• BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Online, Social] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Online, Social] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Brand Marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Schedule social promotions of your pages, content, and forms. Because marketing automation can do so much more.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Online, Social] The 17 Best Social Media Management Tools
    Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Online, Social] 10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia
    We decided to go the other way -- to embrace the wonderful life online and to wash away people's bad conscience. And we want to reflect that in everything we do -- especially as it pertains to our commitment in ESG [environmental, social and governance] investing. No worries -- we've got you covered. 10 of the Best Ads from March.
  • BIZIBLE  |  FRIDAY, MARCH 24, 2017
    [Online, Social] B2B Marketing Experience: The Case For and Against Gated Content
    It transforms content from being merely a means to attract prospects to your website (via social media, ads, etc.), Research suggests that the majority of the B2B buying process takes place online and before engaging with a sales rep. Right? So why are we taking a look at this now? The Case FOR Gated Content. Conclusion.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 24, 2017
    [Online, Social] The ABCs of A/B testing | How to base your subject lines on science
    ” Fortunately, such testing is easy and convenient through the use of online tools. Fewer than 1 percent of B2C subject lines include hashtags, which can deter opens but are nevertheless useful in pointing traffic toward social media campaigns. “Knowing which work best for your audience is impossible without testing.
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Online, Social] Which Department Owns Influencer Marketing?
    Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. Let’s look at this another way. CLICK HERE FOR A FREE TRIAL!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Online, Social] How to Create a Customer-Driven Content Strategy | SMX West 2017
    We have to consider search, social, video, chat, etc. Are they being asked questions on social? You can find the full presentation below: B2B Online Marketing Blog Content Marketing Events & Updates Search Engine OptimizationNote: The following post is an overview of the presentation given at SMX West 2017. But I digress.
  • CONTENT STANDARD  |  THURSDAY, MARCH 23, 2017
    [Online, Social] How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM
    Then, we have digital goals, taking advantage of the people who might not be at the event but follow it online, whether it is via social, blogs, etc. In digital, our KPIs are based on both engagement and demand-generation metrics, as our goal is to get people to click on our social content and visit our own pages.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Online, Social] The 15 Best Content Distribution and Amplification Tools
    You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” — Online Marketing Institute.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Online, Social] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. If your customers typically stay with you for an average of 24 months, and you sell an online tool that costs $199/month, your Customer Lifetime Value (LTV) is $4,776. Who should you target?
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Online, Social] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    2. Social APIs and real world influence tell different stories. Any person who has ever had any social interaction has either wielded influence or been influenced, and while social media undoubtedly plays a big role in influence today, it’s not all encompassing. Secondly, influence today is built on a major false assumption.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Online, Social] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. That’s it! Congrats!
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Online, Social] How to Start Generating Leads for Your B2B Company
    At any given day, you will find people turning to online search more and more, looking for information, ideas, or solutions that suit their needs. Guest Post Bio: Johanna Rivard , PureB2B’s Executive Vice President, is a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. Write blog posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 22, 2017
    [Online, Social] 3 Important relationship lessons I’ve learned from offline businesses
    Sometimes the best online marketing advice comes from the offline world. The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. This experience has turned a petty daily action (buying non-alcoholic beverages) into a meaningful social ritual. Germany is a cash land.).
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Online, Social] 4 Ways to Use Audio in B2B Marketing
    Online radio listenership, for example, has increased by 35% since 2005. For beginners, we recommend free tools like SoundCloud , or experimenting with different ways to share the audio across social media. Across our online presence, HubSpot distributed year-in-review messages in various formats, including nifty little audiograms.
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Online, Social] Why B2B Phone Calls Are Popular in 2017
    That’s because there’s synergy between inbound marketing and outreach in the form of emails, social selling and phone calls. Instead, they’re investing in inside reps who nurture leads and close business using the phone, email and social outreach. B2B companies are increasingly selling from remote locations over the phone.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Online, Social] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. Social shares? B2B Online Marketing Blog Content Marketing content marketing content reporting
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Online, Social] All social media sites should offer profit sharing and ad revenue
    Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? — On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece.
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Online, Social] 13 Great April Fools Day Campaigns
    The campaign included a website, social media, and even a professionally shot video. OpenTable, an online restaurant reservation company with one of the most popular apps on the market, unveiled a tasty new feature in 2016. Raise your hand if you’re with me in this. No joke – some of these will have you in stitches. Google Paper.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Online, Social] The Six Best Accounting and Finance Tools for Small Business
    Online accounting software with functionality for invoicing and quoting, inventory tracking, purchase orders, billing and expenses, and payroll, plus integration with more than 500 apps for timesheets, ecommerce, expense management and more. You can also include the option for customers to pay you online.” Accounting Software.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Online, Social] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    Or, they may be more in-depth and time-consuming, conducted in-person or online. For example, post an optional survey at the end of a transaction – or post a quick poll on your social media feeds. What do your customers think of your business? No, really – do you know? Have you asked? Have you even talked to them recently – or ever?
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Online, Social] Are You Measuring Event Marketing The Right Way?
    For example, what’s the ROI of generating 200 leads from a $20,000 event sponsorship investment, and how does that compare to a paid social ad campaign that costs the same amount? Perhaps the 200 leads from the event actually do result in more revenue than a $20,000 paid social media campaign would generate. did you make contact?
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Online, Social] 6 assumptions push marketing gets wrong
    Also, if every fact can be quickly checked online, you simply can’t get away with junk facts, let alone “alternative facts.” You can use social listening to get some advanced intelligence about which audience segments are more favorable to a product than others. But digital is an opt-in, lean-in medium. ” No.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Online, Social] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. As the latter puts it, mobile devices are no longer "secondary," and people aren't just using them to get online -- they're using them to get social. That is, for social media, at least.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Online, Social] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Breaking up is hard to do in person, let alone when it's publicly played out online. And while we're not sure how many followers the former had before this famous breakup, it makes sense to assume that this at least drew more attention to its social media presence, at least on this particular platform. What Is Guerrilla Marketing?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Online, Social] 10 Tips to Help Marketers Make Political Emails Great (Again)
    Include Social Feeds. Social updates are immediate and often speak to the hottest issues of that particular day or hour. One great way to bridge the gap between the two channels is to include live social feeds in your email campaign. Focus On Deliverability First. Why start with deliverability? Segmentation. Use Infographics.
  • CONTENT STANDARD  |  FRIDAY, MARCH 17, 2017
    [Online, Social] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    A closer look reveals Brooks Brother’s super smart Influencers —a category in the company’s online publication, Magazine —which highlights young entrepreneurs to inspire and ignite others. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Actually, yes. Allstate.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Online, Social] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. This saves you hours of initial research online and discovery calls. So, don’t just take our word for it! Learning and Career Growth.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Online, Social] The Best 2017 Networking Events for Marketers
    2) Social Media Marketing World. Source: Social Media Examiner. While we can't corroborate Social Media Marketing World's claims of being the "world's largest social media marketing conference" off-hand, the fact that it's hosted by the online publication Social Media Examiner makes us inclined to agree.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Online, Social] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. And, how do I set it up? What Is a Marketing Technology Stack? CRM software like Salesforce or HubSpot. Conductor.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Online, Social] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more. Takeaway #4: Social Media Marketing Can Be Efficient and Targeted. Every 15 minutes is the frequency users check on their social network. Final Words.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Online, Social] 50+ Video Marketing Stats that Prove You’re Doing it Right
    And if this was five or ten years ago, you wouldn’t find much to support online video. 96% of viewers find video helpful when making purchase decisions online – Animoto ( Tweet This ). Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ).
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Online, Social] 9 Creative Snapchat Ideas for Brands
    Suffice it to say, social media marketers need to capture and maintain the attention of their followers. Remember, brand social media accounts take followers to places they can't go themselves, so a Geofilter from an interesting place gives your brand personality and drives its cool factor. Social Media Video1) Geofilters.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Online, Social] Create. Captivate. Engage. The Art of Interactive Experiences
    Almost 27 million pieces of content are shared online daily, and the figure is only skyrocketing. The interactive experience helped drive happy customers to share their experience on social media using the campaign hashtag. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Did you know?
  • VIDYARD  |  WEDNESDAY, MARCH 15, 2017
    [Online, Social] The Top 5 Worst Brand Video Marketing Fails from the Past Year
    Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. From this Viner’s video, Vans saw a 30% spike in online sales. These resources create pressure to broadcast the right messaging in their video marketing campaigns. Go figure. Politics can be divisive and complicated.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Online, Social] How to Generate Fresh, Customer-Centric Content
    Is there a daily review of online stats for key social channels? All online webinar software has a question feature that allows participants to write in questions and concerns, so use this insight after the meeting to build more meaningful content. Leverage social media in a targeted way. Marketing Strategy
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Online, Social] Good Bots vs. Bad Bots: How to Tell the Difference
    According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. They’re the ones that crawl the web to help you find the best deals on something you might be looking to buy online. Good Bots vs. Bad Bots.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Online, Social] Are Notifications Driving Us Crazy?
    I do all of this because I’m curious to see what’s going on online, but I also do it to clear out the red symbols that pop up when I have an unread email, text message, like, snap, or tweet. Additionally, excessive social media use, especially Facebook, is linked to negative feelings of social comparison and the fear of missing out (FOMO).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Online, Social] Let’s Celebrate the 2017 Markie Awards Finalists!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They have made marketing magic with online creativity, digital communication, and compelling content. Cisco. Cisco. Eaton.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Online, Social] 105 ways to build your email list | Tips, tactics, and best practices
    Experiment with new methods – ranging from pen and paper to online forms – and maximize the most effective ones. Promote your email by social media, website, and blog. Incorporate opt-ins within online forums your prospects might visit. Promote signups on social media. How often should your send emails?
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Online, Social] The implications for PR if Twitter goes away
    There’s a limitation to Instagram and the others, though, because Twitter’s the only by-default public social sharing platform that is quick enough to fuel the real time web. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? The transition has already begun. Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Online, Social] Live Video in 5 Steps: From Creation to Measurement
    Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. This could include social media, email, and your website. Author: Cameron Jahn Live video has tremendous power to bring people together. Engagement.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Online, Social] The 17 Best Photo Editing Tools
    Images add color, visual appeal, and life to online content. Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. An advanced online image editor with features like layers, distortion, retouching, and various effects. Easily crop, resize, and edit your images online for free.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Online, Social] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. Martin spun up a social network analysis of her fans, and it turns out that Ms. Why am I belaboring this point? Swift.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Online, Social] What Is Customer Marketing?
    Your best salespeople aren’t on your payroll,” said Jill Rowley, speaker, startup advisor and social selling evangelist on the Rethink Podcast. You can score and measure their engagement with you, whether they are attending a training webinar, opening your nurture emails, or sharing your social posts.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Online, Social] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    Other service providers will concentrate on a specific niche like technology or socially responsible companies. For more help with your marketing and sales strategies, go to our online guide for how to start a business and scroll to the "Marketing, Sales & Services Tips for Startups" section. Not all business ideas are good ones.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Online, Social] The 7 Elements of Graphic Design, and How to Apply Them
    You could also consider using a free online color scheming tool, like ColorSchemer , to do the work for you. Scale in Action: To create a sense of drama and importance, New York-based graphic designer Aurelio Sánchez Escudero uses a high-contrast scale between elements in these promotional materials for San Francisco's Social Innovation Week.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Online, Social] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    Media companies may no longer control distribution, but they do control trust (21:17): A new post on MediaShift uses the decline in consumer trust to support an argument that media companies should be trying to compete with social media at the business-model level, not the content-model level. IPO — can it be sustained? Snap Inc.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Online, Social] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Data Access is Sacrosanct. Source: financial + CRM). Hackies
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Online, Social] How to Create an Organizational B2B Content Marketing Strategy
    In the above example, we can see that the social media branch likely needs a lot more content, whereas the majority of the content seems to be created about content marketing. If social media isn’t one of their most popular services, then they shouldn’t spend the majority of their efforts on it. Why Does Content Organization Matter?
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Online, Social] The Public Apology Letter: 6 Brands That Nailed It
    From buying specialty products to scheduling meetings, so much can be accomplished and taken care of online. That data was only compounded by reports on social media from travelers who experienced that discrimination first-hand, as well as a lawsuit over such actions. There are some people who just refuse to sincerely apologize.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Online, Social] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    engage in an online chat, or complete some other task enabling you to start or move forward a potential sale. Create forms from customizable templates, embed on any web page, accept online payment, and get real-time data reports. This was the 32nd post in the Best Online Business Tools series. #1: Conversion Rate Optimization.
  • THE ROI GUY  |  WEDNESDAY, MARCH 8, 2017
    [Online, Social] Top 12 Sales Enablement Movers and Shakers
    The Miller Heiman Group just published their list of the 'Top 12 Sales Enablement Movers and Shakers', folks that you should read, listen to and follow on social media and online. Was honored to be listed amongst some great analysts, authors and experts including Tamara Shenk, Peter Ostrow, and Brian Lambert.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Online, Social] Usage of Digital and Mobile Marketing Expanding in China
    The most popular channel for mobile marketing is WeChat, a multifunctional social media app used for messaging, news, sharing content, and mobile payment. From a B2B perspective, the number of enterprises making business purchases online has doubled over the past two years, from 22.8 Out of the 3,000 companies surveyed, 38.7 percent.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Online, Social] 20+ Benchmarks for Measuring B2B SEO Performance
    This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Social shares acquired per platform/program. Search Engine Optimization Fundamentals.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Online, Social] How to Drive PPC Ads With Interactive Quizzes and Assessments
    WordStream defines PPC ads as: An online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Especially on social media, PPC ads are the norm rather than the exception. The reason: they work. Image source.
  • BIZNOLOGY  |  TUESDAY, MARCH 7, 2017
    [Online, Social] Even real news is fake news because of decontextualization
    Online, it’s not what you write, it’s what people read. Because of the way content is shared online, the New York Times and the Washington Post seem extremely liberal and vehemently anti-Trump. An RSS social sharing world. Readers only know that they read and what they’re told. The opinion pieces , of course.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Online, Social] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. ” — Social Media Examiner.
  • FATHOM  |  MONDAY, MARCH 6, 2017
    [Online, Social] Millennials And Healthcare: Does Your Organization Need to Alter Its Marketing Strategy?
    Fathom tackled this healthcare marketing topic in a presentation at the 2016 Healthcare Internet Conference (HCIC) in Las Vegas, and now we’re tackling it in the upcoming webinar Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy. In fact, 90% own smart phones and more than 90% use social media daily.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Online, Social] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Social posts with images get more clicks. For example: social media + “become a contributor ”. . Use an online card delivery service like Paperless Post to send notes. . You marketers aren’t just busy people – you’re jugglers. And if you manage an in-house team or contractors … well, you deserve a medal. Content loading
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Online, Social] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    Platform-specific video is a boon to any social network, given the rising consumption of video and its heavy influence on consumer purchasing behavior. The use of user-generated content is nothing new to social media, but Snapchat Spectacles could become a way of telling new stories from new perspectives. The Role of Influencers.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Online, Social] The Beginner's Guide to Small Business Marketing Online
    According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Why do I need social media accounts? Social media accounts. Social Media Accounts.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Online, Social] 10 B2B Lead Generation Strategies for 2017
    SEO today is all about relevance and authority , and that’s how you should address your brand’s online assets. Build and Maintain Relationships Through Social Media. According to Social Media Examiner , 66% of marketers notice lead generation benefits by spending as little as 6 hours a week on social media.
  • CONTENT STANDARD  |  FRIDAY, MARCH 3, 2017
    [Online, Social] The Magic of Moving Pictures: Using Gif Images to Expand on Video Content
    Despite their initial rise to popularity with younger audiences on social platforms, the technicalities of the format give marketers a lot of latitude to create original content that’s easily digestible in an attention-starved age. But today, they serve as a vibrant format for online content. but is it useful? So what do you do?
  • HUBSPOT  |  FRIDAY, MARCH 3, 2017
    [Online, Social] SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
    Thanks to the internet, it's easier for prospects and leads to find businesses by simply conducting a search or checking out social media. In fact, 81% of shoppers conduct online research about a product before making a purchase. Facebook. Pinterest. Google. SEO Ecommerce IGSS
  • CONTENTLY  |  THURSDAY, MARCH 2, 2017
    [Online, Social] The Best Content Marketing of February: 7 Brands That Mean Business
    Now, if you search for the brands online, Google asks if you meant to look for MailChimp, which is such a clever SEO play. Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. What trends do we see right now?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 2, 2017
    [Online, Social] 14 Visualizations Mapping The B2B Buyer Journey
    Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. But how does the B2B online marketer go about uncovering their buyer’s journey? B2B Online Marketing Blog Content Marketing Demand GenerationLoud and Clear.
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Online, Social] Should You Hire a Ghostwriter?
    This morning, your CMO approached you about creating new content to be published online. Two great examples are social media and website landing pages: while they may not seem complex, each type of content is closely cultivated, and the stakes are high. You’re supposed to come up with a way to make this work.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Online, Social] Marketing Research to Bookmark for Your Next Blog Post
    It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. Nielsen specializes in consumer media research on topics like TV, internet, social media, and app user behaviors. A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch. 1) Nielsen.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Online, Social] What is Ad Tech and Why Should Agencies Care?
    The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. Now, take this analogy and put it in the context of online ad placements. There can no longer be a "set it and forget it" attitude in the online ad industry.
  • KAPOST  |  WEDNESDAY, MARCH 1, 2017
    [Online, Social] How Agile Encourages Sales and Marketing Collaboration
    Brand awareness, content marketing, social media engagement—these long-term marketing initiatives are unlikely to create immediate sales, but they’re nonetheless key to a successful marketing strategy. Alien vs. Predator. BetaMax vs. VHS. Microsoft vs. Apple. Rolling Stones vs. The Beatles. Sales vs. Marketing. Embrace Agile Marketing Values.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Online, Social] Why Every CEO Should Have a Social Media Presence
    We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. Of the F500 CEOs, not one has a presence on all 6 major social media platforms.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Online, Social] The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction
    And under the app umbrella, here's how our time is broken down : Messaging and social: 68%. To add further insight, 70% of that time on mobile social apps is spent consuming media. It’s Pokémon GO,” a game that allows people to “catch” game characters by traveling to real-life places, and reap the benefits online, via the app.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Online, Social] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    When you start an online business, there are thousands of questions that need answering. Keep scrolling, and you’ll find a guide on how to start a business, from the paperwork and finances to defining your business goals to building and growing your business online. Do the same with your desired social media handles. Not so fun.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Online, Social] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    We spend a lot of time on social media sites -- globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Online, Social] The 14 Best Personal Productivity Tools
    These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Online Time-Tracking Apps. RescueTime helps you understand how you spend time online so you can focus and be more productive.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Online, Social] The Silent Marketing Roadblock – Choice
    Reduce Options Everywhere, Even in Social Media. The practice of offering too many choices isn’t limited to products; it’s also prevalent in other areas of marketing, such as social media. For example, most companies offer several different ways to share via social media. But does this negatively affect social shares?
  • VIDYARD  |  MONDAY, FEBRUARY 27, 2017
    [Online, Social] Mystery Solved: What Goes Into an Award-Winning Content Marketing Campaign that Sales Loves
    As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. So once a user had completed the online assessment, the sales team had much of the information they would need to have a relevant, personalized follow-up conversation. Take the Assessment. Take the Assessment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Online, Social] Marketing’s answer to winning in an ad-free world
    I subscribe to the online versions of four different newspapers. Today, companies seem like detached institutions, but the people we love to follow on social media are our beloved, trusted friends. It has become an industry unto itself as we see new programming emerge around social media influence instead of Hollywood talent.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Online, Social] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Some pundits predict that within just a couple of years, 80 percent of online content will be video. Put Your Money on Social. Facebook is the mack daddy of social ad spending and for good reason: those gazillions of eyeballs like to share what they’re eyeballing. And what better way to share than on a social network?
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Online, Social] Back to Basics: How to Write an Effective Business Blog
    For example, you may choose to treat your blog as an online newsletter. Also, make sure to sync up links to your blog on all your collateral – from website to social media to your email signature. For example, write a teaser about your blog and post that teaser to your social media feeds. What should I write about? they ask.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Online, Social] 5 Great Pinterest Marketing Resources
    As a visually-oriented social network, highly focused on lifestyle categories, Pinterest can also have a huge impact on your brand position. It’s always helpful to understand the current state of a social network if you’re going to get the most out of your time there. Would you be happy to achieve an SEO boost?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Online, Social] The New Era of Phone Marketing in Professional Services
    71% also practice social media marketing. When an online lead fills out a contact form and meets certain criteria to be qualified (a practice called lead scoring ), a representative is assigned to call them back within five minutes. Any Industry Lead Generation Online MarketingSometimes market research can reveal real surprises.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Online, Social] How to Craft a Successful Content Marketing Strategy
    Social shares? B2B Online Marketing Blog Content Marketing content marketing content marketing strategy content marketing tipsI just got back from taking my first kid-free vacation after having a baby nearly four years ago. It was waking up at noon and thinking to myself, Huh, there is really nothing that I have to get done today.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Online, Social] The 26 Best WordPress Plugins
    Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Connect your WordPress.com site to various social networking services. 11) Social Warfare.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Online, Social] The Stories Behind 5 Social Networks That Never Caught On
    What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. Social Media TOFU1) Friendster.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Online, Social] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    Further, understanding not only the demographics, challenges, and motivations of your target audience, but also their online (and offline) behavior will help define your ideal audience and ultimately guide your outreach strategy. Do they frequently promote their posts via other channels like social media? Define your audience.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Online, Social] Why Agencies Should be Using Custom Facebook Audiences
    The platform performs real-time behaviour segmentation and adjusts the audience for you – all while tracking the performance of your social media efforts as they relate to your business goals. ActiveDEMAND includes all the tools required to deploy online marketing campaigns. At a glance, these include: Focused Targeting.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Online, Social] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Especially on social media.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Online, Social] Where Retailers Fall Down: Mobile Marketing and Newsletters
    It means you have an audience that’s receptive to quick messages that lead to longer content, images that grab attention and suggest there’s more to the story, and people turning first to social media to discover new material, among many other behaviors. Embrace Social Media, Specifically. A (Subtly) Dire Situation. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Online, Social] Three ideas to end the social media poison
    But as the Chinese symbol for crisis consists of “danger” and “opportunity,” we can use these uncertain times to help our online businesses and others in the process. I’ve listed three tips to make 2017 our best (online) year ever, despite the ever-present poison. Next, I joined an LitRPG online group and became heavily involved.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Online, Social] Buy domain names for all your pages, products, and services
    We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered wotquizinfo.com just for the landing page that we put together for bloggers and online influencers. Give it a go.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Online, Social] eSports and the Elusive Millennial Male Audience: A History
    Not only do you have to find them across many social and content platforms, but you also need to come across as authentic. You can see plenty of examples as brands marketing to millennials by posting memes on social media platforms. Gamers are also incredibly social. The rewards are rich, and to the victor goes the spoils.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Online, Social] 2016’s Most Prospected Companies By State
    You are doing a lot of online research on a particular topic? Mix it up with a combination of calls, emails, direct mail, ads, and social communications. No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. well, they just aren’t. So, what does this mean?
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Online, Social] 5 Smart Ways to Automate Your Marketing
    For starters, use social media post scheduling to free up your time. As our online assessment tool, Are You Ready for Marketing Automation? Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. No extra staff required.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Online, Social] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Social Media Today.
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