
    [Online, Social] Punch Above Your Weight: Why Digital Favors David, Not Goliath
    Online shopping reached an all-time high in the most recent Black Friday weekend, which is further complicated by the fact that online shopping on tablets and smartphones has overtaken desktop usage. ( The Verge ) B2B marketers are facing many of the same complications, though. Do you know what your unfair advantage is? Meltwater ).
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Online, Social] 25 Experts Share Top 3 Content Marketing Trends for 2017
    split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. We are already seeing it with the big social platforms. A lot of brands will give up on content marketing as they are not seeing short term results. Jordan Scheltgen is a Managing Partner at Cave Social.
    [Online, Social] Breaking the Sales Growth Plateau May Require A New Approach
    Sales representatives used to be a prospect’s only source of product and industry knowledge, but now prospects largely research things online while ignoring reps’ calls. Prospects now do their research online first and decide for themselves if they are interested in talking to a sales rep. It’s that they had to. The answer: automation.
    [Online, Social] Mobile Myth Busting: How to Write Great Content for Mobile
    “It’s time to toss the old paradigms,” says  Neil Patel , and “forget everything you thought you knew about reading content online.” In fact, Visual content gets  94% more total views and is 40 times more likely to be shared on social networks. In 2014 the number of mobile users eclipsed desktop users.
    [Online, Social] Emoji marketing? You better believe it!
    At Affinio, we analyze the social connections that exist within an online audience and then segment the audience into naturally-occurring interest-based communities (clusters). By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. as the word of the year.
    [Online, Social] Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace
    Marketers can use Person Accounts and their associated demographics/online activities as criteria to drive targeting, retargeting and segmenting in  Lead Liaison’s marketing automation platform. million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.
    [Online, Social] We Trust Influencers Just as Much as Friends
    The latest research from analytics firm Annalect, shows we have the same feelings of trust toward social media influencers. Read on to learn how to maximize the potential of social media influencers and build more trust among their fans. Social Media Relationships & Trust Building. You guessed it, your friends.
    [Online, Social] 5 Ways High Growth Companies Focus Their Marketing
    Social Media. Social media is an important tool that high growth companies use to build their visibility. Think of social media as the online equivalent of networking, with fewer restrictions. Our research shows that LinkedIn and Twitter are the social media platforms of choice for professional services firms.
    [Online, Social] #SEJSummit 2016 Chicago Hits on Key Actions for Search Marketers
    Here’s a look at some of our key takeaways from the SEJ Summit in Chicago this past week: Matt Diehl, Director of Online Marketing. Phoebe Fasulo, Online Marketing Strategist. In today’s digital landscape, social media increasingly has to prove ROI.  — Phoebe Fasulo (@Fassooo) June 19, 2016. Tune Up Your SEO.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Online, Social] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. Social media marketing. It’s also possible (if much less likely) that the lead has been searching similar products online for some time and looking at product reviews, comparisons, etc. Blogs.
    [Online, Social] How to Get Referrals Using Your Firms Visible Experts
    Expertise-based : These referrals come from people who have been exposed to your expertise through information they’ve discovered online or perhaps by hearing someone from your firm speak at an event. read blog posts or articles they’ve written (20%). I’ve interacted with them on social media (17%). What’s the deal with referrals?
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