• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    632 marketers with an online survey of 25 questions. success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. SOCIAL. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] Study: How Much of Your Content Marketing Is Effective?
    storytelling, both in print and online. 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144. excluding social media posts)? LEADERSHIP SOCIAL. For daily insights, subscribe to our online magazine, The Content Strategist. Copyright © 2015 Contently. All rights reserved. content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. newsroom for Coca-Cola’s corporate online magazine, Coca-Cola Journey, gathers. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. sharing content on its social channels. Content. going.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. editorial endeavor. “I really approached it as an online magazine rather. produce an online magazine that tells people some- thing new,” he says. For daily insights, subscribe to our online magazine, The Content Strategist.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] Evangelizing a Content Marketing Program
    online travel magazine; and even exciting forays into. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. All rights reserved.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Online, Social] Is Video the Future of Small Business Marketing?
    Squatty Potty isn’t alone among small businesses in tapping the potential of online video. This shouldn’t be too surprising given that Facebook video has exploded in just the past year, and there are now more than 50 million small businesses on the social network. But Magisto went deeper than just typical growth data.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 27, 2016
    [Online, Social] Selling to the Point
    When he understands how  the salespeople are trained and sees firsthand the changed relationships they have with their clients he begins to believe-so much that he uses the sales training idea’s to improve his own “social dating opportunity”! Selling to the Point.   – a book review-. What’s the magic learning points of this book? 
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Online, Social] The Ultimate Guide to Social & PR Branding [Free Toolkit]
    Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. From setting goals to vamping up your social media game, we've got you covered. breakdown of different social networks.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Online, Social] Top 10 Advantages of Online Marketing for Professional Services
    Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. Figure 1. Figure 2.
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Online, Social] Generating Leads With Responsive Content
    You have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts. Essentially, online calculators can be made to calculate just about anything. Gone are the days when content is purely made up of text. Quizzes.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Online, Social] How To Build Customer Trust Through Content Marketing
    Opentopic blog >> customerthink.com As an online marketer, you are likely to be looking at different strategies like SEO, PPC, social media and content marketing to reach out to customers. Each of these strategies have their pros and cons with respect to how soon you can see results to how much a campaign can typically cost.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Online, Social] How Facebook Ads Boost Your PPC Advertising Results
    The online social networking service, Facebook, has undeniably taken the world by storm. Opentopic blog >> opentopic.com Consider just how many and how often people use the website. Facebook ads should become an attractive proposition for many businesses. Adverts. Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Online, Social] Which Video Content Channels Should Your Brand Invest In?
    Thanks in part to mobile devices, video views are on the rise, and video accounts for an ever-increasing amount of our time online. In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat. Amazon is launching its own take on YouTube. Live or prerecorded?
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Online, Social] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    Facebook launches Creative Hub to simplify creation of ads (8:00): To help marketers keep ads coming, not to mention make the shift to mobile advertising, the company has introduced the Creative Hub, an online platform for agencies, brands, and anyone involved in the creation of ads, Ad Age reports. This week’s show. Sponsor (37:52).
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Online, Social] Search Localization Changes Everything
    Preferred Photo: You will be able to indicate which photo you would prefer to show up first in Google Maps and Search. 2) Expand your social media efforts and content on local review sites. The help of an experienced SEO agency can help your rankings rise to the top when your clients are searching for your services online. Version 3.0
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Online, Social] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. When we talk about online marketing, we’re usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line. What’s the next social platform?
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Online, Social] How to protect yourself on Twitter
    They’re ubiquitous at conventions, and provide a second layer of conversation happening online while attendees listen to talks and network in real life. You can buy those online these days.). They were even going back and forth with the real account managers, sending taunting replies as the fake tweets were hastily deleted. Seriously.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Online, Social] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile apps are built for the mobile platform and can be used online or offline, although they are intended for target audiences that are already on mobile. The These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis. QR Codes.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Online, Social] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Time-Saving Tools for Social Media Marketers. Andrew Littlefield implores marketers to spice up their icebreakers for the sake of their own social lives – try “what’s the best place to eat in your hometown?” Time-Saving Tools for Social Media Marketers. Aaron Orendorff, Social Media Examiner. What do you do?”. instead.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Online, Social] How to Write a Great Email Signature: 9 Tips With Real Examples
    Notice how her social media icons are the same blue hue as the ZinePak logo. 2) Use design hierachy. Here's a great example from our own Social Media Manager Chelsea Hunersen. She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Online, Social] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    What about her website, or pages on Yelp, Zillow, and other social channels? And better yet, what should be done ahead of time – so you’re not making panicked calls to your webmaster or social media marketing manager? With trolls, Musto said, a company may want to take a look at the social “juice” the troll has online.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Online, Social] How Facebook Ads Boost Your PPC Advertising Results
    The online social networking service, Facebook, has undeniably taken the world by storm. Opentopic blog >> business2community.com Consider just how many and how often people use the website. Facebook ads should become an attractive proposition for many businesses. Adverts. Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Online, Social] Applying Consumer Market Web Usability Lessons to Professional Services
    Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Overall traffic is a metric* that identifies the sheer volume of a website’s audience and online influence. The Highest Traffic Websites in 2016.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Online, Social] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    Take Energy University , for example, our free, award-winning online education program that had experts from around the world developing courses about topics like data centers and energy efficiency. books can become infographics, SlideShare presentations, blog posts, and videos before being disseminated on social media. B2B ROI Europ
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Online, Social] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. Today, the biggest channels on YouTube are not celebrities or media companies ; they’re online personalities like PewDiePie, Smosh, and Jenna Marbles. Sound familiar?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Online, Social] How to Find Influencers for B2B Online Marketing Campaigns
    From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. If you are looking to gain social visibility around an industry topic, sorting by Twitter followers might make the most sense. And how can you use it? BuzzStream Discovery Tool.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Online, Social] The Four Best Online Education Tools For Business Pros
    There are also helpful online sites and tools beyond Lynda.com for continuing professional education and development. Udemy is an online academy offering 40,000 courses across an incredibly wide range of subjects, and has served more than 11 million students. But never has the pace of change been as rapid as today. Pricing: free.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] 6 New Social Media Marketing Tools the Experts Use. You Should, Too.
    Opentopic blog >> entrepreneur.com Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has already changed things in a big way. These changes affect both how brands. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. American Business Awards Stevie Award for online marketing campaign of the year, 2015. PHOENIX, Ariz., Women Business Leader by Forbes. About KEO Marketing.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] A Thought Leadership Marketing Strategy Based on Research
    You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. Any Industry Content Marketing Online MarketingEver wonder how thought leaders rise to prominence in their profession, while other experts remain more or less invisible? Why is this? Why you ?
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] 5 Tips for Better Website Usability
    Are visitors coming to your homepage from a search engine, or do most arrive through blog posts that were shared through a social media site? For example, “Apply Online” is a better action item than “Begin Your New Career Today”. Great usability is all about creating great experiences. Determine who is coming to your site, and how.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] How to implement a Video 1st content marketing strategy that drives action
    The chart below, presented by online video platform Brightcove back in Dec 2012,  puts some perspective on the rise of online video content over the past 10+ years. This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    Also, you can use emails to recruit individuals into your social media marketing communities where you can continue to nurture them. To nurture your leads most successfully, sending them content that helps to move them through the buying cycle, you need to: Score your leads based on how they interact with your organization online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] OfferUp offers an addictive new app for eCommerce
    Where do your customers hang out online or on mobile? So when you’re next thinking about where your customer hangs out online, download OfferUp and give it a whirl. economics of social media innovation Social Media ToolsSnapchat? Facebook Messenger? What about … OfferUp? Whaaaat? Here’s why.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Online, Social] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. They want to “build a place where people can come to find and discover anything they might want to buy online.” Patrick’s Day bottling). But it was profitable while it lasted. The primary colors.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Online, Social] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Online, Social] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    “Land Rover is a really storied brand,” said Kim Kyaw, head of digital, social, and CRM for Jaguar Land Rover North America. The images come from Tumblr, Pinterest, Instagram, Twitter, and Facebook, creating a united social experience. Video: The key to social engagement. CityEvocation #NYC Link to full video in bio.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Online, Social] Earned media influencer marketing demands your awesome
    You can’t just hand out widgets online and expect a successful earned media campaign. rate card is generally the way a smart blogger or online influencer says no. So, to online influencers, no does mean no. That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Online, Social] Digital Marketing Manager / Direct Online Marketer
    Job description: Emsisoft is looking for a digitally sound Marketing Manager – someone who thrives in the digital world, understands digital strategy and deployment impact on the growing business and knows web and social media opportunities by heart. As a Digital Marketing Manager you will. Marketing ROI Cmo marketing roi
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Online, Social] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    There are many different ways to do this – follow key influencers on social media, interview subject matter experts, participate in LinkedIn Groups or forums to build relationships with industry experts – but my favorite tactic is to attend tradeshows or conferences on behalf of clients to connect with people face-to-face. Final Thoughts.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Online, Social] How to Become a Great Online Community Manager [Infographic]
    By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way. Social Media Daily IGSSAn increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Online, Social] How to Find The Best Influencers for Your Company
    Then it ranks the people who match the search for you, sorting them by Social Authority, followers, following, tweets and how old their account is. Anyone with a score of 63 or better is in the top 5% of online influencers. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? At last!
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Online, Social] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Here are half a dozen of the most popular, as ranked by reviewers.
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Online, Social] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    Nike speaks to their audience and more importantly reaches their audience by turning a social ad into a mirror. How can you incorporate real time events into your content marketing and social media marketing initiatives? and then developed and executed a content and social media marketing strategy that correlated to each event.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Online, Social] Microsoft buys LinkedIn: the largest martech acquisition in history?
    It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.
  • HINGE MARKETING  |  MONDAY, JUNE 20, 2016
    [Online, Social] Specialization as an Effective Brand Marketing Strategy
    And it’s growing even more important with the ubiquity of online communication. The “smaller” the professional world becomes, the more likely buyers will go online to look for specialists. Examples of this might include specialization in social media consulting, succession planning guidance, or strategic planning.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2016
    [Online, Social] 5 Strategic Business Lessons From Game Of Thrones
    For retailers this may mean directing customer to shop in-store instead of online or promoting different value propositions that emphasize their unique benefits. What type of content (video, social, landing pages) should be developed now so that it’s in the best shape possible for when holiday season begins?
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Online, Social] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Remember, every aspect of your online presence should scream, "I'm perfect for this job!" For a marketer, you could replace the traditional cover letter with a sample campaign, complete with an ebook, social images, and promotional blog post. The average job search is a peculiar paradox. So how do you know if you're being too picky?
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Online, Social] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Online, Social] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Online, Social] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Online, Social] Optimizing Your Website for Lead Generation
    Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. Include Testimonials to Enhance Social Proof                . Optimize Lead Generation Forms. Conclusion.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Online, Social] Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
    Opentopic blog >> bloombergmarketing.blogs.com 5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! Marketing ROI Cmo marketing ro
  • CONTENTLY  |  SUNDAY, JUNE 19, 2016
    [Online, Social] ‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read
    The New York Times: Filibuster for Gun Limits Plays Out on Social Media. He was joined by an active online community who pledged support in the form of hashtags: #filibuster and #holdthefloor. Selected by Dillon Baker, associate editor. Yesterday, Disney opened Shanghai Disneyland. With a price-tag of $5.5 Money is money.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Online, Social] What is Content Marketing? 10 Expert Video Responses
    began to explain it as I normally would to other marketing-savvy people, but noticed about half of those I was talking to were looking at me with faces that looked a lot like this: My grandmother said, “So, you’re like an online journalist?” B2B Online Marketing Blog Content MarketingDefining Content Marketing.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Online, Social] What Is the ROI of Native Video Ads in 2016?
    According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native. Increased personalization of ads and online content have also helped brands engage with audiences. For many brands, the biggest obstacle is one of cost. Waiting to Be Discovered.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Online, Social] The State of Digital Media, in 5 Charts
    Back in April, a Morgan Stanley analyst predicted that 85 percent of new ad spend online would go to either Facebook and Google. Often lost in all the talk about the digital news shift to social platforms is the power of Reddit. ‘Tis the season of reports in the digital content industry. Luckily, you have us. https://t.co/LRy9iY8TbH.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Online, Social] The State of Digital Media, in 5 Charts
    Back in April, a Morgan Stanley analyst predicted that 85 percent of new ad spend online would go to either Facebook and Google. Often lost in all the talk about the digital news shift to social platforms is the power of Reddit. ‘Tis the season of reports in the digital content industry. Luckily, you have us. https://t.co/LRy9iY8TbH.
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Online, Social] Protect Yourself & Your Clients from Identity & Data Theft
    If your organization stores a lot of data, then you are an attractive target for online identity and data thieves. Social Security numbers. Is the use of online advertising to spread malware. Malvertising involves Pssst … want to buy 25 million email addresses and passwords? The size of the identity and data theft threat.
  • HINGE MARKETING  |  THURSDAY, JUNE 16, 2016
    [Online, Social] How to Grow a Business: 3 Research-Backed Insights
    Social media engagement. Insight #3: Balance —Connect online and offline marketing efforts. Social media. Connect the dots and balance your level of effort between online and offline marketing techniques. I’ve only addressed the tip of a very interesting and insightful iceberg with this post. The High-Growth Club. Focus.
  • CONTENTLY  |  THURSDAY, JUNE 16, 2016
    [Online, Social] How Equinox Makes Money From Luxury Content
    In January of 2016, Equinox launched an online magazine called Furthermore that offers a mix of lifestyle, fashion, technology, and travel stories; videos; shoppable features; and third-party content curated by its editors. There’s a difference between wanting to produce high-quality luxury content and actually doing it.
  • CONTENTLY  |  THURSDAY, JUNE 16, 2016
    [Online, Social] Flowchart: Are You a Troll or a Thought Leader?
    When’s the last time you saw something online that you really disagreed with? Did you share it on social media? Leave a five-star review? A lot of people don’t realize that what we see online is often determined by how we respond to the content we see. How did you react? What about something that you really loved?
  • CONTENTLY  |  THURSDAY, JUNE 16, 2016
    [Online, Social] Infographic: Are You a Troll or a Thought Leader?
    When’s the last time you saw something online that you really disagreed with? Did you share it on social media? Leave a five-star review? A lot of people don’t realize that what we see online is often determined by how we respond to the content we see. How did you react? What about something that you really loved?
  • ONALYTICA B2B  |  THURSDAY, JUNE 16, 2016
    [Online, Social] Mental Health: Top 100 Influencers and Brands
    The mental health discussion on social media is used as a way of helping those with mental illnesses cope with experiences such as stress, depression, anxiety, relationship problems, grief, addiction, ADHD or learning disabilities, mood disorders, or other mental illnesses of varying degrees. Insights into your social profile. 100. 2.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 15, 2016
    [Online, Social] Why email marketing still matters–and how to make it work
    veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Thanks to all our sponsors!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Online, Social] 3 Business tips to make the second half of your 2016 count
    always try to learn from my peers and good blog posts to bring my online career to the next level. Soon, I’m going to sunny Italy to social media-ish assist an artist while living 3 weeks in a beautiful countryside mansion…for free. So if you think you’re a social media manager, think again. My mother’s English sucks. The price?
  • CEROS  |  WEDNESDAY, JUNE 15, 2016
    [Online, Social] Hand Drawing in Digital Publishing
    Newspapers lost to online news. Let’s explore the basics of how to do hand drawing in an era of online content, and explore some inspiring examples from a few digital publishers. The video has almost 70,000 hits on YouTube to date, and it’s been shared widely across social networks as well. Happy reading! Method 3: Coding.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Online, Social] How to Master Local Lead Generation
    Local marketing refers to marketing efforts targeting your nearby community—both offline and online. However, the increasing adaptation of e-commerce and online shopping among consumers makes it clear that a business stands to gain quite a lot by investing in a local online marketing strategy. Localized Social Media.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Online, Social] 13 Key Website Design and Development Areas to Bring in Business
    And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation. Improve these areas and you’ll soon improve your firm’s online visibility and reputation. 1. Most blend blandly into the online landscape. Social Media. Imagery. Specialization. And, 43.6%
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Online, Social] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    As marketers we took a close look at the implications for online advertising. The unique social data on professionals, merged with the Microsoft platforms used by professionals presents a win-win opportunity for marketers and ad platforms. What can we expect or wish for? 1) More Inventory For Sponsored Updates. But what about Outlook?
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Online, Social] How Facebook’s Filter Bubble Warped My Perception of Reality
    Millions of people are, but if you looked on my social media feeds, you wouldn’t think so. Because Facebook’s algorithm—and the algorithms of every other social network—has gotten frighteningly intelligent. ” Online experience can get so specialized that all information that contradicts your values will be edited out.
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Online, Social] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    This article was originally published on MarTech Review  by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables. Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics. An online (aka, “low-touch”) sales model for smaller leads.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Online, Social] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    This includes a variety of third-party data sources that span exclusive publisher relationships, blogs, online communities, buying-guide websites, social interactions, ad targeting networks and search, that feed our models with a level of data that is not available for purchase from any data provider. Now Acme Inc. Bingo! Or Or is it?
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Online, Social] How the Information Age Has Forever Changed Marketers’ Lives
    Along the way, technology, from social media management platforms, free-of-charge website graders, keyword rankers, to influencer scales, gave me the light I needed to navigate through the dark rooms full of prospective customers and the experts and authorities they went to for advice. The New Guardrails in the Information Age.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Online, Social] How to Run an Instagram Contest: A 10-Step Guide
    An example of an effective, engaging hashtag: Earlier this year, Mint.com, an online personal budgeting and financial management company, hosted their #MyMintMoment contest. Acknowledge that the promotion isn’t sponsored, endorsed or administered by, or associated with Instagram or any other social media used throughout the contest.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Online, Social] How to Choose the Right Content Format for Your Brand Story
    If you’ve been posting to social media for a while, you’re in luck. You can also determine when your fans are online most, so you can find out not only what type of content works best, but when it should be posted. This will likely be different for you than other generic templates offered online. Happy reading! In Summary.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Online, Social] The 24 Best Online Writing Tools and Apps
    Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Showcase reviews: Siasat, Buffer Social. 3) Scrivener. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. 7) CopyPasteCharacter. Buffer Social.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Online, Social] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. And Um … maybe not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2016
    [Online, Social] Podcasts and advertising: Meet social media’s new super power
    Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. Ad blocking increased by 94 percent between 2015 and 2016. million.
  • ACTIVEDEMAND  |  MONDAY, JUNE 13, 2016
    [Online, Social] Five Things Marketing Agencies Need in an Automation Platform
    Multiple Channel Marketing Multi-channel marketing automation, as offered by a powerful marketing automation platform, can be best described as the process of creating and maintaining a marketing presence across multiple media platforms – the Internet, social media, mobile/ Smartphones , etc. Get Started with ActiveDEMAND today!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Online, Social] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. billion acquisition of LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2016
    [Online, Social] 4 Ways to Battle the Content Marketing Paradox
    recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. As such, they’re engaging with brands less than they did when they were spending less time online with fewer devices.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Online, Social] 6 of the Best Professional Bio Examples We've Ever Seen
    We've curated some of the best real professional bio examples we've ever seen online. It helps that authors' social media accounts are located right below our names and above our pictures. You can read this blog post to learn how to create social media buttons and add them to your website.). That's when we scramble. So what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Online, Social] Should your content generate leads or relationships?
    We’re convinced that you’re the right person to help us with our social media and content strategy. That’s why my content focuses on more advanced ideas about marketing, social media, and content strategy even though pumping out funny or provocative posts might make my blog traffic numbers soar! ” I asked.
  • HALEY MARKETING  |  SATURDAY, JUNE 11, 2016
    [Online, Social] Busy Schedule? We Can Help.
    And investing time in social media for your business is the key to success, right? Simplify social media. Yes, you need to invest in social media. Consider these tips to help you make social media an important part of your schedule without investing your entire day into creating interesting content to share. We can help.
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Online, Social] B2B Marketing to Millennials
    Online search for product information. In the search phase, when they are online looking for information, a strong content marketing program is essential. This is where a strong social media marketing program to millennials is essential. Any social media marketing program must be authentic and honest in its approach.
  • CONTENT STANDARD  |  FRIDAY, JUNE 10, 2016
    [Online, Social] What Will Mobile Marketing Look Like in the Next Decade?
    And integrate social media wherever possible, as the familiar format will make your content easy for users to interact with and share. In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. Occasionally, I use it to place calls. The Future of Distraction and Dedication.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Online, Social] A Simple Guide to Navigating Trending Content
    The tool simply lists the top pieces of content from the past month based on social shares. With each search, you'll gain access to social sharing counts, as well as some insights behind these shares -- for example, EpicBeat provides a list of people that have shared a specific piece of content in the last seven days. That's it.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Online, Social] Mid-Year Marketing Check-In with Measurement
    First, gather your marketing plans, strategy reports, goal sheets and any important information that shares 2016 marketing initiatives: online and offline. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Your website is affected by marketing offline, as well as online. Website Analysis.
  • OPENTOPIC  |  THURSDAY, JUNE 9, 2016
    [Online, Social] Lithium launches Reach, a Klout-informed social content marketing tool
    Opentopic blog >> marketingland.com Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is intended to leverage its secret weapon: Klout. It has utilized the acquisition for such purposes as helping. Marketing Technology Cmo undefined
  • READYPULSE  |  THURSDAY, JUNE 9, 2016
    [Online, Social] How to Get the Best UGC from Your Customers
    See several ways to get the best UGC from your customers and the benefits of including this tactic in your marketing and social media strategy. If you’ve taken a look at social media lately, you’ll notice that users are speaking and sharing in photos more than they are words. Collect Creativity & High-Quality Images. Conclusion.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Online, Social] How to Make the Customer the Hero of Your Story
    When your customer plays the starring role in your marketing efforts, they feel appreciated and are more likely to download your content, follow you on social media, fill out a contact form, and (you guessed it!) Take a closer look at your existing customer base by sending out surveys or monitoring popular social media platforms.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Online, Social] 5 Techniques with the Greatest Return on Marketing Investment
    Integrating a webinar with social media can also encourage audience participation, building visibility and reputation simultaneously. Requiring minimal effort, a physical piece of mail can stand out from a cluttered email inbox. 5) Online advertising. But first, let me bring you up to speed on how we made the calculation.
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Online, Social] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    It’s also a reminder that social-first video is quickly becoming the norm for brands and publishers alike. With such a large social following, the digital powerhouse is the top non-celebrity brand on Instagram, as noted by Social Blade. Social-First Future. The Nat Geo Experiment. The Video Imperative.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Online, Social] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. Image Credit: Pew Research Center. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S.
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