• JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Online, Social] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    Though Robert never quite warmed up to the Hangouts experience, due to some significant shortcomings, we discuss why content marketers, in general, should be viewing social media shutdowns like this as an expectation, not an exception. Content Marketing Examples Industry News and Trends PNR Social Media Understanding Your Audience
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    632 marketers with an online survey of 25 questions. success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. SOCIAL. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] Study: How Much of Your Content Marketing Is Effective?
    storytelling, both in print and online. 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144. excluding social media posts)? LEADERSHIP SOCIAL. For daily insights, subscribe to our online magazine, The Content Strategist. Copyright © 2015 Contently. All rights reserved. content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. newsroom for Coca-Cola’s corporate online magazine, Coca-Cola Journey, gathers. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. sharing content on its social channels. Content. going.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. editorial endeavor. “I really approached it as an online magazine rather. produce an online magazine that tells people some- thing new,” he says. For daily insights, subscribe to our online magazine, The Content Strategist.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] Evangelizing a Content Marketing Program
    online travel magazine; and even exciting forays into. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. All rights reserved.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Online, Social] Facebook’s Political Media Machine, and 5 Other Stories We’re Reading
    Tax havens are drying up. A “ right to be forgotten ” online movement has been enshrined into law. Ghost.: A Journey Into the Social Media Lives of Teens. What counts as crossing the line on social media? Selected by Joe Lazauskas, editor-in-chief. Who’s excited to read about antitrust law?! Wired: Like. Flirt.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Online, Social] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Established B2B marketing orgs use anywhere between 5-10 channels, and occasionally upwards of 15 channels, across both online and offline platforms. Social. Paid social (LinkedIn, Facebook, Twitter, etc.). Marketing automation programs (MAPs), ad networks, paid social, paid search, outbound efforts, etc. Organic. Direct.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Online, Social] Crafting the Perfect Social Posts – Part 2
    If you know what you’re doing, social media can be a great thing for your business. Engage with users in the comments and try to be online when they are – you can use your Insights page to check that data. The post Crafting the Perfect Social Posts – Part 2 appeared first on LEADership by Louis Foong, CEO The ALEA Group. tumblr.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Online, Social] Digital transformation at the AARP, from old to new
    After that I worked with Capital One in the online group, as well as a technology company, NIIT Technologies, before taking a role as the vice president of digital strategy for AARP Services. Had your fill of millennial marketing articles lately? Let me eat my drone-delivered Domino’s pizza in peace.” What does it entail?
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Online, Social] How to Create a Successful Social Media Call-to-Action
    billion active social media users online, there’s no denying that it’s an excellent avenue for your business to explore and experiment with. This increasingly large pool of people active online can become future customers of your company. With over 2.3 Brands & Marketers
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Online, Social] 5 Content Marketing Lessons from David Ogilvy
    For example, Co-Schedule recently used this headline in their article: “This Is the Social Media Posting Schedule That Will Boost Your Traffic By 192 Percent,” which captured 409 shares. Social listening. Many of your customers are spending time online, but where are they hanging out? Offer up evidence to support a claim.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Online, Social] Top 6 Popular Social Media Trends, that will Change Your Business
    – The social media ecosystem is changing fast. It is becoming increasingly important for brands to create a unique presence in the online world. Brands need to catch up with the social media trends to get that desired competitive edge. This is not a cliché! It is the need of the moment. Marketing - Publishers
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Online, Social] Marketing Guru Covers: What to Post on Social Media
    It seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. You just need to know what to post on social media, and you can move up the ranks and become a power user. Use Images. Visual content is all the rage right now.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Online, Social] 5 Things to Pay Attention to in a B2B Competitive Analysis
    How often do they post blogs and on social media? These include blog posts, whitepapers, webinars, videos, as well as social media profiles. This is great to get a high level view of the competitor’s social media presence; it also helps to determine how influential/respected a competitor is in the industry. Final Thoughts.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Online, Social] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    From search engines to social media , digital technology has played a huge role in growing and shaping our industry. While the most common skill listed by marketers is social media marketing, SEO/SEM is the top in-demand skill by employers—a skill that doesn’t even appear on the other list. Technical Skills and Resources.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Online, Social] What Personality Assessments Reveal About Your Customers
    There are more quizzes like these online today than you can shake a stick at. There’s more marketing power behind personality assessments than social sharing, however. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Where should you live? Flower?
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Online, Social] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. Online PR. Online advertising. Infographic ©2016, Statista.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Online, Social] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    The marketing agency develops and executes successful marketing strategies and plans that help clients succeed online. Some of these solutions include marketing strategy, brand positioning, website design, lead generation, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Online, Social] 3 Essential Marketing Skills that Drive Growth in Professional Services
    From an online search perspective, if your firm is ranking prominently in search results for important industry terms, then your opportunities for exposure are dramatically increased. So look for individuals with marketing skills that earn you some online respect. Any Industry Content Marketing Online MarketingOrganic search?
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Online, Social] 3 Ways to Boost Your Sales With an ROI Calculator
    If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. What do those numbers mean to you ?
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] Ghost Social: The Curious Case of the iPad Pro Ad
    Except the photographer isn’t eating the food—he’s painstakingly recording it for social media. The strange part is that you can’t find this ad anywhere online. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. But then the camera zooms out.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    generation that lives on social media and Snapchat needs to be reached on social media and Snapchat. Provide users with interesting and engaging content, and use social media as a hub to distribute that content. Reach us on social media. Check out our blogging and social media services. MILLENIALS. No time?
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] Reach Senior Executives through Social Media
    A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But before you think that the majority of social media users are not the right demographic, consider this: 84% of senior executives use social media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand. Ernst and Young. HootSuite. Adobe.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] The Five Best Pinterest and Instagram Marketing Tools
    Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. As with other social networks, the right tools can help marketers use these platforms more effectively. Dominated by fashion and food posts,  Pinterest is most commonly viewed as more of a B2C platform by marketers.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] What Does “Going Pro” Mean for Your Email Marketing?
    Email marketing is also thriving because it integrates easily with other digital mediums, it’s a powerful lead-nurturing tool, it’s relatively simple to implement, and it’s 40 times more effective than social media at generating conversions. Consider adding email opt-in forms to your social media sites. Think again.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] The Marketing Guru Covers: What are the benefits of social media marketing?
    Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. What are the benefits of social media marketing? Social media marketing allows you to increase your online presence. Learn more about our integration with social media!
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Social Recruiting Campaign: Social Recruiting campaigns allow your company to reach a very specific audience based upon their demographics, likes, interests, geography and more. This is an extremely cost-effective way to reactivate talent on the online outlets where they spend their time (such as Facebook and Google).
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Online, Social] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Consider the following: 82% of Americans ignore online ads, more than double the rate that ignore TV ads (37%), according to a study by Goo Technologies/Harris Interactive. It’s because of the noise and cost and management overhead of effective AdWords campaigns that I’ve turned to social media platforms for advertising today. AdWords.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Online, Social] The Importance of Adding Location Specific Pages for Local SEO
    To get more positive reviews online, take a look at our reputation management service. It’s a cost effective way to get honest, private feedback from your clients, while simultaneously improving your online reputation. When a search engine crawls a page, it’s looking for a very strong overall theme. On-Page SEO Items to Consider.
  • ACTIVEDEMAND  |  MONDAY, AUGUST 22, 2016
    [Online, Social] Diving Deeper Into Drip Campaign Best Practices
    Additionally, automation plays a key role in being able to adapt the experience – web, email or social platform – to make it more personal for the individual and align it to the spot or moment they are in at the time. In fact, email is still an effective medium in online marketing, but only if the user sees the value.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Online, Social] 5 Data Futurists to Follow on Medium Right Now
    Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Angus Hervey’s background is in environmental economics and international policy, but his current passion and expertise lies in social innovation. And what a difference 50,000 years makes. But don’t wait too long! Max Galka.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Online, Social] 3 Tips for Mastering Inbound Marketing
    The “build it and they will come” approach is extremely limited, especially online!  It’s like setting up a hot-dog stand on a highway. To become easy to get to online is achievable!  Post regular content online that your customers would want to read.  So, you’re passionate about marketing, right? Wrong!  00p.m. and 4:00a.m.-7:00p.m.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Online, Social] How to gain a competitive advantage through your content
    First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Online, Social] How to Tap Your Own Employees for Influencer Marketing
    Influencers speak at conferences, garner massive social media followings, and send out newsletter updates that always feel one step ahead of the curve. Who was the “convincer” in your high school? You probably know what I’m talking about. They were natural-born forces of influence. Your Employees Are Your Story. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Online, Social] The reality of online influence and the only thing that matters
    No communication of any kind. I was experiencing the Veil Of Silence! A new equity of online influence. And this is what I had to learn the hard way: There is an entirely new paradigm of power in the online world … or what I call the new “equity of influence.” I used to be a big shot. The frenzy was over. No emails. No calls. Salary.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Online, Social] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. Advertising on social media platforms like Instagram and Facebook. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. Want to join us? ET // 11 a.m.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Online, Social] Tips for Maximizing Content Syndication Performance
    Growing your online audience requires diligence and commitment. Others only post content that fits their niche and target audience. A few sites to consider are Business 2 Community , Social Media Today , and subject-driven sites like Growth Hackers , which has a large and targeted following within business and marketing circles.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Online, Social] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Social media buy buttons were once heralded as the next big drivers of social commerce. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. In theory, buy buttons are the perfect marriage between social media and retail. Marketing Social Medi
  • DISCOVERORG  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] Why Recruiting is Like Marketing
    That plan included online job boards, social recruiting, job fairs, networking events, referrals, and a great careers website. Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! What lessons did I learn through this experience? Cold calls.
  • HINGE MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] 5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm
    So you must strive to be visible, particularly online. Because every year more and more firms are discovered and vetted online—a trend that is not going away. That means you need a professional website, and you need to be active on social media platforms such as Linked In, Twitter or Facebook.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] How Does Content Marketing Help with SEO?
    Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    The primary purpose is to experience a brand in a tangible, offline way, but you’ll still want an online dialogue around it. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media. Work events are really hit or miss.
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] Back to School – Let’s Keep Our Kids Safe Online
    Did your school supply checklist come with a box to check for “online safety” or “safe online behavior”? Now I know that many school districts have policies and procedures in place for appropriate online behavior. However, I would suggest that the bigger issue is data sharing (Big Data) and social media. Big Data and YOU.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Online, Social] How to Use Intrinsic Motivation to Improve Employee Performance
    Very few companies are looking to cure disease and end social injustices. In addition, set aside budget to pay for employees to attend formal training and conferences, both online and in-person. Most people think that the key to employee motivation is giving performance-based raises. More money does not equal more motivation.
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Online, Social] 7 Skills Required for Marketing Professional Services Firms
    These include: brand awareness, website traffic, social media engagement, lead generation, and conversion rate. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Any Industry Content Marketing Online Marketing The Visible Expert
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Online, Social] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    The infographic below sums up this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online. The post Digital Marketing Leaders in the Healthcare Industry: How Do You Compare? appeared first on Fathom. Blog Feed
  • OPENTOPIC  |  THURSDAY, AUGUST 18, 2016
    [Online, Social] How to Create a Healthcare Brand on Social Media
    Like any marketing strategy, your marketing plans for your healthcare practice’s social media accounts has probably changed and developed over the years. When you first created one, your probably focused on creating a presence online and gaining followers. Have you. Cognitive Technology
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Online, Social] What to Do When Your Content Marketing Falls Flat
    Blog post performance across social networks (via Buzzsumo ). B2B Online Marketing Blog Content Marketing Marketing MeasurementLike most of us, I’ve been glued to my television the last 13 days watching Olympics. retired from gymnastics at the age of 5 when I decided I just wasn’t ever going to be able to do a cartwheel. Get Creative.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Online, Social] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    As social media and email become more mobile-centric, they become significant drivers of revenue growth, especially in commerce. Making the connection between online, mobile, and in-store experiences allows you to build experiences that are individualistic based on all of your buyers’ actions. Technology is Empowering Marketing.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Online, Social] Stephen Varga: Unleashed
    went online and bought a house in Austin, Texas, sight unseen, packed a 14-foot U-Haul, and threw away whatever wouldn’t fit. No easy task, but it waged a brilliant social media campaign to do just that. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone!
  • READYPULSE  |  WEDNESDAY, AUGUST 17, 2016
    [Online, Social] The Science Behind Our Social Media Obsession
    Marketers everywhere will be happy to know that social media is not only here to stay, but it’s an obsession with which consumers cannot get enough! Everyone is obsessed with social media and the fixation is only growing. While concerns for this online dependence are real, science and the human brain have a lot to do with it.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Online, Social] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: How to Use Online Tools to Generate Headlines. Example: 101 Tips for Online Writing. Although simple, this formula is highly effective, and has endless applications , including using it to share content on social media and even to evaluate other people’s content. Example: How to get more shares on social media.
  • VIDYARD  |  WEDNESDAY, AUGUST 17, 2016
    [Online, Social] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    In 2015, video consumption overtook any other activity for time spent online and. For example, your leads are likely more engaged on your website versus coming across your video on social. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying).
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] KEO Marketing CEO, Sheila Kloefkorn, Accepted into the Forbes Agency Council
    Some of these solutions include website development, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. For more information about KEO Marketing agency services or to request a complimentary marketing audit, please visit us online at [link]. ###. PHOENIX, Ariz.,
  • HINGE MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] Emerging Trends in Marketing Include Marketing Automation
    MA replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email. Our  High Performance Website Program helps firms drive online engagement and leads through valuable content.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] Marketing Strategies for Reaching the Wearable Devices Market
    Predictable daily sessions online have been replaced by many fragmented interactions that now occur instantaneously; everything from checking the time, texting a spouse or chatting with friends on social media. The wearable devices market is growing very quickly. Make content (even more) “glance-able”. Market in and to “micro-moments”.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 Theses from  The Cluetrain Manifesto ). Social Media News Release.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. This kind of “social wall” is also commonly used for events to display live tweets as they posted.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. When looking at Buzzsumo data for a number of B2B-related domains and keyword phrases, it becomes apparent that lists generate the most social shares. Let’s get to it! Format.
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] Ecommerce Product Releases: August 16, 2016
    Here is a list of recent ecommerce-related product releases and updates for mid-August — from companies that offer services to online merchants. There are updates on social media stories and exclusive content, buy buttons, crowd-funded products, local search, marketing engines, and more. Instagram introduces Instagram Stories.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] A High-Level B2B Marketing Budget Breakdown
    Digital content such as blog, social media posts, videos, ebooks, infographics, and the like all play a role in evolving a brand story that solidifies your standing in the market and makes your prospects want to interact with your company, the first step in the customer journey toward converting them into satisfied customers. Events: 5-10%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] 5 Ways to distinguish your content and brand by using research
    Last year, for instance, Netbase contacted my company Edison Research to get to the bottom of the true impact of social media on fashion buying decisions. By  Tom Webster, {grow} Community member. When everyone is doing the same thing, and no one is standing out, there is only one thing to do — you need to do what others will not do.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Online, Social] How Higher Education Marketing has Changed
    The rise of massive open online courses (MOOCs) and other digital education services are forcing brick-and-mortar schools to expand student options and improve flexibility as to where and how students attend class. Getting found by your best prospects online requires serving up the information they want, in the formats and places they prefer.
  • CONTENT STANDARD  |  MONDAY, AUGUST 15, 2016
    [Online, Social] Will Twitter’s Live Video Content Become the New TV?
    You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. But would you consider logging into your social account each time you sit down to watch TV? It may sound strange, even unnatural—but Twitter is betting hard that you will. Courting the Cord Cutters.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Online, Social] 9 Signs It's Time to Grow Your Content Team
    In most cases, your audience wants to engage in the comments, or on social, or via email, too. Hire a social/community manager to handle your engagement across the channels you use for promotion and branding. What You Can Do Right Now: Use social publishing tools (like HubSpot ) to streamline promotional efforts.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Online, Social] How 6 Little-Known Athletic Brands Are Changing the Face of Fitness
    While the adrenaline rush is surely a powerful lure for riders to keep on peddling through multiple classes, the brand wants to make the social element addictive. Converting traditional brick-and-mortar spaces into multi-purpose venues for social events and other activities is a growing trend among retailers. It's all in the materials.
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Online, Social] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    An attribution solution uses these three methods to gather data on marketing touchpoints across all channels, both online and offline. Examples of common first touch touchpoints: Click on a social post linked to a blog article. Social. Social engagement. True, Anonymous First Touch. Outbound call from sales (offline).
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Online, Social] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    paved the path, Google’s launch almost 20 years ago transformed the way consumers seek and find information online. Social Media Evolved. Created with the original intention of helping families and friends stay connected, today’s social media platforms have morphed into networks of hyperconnectivity.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Online, Social] How to Create Content for Every Stage of the Buyer's Journey
    They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. According to Adweek, 81% of shoppers conduct online research before making a purchase. The more time you spend online, the more you'll see bottom-of-the-funnel content all over the internet. Examples.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Online, Social] How to Hire the Perfect Person to Run Your SEO
    Over the last decade, marketing departments across the world have had to adapt to the changing landscape of online marketing. As the importance of online marketing channels continues to grow, so does the pressure to have the most optimal online presence. Social Media & Google Search. How competitive is your market?
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Online, Social] How to Promote Your Website and Increase Your Online Presence
    Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in their eyes and whispers of “build it and they will come” in their ears. SEE ALSO:   7 B2B Website Best Practices to Enhance Your Online Presence. Use your social media.
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Online, Social] 5 Ways to Boost Your Local Online Marketing Strategy
    Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things. The post 5 Ways to Boost Your Local Online Marketing Strategy appeared first on Opentopic. ​What? Plenty of trends have already developed in 2016. So what? Now what? That’s.
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Online, Social] 5 Ways to Boost Your Local Online Marketing Strategy
    Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things. The post 5 Ways to Boost Your Local Online Marketing Strategy appeared first on Opentopic. ​What? Plenty of trends have already developed in 2016. So what? Now what? That’s.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 11, 2016
    [Online, Social] Later, Haters! How Social Media Management Can Defeat Internet Trolls
    Feared by brands and publishers alike, online trolls (described by Psychology Today as people who “[come] into a discussion and posts comments designed to upset or disrupt the conversation,”)have the power to hijack social conversations, fuel negativity, and derail even the most well-intentioned marketing campaigns.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Online, Social] 8 Genius Ways to Repurpose Content
    For example, Derek Halpern of Social Triggers created “Free Video Series: How to Sell Anything (Without Being Salesy),” where he nurtured and engaged the audience over an extended period of time. Also, take advantage of the capabilities of online social networking sites — Twitter, Facebook, and others. Need help getting started?
  • KEO MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] KEO Marketing Inc Sponsors 2016 Marketing Technology Summit. CEO, Sheila Kloefkorn to lead B2B marketing trends panel
    Some of these solutions include website development, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. For more information about KEO Marketing agency services or to request a complimentary marketing audit, please visit us online at [link]. ###. PHOENIX, Ariz.,
  • DISCOVERORG  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] 3 Tips to Overcome Cold Call Objections
    Today, buzzwords like “social selling” drown out the importance of actually calling prospects. In fact, as a direct result of social selling  entering the scene, it isn’t uncommon to hear statements like “ cold-calling is dead. “Every battle is won before it’s ever fought.” – Sun Tzu. Click To Tweet.
  • READYPULSE  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] Using Social Influencers to Build Trust
    While these are all great ways to build a trustworthy brand, the rise in social media has created even more opportunity to do so: by using influencers. One way to create true authenticity between your social influencers and your customers is to allow the influencer to engage with the product. Online Advertisements vs. Influence.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. We used to only do top of the funnel ads on LinkedIn, and social was primarily recognized as an awareness and discovery channel. Bonus.
  • VIDYARD  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] No More FOMO: Building a Modern Live Streaming Strategy
    Where do they hang out online (or even offline)? Participating in audience discussion or social chats during the broadcast. It’s exciting to join a community online and learn something new together or witness a great new product release for a company you love with other people who feel the same. How do I know this? FOMO). Right?
  • KAPOST  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] 5 Reasons Why Content Is Important for Sales Teams
    The obvious benefit of content is that it drives traffic to a website through organic searches and social media exposure. It’s inevitable that prospects will have a variety of questions before agreeing to a consultation, let alone complete the transaction online. Related:  Why Is Sales Ignoring Your Content? 1. Marketing Strategy
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] How to Involve Your Team in Your Social Strategy
    If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage with prospects and candidates. Expand Your Social Reach. Your team should participate in your company’s social media strategy.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    When consumers contact a company through an online customer service portal, such as an online chat platform, chatbots can be the first line of assistance, addressing simpler queries on their own while passing tougher problems on to the humans behind them. Brands should be very interested in leveraging chatbots as marketing technology.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    People can show interest in a variety of ways: filling out a form to download an ebook, requesting a demo, or completing an online survey. Click here to browse through and download our collection of 100 free social media image templates.). 2) Post the blog posts that generate the most leads. With a daily active user base of 1.13
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Online, Social] Four online business rules that don’t exist any more
    By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. Wrong.
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Online, Social] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    That means leveraging both proven online marketing techniques and the demonstrated expertise of BD professionals through a thought leadership strategy. Making a Good First Impression Online. When decision makers have a problem, they go online. When buyers face any sort of challenge, they search online. Figure 1. Relevant.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Online, Social] 13 Networking Mistakes You Need to Stop Making
    When you network with new people, it's pretty inevitable that they're going to look you up online later to see what your deal is. And when they do, you'll want to have an active, interesting, and thoughtful online presence for them to browse. It helps us make meaningful business connections, get feedback, and advance our careers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 9, 2016
    [Online, Social] Why Content Shock is coming to a Facebook ad near you
    In essence, this is what social media platforms WANT to do. New certificate program — Rutgers University Online Content Marketing Course. If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. So what does it mean? Monetization options. Customers are pushing back.
  • ACT-ON  |  TUESDAY, AUGUST 9, 2016
    [Online, Social] A 20-Point Checklist for the Perfect Email Newsletter
    You can do this in any image editing program, or with free online tools like CompressNow. 8. You’ve added social media follow buttons and sharing buttons. The first kind of social media buttons let people follow you on your social media accounts. You’ve shown the email to someone else. The test email is pretty important.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Online, Social] The 28 Best Influencer Marketing Tools
    Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest. Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Buffer Social.
  • HALEY MARKETING  |  MONDAY, AUGUST 8, 2016
    [Online, Social] How Barenaked Ladies Made Me Ignore My Principles
    Now, mention Big Blue to me and you’ll get an unwelcome rant about how much I hate shopping there, that I haven’t stepped foot in the store in years and how others online expound on how they loathe this behemoth. Haley News Marketing Tips SEO/Social MediaExcept, I no longer remember why I get so worked up about this store.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Online, Social] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. For some luxury brands, the solution has been to partner with a social influencer agency. Let’s look at three of the most popular tactics.
  • PUZZLE MARKETER  |  MONDAY, AUGUST 8, 2016
    [Online, Social] Useful B2B Digital Marketing Benchmarks [Infographic]
    Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social MediaWhen planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. ” And that’s where gets interesting. Download as PDF.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Online, Social] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working.
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