MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Online, Social] Start engaging from the first click in the Customer Journey
A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. on a website or ‘Like’ on a social media page.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Online, Social] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
Regardless of which industry you’re in, we live in a hyper-connected world where consumers are exposed to more options than they can possibly digest – from fashion to food to social causes. When UK based online retailer, boohoo.com, came to the U.S. common way to do this is by monitoring social media. Conclusion. Ecommerce
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Online, Social] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
'Let me tell you a quick, cautionary tale about using images online and copyright. Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. Embarrassed, I quickly investigated. Scary story , right?
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 18, 2014
[Online, Social] 3 Ways Social Media and SEO Can Work Together
'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Link Building and Social Media Process. Are you using IFTTT?
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Online, Social] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
People who are considering buying larger ticket items such as electronics or appliances almost always do research online. Much like appliances, people will often do online research before starting a new diet, vitamin, or supplement. The short answer is no. But, what do offers like these look like? 1) Fashion/Home Furnishing. content.
MARKETING ACTION | THURSDAY, DECEMBER 18, 2014
[Online, Social] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
Mikogo develops screen sharing software designed for hosting web conferences, online presentations and remote support sessions. Thousands of companies around the world use their solutions every day for reliable, simplified online meetings. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 18, 2014
[Online, Social] The key to social media success rests with HR?
'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. Implementing a sophisticated technology like social analytics is the easy part. Social media and HR Think about it this way. Social media and HR.
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 17, 2014
[Online, Social] Five Signs of Hope in Marketing Land
This post on B2B Marketing is a great overview of the Accenture study that tells us B2B buyers want a B2C experience when they purchase online. If that is you, go pour a big mug of cocoa, check out the infographic below (if you click you go to a much better version) and then download The Noob Guide to Online Marketing from Unbounce.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 17, 2014
[Online, Social] 3 Online Marketing Trends To Take Advantage Of
His passion is advertisement and social engineering. Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. What other brands are they interacting online? How much time do they spend online?
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Online, Social] Human-to-Human Marketing: A Trend for 2015 and Beyond
With humans so attached to their technological counterparts, businesses must find ways to reconnect with consumers on each device and each social platform they use, but in a way that enables those consumers to actually feel connected to the business on a more human level than was previously ever required. That sounds horrible, right?
VERTICAL RESPONSE | WEDNESDAY, DECEMBER 17, 2014
[Online, Social] 5 Tips to Improve Your Non-Profit Emails
study from M+R Benchmarks, an organization that tracks online fundraising and advocacy for non-profits, shows 35% of online donations are connected to email marketing. Get more email tips tailored for non-profits in this guide: A Fundamental Guide to Email and Social Media Marketing for Non-Profits. Send a variety of emails.
SAZBEAN | WEDNESDAY, DECEMBER 17, 2014
[Online, Social] Amplify Your Business with Social Media Giveaways
'By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Discourage Spamming. Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 17, 2014
[Online, Social] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
Think the online world can’t get by without you for a while? Mental health professionals, parenting experts, your significant other, and just about everyone else will agree that you need to unplug every once in a while—step away from your online activities and recharge your spiritual batteries. Delete social media apps.
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Online, Social] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. Social media is a good example. 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? For those of you just joining us, welcome. know, music to your ears, I’m sure. Really fast.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 16, 2014
[Online, Social] How Print Publications Impact B2B Content Marketing Development
For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing. Articles found in printed publications ranked higher in perceived quality than those generated online. B2B Online Marketing Blog Content Marketing Final Thoughts.
HINGE MARKETING | TUESDAY, DECEMBER 16, 2014
[Online, Social] How to Build Your Brand through Community Service
That opportunity was to tactfully amplify these kind acts online to current and prospective clients. These social and psychological facts about us have stark implications for the way businesses should be branding themselves. Branding Social Media All in all, good vibes all around. That’s it. The story died with us.
BIZNOLOGY | TUESDAY, DECEMBER 16, 2014
[Online, Social] Search success hinges on site speed
If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. If you’re not Kim Kardashian or Kanye West there are very few people searching for your name. So, Google monitors how swiftly your site responds to search pass-offs. First, test your site speed.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 16, 2014
[Online, Social] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
The Business Marketing Association is coming to Tampa Bay soon and it will have great speakers thanks to its founder Jeff Ogden of Find New Customers,, I know so many top speakers thanks to Marketing Made Simple TV, the online TV show I created and hosted for a long time, like. hope you take some time to read this great post. Petersburg ( St.
WEBBIQUITY | TUESDAY, DECEMBER 16, 2014
[Online, Social] 23 Outstanding Social Media Marketing Guides
'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.
EARNEST ABOUT B2B | TUESDAY, DECEMBER 16, 2014
[Online, Social] Should your business be vlogging? Can it fit into your B2B marketing strategy?
With worldwide reach, real-time information sharing and unconstrained time slots, primetime is all the time online and the opportunities are limitless. Generally, we are an impatient species and, regardless of what we are searching for online, we will only really care about 3 things – finding it effortlessly, instantly and at a minimal cost.
BLOG MY CALLS | MONDAY, DECEMBER 15, 2014
[Online, Social] Top Tools to Help Your Business stay on top of Twitter
'Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast. If your business is on Twitter you are not only expanding your online branding and marketing potential but providing a channel for customers to seek you out.
LEADERSHIP | MONDAY, DECEMBER 15, 2014
[Online, Social] CMO Leadership and B2B Lead Generation Lessons in 2014
Greg Ott, VP of Marketing for Intuit’s QuickBooks Online encourages CMOs to go back to the drawing board and focus on the product. How Social Marketing Has Changed B2B Demand Generation. 'At the start of this year, we started the monthly CMO Spotlight Series. Are Your CMO and CIO Married? Things Never Really Happen All of a Sudden.
HINGE MARKETING | MONDAY, DECEMBER 15, 2014
[Online, Social] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit. So it’s all free online press, linking back to my website and book.” We study them because we want to understand how they attained that status and what we can learn from them. ” On His Own.
VERTICAL RESPONSE | MONDAY, DECEMBER 15, 2014
[Online, Social] Three Ways to Rock Organic Search Results
To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. Logging out of your browser and removing prior history will ensure results aren’t affected by your own online behavior. 'Every business could benefit from more website or brick and mortar visits.
HUBSPOT | MONDAY, DECEMBER 15, 2014
[Online, Social] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
cause of frustration or dissatisfaction regarded as trivial, and arising only as a result of the economic and social privilege, access to technology, etc., one taken with a smartphone or webcam and shared via social media. and chiefly in online and electronic communication) to be honest. Baked potato? Really?). Backwash , n.
WRITTENT | SUNDAY, DECEMBER 14, 2014
[Online, Social] 55 Fresh Ideas for Your Christmas Newsletter
Send a “nice” themed email that shares your brand’s social responsibility and values. Why not send a riddle, online scavenger hunt, or puzzle as a surprising and fun Christmas newsletter? Build a robust campaign with a sweet prize, and offer plenty of socially-integrated opportunities for your contacts to enter.
CRIMSON MARKETING | FRIDAY, DECEMBER 12, 2014
[Online, Social] Is Email Marketing Making a Comeback?
'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. The short answer is: no.
WINDMILL NETWORKING | FRIDAY, DECEMBER 12, 2014
[Online, Social] New Year’s Resolutions For Your Social Customer Service
'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. She blogs to show brands how to use social media to create an engaging online presence.
EARNEST ABOUT B2B | FRIDAY, DECEMBER 12, 2014
[Online, Social] Internet video killed the TV star. The rise of YouTube for B2B advertising
TV favourites such as Top Gear, Jamie Oliver, and the X Factor are establishing an online presence on YouTube too, commanding millions of subscribers between them. The algorithm ranks channels by popularity and engagement, using signals like watch time, comments, shares, social embeds. B2B Marketing Social media Content marketing
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Online, Social] Hiring a Marketer: What Skill Set Should You Look For?
Larger companies can have marketing teams that specialize in various disciplines, but smaller companies hiring their first one or two marketers are usually looking for help in a variety of promotional areas, including email campaigns, advertising, web strategy, writing papers and eBooks, managing social media, and so on. Place (distribution).
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Online, Social] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. Nowadays, the process of buying and placing online advertisements is mostly automated. and then Web 3.0
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Online, Social] Facebook Launches Call-to-Action Buttons on Business Pages
Head on over to online retailer Dollar Shave Club''s Facebook Page -- they were given beta access to the new feature and chose to place a "Sign Up" button linking to their home page. higher conversion rate versus other comparable social placements aimed to drive new user acquisition.". Social Meda Daily
FATHOM | THURSDAY, DECEMBER 11, 2014
[Online, Social] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. Social media & millennials. First up, millennials on social media. Last year’s MarketingProfs data showed 92% of holiday shoppers will go online to either research gifts or make a purchase.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Online, Social] Marketing Strategies That Rock the SaaS World
Shopify did the same thing with e-commerce, creating an affordable platform for small businesses selling online. 'According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. The SaaS Challenge. What’s in it for them?
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 11, 2014
[Online, Social] The Holiday Gift Giving Guide for the Content Marketers in Your Life
Gift the gift of Newsjacking best practices this holiday season as it can be a very effective (especially within social media) industry news tactic. Why it’s a great gift : As my colleague Stacy recently mentioned in a blog post , the biggest challenge content marketers face is separating themselves from the sea of content online.
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 11, 2014
[Online, Social] From MAGNET: How to Use LinkedIn to Promote Your Innovative Company
You can visit MAGNET online at manufacturingsuccess.org. Social Marketing linkedin MAGNET Manufacturing Success showcase innovation 'Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). How to Use LinkedIn to Promote Your Innovative Company. Keys to Showcase Page Success .
BIZNOLOGY | THURSDAY, DECEMBER 11, 2014
[Online, Social] Internal Social Business for Leaders series: 1. Your profile
'One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. Would you be inspired by the online you? How can I get started? Your bio.
SAZBEAN | THURSDAY, DECEMBER 11, 2014
[Online, Social] How to Utilize Mind Maps to Enhance Your Inbound Marketing
Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. Repurposing: Content repurposing is a way to reimage your existing material and give it a whole, new life online. So, what exactly is mind mapping? Bubble.us
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Online, Social] A Visual Guide to Creating the Perfect LinkedIn Company Page
'Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. Social Media Daily As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool. Logo and banner images. Careers page. Showcase pages. Featured groups.
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Online, Social] Tradeshows and Events Drive Highest Quality Leads
As she put it, “In the digital age, where so much stuff is online, there’s something exceptionally powerful about doing in-person events – if done well.”. Social media, in-house email marketing and organic search were cited as having a “somewhat low” or “very low” cost-per-lead. campaigns and programs outside of social media ads).
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 10, 2014
[Online, Social] The 411 On Facebook Q&As For Marketers
'Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. He teaches online marketing to business owners around the world. Social Media balancing act.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Online, Social] 18 Unexpected Formulas to Increase Website Conversions
When you start thinking about how you can get traffic that''s generated by search to your site, you can store that traffic to generate leads and then use email and social media and content to get people back to the site. Don''t Send Your Store-Bought Traffic to Social Networks. You want to be building that social media network.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Online, Social] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
6) Do a social media engagement analysis. An analysis of all of your social media messages of 2014 will reveal which received the most clicks, likes, favorites and shares. You can then take the best social media posts and reschedule them in 2015. 10) Experiment with social media advertising. 'Think fast! Never settle.
HINGE MARKETING | WEDNESDAY, DECEMBER 10, 2014
[Online, Social] Building Your Brand at All Stages of the Pipeline
Other forms of effective content marketing include ebooks, online videos, podcasts, and more. Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Blogs aren’t the only form of content marketing, however. Branding
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 10, 2014
[Online, Social] 4 Holiday Social Campaigns That Win & Why
'Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. Who else can create a mass social following around a seasonal drink? Social Media Consumer 1) Memorable, Interactive Video: Kate Spade. 4) Surprise and Delight: WestJet.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Online, Social] The 19 Best Content Marketing Blogs From 2014
In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. The Ideal Length Of Everything Online Backed By Research – by Kevan Lee on The Buffer Blog. 53+ Free Image Sources For Your Blog And Social Media Posts – by Courtney Seiter on The Buffer Blog. Because.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Online, Social] 10 Ways to Mix Up Your Visual Content on Social Media
'Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. So which kinds of visual content works best on social media?
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Online, Social] What the Collaborative Economy Means to Marketers [Infographic]
They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. Cloudpeeps offers on-demand community managers, which can help scale up your own customer relations through social channels. Inbound Marketing
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Online, Social] 9 Ways Interior Designers Can Reach New Clients Using Houzz
That platform is truly a social network with huge sales potential, in that it allows users to collaborate with friends and family as well as other users – including the professionals who design, install, and sell the elements that go into their dream homes. Decision-Making Has Moved Online. 3) Be Social. Social Meda
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Online, Social] Top Trends in A/E/C Marketing for 2015
If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. Social engagement.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 9, 2014
[Online, Social] How to Fight the Infobesity Monster with Quality, Shareable Content
But cutting through the online clutter and fighting the so-called “ infobesity monster” takes more than content marketing budget, resources, and planning. Here are 3 ways to squash him dead with top-notch content that your audience will eat right up: Curated Content Designed to Drive Social Shares. The blank page must be conquered.”.
BIZNOLOGY | TUESDAY, DECEMBER 9, 2014
[Online, Social] Your competitors are doing SEO
It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well.
WEBBIQUITY | TUESDAY, DECEMBER 9, 2014
[Online, Social] How to Use Reddit to Boost Your Marketing through the Roof
To help tip the scales in your favour, you can strategically time your posts to go out at times when lots of people are online. In fact, just reading without contributing (or “lurking”, as it is known) can give marketers a great insight into emerging trends and how content performs online. 'Guest post by Scott Masson. Honest Marketing.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Online, Social] 5 Data-Fueled Selling Ideas That Work
Proactive monitoring of open social channels will identify potential leads who have reached out to your competitors. Cross-referencing market data with social sources will help you identify customers who have expressed positive sentiments towards your brand. Mining for gold takes some elbow grease, but the returns can be massive.
THE FORWARD OBSERVER | MONDAY, DECEMBER 8, 2014
[Online, Social] Five Keys to Successful B2B Marketing in 2015
Consumers have been empowered by the amount of information on the web and they are using it for more than simple entertainment and social engagement. The vast majority of consumers, both B2B and B2C, do massive amounts of online research before making purchases. Social media will dominate marketing plans.
BLOG MY CALLS | MONDAY, DECEMBER 8, 2014
[Online, Social] Do you know what People are saying about Your Business?
'A cringe-worthy online business reputation can haunt you for years, and in extreme cases can even turn you into a permanent industry pariah. Despite the colossal effect that negative reviews, social media posts and other online content can have on a business, too many companies neglect to proactively monitor their online reputation.
HUBSPOT | MONDAY, DECEMBER 8, 2014
[Online, Social] The Evolution of Social Media Since 2004 [Infographic]
But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. Same goes for YouTube, which made video accessibility and shareability online as simple as can be. Social Media Daily 10 years makes it seem so young.
HUBSPOT | MONDAY, DECEMBER 8, 2014
[Online, Social] If Everyone Hates Selfies, Why Do They Get So Many Likes?
But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? We’re just naturally social, and we want to look at other people (and ourselves – hence the selfie). Online, selfies and pictures of people in general get more engagement in the form of likes and comments. Social Media
VOICE-BASED MARKETING | MONDAY, DECEMBER 8, 2014
[Online, Social] Three Stats Marketers Need to Know When Thinking About Smartphones
You can’t argue with numbers like those, after all: consumers are using their phones for the email, social media, and all other things Internet…but they’re also using them as phones. 'Recently we created an infographic demonstrating the role smartphones have played in transforming retail. The truth is, a phone number says you’re trustworthy.
SAZBEAN | MONDAY, DECEMBER 8, 2014
[Online, Social] How PR Can Get the Most Out of Their Crowdfunding Budget
'Before the Crowdfunding craze began, there were few ways that you could effectively market online for donations short of begging for contributions through PayPal. Rather than bombarding social media, bloggers and journalists with an onslaught of spam, concentrate more effectively on some key individuals. Happy Crowdfunding! Marketin
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 8, 2014
[Online, Social] 7 Ideas to keep pace with the furious pace of social media change
“I can’t keep up with all this social media change. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect and this is an issue on a lot of people’s minds. Why keeping up with social media change is difficult. Let’s be honest.
VIDYARD | MONDAY, DECEMBER 8, 2014
[Online, Social] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
'We all know online video growth is hovering somewhere near the stratosphere. Online videos are a special breed of content for three reasons. minutes watching a how-to video for one of your products (the average time spent watching online videos is 2.7 From sleepy kittens (adorable!) Put Lead Generation on the Fast Track.
LEADERSHIP | FRIDAY, DECEMBER 5, 2014
[Online, Social] Interesting Infographics: The Science of Building Buyer Personas
97% increase in online leads. Follow social activity to observe target consumers. 'I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, Traditional Demographic Marketing. Targeting Very Specific Groups. Case Study: SkyTap. Initial Research.
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Online, Social] The Stories You Meant to Read This Week, Summarized
'If you''re anything like me, you wake up in the morning and immediately start reading your email and social feeds. With that in mind, here are some of the top interesting/cool/funny stories that graced my social feeds, IMs, email, etc. Online Sales for Girl Scout Cookies Are Approved , New York Times. My point? So $30.
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 5, 2014
[Online, Social] 5 Ways to Create More Content Today
Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant, and valuable content. Depending on the study, most research shows that more than 70% of people online consult reviews or ratings before a purchase. Literally.
WINDMILL NETWORKING | FRIDAY, DECEMBER 5, 2014
[Online, Social] Visual Marketing Strategies for Today’s Top Social Networks
'As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of our audience, especially given the visual nature of many social networks. This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Visual Social Media Marketing
EARNEST ABOUT B2B | FRIDAY, DECEMBER 5, 2014
[Online, Social] This is the week that was: Long live marketing
Today, Buzzfeed is so much more than just a bunch of amusing lists – they are leading the industry’s trends in social, mobile and video. This week they released a lovely animated infographic to show how the world of online continues to evolve. Article of the week. Infographic of the week. Backlash of the week. So what’s the future?
MARKETING ACTION | FRIDAY, DECEMBER 5, 2014
[Online, Social] 3 Ways to Start Earning Links
Hyperlinks, just like the one I inserted into this paragraph directing you to our blog post, are a necessity online. It’s pretty common for you or your company’s brand to be discussed online without anyone in the discussion referencing your website or your contact information. 'Do you know the real value of links today?
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Online, Social] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
That''s right: The Girl Scouts of the USA have approved a brand new platform for most scouts to sell Girl Scout cookies online and ship them across the States starting in the 2014-2015 cookie season. Online Marketing Lessons for Girl Scouts. And scouts already seem to see how goal setting can help them sell cookies online.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 4, 2014
[Online, Social] 10 Things I’ve Learned About SEO in 2014
SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program. Social Media & SEO Must Work Together. Well, for the social team, it’s important to understand what keywords they should be monitoring. Google.
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Online, Social] How to Write Ridiculously Persuasive Landing Page Content
Take Simple , an online banking platform focused on the modern web and mobile experience, for example. 4) Provide social proof. Social proof appeals to people’s sense of “safety in numbers.”. But social proof isn’t just about attaching the number of shares a page has gotten. 'I used to think persuasion was a dirty word.
HINGE MARKETING | THURSDAY, DECEMBER 4, 2014
[Online, Social] Architecture Marketing: 5 Tools to Measure Success
Ideally, your CRM will help you connect conversion and traffic information from social, email and online channels with real world opportunities, proposals and new business. Certainly, visibility is one major benefit of consistent social media. But simply talking at your clients is missing the greater opportunity of social media.
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 4, 2014
[Online, Social] Jerks are going to be jerks: Do’s and Don’ts for dealing with jerks online
It’s a little more difficult for companies to deal with the jerks on social media. Unfortunately social media also provides jerks with a megaphone for their poor attitudes. You can’t make everyone like you on social media, but you can take the high road when it comes to the social jerks who you encounter. Via Mike Licht.
MARKETING ACTION | THURSDAY, DECEMBER 4, 2014
[Online, Social] 20 Social Media Terms for Non-Digital Natives
'Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” wasn’t born with a smart phone in my hand either, but I’ve spent years in the trenches of social media marketing and I’m here to help. Social Selling.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 4, 2014
[Online, Social] The 5 hottest marketing jobs in a digital age
Survey after survey shows CMOs can’t find the right people to lead programs in social media, content and omnichannel marketing. In an online world with an insatiable appetite for content, journalists have the perfect skillset — they can write accurately, quickly and consistently. Straight talk on social media consulting.
BLOG MY CALLS | WEDNESDAY, DECEMBER 3, 2014
[Online, Social] Is Your Business a Casualty of these Local Marketing Myths?
'Getting caught in the web of internet marketing myths is easy to do and can leave you hopelessly spinning as you try to rescue your online business presence. While having a keyword in your domain is not likely to harm your online presence it is not as advantageous as it once was. Social Media can''t Help my Business. Read More.
VIDYARD | WEDNESDAY, DECEMBER 3, 2014
[Online, Social] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
Online video is an important part of Act-On’s own digital marketing mix, and as a Vidyard customer, we have seen tremendous value in leveraging the technology to track the viewership and engagement our videos receive across channels,” said Atri Chatterjee, Chief Marketing Officer at Act-On. About Vidyard. About Act-On Software. Vidyard.
VERTICAL RESPONSE | WEDNESDAY, DECEMBER 3, 2014
[Online, Social] Tips to Creating an Online Gift Guide That Delivers the Goods
To help you create a gift guide, we turned to Tom Fallenstein, CEO of Fun.com, a website that utilizes online guides to sell gifts and costumes to customers. “People still window shop online,” he says. Use that same link to promote it on your social media channels. Crew: Gifts for Her. Prices are front and center.
BIZNOLOGY | WEDNESDAY, DECEMBER 3, 2014
[Online, Social] Solidify your brand voice for better SEO
Your search engine optimized (SEO) content and social media copy must sound like a single voice to your customers. You may create a brand persona to serve as a profile for your social media representatives. 'You know how important it is to create an aesthetically uniform brand for your company. Why Is Brand Voice Important.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 3, 2014
[Online, Social] Armageddon for Isolated Marketing: Why Organizations Can’t Go It Alone
From social media, to online reviews, to user-generated content, buyers are now doing more to define what a brand is and isn’t than any organization could do on its own. 'I’m not big on calling marketing tactics or strategies dead. Now, why are isolated marketing organizations facing Armageddon (of sorts)? Muaha!
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Online, Social] How to Track Content ROI: A Step-by-Step Guide
Example 1: Online Sales. First, suppose you have an online website that sells a single book and that the metric you’re primarily interested in is revenue from sales. 'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. TeamWeek. Basecamp.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 3, 2014
[Online, Social] Shut up or speak your mind? The struggle in today’s hyper-sensitive world
Before I write a new post or even tweet nowadays, I hold my breath and wonder if the content is too offensive and might tarnish my online presence. Since I’m striving to be a full-time author, I follow others in the field who have made it and watch their social media strategies. was clueless about how clueless I was. storm. The result?
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Online, Social] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
1,000% increase in social media followers. Here is a quick refresher on how to build a sustainable social content strategy and accelerate lead generation. Infographics are posted on their site, linked on their blog and distributed through social media channels. Let’s look at one example of this. Now that’s ROI! Open the gates.
HINGE MARKETING | TUESDAY, DECEMBER 2, 2014
[Online, Social] Top Trends in Technology Marketing for 2015
Like anyone else, buyers have grown accustomed to finding quick, accessible, and effective answers online. 2) Social media matures – while new risks and policies emerge. Social media’s no longer the new kid on the block. Technology Online Marketing Strategy 1) Buyers of technology services want to be educated.
BIZNOLOGY | TUESDAY, DECEMBER 2, 2014
[Online, Social] What is Social Media Marketing?
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), To limit this post to just Online Brand Promotion.
HUBSPOT | TUESDAY, DECEMBER 2, 2014
[Online, Social] What No One Tells You About Your Career When You're 22
8) Use social to your advantage. Most 22-year-olds think of social media as a way to connect with friends, but it’s a powerful lever in getting future employers to notice you. Second, set a calendar reminder every quarter to update your LinkedIn profile with recent results so your online resume is always current and fresh.
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Online, Social] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What are the top barriers to adopting social business practices? Social Fresh ). Social Fresh ). NewsCred ).
MARKETING ACTION | TUESDAY, DECEMBER 2, 2014
[Online, Social] How to Create an Editorial Calendar
If you just want to manage a company blog and have other tools for social media updates and everything else you’re doing, this may be all you need. Second, CoSchedule is for blogs and social media only. 'Last week we talked about why you might want to use an editorial calendar. As simple as possible. As easy to use as possible.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 1, 2014
[Online, Social] Radius Provides High Quality Data on Small Businesses
What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. This latest vision was appealing enough to attract $54.7 So I’m guessing Radius will stick with this approach for a while.
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Online, Social] Top 10 Marketing Techniques for Professional Services
In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. There are many different marketing techniques both online and offline. website carries your identity and message to an ever-growing online audience.
THE FORWARD OBSERVER | MONDAY, DECEMBER 1, 2014
[Online, Social] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Online, readers scan more than they do with print. 'Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog? Here''s how to get started.
HUBSPOT | MONDAY, DECEMBER 1, 2014
[Online, Social] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
Janrain study found that nearly 75% of online consumers get frustrated with websites when the content has nothing to do with their interests. Through content creation, blogging, SEO, and robust social media tools that help spread your message throughout the web. billion industry by 2020. The Worst Questions to Ask. Get IT involved?),
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 1, 2014
[Online, Social] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
Like any change in social media, it’s all about adapting. B2B Online Marketing Blog Social Media Strategies 'Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. What Are Promotional Posts? Getting new fans.
MARKETING ACTION | MONDAY, DECEMBER 1, 2014
[Online, Social] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
72% of them use social media to research a purchase. Sprout Social survey says that 74% of consumers rely on their social networks to guide purchase decisions, and Lithium says the same percentage, 74%, use social media to encourage friends to try new products. Social shares. Social shares. Ring a bell?
LEADERSHIP | FRIDAY, NOVEMBER 28, 2014
[Online, Social] Interesting Infographics: The ABC’s of Landing Pages That Work
'Landing pages are crucial to any online B2B lead generation campaign. S – SEO (I would add Social Media to “S”). Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page). of landing pages that work.
VERTICAL RESPONSE | FRIDAY, NOVEMBER 28, 2014
[Online, Social] Good Password = Good Idea
'This time of year, with all the online shopping, shipping, and marketing to be done, you might find yourself signing up for several web-based products or services (like VerticalResponse ). You’ll want to set up 2FA on email accounts , online banking profiles, credit cards and even your social media accounts. password.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 27, 2014
[Online, Social] 10 Marketing Tools To Be Thankful For
Recording applications- The massive outpouring of media impressions, social postings, phone calls, emails, chats, and links we consume every day can be overwhelming. Getting the message right across advertising, social, and mobile channels is a communication imperative. 'Marketing is evolving in many exciting ways. To mark the U.S.
SYNECORE | WEDNESDAY, NOVEMBER 26, 2014
[Online, Social] Social Media Marketing: It's Complicated.
The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. I think your starting in the wrong place with a focus on particular social channels. If so, how can we leverage specific social channels (i.e.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 26, 2014
[Online, Social] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
Many marketers use different platforms for tracking SEM marketing, content marketing, events, social, email, etc. Marketing automation is great for tracking online campaign interaction, but when prospects go offline, standard platforms can’t track this. Enter the Salesforce campaign object. What about events as a whole?