• MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Online, Social] Size Matters: How to Run a Virtual Event with 18,000+ Registrants
    These online extravaganzas can realistically take anywhere from 4-6 months to plan and organize! To make it easy for our partners to promote our event, we also provide a partner promotion kits that includes art, email messages, and social messages that our partners can just copy and paste, making the process as simple as possible for them.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Online, Social] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Online, Social] How to Create Irresistibly Shareable Content
    What happens from the moment you first see a headline to time you share it across social media platforms? One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares. What actually encourages people to share content? What
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Online, Social] 6 Critical steps to help fight for your online privacy
    Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Online, Social] A Mindset Shift for AEC Professionals
    Online marketing works. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms. While the jury’s out on exactly why they’re holding back, one contributing factor is likely doubt about the efficacy of online marketing.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Online, Social] Does Your Ecommerce Attribution Model Tell the Truth?
    The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. Then, one day, he jumped online, did a quick Google search to find the company again, and clicked the first link that appeared, which just happened to be a PPC ad.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Online, Social] 4 Steps For Improving Your Success Rate Asking for Links
    The first component is getting people to actually open your link requests and what elements online marketers should consider. But the reality is that savvy online marketers start the communication process weeks, if not months in advance. Social Media Research. B2B Online Marketing Blog Search Engine Optimization
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Online, Social] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Online, Social] 8 Things Your Website Needs to Increase Traffic and Sales
    Here are the eight most common “missing links” in website design, development and promotion, including tools to help you bridge the gaps and finally see some returns from your online presence. 1. Social media icons on your website. The problem: You’re having a hard time building your social media following.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Online, Social] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s  impact on global communications and the contributions that social has made to our lives. 30AM: BUZZZZ!
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Online, Social] 10 Publishers Killing It on Instagram
    In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. Instagram's population now encompasses 53% of all online adults between the ages of 18 and 29, and 25% of all online adults between the ages of 30 and 49. Instagram isn't just for celebrities and teenagers anymore. Media
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Online, Social] Five Intriguing Inbound Marketing Stats [Infographic]
    WPO can be viewed as inbound marketing plus online advertising, content strategy, industry/community marketing (industry analysts, trade associations, event-related online tactics, community-based marketing, etc.), and business-level online marketing measurement. activities. Courtesy of: Akken Cloud. Inbound Marketing Tactics.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Online, Social] How to Convince Your CEO of the Power of B2B Content Marketing
    It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. Such campaigns are familiar.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Online, Social] The Long Term Value of an Email Marketing Welcome Programme
    The online fashion brand needed to stand out from the competition and welcoming in new audiences, as well as keeping customers engaged between purchase cycles through personalisation, was a highly effective way of doing that. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Online, Social] Top 7 Branding Ideas for Your Consulting Firm
    Your brand will need to work in the marketplace organically and across many channels, which is to say that people will have to encounter it through your website, social media, and their general experience of you. Social media is a great way to engage directly with audiences and communicate in a way that aligns with your brand.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Online, Social] The 12 Weirdest (and Best) Things You Can Get For Free
    Project Gutenberg is an online collection of over 46,000 digitized books, available to browse and download for free. Sephora associates can provide samples in person, but if online shopping is more your thing, you can add up to three samples to your online order. This post originally appeared on HubSpot's Sales Blog. 11) Music.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Online, Social] The 100 Most Popular Emojis on Instagram [Infographic]
    When people are happy, laughing, excited, and elated, they turn to emojis to emphasize and promote those feelings online. Social Media DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days. Liked this article?
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Online, Social] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. For the education category, words such as free, watch online, and download are included in highly shared articles. Social Media. SEO Social Media DailyAnalytics. Baking.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Online, Social] How to Promote an Event Using Online Marketing [Infographic]
    Don't worry: There's plenty you can do online to help get people to notice, care about, and register for your next event. Email marketing, mobile marketing, search engine optimization, and social media all have important roles to play in marketing your event online. and so on and so forth. The other critical part?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Online, Social] 9 SEO Tactics That Just Don’t Work Anymore
    These days, most of the websites that are ranking really well have a large social following. Think of it this way, the more popular your website is socially, the more eyeballs you will draw to it. It's 2015 and SEO hasn't gotten any easier for digital marketers. By doing this, your website was sure to rank higher. Around Penguin 2.0,
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Online, Social] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Aside from scoring and facilitating prioritization, marketing automation software allows companies to view and analyze behavioural data for their online leads. The Importance of Social Listening to Connecting With Prospects The Science Behind the Art of the Call-to-Action: Part 2. Online MarketingSales Cycle Insight.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Online, Social] Social Proof: Why It’s So Important
    Why is social proof so important when writing on the web? It’s called social proof. Do you remember the landmark book Influence , by  Robert Cialdini ?  He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions. What sealed the deal? How often?
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Online, Social] Social Proof: If You’re Not Using It, You’re Losing Sales
    Why is social proof so important when writing on the web? Social proof— recommendations, testimonials and client stories —are a powerful persuasion tactic. He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions. What sealed the deal?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Online, Social] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Ambitious and creative, and takes pride in their work. 2) Social and Community Manager. You need to build a community of fans online, and you'll need someone to talk with them. true passion for social media and community management. Hands-on experience managing a brand's social media presence. Seems simple right?
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Online, Social] Why Video and Visual Marketing is Everyone’s New Best Friend
    But B2C, well, they churn out exciting real time video responses to trends, engaging ads, edgy social campaigns, and fun contests. Consider that Forbes says 75% of Fortune 500 executives view online video while they’re at work. Promote your YouTube channel on your site and social platforms. But B2C doesn’t own video. Mix it up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Online, Social] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    What propelled you to share the article with colleagues or on social media? As marketers, it can be easy to become consumed with the content we’re creating, especially considering the amount of effort required to bring a piece to fruition – from an idea to a polished blog post or article shared across social networks. Social networks.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Online, Social] Are Your Employees Advocates for Your Firm?
    Put simply, employee advocacy means using your employees as part of your social media marketing strategy. This might take a number of different forms: Social listening. By taking part in social media, your employees can keep an eye out both for mentions of your brand and for industry news and topics with which you should be engaged.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Online, Social] 22 of the Best TED Talks to Inspire You
    You're searching for something online and then, all of a sudden, you hit a dead end. Although extroverts are often revered in our society of social networking and uber-connectivity, being an introvert isn't a bad thing. and it can get kind of stale. It's hard to stay inspired, too. Watch them. You'll learn, laugh, and maybe even cry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Online, Social] Crowdfunding 101: Testing the Waters with TeeSpring
    So before you dive in to a crowdfunding effort, ask yourself a few questions: How large is my fanbase and my social media presence? It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives. How much lead time do I have?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Online, Social] Does Modern B2B Lead Generation Really Work?
    Today, buyers can access a variety of information resources through search engines, social media and other online channels. To generate leads now, sellers need to get found online while the prospect is doing that research prior to contacting the seller. Are you struggling to fill your sales pipeline with quality leads?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Online, Social] 7 Essential Roles for a Successful Content Marketing Strategy
    The Community Manager is one who distributes your content across social channels, engages online communities, and contributes to content projects. This role is the persona your brand portrays on social channels, so its important they know how to interact with prospects, customers and influencers appropriately. 3. Analytics.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Online, Social] The Importance of Social Listening to Connecting With Prospects
    Social media’s popularity is continuing to rise. And while more and more professional services firms understand the benefits of social media , there’s a major advantage that’s often overlooked and underutilized. That advantage is social listening. But the advantages of social listening don’t stop there.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Online, Social] 4 Non-measurable actions every business should take
    Take a look at just a few non-measurable things business owners should do to bring in new customers and keep the loyal ones returning: Respond to consumers online. Today’s consumers like to seek out businesses on social media and have their questions answered and concerns alleviated in almost real time. Yes, it can. Show up in public.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Online, Social] 3 Steps To Creating Content Like A Journalist
    With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. Research on Google and social media with caution. Keep your eyes open.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Online, Social] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    How do you get them to Like it, engage with it, and become a part of your online community? Social Media DailyCongratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. And if you haven't yet, click here for a SlideShare tutorial.).
  • LEADERSHIP  |  TUESDAY, JUNE 23, 2015
    [Online, Social] Is Your Customer in the Driving Seat?
    Keep in mind that with all the blogs, articles, social media, people spamming your inbox, it can have the opposite effect; prospects just shut down. You want to experience the joys and pains your customers do when they interact with your brand in any way; offline, online, over the phone, in-person, at a trade show, and in any other manner. 
  • KEO MARKETING  |  TUESDAY, JUNE 23, 2015
    [Online, Social] Mobile is Now Primary Venue for Local Search
    Recent data released by the Local Search Association showed that 60 percent of American adults use smartphones and tablets when searching online for local information. In a development that likely seemed inevitable, mobile has now officially left desktop in the dust as the go-to source of choice for local search details.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Online, Social] 8 Examples of Brilliant Healthcare Marketing
    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. link] pic.twitter.com/5KtZyxfpzJ — Source4Women (@Source4Women).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Online, Social] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility. Edgar.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Online, Social] Marketing Automation Integration: Ensuring Critical Connections
    Amplifying Efficiency with Marketing Automation: Besides being able to gauge the success of your marketing campaigns, content, and other efforts, integrated software systems allow you to efficiently automate your marketing based on specific rules such as lead scores , clicks, conversions, social engagements and more.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Online, Social] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    There are many factors that play into your competitive landscape, industry awards, certifications and licenses, publications, and the extent to which you use various online and offline tools. Make use of social media marketing and email nurturing campaigns to connect with your audience as directly as possible. Additional Resources.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 23, 2015
    [Online, Social] 5 Ways to Engage Employees To Build A Better Customer Experience
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing. Social SalesAuthor information. Joe Ruiz.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Online, Social] 21 Spectacular SEO and Search Marketing Stats and Facts
    Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Marketers spend a lot of money online; overall, U.S. 89% of customers begin their buying process with a search engine.
  • VIDYARD  |  MONDAY, JUNE 22, 2015
    [Online, Social] Video SEO Making You Craz-EO? Try These Helpful Tips!
    minutes watching an online video. Strong content is like the popular kid at a party who everyone wants to spend time with; welcome to the social side of SEO. Social Impact. It’s serious business, and ultra-important. Why else would it get the “acronym” treatment? But only if you’re doing it well. Sitemaps and Transcripts.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Online, Social] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. And in a next phase, the app could be linked to an online ordering system, allowing mobile ordering of products. 3. Apps are the new landing page. This trend will expand into SMBs as well.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 22, 2015
    [Online, Social] Innovation from the inside: Building Event Wallet
    Bringing together mobile, social and content into physical, face to face events. The attendee can then choose which pieces of content (from videos, to links, to PDFs) they would like to collect in their wallet which is automatically synced to their online account to view on any other device they use – desktop or mobile - at a later date.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JUNE 19, 2015
    [Online, Social] Making the Short List: Get into the B2B Game or Go Home
    Struggling to make ends meet as a young teacher, I pursued a part-time job as a waiter at a popular local restaurant, where I was told there were no positions available. As I left his office, I asked the manager about my chances of getting a waiter’s job there. You see this big pile of applications?” he chuckled. The manager replied, “That’s easy.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Online, Social] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Always speak like a human being.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Online, Social] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    Share them across your social channels, write a blog post about it, or even mention it in your email newsletter. B2B Web Strategy Online Marketing Social Media YouTubeDid you know that 65% of executives have visited a vendor’s site after watching a video ? Are your videos ready to convert? Title. Descriptions. Thumbnail.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Online, Social] How To Get Publishers to Open Your Link Building Requests
    Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier. What do you think?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 18, 2015
    [Online, Social] Get More Twitter Traffic With Your Evergreen Blog Posts
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. Get More Twitter Traffic With Your Evergreen Blog Posts by Leah Mazur - Maximize Social Business. Social Media Traffic Generation
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Online, Social] The Best In Automotive Content Marketing
    The adventure thriller follows protagonist Alex Dunbar on a mysterious driving adventure across the UK, and the story is brought to life online through a multi-sensory experience, comprised of video, photography, animation, sound, music and narration. In a recent study by J.D. Content marketing can help. Land Rover’s “The Vanishing Game”.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Online, Social] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. Tips to Help Financial Advisors Stand Out Online. 1) Drop the financial speak. Social media was built for, well, being social.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Online, Social] Why Millennials Are Resistant to Advertising and Politics
    Instead they rely more on feedback (mainly online) from friends (37%), parents (36%) and experts (17%) before making a purchase. 62% say that if a brand engages them online (e.g. social networks), they will more likely become a loyal customer. The answer for marketers is to engage, not “sell’ to Millennials. our kids). 
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 17, 2015
    [Online, Social] Facebook’s Latest Update: Guidelines for Hospitality Marketers
    Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality. where she provides clients with writing, editing, and social media. She is also the Social Media Manager for Search Engine. Debbie has also taught social media courses and speaks at industry. services.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Online, Social] The Blogging Tactic No One Is Talking About: Optimizing the Past
    And as the supply increases, so does the competition for getting that content found online. New visits naturally lead to new social shares and inbound links. By re-promoting your updated blog posts to your blog subscribers, social media followers, etc., The results have been nothing short of eye-opening. The goal? nuts, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2015
    [Online, Social] Should you create different social media posts for international clients?
    The international dilemma. I can relate it to my own online business. For example, Germans in general are more suspicious of online deals, especially when you and the client have never met in real life. Thanks to online globalization, we’re all becoming samey-samey anyway. Different social media posts for international clients?
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Online, Social] 862 Hours of Inbound Marketing: A Statistical Analysis
    With HubSpot’s inbound marketing software, Nectafy was able to start carrying out its online marketing, and tracked all of the results in one place. With Harvest’s online timing software, Lance could track every task into organized categories and subcategories. This concept absolutely applies to inbound marketing. Leads Per Hour Spent.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Online, Social] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Please join the conversation online at LinkedIn: www.linkedin.com/company/keo-marketing , Facebook: www.facebook.com/KEOMarketing & Twitter: @KEOMarketing. Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. About KEO Marketing. Awards | KEO Marketing KEO News
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 16, 2015
    [Online, Social] Brand Journalism: What Does It Mean For The Healthcare Sector?
    Technologies such as digital TV, mobile Internet and social media have transformed how consumers engage and evaluate credible, newsworthy content. Many companies have adopted different variations of brand journalism, which together or separately can include content delivered via websites, blogs, social media outlets or digital newsrooms.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Online, Social] Enterprise gamification is a spoon full of sugar
    The are two things that your employees really hate that are essential to your success as a company: Training and development: taking time off from their precious work hours in order to go through those stultifying and seemingly pointless mandatory online continuing education hoops HR needs you and your staff to jump through every quarter.
  • HINGE MARKETING  |  TUESDAY, JUNE 16, 2015
    [Online, Social] Rethinking Referral Marketing: Understand Your Target Audience
    Online surveys are a great way to collect this data. Your own online content. Identify high-performing content to find which pieces have generated the most traffic or have been shared most frequently on social media. Online and in social media. What is important to them? What are their challenges and interests?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Online, Social] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way? Do It! Do It! Do It!
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Online, Social] 4 Ideas to Generate Blog Topics
    study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Many free versions are available online, including SERPs.com. About Blogs blog content keywords online review SEOWhat keywords are they using?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Online, Social] Facebook alternative network Ello turns nasty
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Lessons on responding to negative online comments. Is Facebook a right? ” Are you ready to do this thing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Online, Social] Facebook alternative network Ello turns nasty
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Lessons on responding to negative online comments Social Media in the workplace. Is Facebook a right?
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Online, Social] 34 Compelling Content Marketing Stats and Facts
    While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video. However – only 28% of content sharing happens through the big social networks. TopRank ). 2.
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Online, Social] Get in the Habit of Consistently Creating Content With These 7 Steps
    Content also contributes to three times more leads than online advertising. For one piece, you might send a social message and let initial social messages trickle out to accounts over two to three hours on the publish date. The next day, you should share messages again on the appropriate social channels. Brainstorm ideas.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Online, Social] 17 Content Marketing Tips For Any Size Budget
    Productivity hacks are some of the most popular articles on the social web. Lee Odden’s TopRank Online Marketing, Curata, and CMI do a great job of this by creating a theme for each year’s Content Marketing World. CMWorld " href="[link] target="_blank">Content Marketing ROI eBook # CMWorld from TopRank Online Marketing. Nothing.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 14, 2015
    [Online, Social] How Retailers Use Content to Tie Online And Offline Experiences
    This all results in the reality that today’s shoppers truly live in both online and offline environments. To get ahead, they need to sync their online and offline environments seamlessly, creating one, cohesive brand experience. Sync online and offline communities. How Retailers Use Content to Tie Online and Offline Experiences.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 13, 2015
    [Online, Social] Feeding Your Customer’s Story
    Advertising can work within the restrictions of the online banner, column-inch, or 30-second spot. And the social team can work within 140 characters (Twitter), square images (Instagram), or six second videos (Vine). Enterprises must orchestrate ways to trigger a story in their customers’ minds. And it all starts with story prep.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Online, Social] 6 Email Tips and Tricks That Don’t Actually Work
    Like most digital citizens, you’ll probably start off by doing some online research around email marketing. agree that it sounds like a good idea given the popularity of social giants like Instagram and Pinterest. It’s no secret that email marketing is a critical component of the inbound methodology. Right?!”. Wrong! Right?!”. Email
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 12, 2015
    [Online, Social] What Jurassic World Teaches About Marketing
    Solution: Your website should have a fresh look, a solid color scheme, easy navigation, marketing content that inspires your customers or clients to act and a way to purchase goods online. Becoming an ‘oversharer’ on social media. Yeah, these people are over-engineering their social posts. The scientists overdid it.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Online, Social] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits. Crowdsourcing – or enlisting the assistance of an online community – can be another great way to get some marketing help. Put Together an In-House Team.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Online, Social] How Mobile Commerce Is Changing the Way We Shop
    These shoppers use their phones and tablets to buy online each month. With the ability to check email and social media at any time of day or night, we also receive information about discounts, sales, and special promotions the very moment etailers want us to see them. The mobile commerce numbers are already staggering.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Online, Social] The Secret to Connecting with Self-Educating Buyers
    The Internet came about and all of a sudden, for the first time, we as buyers could see online how much that dealer paid for that car, what was the invoice, not the MSRP. And then the newest kid on the block, social selling. But social selling, content marketing, inbound marketing: None of those are strategies. So guess what?
  • HINGE MARKETING  |  THURSDAY, JUNE 11, 2015
    [Online, Social] How Does Continuing Education (CE) Help Your Professional Services Firm?
    CE refers to taking courses—either live or online—that are relevant to your profession. If you don’t live in a town with higher education offerings, look into online coursework. The large majority of universities and community colleges offer online classes that can be completed from anywhere. Online Marketing
  • VIRALLY BLOG  |  THURSDAY, JUNE 11, 2015
    [Online, Social] A Quick Guide To… Video Marketing
    If you are using sound, make sure you have a high quality microphone (available online for around £5-£15) as most webcam integrated mics are fairly bad quality. These two social networks have rolled out their own video platforms which then get more views as they get priority in feeds. Video is by far the simplest way to do this. Vlogs.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 11, 2015
    [Online, Social] Digital Awesomeness Series: Sales & Marketing Collaboration. For Real.
    Here’s how we’ve worked to align the marketing and sales teams at emagine : Everyone get social. Our sales team members are becoming increasingly entrenched in social media efforts for business purposes. Lead Generation Online Marketing Social MediaThe discussion was largely theory and we didn’t see the realization of it.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 11, 2015
    [Online, Social] 3 Tips to Extend Your Email Reach with Social Sharing
    Tracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) Read on for a few tips and best practices for maximizing your email reach through social sharing. 1. Add social share buttons to make sharing easy.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Online, Social] Marketing Psychology: 10 Revealing Principles of Human Behavior
    Just be sure you're giving away the free thing before you ask for something in return. 3) Social Proof. If you're not familiar with it, social proof is the theory that people will adopt the beliefs or actions of a group of people they like or trust. One easy way to make the most of social proof is on your blog. Two mints?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 11, 2015
    [Online, Social] 5 Marketing Lessons From The Sharing Economy
    The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. Marketers can leverage social proof and peer reviews to build trust and loyalty with customers at a grass roots level. 3. Build A Great Website. Marketing Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Online, Social] Can traditional TV succeed as mainstream video?
    Our water cooler talks back then were all about how the internet would soon kill TV and everyone was going to be watching videos online very soon. Distribution, discovery, intent and social networking all claimed to be the new king. Online they can distribute this content globally. It felt like TV’s days were numbered.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 10, 2015
    [Online, Social] Integrating Listening Into Your Platform for ROI
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.
  • NUSPARK  |  WEDNESDAY, JUNE 10, 2015
    [Online, Social] A Guide to Email Subject Line Creation to Optimize Open Rate
    Today, the process has been undergoing changes because of the rise of online techniques. Social media marketing has helped in changing the landscape. There is a lot of information online that buyer’s research. To market sales effectively, it is a must that you have leads which are qualified. Avoid over communicating.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Online, Social] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    Visible Experts are: Highly recommended by friends and colleagues Able to make a complicated subject seem understandable Able to inspire confidence just by talking Published in prestigious publications Frequent keynote speakers Seen frequently in online searches Known for a book But here’s the thing. Do You Have a Marketing Problem?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Online, Social] The Best Ways To Promote New Products on Instagram
    When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram , making it an ideal place to showcase your latest arrivals. from followers can also be useful in creating an FAQ for your online store. Social Media image creation Instagram Mobile Apps new product Video Content
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 10, 2015
    [Online, Social] The Compliance Customer Relationship Challenge: Be Personal and Protect My Data
    Yet the online customer experience that consumers demand remains elusive. Anytime you inject an unnecessary extra step into the customer’s access to online information, you risk abandonment. There is no question, PII information such as social security numbers and account numbers should be behind a secure login.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 10, 2015
    [Online, Social] Understanding the Millennial B2B Buyer Will Change How You Sell
    That approach is dramatically changing in part because of millennial buyers — they do research and learn about products on their own, through consuming content and consulting social networks and blogs. Social learning and collaboration is far more impactful than the traditional “coffee is for closers” sales environment. think it is.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 10, 2015
    [Online, Social] Identity Theft, Data Management and You
    Last week we learnt about the apparent theft of data (social security numbers and other sensitive personal information) belonging to 4 million current and former government employees, and the possibility of a foreign government’s involvement. This list is updated daily, and published each Tuesday. Unless, of course, it happens to you!  .
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Online, Social] How to Use Video in Your Marketing: 20 Ideas to Try Today
    Pro tip: As a general guidance, these types of videos shouldn’t be more than 1-5 minutes long. 3) Integrating Offline and Online. Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Minds were blown, hats were taken off, people applauded. Life was good.
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Online, Social] 5 Best Practices for Engaging Online Shoppers
    Ecommerce has exploded in recent years, with 40 percent of global Internet users — or 1 billion people — having purchased something online on a desktop computer, tablet or other mobile device. Social media engagement should be the same. Here are five takeaways from the two-day event. 1. Platforms don’t exist in a bubble.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Online, Social] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    In today’s digital world, there’s a lot of talk around diversifying content via multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) and other digital media (blogs, video, ebooks, etc.). It’s Time to Diversity Your Social Media Efforts. B2B Online Marketing Blog Content MarketingDiversify Content.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Online, Social] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    And according to the Hinge Research Institute’s recent research , the #1 way in which buyers find such experts is online. In other words, the rise of the Internet, social media, and blogging has conspired to produce a (literal) turnaround in the buyer-seller dynamic. Back in 2009, I ran an experiment. hated every minute of it.
  • SYNECORE  |  TUESDAY, JUNE 9, 2015
    [Online, Social] 4 Reasons Why You Should Attend MINBOUND 2015
    In the midst of our chaotic social media infused world, we sometimes forget the value of being in a face-to-face setting with those in our field. Social Media. To get the most out of attending a conference, mixing social interaction and fun into your learning efforts is key. Learn. HubSpot COS. Web Development. Video Marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Online, Social] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Additionally, YouTube and online video users watch  16B minutes of live-gaming UGC per month, up 33% from last year. UGC is YouTube’s bread and butter , (and all social platforms for that matter) but brands can use it to approach audiences in an authentic way that already aligns with the platform and audience. Think again.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Online, Social] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Erin Cushing: Your website is one of your most valuable customer experience management (CEM) tools; recent Aberdeen research shows that as many as 93% of companies interact with their clients and customers online, and 9 out of 10 organizations have a web presence of some kind. Read her full post on CMO Essentials here. It matters. Brian P.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Online, Social] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. You’ve weathered Mobileggedon. Congrats! We must adapt!”.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Online, Social] Top 20 Content Marketing Blogs You Should Read Every Day
    How To Write Content That Engages Mobile Readers by Neil Patel has more than 3,000 social shares (see my shout out to Neil below). How To Overcome The ‘No Time To Create Content’ Challenge by Joe Chernov – it has more than 4,000 social shares (and. His best blog of the past year?  25 Women Who Rock Social Media.
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