• GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Online, Social] Would you rather have a lot of stuff or a lot of time?
    This is entirely up to you I always think of this story when people complain about how much pressure they are under and how stressed they are about the time-sucking jobs or social media platforms they are tethered to. Do you really need to be active on five social platforms? Do you really need to be active on five social platforms?
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Online, Social] 6 Tips for Working With a Video Production Company
    'You already know that online video is an important part of your marketing strategy. How can you leverage a production team to amp up this video’s life on social? However, as an increasing number of brands want video, many marketers don’t know where to start. So, here are some things to consider when you’re ready to make a video: 1.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] How to Increase Email Response Rates
    One of the most rewarding aspects of email marketing is that, unlike its more glamorous cousin, social media, it’s measurable. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to find out how you can develop an email marketing strategy to generate and nurture leads. over the previous year.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates. Spear is a Marketo agency partner.) Re-posted with permission.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have. Inbound Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Online, Social] 3 Tips to Reduce the Workload on Social Media
    'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading. Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] Top SEO Factors for Drupal in 2014
    Social is very important to SEO! How to increase your social shares on a Drupal website. Module(s) that increase social sharing on Drupal. There are many social modules ! By the way…if this blog post is helpful, please share it to your favorite social network! :). In other words, webites that rank high, do x.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers. Mobile is The Fastest Growing Niche.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Many folks may have already liked it, tweeted it and shared it with their social networks without even reading the first sentence. If you have a blog or site that you regularly update with quality content , you probably look at a number of metrics to measure success including unique visits, time spent on page and of course, social sharing.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Online, Social] Are there naked photos of you online?
    'If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. Call an online reputation professional. Reputation.com offers a wide array of products and services from $3,000/year to $30k/month for Picasso, their highest-end online-reputation product.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] What Marketers Lost Sight of Over the Summer
    We tend to treat people differently online than we would treat them in real life. We shout at them, peddle to them, and market to them online when all they really want to do is play Farmville. Be human in your online presence, be helpful, and be honest. That’s how business relationships form in real life and also online.”
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Start engaging from the first click in the Customer Journey
    A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Marketing Efficiency
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    Getting found online is the #1 objective of the most successful, high-performing inbound marketers. 61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? About one half were HubSpot users. And it''s not just marketing.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Online, Social] Professors Share Observations on the State of B2B Marketing
    Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Online, Social] 6 Tools That Make Collaboration Way Easier
    is a quick and easy-to-use online meeting app that makes it easier to collaborate with people wherever they may be. If you’re looking to drive engagement through your social media channels, GaggleAMP is the platform to get the job done. Companies craft messages that their Gaggle members can then share with their social networks.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Online, Social] Link Building Basics: Outreach
    Existing Social Profiles. Social media. Foster and further develop positive online relationships. 'Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Email address.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Online, Social] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    While it’s always been essential to business growth, word-of-mouth advertising is exceedingly effective in today’s super-social world. You have little to no engagement on social media. Are they more inclined to do business easily online or on the phone? Social Monitoring. Social Media Interaction.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Online, Social] Blogging vs. Journalism: Identifying the Fundamental Differences
    For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more. B2B Online Marketing Blog Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Online, Social] What’s Really Killing Your Online Career? Sitting all day.
    'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. It’s not because they are using the wrong social media strategy. Besides that, the daily exercise and change of habits even had a few positive side effects on my online career. swear. swear.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Online, Social] Why Sustainable Competitive Advantage is so 1990
    It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it.  And you should keep doing them.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Online, Social] Obey Facebook’s Rules of Engagement (Or Else)
    These rules apply to not only the custom apps people build for Facebook, but the third-party social apps we all use as well: the photo upload contests, the share-to-win contests, trivia, quizzes, polls, and Facebook app tab publishers. Social Media Marketing facebook The five Facebook principles. Give people control. Protect data.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Online, Social] New Report Offers Insight Into Future of Video Marketing
    The jury is out: video marketing is much more than just creative production and online syndication. Effective video marketing can amplify the results of content marketing, social media and demand generation programs. Essential Nutrients for a Balanced Video Marketing Diet. This new report from Demand Metric tackles it all.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. If your company has been persuasive online, you’ll make the short list.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] SMX East 2014 Preview: Competitive Research for SEO
    and help give you a more complete picture of their online marketing efforts. Social Media  . How much time should we spend in social media?” There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. So how did they do it? Schema Markup.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. While we’re still spending four and a half hours in front of our televisions, the prevalence of online video and the rapid adoption of smartphone and tablet devices are two key drivers of this shift to digital.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] Your own personal Fappening
    Part of my practice at Gerris Corp is helping people solve their online reputation crises. And, even if they were, they probably will live in a million cigar boxes of a million aging 13-year-olds on a million Gigabyte thumb drives forever. They’re The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. There’s no room for hotheads or Luddites on a brand’s social media team. Be online when customers are. If a brand fails in a particular instance of customer service on social media, they may be tempted to delete the post. Stay engaged.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] The Four Big Wins of a Marketing Calendar
    Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts. 'Author: Chandar Pattabhiram We marketers have a lot on our plates. And marketing is a team sport. Plan, Coordinate, and Share Your Wins.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Online, Social] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR).
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] 9 Tips to Spot Amazing Article Writers
    Practically every Internet entrepreneur has an online reading list: a list of blogs in a niche he or she regularly visits in search of quality reading material. One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Frequent Multi-Author Blogs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] 5 Exciting Sessions Happening at Content Marketing World
    “Content + Influencer Marketing = Powerful Way to Grow Your Business” TopRank Online Marketing CEO and Author Lee Odden will break down how to navigate the wealth of sharing power for your content marketing. 'Content Marketing World kicked off this week in Cleveland, OH. “Sorry Did You Say Something? Yes, that Kevin Spacey
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] OLD - DO NOT USE 5 Exciting Sessions Happening at Content Marketing World
    “Content + Influencer Marketing = Powerful Way to Grow Your Business” TopRank Online Marketing CEO and Author Lee Odden will break down how to navigate the wealth of sharing power for your content marketing. 'Content Marketing World kicked off this week in Cleveland, OH. “Sorry Did You Say Something? Yes, that Kevin Spacey
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    With the need of online video marketing growing, now you are able to use their mobile phones to shoot an interesting style video being more visible online. This makes it easier to post, link, and share online. B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video Hyper what?
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. What this means for you : Having a strategy to ask for reviews and respond to negative feedback is critical for your online reputation.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Online, Social] The 5 "Must Haves" To Ignite A Lead Generation Blog
    More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. Wendy Piersall.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] Do You Need to Recombobulate Your B2B Marketing?
    If your business is dependent on a personal selling model while your potential customers are educating themselves and buying online, you are going to experience declining results unless you change your strategies and tactics. 'Bear with me a bit and I will explain the odd title of this post. The English language gains a new word.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] How to Prep Your Business Now for the Holiday Season
    You also know what’s worked this year thus far – product types, advertising, social media campaigns. You could create your landing page, email and social posts and have them ready to launch in November. For business owners who rely upon online sales, you can get in the holiday spirit, too. What worked?
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] Use Google Plus to Create Better Real Estate Connections
    As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Not just a social network, Google Plus is also a … Continue Reading. This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Social Media for Real Estate Author information.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Online, Social] 6 Clear Signs You’re Ready for a Video Marketing Platform
    Not only are people watching more than 6 hours of video online per day, but by 2017 video will make up 69% of all Internet traffic. This is a great idea because the demand for video isn’t showing any signs of slowing down. You need to evaluate video’s impact on sales. But you can, and results really matter. your competitors content?
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Online, Social] Guest Post: Are You Maximizing Call Tracking Potential?
    This partnership between Ifbyphone and Acquisio allows users to see their call tracking information alongside their social, display, and search ad reports, so it’s easy to draw connections between campaigns and make changes and improvements all in one place. Online Sales. Cost / Online Sale. Intro to Call Tracking. Integration.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Online, Social] How and Why to Get Started with Video Advertising
    'Print ads, online display and text ads, video ads. Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. How do you do that?
  • ENGAGE  |  THURSDAY, SEPTEMBER 4, 2014
    [Online, Social] The Hottest Online Video Trends of 2014
    'According to a recent article in The Guardian , there are a number of online video trends to watch closely during the remainder of 2014. Whether you’re an SVP of marketing, a creative director, or the president of a media event planning company, certain indicators can’t be ignored when it comes to creating online video content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Online, Social] Social advocacy marketing gains legitimacy
    Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. social sharing engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Online, Social] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    Essentially, Coke was inviting buyers to participate in a massive social/referral marketing experience.  . The campaign generated huge customer participation, particularly online – there are a whopping 341,000 posts on Instagram with the hashtag #shareacoke. Example #2: Yoplait. Yoplait donates $0.10 to the Susan G. No Problem.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Online, Social] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. And it is!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Online, Social] I don’t mean to offend you, but…
    Amber Osborne  a.k.a  @MissDestructo  is the CMO at  Meshfire , a social media management platform out of Seattle, WA. She’s worked previously in online marketing with clients ranging from bands to brands. 25 ideas for your social media network strategy How Your Family Affects Creativity and Your Content Marketing Success.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Online, Social] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    During your event, your coworkers are: 4) Social Media Masters. Having real-time social updates is a sure-fire way to engage both your attendees, and those who couldn’t make it to the event. And with a quick click of a button, your colleagues become additional distribution channels and can amplify your reach online.
  • BLUE FOCUS MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] [VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee
    'We are pleased to announce the release of our latest video in support of our best-selling book, The Social Employee. This latest video addresses one of today’s most pressing social business questions: how can an organization adopt social practices while minimizing risk? Step 1: Listen. Step 2: Develop. Step 3: Train.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] From Student to Digital Diva: A Successful Summer Internship
    coordinated the company’s social media and made a content calendar to follow. Each day, I would work on sharing content for social media. worked on looking at similar organizations to see how they structured their social media accounts. They were more marketable and better candidates for post-graduation jobs.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] How WebMD Has Changed B2B Marketing Forever
    Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Your technology firm is under online scrutiny by prospective clients—at least, it should be. You’ve got to get social and share your content. 'Did you know you’re being watched? How is it written? Is it easy to skim? Is it intuitive what a user should do next? We’re not all top-notch writers. Write well. Teach.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] 5 Time-Saving Business Tools You Need to Know
    Luckily, Using online apps and business tools can help run your business more efficiently. Nuzzel If you need to keep tabs on the latest news and opinion pieces online, Nuzzel can keep you in the loop in substantially less time. Pick and choose the tools specific to your goals and industry, and voila! And, it’s free.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] Google is a lying liar that lies
    Every time Google has tried to raise us up and improve us as Internet publishers, they have failed; and, they can’t afford to leave our content or us behind, especially when they so desperately want the entire world to build a mirror copy of In Real Life online and in a form that Google can Index and understand. Do it! Do it! Do it!
  • SAZBEAN  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] Harley Davidson: A Case Study in Smart and Savvy Marketing
    Even though they might not be able to afford the same $50,000 hog that their daddy drives, younger motorcycle aficionados can still make themselves look the part by visiting a motorcycle store online like MotoSport, purchasing needed riding and safety gear, and hitting the open road on their more budget-friendly ride.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] Blogging Labor: Top 10 Posts of the Past Year
    What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing? More than 80% of b2b marketers now distribute content on social networks. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Online, Social] 10 things you need to know NOW about OmniChannel Marketing
    'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” third layer emerged around 2007 as “chat rooms” bloomed into social networks. Like social media in general, measurement can be difficult. Why is this hot now?
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Online, Social] 11 Actionable Writing Tips [+Examples]
    Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Online, Social] Move Beyond Sales With These Business KPIs
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Customer Satisfaction: Are our customers happy? Happier Customers, Better Products, Satisfied Employees.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Online, Social] [VIDEO] How Social Employees Fuels the Social Brand
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). So what does the möbius strip have to do with building a culture of engaged social employees? The video, titled “What is a Möbius Strip?”
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Online, Social] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] Why You Still Need a Content Marketing Strategy for B2G
    The explosion of information online has raised the bar for how contractors approach their market by making sure their capabilities are evident in the marketplace with thought leadership and related content. 'How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] Market Basket Boycott Has a Happy Ending
    What a great business story from a marketing, PR, and social media perspective! The social media implications alone could fill a dozen or more blog posts. It was very easy to focus on the top-level stuff, such as how the employees used social media to keep each other, the media and customers informed. Like I said, RIVETING!
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] Why marketing is more important than sales
    With more information available than ever before we now research every single purchase and with more and more of the transactions taking place online. 'Touchy subject this one, but one i feel compelled to address. Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] 5 Problems with B2B Marketing…and How to Fix Them
    but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. One good example of this is social media. While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] Security Breaches in Healthcare: How To Protect Patient Data
    Personal data, including social security numbers, from millions of patients was accessed as part of the attack. Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. The so called “APT 18” hacking group is suspecting of being behind the attacks.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] Are You Committing Content and Social Media Sabotage?
    When I finished reading the interview, I enthusiastically searched the bottom of the article for a sign of those social sharing buttons, but I couldn’t find them? You may not realize it, but making it difficult for readers to share your content is committing content and social media sabotage. ” I thought. Nothing.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] How to Drive Traffic From Social Media Contests
    'Social media offers the perfect platform for running contests. If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation Lilach Bullock.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] 10 Expert Tips On How To Achieve Content Marketing ROI
    Get real’ with content by surveying your audience, through usability testing, listening socially & folding that data into your content strategy.” @ NicoleSatDell   Tweet this. And checkout the slideshare as well: CMWorld " target="_blank">Content Marketing ROI eBook # CMWorld from TopRank® Online Marketing. Content Marketing
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Online, Social] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not. The Stats. Lead Nurturing.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Online, Social] How to Identify Buyer Personas for Professional Services Marketing
    Today, buyers search for solutions online. And when checking out a professional services provider, 63% of buyers are searching online (aka "Googling") to get answers to questions (see the figure below). Where are your buyers online? Different social channels attract certain types of people. How do you begin?
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Online, Social] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    Customers’ trajectories have changed: they are researching businesses online and then converting offline when they pick up the phone. Improve Social Media, Content Marketing, and Email Marketing. According to analyst firm BIA/Kelsey, 30 billion calls were made to U.S. It’s called clickstream reporting. Clickstream Reporting. Prove ROI.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Online, Social] The Best Marketing TV show is coming back – sooner or later
    got started in this because the first VP of Marketing at Act-On Software, David Appelbaum, invited me to host their show and my good friend Craig Yaris of Social Ribbit directed all the show. Hosting an online TV show makes me unique. love to read your comments and I appreciate those who share on social media. Hey Tampa/St.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Online, Social] The Facebook Other Folder and the Strangers Who Love Me There
    So, a college “graduator” and fledgling social business owner sent 20 messages to strangers on Facebook (although he did not explain how these 20 were selected), and received 3 replies including mine. business relationships Corruption on social web facebook personal branding facebook other folder kerry gorgone social networking
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Online, Social] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. We’ve found success with social ads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Online, Social] 20+ Metrics for Measuring B2B SEO Performance
    This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Social shares acquired per platform/program. Search Engine Optimization Fundamentals.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Online, Social] 5 Ways to Create an Engaging Customer Experience
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing. Author information. Joe Ruiz. Joseph Ruiz.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Online, Social] Do Content Marketers Need To Have Writing Skills?
    Where’s your social proof? also included “Social Proof” as one of the skills. This This could include experience building a social following with writing skills. But I was saying that I looked more for the desire and willingness and passion to contribute to online conversations in any form. Absolutely.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Online, Social] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites. Lessons.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Online, Social] Content vs. SEO: Which is More Important?
    Why Context is the True King for Your Online Marketing Strategy. Blogosphere & social interest for related topics. Social media has changed the way in which information is spread. High quality content will often see more traction and traffic from social media platforms than from organic search engines.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 25, 2014
    [Online, Social] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. By bringing online traditionally offline objects, we grant them a data stream, a sort of voice. Understanding Touchpoint Proliferation.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Online, Social] Psychological Triggers in Email Marketing for Social Media
    In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Wade Harman.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Online, Social] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Which Social Network Drives the Most Engagement?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Online, Social] Coming clean on Facebook reach
    The company’s founder Emeric Ernoult shared these tips: “As with everything in the online world, there’s no one-size-fits-all recipe. The company''s founder Emeric Ernoult shared these tips: “As with everything in the online world, there''s no one-size-fits-all recipe. The truth about Facebook reach. The Daily Muse.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Online, Social] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    Another major piece was ongoing testing and optimization on all the new online marketing channels. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Online, Social] How Did That Banner Ad Get To Your Website?
    'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. see below). Programmatic Advertising. You open up a website.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Online, Social] The Do’s and Don’ts of Lead Nurturing in Professional Services
    There’s an unwritten rule on social media etiquette.but that’s another story. Lead Generation Online Marketing 'When it comes to lead nurturing, firms often believe that more is better. However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. No, this isn’t a joke.it
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Online, Social] How to Use SlideShare for B2B Lead Generation
    In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. On the low end of the graph below, representing firms with lower levels of online lead generation, we see profitability of 14-15% of revenue. Lead Generation Online Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Online, Social] Bigger Facebook Ad Images: How to Prepare Yourself
    B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased CPC.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Online, Social] 7 Local Business Listing Sites You Should Claim Now
    'Finding time to update or create your online business listings can sometimes be a challenge. Yellow Pages   - According to  YellowPages , they “will not only get you online, but can also help you get found, drive leads and expand your reach.” What’s the difference between updating and claiming? ” 5. Website.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 21, 2014
    [Online, Social] What We Can Learn from Union Street Guest House’s Online Crisis
    The situation quickly spread among various business publications as well as social media. What We Can Learn from Union Street Guest House’s Online Crisis by Debbie Miller - Maximize Social Business. Social Media for Hospitality
  • ENGAGE  |  THURSDAY, AUGUST 21, 2014
    [Online, Social] Marketers’ Challenge: How to Replicate the Ice Bucket Challenge
    Keep it Social. Whatever your challenge, give it a social media structure. The Ice Bucket Challenge relies on the ready-made network of user contacts: record video, post online, nominate friends. 'Forget Grumpy Cat and Ellen’s Oscar selfie. Bill Gates has done it. Some will flop. Others will catch on. Be Original. The St.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Online, Social] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    The marketing automation solution you choose should support: Asset creation, such as email messages, landing pages, and online forms. Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. 'What does it take to find the right marketing automation solution for your agency? Better?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Online, Social] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    They should be able to talk about why it’s important in today’s digital + social + mobile world. And it falls all the way down to the person building websites, creating social content and building editorial calendars. We did that with social. But social networks are just the plumbing. Why is it important?
<< 1 2 3 ... 96 97 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...