HINGE MARKETING | THURSDAY, JULY 30, 2015
[Online, Social] Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
By building an online brand that focuses on high visibility and a solid reputation. In fact, establishing a strong online presence can also have a big impact on your firm’s ability to convert those referrals into new business. Tips to Build Online Credibility. 1. Technology Online Marketing Referrals
KEO MARKETING | THURSDAY, JULY 30, 2015
[Online, Social] Facebook Upgrades Ad Management Tools
We think it’s probably safe to say that every marketer wants their online advertising management process to be as simple and user-friendly as possible. If you are of the same mindset and you handle Facebook ad campaigns, you will be happy to hear of some recent developments the social media platform has just announced.
KEO MARKETING | THURSDAY, JULY 30, 2015
[Online, Social] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
At the 13th Annual American Business Awards , KEO earned a Silver Stevie TM Award for online marketing campaign of the year on behalf of Profiles International , a talent management solutions company. Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions. . PHOENIX, Ariz.,
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 30, 2015
[Online, Social] The Path to Adaptive Marketing: An Introduction
Pragmatic Identity Management, Both Online and Offline. They can also be generated through known interactions on your earned and owned digital marketing channels, such as website, social or email. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. They must adapt. Introduction to Adaptive Marketing.
BIZNOLOGY | THURSDAY, JULY 30, 2015
[Online, Social] Agile Marketing is an acquired taste
” As soon as they heard that it was digital marketing, everyone had their favorite question to ask about their speaker website, social media, and YouTube channel. On August 5, we’ll be launching my online agile marketing course to help you adopt this thinking as your own. Most of what I do it wrong. It’s not the best.
WINDMILL NETWORKING | THURSDAY, JULY 30, 2015
[Online, Social] What Instagram’s Updates Mean for Hospitality Marketing
The main obstacle with Instagram is that it had to be maintained almost exclusively via mobile, making it potentially difficult to roll engagement strategy into that of other social networks that can be managed in tandem via desktop. Debbie Miller contributes a monthly column on Social Media for the. Social Media for Hospitality
MODERN B2B MARKETING | THURSDAY, JULY 30, 2015
[Online, Social] 3 Actions for Marketers to Take During the Dog Days of Summer
Is there something in your sales process that is broken—online forms that don’t work, processes that are too slow or cumbersome? Could you do more to generate inbound sales leads via your website and social media channels? Author: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses.
B2B MARKETING INSIDER | THURSDAY, JULY 30, 2015
[Online, Social] Top Free Tools To Jumpstart Your Content Creation
The premium version allows you to actually view the source articles, see social media shares, and save your results in an Excel spreadsheet. BuzzSumo helps you find the most shared content online. Simply plug in your keyword(s), and the tools will return a list of the most popular articles in terms of social media shares. Wrike.
HUBSPOT | THURSDAY, JULY 30, 2015
[Online, Social] The 20 Weirdest Words Added to the Dictionary Because of Technology
Actions performed via the internet in support of a political or social cause but regarded as requiring little time or involvement, (e.g. signing an online petition or joining a campaign group on a social media website). Hackers and online vigilantes routinely dox both public and private figures.". 8) First World problem (n.).
THE FORWARD OBSERVER | THURSDAY, JULY 30, 2015
[Online, Social] How eBooks Help Generate Leads and Fill Sales Pipelines
With the advent of the Internet, mass media, and social networking sites, technology as a whole has changed the tools that businesses must rely on to close inbound sales and to attract and generate new leads. Are you racing to build credibility, generate leads and close sales? Enter the eBook. Why Use eBooks? Conclusion.
BIZNOLOGY | WEDNESDAY, JULY 29, 2015
[Online, Social] Why Your Website Matters and How to Make It Matter More
With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. With a passion for true collaboration and meaningful consensus, his work touches social media, search-engine optimization, and email marketing, among other components. Like this post?
MODERN B2B MARKETING | WEDNESDAY, JULY 29, 2015
[Online, Social] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
The Deloitte media usage survey shows that social media is now usurping the 6PM news bulletin as our source of up-to-the-minute information, and we spend most of our social media indulgence time on our smartphones. R-E-S-P-E-C-T, Find out What It Means to Your Customers. People like—no, LOVE—mobile. And this is only the beginning.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 29, 2015
[Online, Social] New legal guidelines may impact many freelance employees
Related Stories The new guide to minimizing legal risks in Social Media Marketing 6 Critical steps to help fight for your online privacy Who’s Likeness is it Anyway? Event Photos and You Brands and Bloggers: Keep Your Sponsored Content Legal But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests.
HUBSPOT | WEDNESDAY, JULY 29, 2015
[Online, Social] 7 Ways to Inspire Trust from Ecommerce Customers
Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. Anyone who shops online is familiar enough with websites to recognize old or bad design. Active Social Media. If your social media messages don’t match those of your ecommerce site, you’ll only confuse buyers.
HINGE MARKETING | WEDNESDAY, JULY 29, 2015
[Online, Social] The Top 11 Mistakes Your B2B Website Should Avoid
Not including links to your social media accounts. Make it easy for your target audiences and clients to find your social accounts by including social media icons. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. But it's critical you do. yourself). Website
NUSPARK | TUESDAY, JULY 28, 2015
[Online, Social] Effective Social Selling = Mindset over Tactics
What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. So why the disparity in nailing down a good social strategy for sales teams? Who’s right?
BIZNOLOGY | TUESDAY, JULY 28, 2015
[Online, Social] My online influencer research and engagement process
Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.
KOMARKETING ASSOCIATES | TUESDAY, JULY 28, 2015
[Online, Social] Small Conversion Actions Are Better Than No Conversion Actions
Social sharing elements / user-sharing capability (email, bookmarking, etc). B2B Online Marketing Blog Demand GenerationWhile researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[Online, Social] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Online, readers scan more than they do with print. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started.
WINDMILL NETWORKING | TUESDAY, JULY 28, 2015
[Online, Social] 7 Questions to Help Create Healthy Employee Engagement
This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing. decided to pursue the topic […]. Joe Ruiz.
CONNECTING ELEMENT | TUESDAY, JULY 28, 2015
[Online, Social] How to exploit the power of social influencers
Organic reach for companies on social media is dwindling, meaning that fewer users will be seeing your content. One way to address this challenge is to tap into the power of social influencers – a tactic that not only could help boost your brand’s visibility, but also its credibility.
WEBBIQUITY | TUESDAY, JULY 28, 2015
[Online, Social] 14 Dazzling Digital Marketing Stats and Facts
And while less than a third of customer service interactions took place online last year, volume is expected to grow 53% this year. • …because it matters to buyers. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek.
HINGE MARKETING | TUESDAY, JULY 28, 2015
[Online, Social] 7 Strategies to Generate Better Accounting Leads
Get serious about social media. Social media is not a fad or a treat to utilization. It's continuing to grow in popularity and is simply the online version of networking. If you don't have a strong presence on social media, you are missing an important communication channel to your potential clients. But beware.
WINDMILL NETWORKING | MONDAY, JULY 27, 2015
[Online, Social] Use Google Analytics to Discover the Quality of Your Social Media Traffic
Leah Mazur contributes a monthly column on Social Media Traffic Generation. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. Use Google Analytics to Discover the Quality of Your Social Media Traffic by Leah Mazur - Maximize Social Business. Leah Mazur.
B2B MARKETING UNPLUGGED | MONDAY, JULY 27, 2015
[Online, Social] Why Candy Crush is Eating Your Brain
Other external triggers are found in proprietary apps that companies offer their customers – iTunes is a good example, or your online banking interface, but can also be as simple as subscribing to a newsletter. Books CRM Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams linkedin social mediaTrigger. Action.
KOMARKETING ASSOCIATES | FRIDAY, JULY 24, 2015
[Online, Social] 5 Ways to Modernize Your B2B Branding and Marketing Online
For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. If so, trying a new marketing platform can be just the thing to modernize your b2b company’s online presence. B2B Online Marketing Blog Brand Management branding campaigns design marketing ux
HINGE MARKETING | FRIDAY, JULY 24, 2015
[Online, Social] Paid Advertising in Professional Services: Which Platform is Worthwhile?
There are online and offline tools, and it seems like new ones are popping up daily. In Hinge’s own research , banner ads aren’t ranked as one of the least effective online marketing tools. Learn about the most effective online marketing strategies in the book Online Marketing for Professional Services.
MODERN B2B MARKETING | FRIDAY, JULY 24, 2015
[Online, Social] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
Buyers are exposed to thousands of brand messages, have endless product options, and complete the majority of their research online. Author: Ellen Gomes Marketing in today’s environment is challenging. Implementing an engagement marketing strategy is about creating cross-channel relationships instead of shouting your message broadly.
B2B MARKETING INSIDER | FRIDAY, JULY 24, 2015
[Online, Social] The Content-Ready Buyer Persona
Social Media & Online Destinations. Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. Buyer personas done right make content marketing decisions crystal clear. . Objectives. Problems. Obstacles.
LEADERSHIP | FRIDAY, JULY 24, 2015
[Online, Social] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
Social media has re-shaped how we approach marketing and customer relationships. Your online presence and perceived approachability matter more than ever. Social media can be a powerful tool to connect with customers and prospects, build loyalty and gain exposure. Social Media Strategy. Be Social! Content.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JULY 23, 2015
[Online, Social] Start engaging from the first click in the Customer Journey
Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. general way.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JULY 23, 2015
[Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
HUBSPOT | THURSDAY, JULY 23, 2015
[Online, Social] How to Get a Personalized Assessment of Your Website [Free Tool]
Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. Back in 2007, we launched a tool called Website Grader. But a lot has changed since 2007. What is Website Grader? How does Website Grader work?
B2B MARKETING INSIDER | THURSDAY, JULY 23, 2015
[Online, Social] Will This Movement End Long Wait Times And Customer Service Nightmares?
You are having problems making a call, watching TV, booking a trip or getting online. Social MediaHave you ever experiences a customer service nightmare? You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing. And hang up on you. After 34 minutes on hold.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 23, 2015
[Online, Social] Social media challenges to parenting
Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. I was irritated by the situation, and I posted these frustrations on Facebook. Social media and parenting. understand that my daughter needs her space online. sociology
MARKETING ACTION | THURSDAY, JULY 23, 2015
[Online, Social] Fun with Mnemonics: Set SMART Marketing Goals
In online marketing, this may refer to targeting a specific platform or channel such as email, web, YouTube, etc. For example: Is social engagement a priority? Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). Play it SMART. Everyone is more motivated.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 22, 2015
[Online, Social] Oracle Selected as Strong Leader Among Digital Marketing Platforms
Additional highlights of this report showcase Oracle’s vision to connect online and offline interactions to one customer, bridge anonymous and known marketing, and adapt with behavior-based orchestration. The Oracle CX Portfolio includes Oracle Marketing, Oracle Commerce, Oracle Sales, Oracle Service, and Oracle Social.
THE FORWARD OBSERVER | WEDNESDAY, JULY 22, 2015
[Online, Social] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
Over time, instead of having to endure the seller’s process, buyers could research nearly everything online (product information, pricing, reviews, etc.), and then contact the seller when they were ready to make a decision. Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Email.
VIDYARD | WEDNESDAY, JULY 22, 2015
[Online, Social] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
There are other awards out there for online and viral videos, but none of them focus on video marketing initiatives that tie back to getting business done,” said Vidyard CEO and co-founder Michael Litt. Nominations for the 2015 VMAs are now open and winners will be announced at the Space Camp video marketing summit Oct. 6-7 in San Francisco.
B2B MARKETING INSIDER | WEDNESDAY, JULY 22, 2015
[Online, Social] Content Is The Key To Social Selling Success
Content marketing is the key to open the door to your social selling success. Don’t See The Connection Between Content Marketing and Social Selling? They certainly are NOT going through their summer reading list when they are online; they are busy working. Ways To Source Content For Your Social Selling Strategy.
HINGE MARKETING | WEDNESDAY, JULY 22, 2015
[Online, Social] 12 Marketing Techniques to Increase Your Firm’s Visibility
In our experiences with clients, we’ve found that a mix of both online and offline techniques create a winning combination for increasing a professional services firm’s visibility. Here are 12 online and offline marketing techniques that can increase your visibility—and help your firm grow: 1. Social Media.
HUBSPOT | TUESDAY, JULY 21, 2015
[Online, Social] Rebranding Your Company? How NOT to Kill Your SEO in the Process
So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk. As we moved through the transition process, we identified ten crucial steps that are critical to maintaining your online visibility during a rebrand.
KOMARKETING ASSOCIATES | TUESDAY, JULY 21, 2015
[Online, Social] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. place to drive PPC, remarketing and / or social media advertising campaigns. Social Media / User Sharing. Social Media & User-Specific Share Functionality.
BIZNOLOGY | TUESDAY, JULY 21, 2015
[Online, Social] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
Same thing is true when it comes to implementing one of the most important killer apps that the Internet offers when it comes to building a business, be it online or as an extension of your brick and mortar store. If you can’t use a tool you won’t use a tool. DropBox is so easy, FTP is too hard. But GetResponse is. Motivated?
EMAGINE B2B BLOG | TUESDAY, JULY 21, 2015
[Online, Social] 5 Vital Signs Your Website Needs To Be Revived
Pew Research Center’s national survey found that 72% of adult Internet users say they search online for healthcare information. Reading online text isn’t like reading a book. You can add contact information to your social profiles/pages too! B2B Web Strategy Online MarketingWe get it! But is it all worth it in the end?
HUBSPOT | TUESDAY, JULY 21, 2015
[Online, Social] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers. Social Media.
LEADERSHIP | TUESDAY, JULY 21, 2015
[Online, Social] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
Is constantly being wooed by your competition—online and offline. His company measures and rates the customer-service performance of online retailers.). Yes, the marketing landscape has changed dramatically with digital, social, and mobile. Chet wanted to pitch to Charlie that they start marketing at trade shows. Click To Tweet.
B2B MARKETING INSIDER | TUESDAY, JULY 21, 2015
[Online, Social] Banners Have 99 Problems And A Click Ain’t One
This is the first banner ad from way back in 1994: It scored a 44% click through rate [ tweet this ] and sent that traffic to a series of AT&T ads narrated by Tom Selleck, that promised a future where you could read books, get directions, send faxes, pay tools, buy stuff, watch movies, and attended meetings – all online? Whoa!!!
HUBSPOT | MONDAY, JULY 20, 2015
[Online, Social] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
In the online space, keyword research can provide insights into a variety of critical audience behaviors, but don’t stop there. Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. For B2C, it was second.
MODERN B2B MARKETING | MONDAY, JULY 20, 2015
[Online, Social] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
Email open rates, content downloads, social shares—easy! In fact, according to Invoca’s 2015 Call Intelligence Index , 54% of customer-initiated phone calls come from mobile marketing campaigns, and 30% come from traditional online channels and campaigns. We can follow the digital customer journey in our sleep. Multi-touch Attribution.
HUBSPOT | MONDAY, JULY 20, 2015
[Online, Social] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
Tracking the original source that your leads come from is key in figuring out your most effective promotion channels -- whether it's social media, email marketing, organic search, or something else. An experienced marketer understands the impact that offline and online campaigns have on their goals. What's missing?
HUBSPOT | FRIDAY, JULY 17, 2015
[Online, Social] 5 Website Design Lessons for Industrial Businesses
Think about what makes you unique, and how best to represent that online. Remember to include keywords and terms that people are searching for online, and incorporate them naturally in the text to make it reader- and search engine-friendly. 2) Put Products Front and Center. It’s no different in the industrial space. Web Design
VIDYARD | FRIDAY, JULY 17, 2015
[Online, Social] Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service
Online video is one of the fastest growing and most effective areas of B2B marketing. Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. About Demand Spring. Our extensive client-side experience with organizations like IBM, Yahoo!,
MODERN B2B MARKETING | FRIDAY, JULY 17, 2015
[Online, Social] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
Buyers are not just reading catalogues and going to malls—they are online—and spending more time doing their own research prior to making contact with your brand. Attracting customers via content, social, SEO, blogging, and other inbound channels. For marketers today, inbound marketing is more necessary than ever.
HUBSPOT | FRIDAY, JULY 17, 2015
[Online, Social] Magazines and Social Media: From the News Stand to the News Feed
For the most part, publishers no longer question the merit of dedicating time and effort to social media. Time and time again Facebook, Instagram , Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more. Media
KOMARKETING ASSOCIATES | THURSDAY, JULY 16, 2015
[Online, Social] How to Develop an Authoritative Voice in Any Content Niche
Our content team also gets daily updates from several of the PR firms we collaborate with on behalf of clients, breaking out industry news, competitor news, social media updates, etc. B2B Online Marketing Blog Content MarketingLa de da! Fast forward in time (no, I’m not going to tell you how old I am!) Content Interviews. It happens.
ANNUITAS | THURSDAY, JULY 16, 2015
[Online, Social] Put The Phone Down – I’m Not Ready
According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). No wonder we hate to pick up the phone these days.
VERTICAL RESPONSE | THURSDAY, JULY 16, 2015
[Online, Social] 4 Ways to Market Your Business
Online directories. The days of flipping through the yellow pages might be gone, but there are still many online directories your business can benefit from. There are dozens of online directories out there. Here are the top 20 places to list your business: Is your business already listed online? Review sites. Justuno.
HUBSPOT | THURSDAY, JULY 16, 2015
[Online, Social] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
Whether it’s online surveys or phone conversations, try to get in the mind of your users and figure out what makes them tick. What do I do? I go to Buzzsumo and type in “content marketing tools.”. I see that an article on Inc.com has pulled in more than 8,000 social shares. Once upon a time, I had no idea what to write on my blog.
WRITING ON THE WEB | THURSDAY, JULY 16, 2015
[Online, Social] Client Testimonials: Readers Know When They’re Phony
There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Ask people on social media sites if this product seems like a good idea to them. If you don’t have social proof, yet, then so be it. Not signed, or only has initials (anonymous). Briefly explain your relationship.).
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 16, 2015
[Online, Social] Polish up your best content to drive content marketing value
The main point of all this is that it is becoming harder and harder to cut through all the online noise. The future of content marketing strategy There is no community on social media 33 Inspiring B2B digital marketing case studies. The main point of all this is that it is becoming harder and harder to cut through all the online noise.
HUBSPOT | THURSDAY, JULY 16, 2015
[Online, Social] Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)
While most celebrities' personalities and lifestyles can seem way out of reach for us "normal" folk, both Taylor Swift and Hillary Clinton find ways to relate to their fans and followers using social media. Swift's been known to send surprise gifts to her social media followers, too. Inbound Marketing Social Media Pop Culture Daily
MARKETING ACTION | THURSDAY, JULY 16, 2015
[Online, Social] Simply Put: Simplicity Is a Strategy
The study points to Warby Parker’s way of making eyeglass-buying online feasible, by making it pleasant and even socially responsible. “…A condition of complete simplicity. Costing not less than everything) …”. That’s a line from a T.S. Eliot poem, Little Gidding. The Marketing Value of Simplicity. Reimagining experience.
HINGE MARKETING | THURSDAY, JULY 16, 2015
[Online, Social] Top 10 Strategies for Marketing Technology Services
Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Through what's trending on social media. Not you? Stick.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 15, 2015
[Online, Social] Communist Customer Service: 3 Lessons I Learned on My Vacation.
Let this be a warning of what NOT to do in your online business! 1. Lesson: You are responsible for the maintenance of your online business. Two days before I wanted to leave the holiday resort, I had to print out my online ticket for the bus. The family running the resort had both a computer with online access and a printer.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 15, 2015
[Online, Social] Here are Some Blogs Professional Tradesmen Read
The first question to answer is are your products or services applicable to your end users using social media? If social is to be a part of your media relations strategy, you must remember that different rules apply to social: Your brand can be affected positively or negatively. Online Forums. Industrial/MRO Forums.
B2B MARKETING INSIDER | WEDNESDAY, JULY 15, 2015
[Online, Social] 10 Customer Experiences You Need To Deliver Today
You need to increase the value of your relationship currency with at every section of the sales funnel – using social media, content marketing and traditional interactions to connect these dots. Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey.
EMAGINE B2B BLOG | TUESDAY, JULY 14, 2015
[Online, Social] How To Maintain Website Content Post Launch
As a business in the digital era, you have to have an idea of how to write for your online consumers and visitors. It shows your site visitors that you care about your online presence! But, there are always lingering questions during and after the process of writing site content for a new web initiative. Resources are Key.
LEADERSHIP | TUESDAY, JULY 14, 2015
[Online, Social] What’s Falling Between the Cracks in Your Lead Generation?
Effective social media marketing requires you to listen, personalize and be relevant to your prospects—that is account intelligence. How many of you research people who sign up for your online mailing list? “Know thy Customer”—the First Commandment of effective marketing. Where do you begin? Possibly all of these, right? Give it a try.
HINGE MARKETING | TUESDAY, JULY 14, 2015
[Online, Social] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
In t he Hinge Research Institute’s study of 500 professional services firms , high-growth AEC firms cited blogging as the second most effective online marketing technique. If blogger’s block is taking its toll on your online marketing efforts, take a look at the following tips for content creation: 1. Get Social.
KOMARKETING ASSOCIATES | TUESDAY, JULY 14, 2015
[Online, Social] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
But, outside of regular content and social updates, what types of content could help improve B2B brand awareness in the highly-competitive digital space? B2B Online Marketing Blog Content MarketingThere’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. Fortinet. Adobe. 2. Industry
HUBSPOT | TUESDAY, JULY 14, 2015
[Online, Social] Will There be Another Ice Bucket Challenge? Six Things to Watch For
Technology, mobile, and social networks are making it easier for individuals to launch fundraisers on their own. Online giving sites like GoFundMe and make-on-demand platforms like Booster give individuals the tools they need to quickly scale their fundraising efforts. By the fall, the IBC had raised over $200 million worldwide.
MARKETING ACTION | TUESDAY, JULY 14, 2015
[Online, Social] Good Forms, Great Leads: How to Use Web Forms Strategically
As these known visitors interact with your email campaigns, landing pages, forms, landing pages, social media posts, media files, and your website, you can score their actions according to which of these, historically, signify a likely sale. Forms & Landing Pages form fields form strategy forms forms and landing pages online forms
WEBBIQUITY | TUESDAY, JULY 14, 2015
[Online, Social] 31 Sensational Social Media Marketing and PR Stats and Facts
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
HINGE MARKETING | MONDAY, JULY 13, 2015
[Online, Social] What Every Managing Partner Needs to Know About Lead Generation
It might include referral generation and professional networking, but your lead generation techniques should go further to encompass a full range of targeted online and offline measures. The most successful firms generate leads offline and online. Use low cost online techniques to make the cost benefit work. 6. Not even close.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 13, 2015
[Online, Social] Is your (Body of) Content Ready for Beach Season?
” personality quiz to drive traffic from social channels to its website. To promote their new “B2B Online Display Advertising for Dummies” guide Bizo created the “ Are you a Display Advertising Expert?” Is your content failing you? Are you offering content that talks with, not at, your prospects? prize?
HUBSPOT | MONDAY, JULY 13, 2015
[Online, Social] How to Create Facebook Video Ads
During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Social Media Advertising DailySet Your Objectives.
BIZNOLOGY | FRIDAY, JULY 10, 2015
[Online, Social] Tools that help monitor and measure social traffic
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Paid Social Media Monitoring Tools. Extract valuable insight.
LEADERSHIP | FRIDAY, JULY 10, 2015
[Online, Social] Interesting Infographics: The Complete Guide To Lead Generation
In an era of social media and online presence building, finding out information about key decision makers is easier than ever and offers a clear return on investment by better equipping your sales team to close the deal by offering something they know the decision maker wants. Infographics Lead Generation home infographic research
B2B MARKETING BLOG | THURSDAY, JULY 9, 2015
[Online, Social] Asset or Pain in the A**? Tips to Getting B2B Editors to Publish Your Content
Through social media outreach and blogs, we have become our own publishers. Whether aiming for print or online B2B trade journals, several things are clear. We can create and share our own content without having to get the approval of the traditional editorial gatekeeper. But here’s where it gets tricky. Public Relations
KOMARKETING ASSOCIATES | THURSDAY, JULY 9, 2015
[Online, Social] 10 Team Training Ideas to Keep Your SEO Team Rockin
We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. While we tend to vary our trainings to incorporate PPC, social media, and even sales, I thought I’d get you started with 10 team training ideas for the SEO team. 1.
CRIMSON MARKETING | THURSDAY, JULY 9, 2015
[Online, Social] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Paychex thought online forms were driving most leads, but there was no hard data to prove that. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.
HUBSPOT | THURSDAY, JULY 9, 2015
[Online, Social] We Have a New INBOUND Speaker to Tell You About. Maybe You've Heard of Him?
Written in partnership with a sociologist and featuring Ansari's typical cutting wit, Modern Romance takes a fresh look at the world of online dating. He doesn't shy away from social media -- even if it's not the "Big Three." He doesn't just use social media to tweet out funny stuff -- he also uses it to create a loyal fan base.
EMAGINE B2B BLOG | THURSDAY, JULY 9, 2015
[Online, Social] Summer Refresh: 3 Ways To Bring More Energy Into Your Social Media
Social media is a great way to grow your online presence and increase website traffic. While simply getting started is usually the easiest step of social media, staying consistent in your efforts is not. Here are a few ways you can bring more energy into your B2B’s social media marketing: Stay positive. Social Media
WINDMILL NETWORKING | THURSDAY, JULY 9, 2015
[Online, Social] How to Optimize Facebook Video
This is particularly true for e-commerce and social media. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. How to Optimize Facebook Video by Mike Gingerich - Maximize Social Business. Using a carefully […].
HINGE MARKETING | THURSDAY, JULY 9, 2015
[Online, Social] Connecting With Your Audiences By Humanizing Your Accounting Firm’s Website
Creating a website and an online presence around how your accounting firm can solve their problems is essential. Content marketing—particularly blogging and social media participation—can also highlight your unique expertise, your place in the accounting world, and your firm’s personality and culture.
WRITING ON THE WEB | WEDNESDAY, JULY 8, 2015
[Online, Social] How to Make Social Proof Work for You
Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 8, 2015
[Online, Social] The harsh marketing truth about online reviews
As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. The Problem With Online Reviews. My spidey senses go on alert if every single online review is the MOST. See you in the social sphere! AMAZING. THING.
MARKETING ACTION | WEDNESDAY, JULY 8, 2015
[Online, Social] Think Outside the Desktop: How to Build Your Email List Offline
An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. Try OnSpot Social or SignUpAnywhere. If there’s room (like on the back side of the card), give people the option of text-to-join, a simple URL, or a QR code for an online opt-in form. 2.
HINGE MARKETING | WEDNESDAY, JULY 8, 2015
[Online, Social] Rethinking Referral Marketing: Develop a Strategy
Two of the most effective ways to accomplish this are social media and search engine optimization. By optimizing your content with targeted keyword phrases, you can help it show up in your audience’s online searches. You’ve assessed your current referral strategy. You’ve researched your target audience. Referrals
HUBSPOT | TUESDAY, JULY 7, 2015
[Online, Social] 15 Habits of Highly Effective Content Marketers
The habit that makes me most effective is watching how a ton of content in our space performs (via social media, feeds, blogs, and email) and seeing what works and what doesn't. Kevan Lee, Content Crafter for Buffer's Social blog. We all know it's important to create original, useful content -- ideally quickly and consistently.
HUBSPOT | TUESDAY, JULY 7, 2015
[Online, Social] The Key to Growing Your Audience: Partner With Subject Matter Experts
No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience. Then once you’ve completed a project, an SME can also play an important role in helping spread the news about it with his or her social media followers. Content’s Newest Ally: The Subject Matter Expert.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 7, 2015
[Online, Social] Why CMOs Need To Remember They Are Consumers, Too
Having two separate organizations within the business servicing the same brand (store business is separate from the online business). Lackluster, non-responsive, at best average customer service support (in store and online). No integration between store and online. The time has come. Short-sighted & foolish. Customer view.
KOMARKETING ASSOCIATES | TUESDAY, JULY 7, 2015
[Online, Social] How to Utilize B2B Online Marketing to Promote New Solutions
Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Custom Social Media Graphics. Social media posts with images get more interaction because the human eye is trained to notice images first. App Notifications. Email Blasts / Newsletters. Content Marketing.
HINGE MARKETING | TUESDAY, JULY 7, 2015
[Online, Social] 7 New Rules in AEC Marketing
It’s more than your public face or online presence – it is, at its most effective, a machine for attracting, nurturing, and qualifying new business. Here’s a little secret for AEC firms trying to succeed in the digital age: Google can help you nurture prospects online, but only if you help yourself. Provable.
MODERN B2B MARKETING | TUESDAY, JULY 7, 2015
[Online, Social] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
Building solid social networks is as easy as sliding down an ice luge on your belly. Online social sites such as LinkedIn, Network After Work, and Meetup can facilitate your search for such events. By growing your social network, you are enhancing your networking skills and are also creating long-term connections.
CONNECTING ELEMENT | TUESDAY, JULY 7, 2015
[Online, Social] Why every brand needs around-the-clock social monitoring
Your customers are talking about you online. The post Why every brand needs around-the-clock social monitoring appeared first on Connecting Element. Blog 24-hour social-media monitoring social media Social media management Social media monitoring social-media strategy
HUBSPOT | MONDAY, JULY 6, 2015
[Online, Social] 7 Reasons Why Your Website Isn’t Performing
Here are a few different options for you depending on what you are currently doing: For paid advertisements: if you are currently paying for traffic in one way or another (Google PPC, social advertising, display ads, etc.) This article is for the latter. SEO Reasons. 1) Poor Performance Due to Poor Traffic. They say that content is king.
HUBSPOT | MONDAY, JULY 6, 2015
[Online, Social] 7 Quick Ways to Free Up More Time in Your Day
Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. This digital play on the technique is great for digital marketers who want to leverage the approach and keep track of their progress online. 3) Delegate What's On Your Plate.
HUBSPOT | MONDAY, JULY 6, 2015
[Online, Social] What’s Holding Your Publication Back From Going Digital?
To effectively push your content through multiple channels - online, mobile, social, or email - you’ve got to put a lot of thought into the technical components that support your publication’s strategy. These more accurate “matches” between content and reader are a major differentiator for advertisers looking to sponsor content online.