• HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Online, Social] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    It's easy to hate on online ads. But thankfully, not all online ads are bad. 13 Times We Actually Enjoyed Online Ads. 1) Pringles. When a user clicked on the ad, they were taken to an online form where they filled out their friend's information. What are some of your favorite online ads? See some great examples.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] 4 of the Biggest Changes to Facebook Ads in 2015
    This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. B2B Online Marketing Blog Social Media StrategiesThe world of Facebook Advertising is constantly changing. Ad Manager Improvements. Campaign, ad set, and ad data is laid out for better visibility and access.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] Closing the Customer Experience Gap: 10 Questions to Ask
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing. Author information. Joe Ruiz. Joseph Ruiz.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] Your Trusty Guidebook to Marketing Nation Online 2015
    Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! And best of all—the entire conference is online (so you can watch and participate from work, a coffee shop, your mobile phone, or even at home in your pajamas!)…and Networking.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    You can ask questions like these on your landing page forms, too, so you can give points to leads who fit in with your target audience and take points away from leads who aren't at all what you're looking for. 3) Online Behavior. How engaged a lead is with your brand on social networks can also give you an idea of how interested they are.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] 20 Signs Your Business Needs A Facelift
    Social Media Accounts Aren’t Gaining New Followers. It doesn’t matter if your company is new to social media or you have been using social media for years, if you aren’t able to attract new followers then something’s wrong. Even if you’re an online business, location is an important consideration. Here are twenty of them.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] Why Negative Reviews Are Still a Big Ecommerce Win
    There is no doubt that ecommerce companies need social proof to survive. If you’ve ever dealt with bad reviews, we’d like to know how you handled your online presence. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Instant Credibility. You wouldn’t be alone. Ecommerce
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Online, Social] How to Find and Target High-Value Keywords for Your Business
    That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked. Sweet!
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Online, Social] Sharing Jobs on Twitter Has Never Looked Better
    Advance your career and apply online today. Reach out to the Social Media Team to learn more about Social Pro by Haley Marketing Group , and let our team assist you with your social media initiatives. Social Pro by Haley Marketing. I'm a big fan of the movie Rudy. What's So Special About the New Update?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Online, Social] 6 Things Your Website Must Have To Get Found Online
    If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. However, there are still some vitally important on-page considerations to make sure your site gets found online. First, some background. Google has become even smarter.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Online, Social] Turn online prospects into customers in 5 steps
    Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. Offer discounts.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Online, Social] A 1,000 point drop in the Dow…and your staffing firm
    In addition seek to strengthen your online presence through SEO, social media and proactively building positive staffing reviews on Yelp, Glassdoor and Google Reviews. strong online brand will yield more placements! Online marketing brings more clients and candidates to your door. Is the sky falling? stock market.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Online, Social] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Traditional sources of information like references have fallen out of favor, given the easy availability of information online. Now, buyers turn to your website, Google, and social media for answers. When a buyer receives a referral, they’ll do their due diligence online. Online Lead Generation and Firm Profitability.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [Online, Social] 8 Time Management Tips For B2B Marketers
    As marketers, we are obsessed with the digital high we get from new email or social media notifications. This means we often leave our email and social media profiles open all day, checking them multiple times per hour. B2B Online Marketing Blog Marketing Measurement productivity time managementUse a Meeting Setting Tool.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Online, Social] Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
    While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook's "Donate Now" button, it's easier than ever for nonprofits to turn online engagement into meaningful monetary contributions. Need more inspiration?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Online, Social] 9 Social Media Hacks Every Small Business Can Benefit From
    Are you currently using social media sites to enhance your business’s online strategy? If you want to increase sales, brand awareness , and website traffic, you’ll have to up your social marketing game by going a bit further. These nine social media marketing hacks will help you: Sell products on your social sites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Online, Social] It’s time for you to start a podcast
    It seems as though everyone in the marketing and social media space is doing it. Mark Schaefer has written on this blog about how “ Content Shock ” is rocking our industry as content online continues to explode and it becomes more difficult to fight for limited attention. million people on average listened to each episode. Here’s why.
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Online, Social] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. Image Credit: B2B Marketing Insider.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Online, Social] 10 Signs Your CEO Has an Outdated View of Marketing
    How many social shares are they getting? Soon, you’ll have the data to help you make the case to the CEO that company-centered posts simply don’t perform well. 3) “Social media is a waste of time.”. Even though you know how important social media is (especially when it comes to influencing search traffic), most CEOs are skeptical.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Online, Social] Why Email Marketing Trumps Social Media
    To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Online, Social] Branding as a full funnel journey
    It is also known that the “online buying” part of the journey represents a very small percentage of the total time spent on “the shopping.” Social platforms are a great place to start to discover what the market thinks of you, good and bad. The answer is that attribution is complicated and few have the patience or expertise.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Online, Social] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. However, when the prospect searches for your firm online, he or she cannot find you. They’ll check you out on social media and talk to references. Frustrating.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Online, Social] Maximize Sharing on Facebook with Different Post Types
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. His expertise is in developing and outlining effective online marketing and business strategies that deliver results, drive revenue, build healthy companies and yield positive ROI.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Online, Social] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Social Media. Having a presence on social media can be another critical tool to establish your credibility and create a dialogue. Company Blog.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Online, Social] Awareness Plus Fatigue Does Not Equal Consideration
    PayPal and Starbucks are great examples of finding a small group of people for whom effortless online payments and highly customizable coffee are, respectively, things of interest. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition. Related Posts.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Online, Social] What Does A Content Marketing Plan Look Like?
    Where are they most active online, and what topics are they talking about or searching for? Consistency is helpful but not required for content types like videos, whitepapers, eBooks, online presentations, and webinars. If you’d like more information, contact me on one of my social channels below. Where do you start?
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Online, Social] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Online Display Advertising. Social Media.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Online, Social] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    As I’ve shared in previous posts,  the value of social proof — referrals,  recommendations , and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  Are you inviting peers, clients and prospects to connect?
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Online, Social] ReadyPulse to Sponsor Demandware XChange Conference
    As a Demandware LINK Partner, with a certified Demandware LINK Cartridge, ReadyPulse integrates social user-generated content with e-commerce product catalogs. The ReadyPulse Demandware LINK Cartridge helped us greatly speed up the process of deploying albums of user generated content on our e-commerce site, blog, and social platforms.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Online, Social] ReadyPulse Becomes an Amazon Webstore Solution Provider
    ReadyPulse delivers social proof on-demand and at scale. Pulse Marketing Suite, an enterprise SaaS platform, is an effective software application to drive commerce online with Amazon Webstore e-commerce sites. ReadyPulse has successfully integrated social displays with multiple Amazon Webstore users. About ReadyPulse. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Online, Social] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    “We’ve been carefully watching trends in social marketing for several years. According to McKinsey in a Feb Article “Social media recommendations that nudge customers to increase their purchases are becoming a potent. Currently Pulse Marketing Suite social displays are driving 1 Billion Brand Impressions a month. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Online, Social] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. Brands and online retailers are realizing that their best user content drives commerce, and ReadyPulse is in a perfect position to lead the market with excellent customers, a great team and patented technology.”. About ReadyPulse. Press
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2015
    [Online, Social] Landscape of MarTech Vendor Directories
    This led me to consider other types of online directories, of which there are many. I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. Enjoy!
  • HINGE MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Online, Social] Three Blogging Tips for Professional Services Marketers
    Share your posts on social media to drive website traffic. Have your marketing partners promote your content as well (and kindly return the favor to keep online relationships strong). Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Online, Social] Social Media & Your Business: Choosing the Best Platform
    So you want to define a social media strategy for your business ? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience. How often should I post to my social networks? Getting Started. Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Online, Social] Volunteer Tourism Organizations are Leveraging Social Media
    Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality. where she provides clients with writing, editing, and social media. She is also the Social Media Manager for Search Engine. Debbie has also taught social media courses and speaks at industry. services.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Online, Social] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Email marketing is an extremely effective way to promote online events. You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) You can promote this via email as well as social channels. The slides can be shared on SlideShare. Plus, a live one is interactive.
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Online, Social] Consumer Brand SEO Pulse: 8.20.15
    link]. “35 Stupendous Social Networking Facts and Stats”. Looking to start a social campaign, or sell one? These facts and stats can help you figure out where to start or drive home that social is an important part of online marketing. link]. “6 Local SEO Stats Every Online Marketer Needs To Know”. link]. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Online, Social] 100+ Quick Ways to Find Blog Post Inspiration
    Like it or not, we’re all writers in the online marketing space. Social Media. Follow key influencers on social media. Build out a post that highlights key influencers on social media. Create a round-up post of the most shared posts socially. Collaborate with internal (SEO, social, etc.) There are 1,025,109.8
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Online, Social] How to Get Website Traffic from Periscope
    Periscope is the hot new social network on everyone’s lips right now. Leah Mazur contributes a monthly column on Social Media Traffic Generation. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. Social Media Traffic GenerationAuthor information.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [Online, Social] 4 Tips for B2B Social Media Success
    It’s no secret that social media has become the major player in marketing, but with all the hype, there are still companies not ready to step up to the plate. In the beginning, business-to-consumer companies were reaping all the benefits of social media. LinkedIn is currently the best social platform for B2B companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 20, 2015
    [Online, Social] Business strategy in a world of many Internets
    We are getting a glimpse of our future online world in China, which has declared the Internet a national defense priority and has rapidly re-written the rules of global connection and commerce by building its own infrastructure, security systems, and user platforms.  Or, should I say Internets? world of many Internets. Here in the U.S.,
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Online, Social] Recognition and Empathy – The Two Key Ingredients for Success in Social Marketing
    conference in Santa Clara, CA (#e2conf) this week, which focuses primarily on internal social business applications for the enterprise. large group of community managers have gathered for networking and learning on latest on social business applications. Now, let us apply the same principles to external social networks.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Online, Social] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Social media and referrals drove a lot more traffic. When posting blog content, we want to see an increase in search engine traffic over time (it takes time for all this great content to get indexed).  We also want to see increases in social and referral traffic, too.  The kicker: Inbound, online leads increased nearly 12%!
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [Online, Social] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. It’s not just mobile marketing though, but an integrated approach of multi-channel brand marketing across digital, social, mobile, app marketing, gamification, print, inbound, outbound, direct marketing, etc.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Online, Social] 9 Things Your Online Store Should Have To Keep Customers Happy
    Is your online store as customer-friendly as it could be? Social media icons. Make it simple for customers to follow you, share their wish lists and purchases, and inspire them to pass your social posts on to friends. social login option. If your website isn’t up to par , you could be losing customers.
  • CONNECTING ELEMENT  |  WEDNESDAY, AUGUST 19, 2015
    [Online, Social] Why online reviews are crucial to your search and social strategies
    Online reviews give your business powerful exposure – so you’re not only more likely to attract new customers via positive comments, but also increase your chances of being discovered via Google, Facebook and more. The post Why online reviews are crucial to your search and social strategies appeared first on Connecting Element.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Online, Social] Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know
    You share your resume online with what you think is a small group, and then find it elsewhere – complete with your age, which you didn’t want strangers to know. An online group you joined starts sending invitations to your friends. On social network sites, check your privacy settings. It’s Tell us about it! Find Out.
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Online, Social] Inbound Marketing 101: Lessons from the Cat Food Aisle
    First, you must establish a mobile-friendly online presence that communicates your brand’s unique value proposition efficiently and effectively. Then you need to create relevant content that resolves the wants and needs of your target audience, optimize it for search engines (SEO), and promote it over social media. Marketing Takeaways.
  • HALEY MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Online, Social] Your ‘best’ team members are ruining your reputation
    Online, you'll find more reviews from complainers than at your last family reunion – with no baseline to assess the writers' experiences. If Chris and Alex aren't doing their jobs, your prospects might not be telling you, but many of them will go online, leaving their bad experiences out there forever. Your reputation is important.
  • HALEY MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Online, Social] BYOH – Build Your Own Hashtag
    Boring #Overused #Hashtag And while this social media tool has overtaken current culture (see: Jimmy Fallon’s Hashtag Video and Couple Names their Firstborn “Hashtag” ), it actually is a valuable tool in marketing and content creation – when used correctly. Creating a unique hashtag for your social media has distinct advantages.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Online, Social] The best automagical Twitter following tools for your business
    Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Online, Social] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. One answer is social media. Not everyone in your audience will be accessible through social media. Congratulations! Referrals
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Online, Social] 6 Content Marketing Lessons to Learn from Monopoly
    Much like aligning your Monopoly properties in a row, content marketers should be thinking about tying social media, SEO, and content together. It’s essential to think about SEO and social media best practices when creating content. By doing so, the content will be able to spread across social networks and “stick” in search results. 6.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Online, Social] Big data for marketing? You ain’t seen nothing yet.
    Online, they could tell when you just browsed. With facial recognition, offline browsing will be as identifiable as online. Online, they could tell when you just browsed. With facial recognition, offline browsing will be as identifiable as online. By Eric Wittlake, {grow} Contributing Columnist. Your phone. Your phone.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Online, Social] 5 Social Selling Best Practices that Deliver Dramatic Results
    Still trying to figure out social media? Most social media channels originated as a place for friends and friends of friends to connect and share information. Quite a few companies blew millions of dollars of budget trying to figure out social selling. There were – and still are – voices that say you can’t sell via social media.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Online, Social] 4 Tricks To Master The Magic Of Modern Lead Generation
    This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. There are many moving parts related to online lead generation. And from their behavior observed at conferences, social media, etc. If it’s the latter, here’s how. It’s no magic trick.
  • BIZNOLOGY  |  MONDAY, AUGUST 17, 2015
    [Online, Social] The benefits of links for enterprise businesses
    Because enterprise-level companies typically invest more in online marketing initiatives, they typically generate more link opportunities and subsequently have the most to gain from link building. Links are online endorsements and signals of trust, which is why search engines give them so much weight in their algorithms. Citation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Online, Social] 3 Compelling Stats that Make the Case for Social Selling for B2B
    Social selling is the latest trend to hit the sales world in years. 75% of B2B buyers use social media to be more informed about vendors ( Source ). They are now finding that information, and more, online. Takeaway: Just as buyers use social media to learn about you, use the same tools to keep up with them. 3.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Online, Social] 63 Digital Advertising Terms Every Marketer Should Know
    Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Digital advertising includes channels such as display advertising, social media advertising, and mobile in-app advertising. CarMax banner ad.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Online, Social] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    For years, these adult fans had been taking to the web to start their own discussion groups, share pictures of their Lego creations, and even create their own online marketplaces to buy and sell Lego pieces and sets. These pieces get shipped to them in a custom box, and they can share their creations in a gallery online. Millions?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Online, Social] Bare Essentials: Marketing as a Necessary Evil
    To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.
  • HALEY MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Online, Social] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
    Social media is one way a business can breathe life into their business, and establish a true personality. great social media presence can provide that sense of personality many businesses lack. Social media gives a business the social skills it needs to get ahead in life. Identity is much more than a name and a function.
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Online, Social] Interesting Infographics: Visual Content Drives Social Media Growth
    That’s already a pretty strong sell for adding visual content to your online marketing.  Memes are another popular online tool for spreading messages. An interesting or humorous meme has a chance of going viral, and can be created easily using a free online generator. Will “show, don’t tell” become your new social media motto?
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Online, Social] 5 Ways to Boost Your Company’s Twitter Followers
    Building your social following increases your visibility, reach, and ability to convert those followers into clients for your firm. What you tweeted a few hours ago will quickly get buried by new incoming tweets, so the lifespan of each post is much shorter than with other social networks. Social MediaNow what? Want followers?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Online, Social] 21 Ways To Market Your Business Online On A Shoestring Budget
    Online Review Sites. Having your business listed on online review sites is important not just for driving traffic and sales, but for  protecting your online reputation. Create a listing on  Yelp : As the biggest online review site, creating a Yelp listing is definitely worth the effort. Social Media. real estate.
  • BIZNOLOGY  |  THURSDAY, AUGUST 13, 2015
    [Online, Social] Why normal people do not trust SEO people
    Low online presence for many competitive keyword phrases. Disorganized social media accounts. Again, some might criticize my social media presence, but I suspect it is a lot better than most businesses my size and the word “disorganized” is vague and has no real meaning except that it sounds bad. understand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Online, Social] Why this is the most difficult (and fun!) time to be in marketing
    Fundamentals of search, design, eCommerce, user experience, and social media. Online networking skills. One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. Did you get a degree in marketing?
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Online, Social] How to Calculate Email Subscriber Value (and Why it Matters)
    When direct marketing companies (publishers, catalogs, even online tools) are broken up, it’s usually the list that ends up being the most valuable asset. Maybe you just switched up your social selling strategy. Same goes for the people who manage the webinars, the advertising, and the social media. Is your company a startup?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Online, Social] Protecting Your Employment Brand – Lessons From the Oracle of Omaha
    Instead of merely telling a few friends on the phone that they had a bad experience, frustrated candidates turn to social media and review sites to share their opinions en masse. Warren Buffett is a pretty smart guy. This quote crystallizes how important it is for your staffing firm to protect its employment brand. Be clear.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Online, Social] Google+ Now Easier to Avoid
    Google+ never seemed to gain the sort of widespread traction that other social media channels like Twitter and Facebook were able to achieve. Marketers that were active on Google+ may want to view these latest developments as motivation to revisit their social media strategy and step up their activity on other channels. And vice-versa.”
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Online, Social] 8 Modern Tips for Marketing to Millennials
    According to AdAge, Millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. Then delight them where they're hanging out: social media!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Online, Social] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. If your firm is active on social media, which is essential to promoting your thought leadership, you want to grow your following.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Online, Social] Color Theory 101: How to Choose the Right Colors for Your Designs
    This free online tool allows you to quickly build color schemes based on the color structures that were explained earlier in this post. But before I send you off to create amazing images to improve you blog and social posts, let me give you a few extra tips for choosing colors: Don't stick with presets. And so can you. Okay, great.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Online, Social] 10 Online Marketing Shortcuts To Increase Productivity
    Without further ado, here are 10 online marketing shortcuts to increase productivity. 1. Create an editorial calendar for social media activities and schedule your posts. Post on Several Social Sites. Canva is an online image creator that provides colors, backgrounds, fonts and layouts for a multitude of platforms.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 12, 2015
    [Online, Social] A Huge Missed Opportunity in B2B Visual Storytelling
    Hyundai Engineering has a number of social channels including Twitter , LinkedIn , Facebook , even a blog , but none of them have been updated consistently or recently. couldn’t find any other instance of this photo online. The woman in the picture is Neslihan Uzun. This is a high profile project for Hyundai and for Turkey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Online, Social] Three uncomfortable lessons about criticism I learned from publishing my book
    He soon found himself entangled in heated online debates, with critics getting furious about his replies and slamming him on other online outlets. But thanks to Tim’s wisdom, I didn’t. I don’t know why, but in the online world, people are addicts to their opinions (and that sometimes is true for me). have a new baby.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Online, Social] Quit Obsessing About the Customer Journey
    For example, per SiriusDecisions, that 67 percent of that buyer’s journey now takes place online. But that does that mean that every buyer, for every product, conducts 67 percent of his/her research online? Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. If he visits 5 Web pages?
  • VIEWPOINT  |  TUESDAY, AUGUST 11, 2015
    [Online, Social] Follow the Money: The Primary Responsibility for CMOs
    Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine. Its purpose is to follow the money trail to get to the root cause of an issue.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Online, Social] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Online, Social] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    With digital conversations occurring directly and indirectly online via social media, reviews, customer feedback and peer-based conversations, it’s simple to interact and listen to customers. Interactive customers, for many industries, are a brand’s best friends. The root of all good marketing begins with the customer.
  • HINGE MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Online, Social] How to Systematically Grow Your Technology Firm to the Next Level
    It brings all the critical marketing tactics together—the website, thought leadership, social media, email marketing and more—like pieces of a puzzle. And when the puzzle comes together, you’ll see a picture of your firm increasing visibility and credibility online and in person. Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2015
    [Online, Social] 7 Reasons to Start Your Own Twitter Chat TODAY!
    To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. Here’s an overview of one of our most successful Twitter Chats with social media author and educator Marsha Collier: 2. Summing up: I think Twitter Chats are one of the best ways to reach more people on social media! Humanize Your Brand.
  • HALEY MARKETING  |  MONDAY, AUGUST 10, 2015
    [Online, Social] What is the Difference Between a Personal and Company Facebook Page?
    The value of one page is having a strong, consistent online presence that won’t lead to confused users. For help creating a social sharing strategy, download our eBook: Social Media: A Game Plan for Staffing and Recruiting Firms. Personal Pages Personal pages are intended for the use only of an individual person.
  • HINGE MARKETING  |  MONDAY, AUGUST 10, 2015
    [Online, Social] Rebranding Strategies: A Step-By-Step Approach for Professional Services
    Build Your Website and Online Presence. It is no exaggeration to say that a website and your online presence are the heart of a modern professional services firm. Together with your remaining online presence (think social media, for example), it is the full expression of your positioning. 6. You have a new marketing team.
  • KEO MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Online, Social] Digital Marketing: Connecting with Your Community
    One of the most important things business-to-business marketers can do to see a great return on investment for their social media efforts is figure out how to identify and communicate with their community. On social media, these would be your followers and fans. Digital marketing all boils down to engagement with your community.
  • BIZNOLOGY  |  FRIDAY, AUGUST 7, 2015
    [Online, Social] Uncover the why in branding
    In the context of online marketing, the conversation has been mostly about how branding fits into or onto advertising campaigns and the measurement of “awareness.” Take a prime example of branding’s qualitative impact – the online referral or review. What truly makes a great brand great? Great brands resonate with people.
  • LEADERSHIP  |  FRIDAY, AUGUST 7, 2015
    [Online, Social] Interesting Infographics: Getting Your Lead Generation Up to Par
    Regarding the effectiveness of their online efforts: 74% of the professionals surveyed felt that it was improving moderately or significantly. 8% felt that it was getting worse, and the rest claimed that they could see no change. What measures do you use to rate the effectiveness of your online lead-generation strategies?
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 7, 2015
    [Online, Social] Goal-Directed Decision Making Drives B2B Buying And Selling
    With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. Goal-Directed Decision Making.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Online, Social] Decentralized Content Marketing: The Latest Trend We Need to Face
    The point was simple, “prompt an ‘evolutionary leap’ in online sharing.” Creating a Social Thread. Another way to connect disparate content is to create a thread back to your website through social shares. In the beginning, there were blogs. Ok, that’s not entirely accurate. In the beginning there was the printing press.
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Online, Social] An Introduction to Retargeting: What Is It and How Does It Work?
    You’ve might have seen this term a lot lately in the online paid advertising world. Users who have not visited your website, but are searching online using relevant keywords that you want to be found for. Social media audiences. Through organic search or social media? Online MarketingRetargeting.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Online, Social] New directions for B2B data-driven marketing
    One example is experiments with unstructured data, like that from social media, where consumer marketers are making headway. B2B marketers will likely search and analyze nuggets not only from social media but also from phone conversation content and email content, to identify buying intent, competitive interest, and other actionable insights.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Online, Social] 4 Keys To A Sustainable Content Marketing Strategy
    The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Automating social media and PR is one way of doing this. Animation.
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Online, Social] 8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em)
    According to an eye tracking study, adding subheaders to online articles increases comprehension by 12%. For whatever reason ( it has to do with your screen size and resolution ), sans-serif fonts are much easier to read online. 79% of online readers scan the page instead of reading every word. We’ve all been there. Gotcha.
  • HINGE MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Online, Social] Shoring the Foundation: Knowing When Your AEC Firm Should Partner with an Agency
    The most common source of information for today’s buyers is your website, with Internet searches and social media also ranking highly. In order to compete, you need a comprehensive online presence to supplement your offline business development strategies. SEE ALSO: 7 New Rules in AEC Marketing. Let’s face it.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Online, Social] 18 Ways To Build Trust Within Your Online Network
    But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well. Pressed for time?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Online, Social] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. In today’s business landscape, competitors are only a few clicks away. There are so many new ways to serve customers.
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