• HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Online, Social] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. To find this out, we turned to a publisher that dominates in social shares: BuzzFeed. Community Post" was also one of lowest-performing headline types for three social networks: Facebook, Google+, and Twitter.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Online, Social] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Please join the conversation online at LinkedIn , Facebook , & Twitter ,  using hashtag #B2Awards. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz.,
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Online, Social] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    Nearly one in four respondents found marketing automation systems too complex to be used effectively. ( B2B Online ). Security is Not Water-Tight: Social marketing is a significant part of customer communications today. “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Online, Social] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    You can track and store seemingly infinite data on prospects and customers: social media activity, online reviews, whether or not they advertise online, open job recs, and a whole lot more. Remember what it was like to navigate someplace before you had Google maps? Or before you had a smart phone? Before even having a computer?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 26, 2015
    [Online, Social] 5 Successful Marketing Automation Best Practices
    I had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. Our topic dealt with the challenges of integrating social into marketing automation platforms. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Here is a complete list of the speakers.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Online, Social] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. In fact, 93% of all recruiters consider reviewing a candidate's social profile before coming to a decision. "Find a job," they said. It'll be easy," they said. Ahh, if only.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Online, Social] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Bringing It Home.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Online, Social] MarTec, Meet AdTech: the Future of Marketing Automation
    They’re going online and looking to their social network, they’re looking at third-party review sites, and they’re getting more information on their own before they pick up the phone to contact someone on the sales team. Here are a few highlights from their conversation: Josh Bland. TA: What is the future of marketing automation?
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Online, Social] 16 Reasons Why People Leave Your Website
    Capturing conversions online takes a truly special combination of factors. On his blog "Social Triggers," Derek Halpern shared a fascinating study that backs up the impact a site’s design can have on its perceived trustworthiness. Today’s digital-savvy customers prefer to choose how and when they consume online content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Online, Social] CEOs are finally embracing social. What does it mean to you?
    There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. New CEOs are quicker to take up social. LinkedIn rules.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Online, Social] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Online, Social] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Adult users. The upshot?
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Online, Social] 7 ways to use bloggers in your content marketing strategy
    These online personalities generally have a large following in a particular arena – whether it’s parenting, skincare, or entertainment. If you want quality content, hire someone who writes online for a living. It used to be that if a business wanted a blog to mention it, they had to pitch products or services for full-scale reviews.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Online, Social] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    The online revolution witnessed the birth of a new age of entrepreneurs bursting with innovative business ideas, which included the demand and acceptance of SaaS products. SaaS Considering that millions of customers engage with brands on social media platforms, a referral model woven around this technique is fundamental to any marketing plan.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Online, Social] How to Never Run Out of Content Marketing Ideas
    The bottom line is that using a social insight tool like this is a lot more productive and effective than fumbling around in the dark with the desperate hope that you might stumble upon a gem. If you set an alert, Content Explorer will send you an email when content related to your search query pops up on social media. What it Does.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Online, Social] 5 Disruptive Social Selling Technologies
    Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. In Conclusion.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Online, Social] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    Use social retargeting to bring leads back into the funnel. While you need to be considerate in how you contact leads, you can use your automation sequences to combine tactics like social retargeting, automated SMS, direct mail, PPC advertising, and voicemails. When a lead expires, what do you do? There are two kinds of lost leads.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Online, Social] 5 Easy Ways to Streamline Internal Communication
    Slack comes highly recommended by our Social Media Manager, Derek Overbey , due to its robust search functionality providing the ability to search entire conversations by keywords. Hipchat uses the same security protocol as online banks and allows you to deploy its service on your company server. Send a company newsletter.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Online, Social] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. There are so many new opportunities (applications, communities, articles) being released in the online marketing space that it is easy to get overwhelmed or simply off track. Get Reorganized.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Online, Social] Does advertising or engagement build stronger brand equity among Millennials?
    Their behavior is not influenced as much by advertising any more, but by online feedback and the experience of their peers and other respected sources: Only 6% of Millennials consider advertising to be credible (source: Edelman Research). The internet is more influential, as Millennials are significantly more trustful of social media.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Online, Social] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Here’s a little background for my marketing (aka non-so-law-savvy friends): DMCA (Digital Millennium Copyright Act) states that if you own the copyright to a piece of content, such as written copy, images, or videos, and someone uses it online without your permission, you can send a takedown notice to the hosting service. Ding, Ding, Ding!—that’s
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Online, Social] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. So it took some moxy to launch a content marketing strategy online. SOCIAL MEDIA CISCO : Established a social media listening center. million.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Online, Social] The marketing conference guide for socially awkward people
    By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Last weekend I returned from the DNX, Europe’s only Digital Nomad Conference for online biz owners who also want to travel the world. Just one.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Online, Social] Is SEO Dead? Long Live Social Search!
    The next generation of search will be informed by social—sometimes referred to as social search. This social layer will add a new, personalized dimension to search results. Social search is amplified by the fact that social content is on the rise.  So add social search to your kit of SEO and paid search.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Online, Social] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn ,  Facebook , & Twitter , using hashtag #B2Award. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz.,
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Online, Social] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. Please check out @SocialEmployee media buzz!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Online, Social] 3 Marketing Lessons Learned in 3 Weeks
    If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. The point of this isn’t really that people hate Comcast but that they are extremely vocal about their hate on social media. Enjoy! 1. Tom Brady….
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Online, Social] 5 Technology Services Blogging Blunders to Avoid
    Challenge #1: Developing a content strategy Online content based on a thoughtful content strategy can help you reap “expertise-based referrals” (referrals made based on a buyer’s view of a firm’s specialized expertise). Technology Online MarketingNot sure where to start? Not sure how to choose the right keyword?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Online, Social] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Social Extensions. The social extension shows searchers how many followers you have on Google +. If you’ve taken the time to build your social following it’s worth including since your ad is taking up more real estate on the search results page. There are no additional fees for using ad extensions. Review Extensions.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Online, Social] Search isn’t about search anymore, it’s about social
    Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Do it!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Online, Social] Content Marketing Questions — How To Do Marketing With No Budget?
    We have pretty much figured out how to turn brands into online publishers with high quality blogs that scale. Next, we are seeing content marketing moving away from vanity metrics like pageviews, social shares and bounce rates to targeted communication. hope this helps answer one of yours, or your bosses. Content marketing. People do.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Online, Social] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality. where she provides clients with writing, editing, and social media.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Online, Social] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. Originally published on Social Media B2B. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. Be a presence.
  • EARNEST ABOUT B2B  |  MONDAY, MAY 18, 2015
    [Online, Social] Innovation in higher education marketing
    students now take at least one online course. Harnessing the power of social. hours of free online video a week and with a billion people using it globally, YouTube is an obvious choice for reaching a wide learner audience with seminar or campaign content. Tips and tricks on how marketing professionals can be more innovative.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 18, 2015
    [Online, Social] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
    Social technologies have revolutionized the modern workplace, providing employees with new communication and data sharing tools that allow them to collaborate and interact in exciting new ways. Online media consumption continues to grow, and organizations must be prepared to meet their target audience on social media platforms.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Online, Social] 5 Tips to Create an Effective Slideshare Call-to-Action
    Everything you put online should have some kind of brand-specific purpose. She has 7 years of experience in search and social media marketing. Tips to Create an Effective Slideshare Call-to-Action by Ann Smarty - Maximize Social Business. Even if it didn’t when you created it, it damn well better have it by the time you publish.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Online, Social] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. Tweet This Stat ).
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Online, Social] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns. 2.
  • I-SCOOP  |  FRIDAY, MAY 15, 2015
    [Online, Social] This is your brain on social business
    Social business—defined as the adoption of social networking tools and protocols across the enterprise to connect employees, customers, suppliers, sales prospects and others in order to make better, faster decisions—is the next wave of business process improvement based on online technologies.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Online, Social] Do B2B Customers Want to Tweet a Purchase?
    This means that this is more than a system designed to meet their customers online. benefit of a program like this is some social proof. Having companies order from you in public becomes another form of socially-promoted customer testimonial. Lots of people missed the real point about this announcement. It is not about Emoji.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Online, Social] Facebook Uses Mobile Video to Take Over the World
    As the world shifts from desktop to mobile, video is clearly gaining ascendency as the preferred means of consuming online content. In a parallel (though not coincidental) trend, Facebook, that lovable and largest social network on the planet, is fast morphing into a decidedly mobile-first and video-driven platform. Here goes.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Online, Social] 10 Awesome B2B Publishers’ Subscriber Pages
    Publishers have been in the content marketing business for hundreds of years, and as they come online, they’re bringing their savvy with them. This magazine is delivered in both print and online editions. They also make it very easy to follow them on social media – can’t miss it! Claims Journal (Insurance). Nice save! Media
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Online, Social] Are Sales Pros Being Replaced by Content?
    Does social proof have you worried too? This type of collaboration benefits the buyer because you are addressing their needs by curating the most important insights for them instead of having them sift through volumes of online information. Yes, you’ve heard it all. Yes, B2B buyers are researching before they talk to you.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Online, Social] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Visual Content Mistakes People Make on Social. Content Creation Social Media Design DailyOver to You.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Online, Social] How to Say "No" Without Burning Bridges
    And yet, for marketers who make their living online, social media makes us more accessible to others, paving the way for increased demands on our time. Social media speaker Jason Falls will soon allow anyone to sign up for an hour of his time, for a fee, via his website. Scale. You hear the term often in marketing. Your time.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Online, Social] 6 Data-Backed Lessons for Content Marketers in Europe
    Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive. The question is, how?
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Online, Social] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    Please join the conversation online at LinkedIn , Facebook  & Twitter using hashtag #B2Awards. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Awards
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Online, Social] 5 Ways to Measure the Success of Your Blog Posts
    More subscribers means more customers exposed to your offers, and more chances for your posts to get shared on social media. With marketing automation, you can track performance metrics like the ones mentioned in this blog and actually see the ROI of your online marketing efforts. Subscribers. Inbound Links. CTA Clicks.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Online, Social] How To Measure the Success of Your Blog Posts
    More subscribers means more customers exposed to your offers, and more chances for your posts to get shared on social media. With marketing automation, you can track performance metrics like the ones mentioned in this blog and actually see the ROI of your online marketing efforts. Subscribers. Inbound Links. CTA Clicks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Online, Social] Driving Engagement and Conversion with Marketing Apps
    With so many apps to explore along the way, you’ll need a convenient online guidebook. Social. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. Hitting the Open Road. You can choose the hardtop and keep the windows rolled up. Data Partners.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Online, Social] Six Essential Online Marketing Tools for AEC Firms
    However, with many professional services buyers shifting to the digital space, it’s important to consider what online tools are best suited to help implement and support online marketing efforts. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1. Did I mention that its free)?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Online, Social] Social Media for Finance Marketers: 3 Steps to Getting Started
    When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. The result?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 12, 2015
    [Online, Social] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Infographics are a huge hit on social media (especially Pinterest, where it’s been found that taller images get pinned more) and are more likely to be shared on outside blogs or platforms because the visual format is easy to digest. B2B Online Marketing Blog Content Marketing blogging content marketing infographics writing
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Online, Social] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. It’s the perfect combination.”. About Vidyard.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Online, Social] Can Google find you in your online store?
    With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. Online, you can become a broker. Online, you can be a middle man. Your Online Store is Your Flagship Store. The post Can Google find you in your online store? What About People, What About Service? lives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Online, Social] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. People.
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Online, Social] 8 Copywriting Tips for Improving Conversions
    How would you sell the features of a product that monitors online mentions? Here’s one possibility: Our product enables you to access data in dozens of languages, providing total access to every available mention of your brand or name, including online content and information shared on social networks. Content that sells.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 11, 2015
    [Online, Social] The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz
    Joining me at the seminar are a host of prominent social business thought leaders: Dion Hinchcliffe ( @dhinchcliffe ), Chief Strategy Officer, Adjuvi ( @adjuvi ), LLC, Co-Author of Social Business by Design. By creating social employees, companies can create successful social businesses. David C. FOR EWORD by David C.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Online, Social] How to Use Pinterest to Generate Revenue [Infographic]
    And with nearly 30% of online American adults using Pinterest , this isn't an opportunity you'll want to leave on the table. Social Media DailyHome to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. How do you use Pinterest to generate revenue?
  • EMAGINE B2B BLOG  |  MONDAY, MAY 11, 2015
    [Online, Social] Simplify Your Social Media Marketing with These Terrific Tools
    Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. Hootsuite – another great social management and sharing tool that the emagine team loves.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Online, Social] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    For rising high-visibility firms, the most effective marketing strategies combine traditional techniques like in-person networking and industry trade events with online channels — such as email marketing and social media. Social media presence. Online Marketing StrategyWe call them high-visibility firms.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Online, Social] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    And nearly three-quarters of consumers in the same poll said they trusted online consumer reviews. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Has yours?
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Online, Social] The Ultimate Guide to Getting a Job After You Graduate
    So instead of wishing and hoping they miss that photo of you from a recent party on Facebook, Google yourself before you start applying for jobs and ask yourself what story your online presence tells. Have you followed the company on one or more social media channels so you can see how the organization positions itself in the market?
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Online, Social] 5 Ways to Drive Blog Traffic From Pinterest
    Pinterest is a social network that is often overlooked when it comes to driving traffic. However, recent data has shown that Pinterest is only second to Facebook when it comes to social referral traffic. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Online, Social] 7 Speakers You Won't Want to Miss at #INBOUND15
    We'll continue to add more speakers and sessions over the coming months -- but, in the meantime, we wanted to give you a little sneak peek of the ones we think marketers absolutely shouldn't miss. (So far, at least!). 1) Robert Michael Murray , Former VP Social Media at National Geographic. Follow @rmmageddon. Follow @portergale.
  • SYNECORE  |  FRIDAY, MAY 8, 2015
    [Online, Social] Revenge of the YouTubers: The Growing Power of Social Influence Marketing
    Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. The Rise of the Social Gamer. Taken as a whole, these gamers reflect the changing nature—and growing power—of social influence marketing. Come check it out!”. YouTubin’ Ain’t Easy. Score one for PewDiePie.
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [Online, Social] Inspire customer creativity with innovative case stories
    Accommodate the crazy : Stories are valuable in capturing anomalies and circumstances that go against the social order – which is often what a radical innovation involves. B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. So why not use them to inspire innovation?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 8, 2015
    [Online, Social] What Star Trek Can Teach You About Twitter
    million Twitter followers, Patrick Stewart , best known for playing Captain Jean-Luc Picard on the TV series Star Trek: The Next Generation, is definitely doing something right on social media. Marketers stand to learn a lot from Sir Patrick when it comes to using social media as a marketing tool. Social MarketingWith 1.6
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Online, Social] 5 Ways to Use LinkedIn for B2B Marketing
    It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. If you’re trying to contact prospects but not having any luck finding their contact information online, InMail allows you to message them directly. 3. Social Media B2B marketing linkedin
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Online, Social] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    Now that mobile search queries have surpassed desktop queries, the business implication of the mobile algorithm update has become that much clearer: If you're still thinking of mobile as a secondary priority, your business' online presence will start to suffer. and Japan." Google declined to name the other eight countries. We're here to help.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Online, Social] Small Marketing Budget? Use In-House Experts to Get Huge Results
    You should also make the podcast available on your site and promote it through social media channels. 3. Post the video to YouTube , put it on your site, promote it through social channels, and send a link through email as well (more about that in a minute). 4. Many marketing teams struggle to make the most of limited resources.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Online, Social] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    The SEAL—which stands for “Social Employee Advocacy Leaders”—recognizes those in the business community who lead by action, who evangelize through their passion, who inspire others to join the @SocialEmployee revolution through their tireless advocacy in the social sphere. Must be active in social media (e.g., Tom Pick @TomPick.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Online, Social] 30+ Ideas for Measuring Conversions on a B2B Website
    When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Online, Social] How Should Technology Firms Tackle Social Media Branding?
    Consistent online branding is an important element of how your firm is perceived by prospective buyers. In order to keep branding consistent across multiple online platforms, many firms create a brand style guide. But one thing that many style guides don’t cover is how to represent your firm’s brand on social media.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 7, 2015
    [Online, Social] 6 Must-Have Types of Customer Help Content
    Size charts are a must for online customers buying clothing, shoes, or anything that comes in different sizes. Social Help. social network may not be the first thought when you think of customer help content, but your customers might. Helpful content is, of course, an important part of marketing your business. Text Help.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 7, 2015
    [Online, Social] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    For Tivoli Gardens , Denmark’s number one tourist attraction and amusement park, the difficulty was creating the same enchanting experience online that its physical setting provides. As a result, Tivoli now delivers a consistent brand experience across its e-commerce site, website, self-service kiosks in the park, and social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 7, 2015
    [Online, Social] The Best Way to Measure Thought Leadership
    Related Stories Four online marketing metrics to obsess about Should you make the leap into sponsored content? The super powers of influence marketing Social selling and the social enterprise: From fantasy to reality. By Eric Wittlake, {grow} Contributing Columnist The more we use a word, the more we destroy its meaning. Sorry.
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Online, Social] A Beginner's Guide to Publishing on LinkedIn
    To shed some light on the power of specificity, let's turn to a series of tests that Marketing Experiments conducted for an online dental company to determine if minor changes could significantly impact response rates. Content Creation Social Media DailyTry as I may, I'll never be able to recreate my mother's tomato sauce recipe.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] Join @CKBurgess and @MNBurgess for the #DW24 Conference on May 20! @DWG #digitalworkplace #NewPlaceToWork
    Blue Focus Marketing ( @BlueFocus ) cofounders Mark Burgess ( @MNBurgess ) and myself, Cheryl Burgess ( @CKBurgess ), will be discussing key points from our best-selling book, The Social Employee (McGraw-Hill, 2013), with a special focus on employee training and the value of social learning in today’s workplace. FOR EWORD by David C.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    There’s no question brands can create and sustain valuable relationships over social media. But in recent years, the endless tide of new social networks has tricked marketing strategists into burning too many mental cycles on slicing and dicing social investment. For Results, Look Beyond Social. The post Snapchat.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] How to a Create a B2B Case Study that Boosts New Business
    Example: Over an 18-month period, this strategy has dramatically increased the firm's online presence, creating an influx of traffic, high-quality leads and new clients. Over a recent 4-month period, social media activity created 170 new leads. So how do you get professional services buyers to trust your firm? Case Studies
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] Social media monitoring: why it’s a must
    Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Like this post?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] 10 Types of Questions to Use in Your Visual Marketing
    Are you struggling to improve social media engagement? With […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Visual Social Media MarketingYou’re not alone!
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] Twitter And Business
    It’s important to decide which social media platforms are right for your business, and then use them appropriately and at the right times. Businesses Content marketing is vital in this day and age as social media has really taken over most other ways of marketing. Connect With Anyone. Create Amazing Content. The Time Is Right!
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] Ways to Make Your B2B Lead Generation Evergreen
    There are some products selling upwards of $10,000 per transaction online. They use social media to drive people to their email lists. Inbound Marketing B2B lead generation B2B lead generation ideas b2b marketing customer experience home lead generation campaign lead nurturing product launch quality leads Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] How Intel Attracts More Than 2 Million Readers A Month
    It’s about how to shift investment to that piece of content and how to double down on it, and it’s not just paid necessarily – it’s also organic. A lot of the time we’ll see a piece of content take off that’s been promoted on a platform or several platforms, but it’s never been published to our social channels. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Online, Social] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Online, Social] You can only win search by winning social
    Social Media Engagement is Not Just Dropping Links. It’s About the Online Community, Stupid. Social media’s the answer, buddy. Start by going out there online and seeing who is interested in those things you’re selling, be it products, services, lifestyles, politics, beliefs, or memes, and engage them.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Online, Social] 7 B2B Website Best Practices to Enhance Your Online Presence
    Notably, other sources like online search and social media may ultimately lead buyers to your website as well. But how do you create a successful site that builds credibility, informs your audience, and drives your overall online presence forward? Online Marketing WebsitesSo, how important is it? Why is that?
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Online, Social] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    Let’s face it; B2B buyers are unlikely to take you seriously unless you’re a big-name brand or they’ve heard about you from an independent source, for example through a recommendation on a social network. Marketing b2b content marketing B2B marketing B2B Social Media b2b social media marketing content strategyWrong.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Online, Social] SEO and Professional Services Marketing: What Every CEO Should Know
    It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. Today, it’s a body of practices that impact every stage of your online marketing. Social media is another crucial ingredient in demonstrating the usefulness of your content. The top reason?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Online, Social] How To Choose Amazing Images And Create Stunning Visual Content
    Her photographs have been featured in print and online by publications including  Conde Nast Traveler , The Huffington Post, Edible Brooklyn, Edible Manhattan, New Orleans Magazine, The Village Voice , and The New York Times. How do you maintain a consistent visual identity across platforms and social channels? Context.
  • WINDMILL NETWORKING  |  MONDAY, MAY 4, 2015
    [Online, Social] Why Do All Company Videos Look Alike?
    When talking with a company about creating a video, we always do research to find out what their competitors are doing with online video. This monthly Social Media and Video column is contributed by Jayson Duncan. by Jayson Duncan - Maximize Social Business. Author information. Jayson Duncan. Twitter | Facebook | LinkedIn |.
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Online, Social] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    Customers are also consuming content like never before, visiting social channels, watching videos, attending live and virtual events, and evaluating options on mobile. You can also try out an A/B test for free with Act-On’s   ABtesting.net   online service. They’re also spending much more time doing their own research. Testing Types.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Online, Social] How to Use Website Customization and Video to Get More Customers
    If you haven’t yet experienced video content geared just for you during your own online browsing, you’ve probably seen similar techniques with other content forms. There are many characteristics about your site visitors you can get insights on, including things like: The traffic source that referred the visitor to your page (Social?
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Online, Social] 4 Ways The B2B Buying Process Has Changed in 2015
    As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Social. Social media influence is to the B2B buyer. Let’s explore the four key ways B2B buying is changing: 1.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Online, Social] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    In the online arena, there has been a dramatic increase in the amount and quality of information that’s available to you about your B2B customer. Build out your social profiles and embrace social selling. 7. Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. Be Creative.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Online, Social] 10 Top Trends Driving The Future Of Marketing
    Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Social will become the next Internet.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Online, Social] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Social media copy. Question #6: Do we need to have a social media strategy in place?
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