• IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Online, Social] Save the Data: How to Marry Your Figures With Your Customer Profile
    From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. Profiles must extend far beyond these simple descriptors to incorporate a much wider online digital footprint. When it comes to data, think big!
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Online, Social] 3 Neglected Content Distribution Trends You Should Test in 2017
    ” Swensrud also noted that successful online publishers drive significant website traffic through their email newsletters: Buzzfeed, for example, lists email as one of its top five traffic drivers. Social media is an obvious distribution channel that every sensible brand will pour its energy into cultivating. Glad you asked. 1.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Online, Social] 6 Ways to Get Inspired to Create Content
    It’s so easy to get buried in blogs, social media, and other digital channels that we forget to look up now and then. Scott Abel is the F ounder, CEO, and Chief Strategist at The Content Wrangler , a global digital media company and online magazine for the content industry. You just need some fresh inspiration to get back on track.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Online, Social] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. According to Create&Cultivate , social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers. Maybe.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Online, Social] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Is “content blindness” the new “banner blindness”? (24:55): In a recent op-ed piece published on Forbes Business , Brandpoint President Scott Severson addresses the idea that content marketing is likely to suffer a decline in impact due to the increasingly overwhelming volume of low-quality content being produced online.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Online, Social] Automated Behavioral Segmentation: Personalized in Real Time
    You can thank the social media revolution for the change in the way we use and experience the Internet. Indeed, ActiveDEMAND includes all the tools required to deploy online marketing campaigns. The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Online, Social] 7 Holiday Fundraising Tips for Non-Profits
    Before they drop it off, encourage them to post a picture of the gift on your social channels.
. Tip #5: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. Create the equivalent of an online flyer to encourage shoppers to make a donation. Start for Free.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Online, Social] 5 Types of SEO Audits for B2B Organizations
    The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Online, Social] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Users are no strangers to following brands or influencers on the social media platform. Unlike on a social network, shopping in a physical space combines discovery and purchase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Online, Social] Case Study: Using influencers to quickly build an audience for your content
    And by paying attention to the people in his market, Shawn found a key influencer in the construction space. “I had been following a well-known builder in Boston who had established a huge online audience,” Van Dyke said. “He was doing great work and was obviously spending a lot of time connecting to people on Instagram and Snapchat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Online, Social] Three drastic marketing changes ahead for 2017
    Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Online, Social] 10 Examples of Facebook Ads That Actually Work (And Why)
    Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Social proof, anyone?). This social proof makes me more likely to click and read the article. Social Media Advertising Daily WeeklyOne average, Facebook is home to 1.18 The lesson for Facebook marketers?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Online, Social] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. images/2016/11/Jill-Rowley-Social-Selling.mp3. What inspired you to start social selling? Why is that?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Online, Social] How to Validate Your Blog Post Topics: A 3-Step Process
    These could include “at-home workouts,” “exercises for stress relief,” “yoga for beginners,” and “online yoga classes.”. BuzzSumo : BuzzSumo analyzes how many times a URL has been shared via social media or linked to by another domain. Imagine you own a business that films and produces yoga routines for at-home practice. The result?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Online, Social] 7 Common Myths About Big Data
    There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations. Michael Ryan is SEO manager at Climb Online , a digital marketing agency in London. ” 6.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Online, Social] Thought Leadership Marketing for the Subject Matter Expert
    Online and offline marketing techniques. Notice that the figure illustrates a balance of traditional offline techniques, such as networking and speaking engagements, and their newer online counterparts, such as social media and webinars. Interestingly, for each offline technique there is a corresponding online technique.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Online, Social] How to hire your next marketing leader
    He or she needs a strong framework around lead generation programs and clear understanding of topics such as social media, buyer personas, lead nurturing, lead scoring, handoff to sales, marketing metrics and more. Are you looking for results from your next marketing leader? How will you know what to look for? We welcome other comments below.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Online, Social] Close up, nobody is normal: Generation clash or ageism?
    Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. Why They Clash. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. Boomer. Gen X. Millennials. Training . The hard way. Too much. Required.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Online, Social] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    More than 60% of UK adults online use two or more devices daily. What’s more, over 40% of online adults start activities on one device and finish on another! What are their search, social, and mobile behaviours? Who are you really marketing to? 97% of executives said that organisational silos have a negative effect.
  • CEROS  |  MONDAY, NOVEMBER 28, 2016
    [Online, Social] Life (and Death) as a Funeral Home Marketing Agency
    The latest growth hack, social network, or new software platform that worked for someone else is going to solve all of your problems. local marketing agency, used to working with car dealerships and restaurants, might target users who recently searched the word “obituaries” with social and banner ads for their funeral home client.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Online, Social] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    Thanks to the online video explosion, brands have a platform to experiment with longer formats instead of the traditional 30-second commercial. Big brands are willing to spend the resources—sometimes significant—to create these pieces given the popularity of online video. million words. ” But how? Marriott: Two Bellmen. My Story.”
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Online, Social] 7 Marketing Automation Mistakes You Can't Afford to Make
    Quite simply, marketing automation refers to the software that exists to automate marketing actions -- actions like email, social media, and more. Then, once you start generating more leads, you’ll be able to nurture them effectively with automated emails and social media posts. 2) You don’t have a goal for your marketing automation.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Online, Social] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Of course, as I said, we had the Internet in those days, so there we were able to access online resources, too. Two years ago, one of my  New Year’s resolutions as a marketer  was to make time for self-improvement, which includes reading up on industry trends as well as attending ore online webinars and events. Not as many, of course.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Online, Social] How to Build a Full-Funnel Content Distribution Strategy
    As more and more B2B customers lean towards completing a good portion of the purchase process online, a well-designed, personalized, and scalable full funnel content distribution strategy is key. This could include paid social media, organic traffic, or in-house promotion. The answer? Think of it this way. So let’s all be like Google.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Online, Social] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    While we waste spend a lot of time searching on smartphones (social media anyone?), Is your online presence ready for job seekers and clients who are looking for your services throughout the day on their mobile devices? If it isn’t, then now is the time to evaluate your online presence and contact the Haley Marketing Group.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Online, Social] Adapting To The NEW Consumer With Better Analytics
    While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. After reading my last {grow} post on three common goals and KPIs for social media marketing, you alluded to NEW insights being more important. Social media has changed marketing forever.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Online, Social] 51 Essential Email Marketing Tips to Help Marketing Automation
    Grow Your List With Social Media. Add signup forms to your social media profiles to turn followers into subscribers. Create a contest or sweepstakes for your social media followers to encourage social engagement and gather email addresses. Many marketing automation tools have social-profile lookup features built-in.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Online, Social] What Does Your Amygdala Have to Do with SEO Strategy?
    As such, those emotions must influence the way that marketers optimize online content for Google SEO. People get very excited about social, because it’s ‘hip,’ but search drives the majority of traffic and sales.” Use more social listening tools. Not investing in organic search is therefore not an option.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Online, Social] Creating Goals for Your Social Strategy
    There are many reasons for a company to have a strong presence on social media. So, why does your company need a social media strategy? Having a strategic social media strategy is a great way to create a strong online presence. Gaining prospects and recruiting top talent are two common goals of a social strategy.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Online, Social] How Your Content Marketing Can Get an Extra Lift From Influencers
    Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Identifying and Recruiting Your Top Online Influencers. The internet is no different. Image: PESO Model.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Online, Social] What is the role of content marketing in an ad-free world?
    Ultimately, we have to treat people with respect online like we do offline. That’s how you build relationship offline and how you do it online, too. That’s why my book The Content Code emphasizes that “social sharing” should be a primary focus of our efforts. By Mark Schaefer. Maybe longer.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Online, Social] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    OkCupid has all the demographic and connection information that one would expect from an extremely popular online dating site. But instead of keeping this info totally internal, it uses the trends and statistics to create interesting, data-driven posts that are also extremely popular on social media due to the compelling topics.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Online, Social] 5 Trends Shaping the Future of Accounting Marketing
    Buyers are using online search and social media with increasing frequency for all kinds of professional services purchases. Today, even traditional referrals are supplemented with online search. The expectancy of online transparency. Potential clients expect to be able to learn all about your firm online. No more.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 19, 2016
    [Online, Social] What, How, and When to Measure Your Facebook Marketing
    That’s because in social media years, 13 is more like 130. And she’s asking for data to back up your social media marketing efforts. The Page Views section on the Insights Tab measures a more passive reach by speaking to online presence. Marketing Social MediaFacebook will be a teenager in 2017; the big 1-3.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Online, Social] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    ” Unlike past elections, a large number of women have also found solace online. Following Trump’s victory, women have taken to social media in droves, enticing each other to participate in the political process, support pro-women organizations, and stay angry. Social election facebook Instagram politics Twitter women
  • FATHOM  |  FRIDAY, NOVEMBER 18, 2016
    [Online, Social] The 4 Key Takeaways from Google Ignite Healthcare 2016
    It’s very easy to do, there’s so much information online, and, as previously stated, health is a top 5 concern among Americans. Read our blog Creating a Cohesive Healthcare Strategy With SEO, Social, and Paid Search to learn how to bring all of your marketing channels together for integrated healthcare marketing success. There are 8.2
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Online, Social] 5 Quotes to Recharge Your Marketing
    Just like atoms, content is essential to marketing and without it, there would be no email, social media, paid media, or other core marketing channels. From buying a car to purchasing a pair of shoes online, your buyers are offered tailored selections. Surprisingly, valuable marketing lessons are all around us. You’ll be happy you did.
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 17, 2016
    [Online, Social] The Customer Experience Operating System (CX-OS)
    In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. It is acutely felt by marketers, who not only struggle to bring data together from marketing channels such as online ads, social marketing, web forms, emails, etc.,
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Online, Social] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Use social media. You already have social media pages, right? (If not, it’s time to start.) It doesn’t cost your business much besides a small time investment to keep them active and updated. Or run a countdown to a special event, using Facebook and Twitter to steadily beat the drum and whip up online excitement. 3.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Online, Social] How 4 Brands Are Revolutionizing the Customer Experience
    Its founder began reaching people by mail with a three-page flyer starting in 1912, and online sales didn’t surpass catalog sales until almost 100 years later in 2009. And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Online, Social] KEO Marketing Chosen as a Top Web Designer in Phoenix
    Some of these solutions include website development, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. For more information about KEO Marketing agency services or to request a complimentary marketing audit , please visit us online at KEOMarketing.com.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Online, Social] Last Minute #GivingTuesday Wins for Your Nonprofit
    The shift from television viewing to online video viewing continues to grow, which is great news for organizations (most of them) that don't have budget to produce television content and buy airtime. You probably have a crew of people who have engaged with your online content, but have not yet donated or participated in any of your events.
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Online, Social] How to Produce a Great Webinar
    Consider what online communities they belong to, or trade shows they attend. Examples: social media, blogs, direct email/mail. You will probably use more than one channel; for example, you might send an email to a segment of your list and also use social media. Encourage people to use a specific social media hashtag.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Online, Social] How Long Does it Take to Get Results from Content Marketing?
    The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. This is why both social media and paid advertising are essential. Let’s get social. By advertising online through the right vehicles, you can significantly accelerate your content marketing success.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] Is Automation the Right Marketing Solution for You?
    This technology works across multiple marketing channels, including your website, social media networks, direct mail, and other offline channels. The relationship with your firm’s content is vital because clients are doing more due diligence online. Technology Content Marketing Online MarketingThat’s the how. Segmentation.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Mobile marketing is evolving every day.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] How to Fix a Broken Lead-Nurturing Strategy
    Automated nurture campaigns can also react to customer behaviors instantly, and we know that timing matters with leads generated online. When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. ” Ouch.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Numbers behind this trend : As digital marketers, we want to keep visitors engaged with our content and online properties for as long as we can. Video was followed by social media posts, news articles and research content. Social Media Is Critical for Content Promotion. However, the forward thinking should not stop there.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] Search + Social = Online Reputation Management
    I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Actually control. There’s the rub. Millionaires, Good luck!
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] Get Found on Small Business Saturday and Beyond
    SBS simply shifts the attention from the big box retailers and online giants to the local businesses that are integral to every community. We’ve already written about how to use social coupons to your business’s advantage on SBS, as well as how to deploy SBS email campaigns. Claim your online listings. Apologize.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] How Can Schools Incorporate Video into Their Admissions Marketing
    Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. Video is All Over Social Media.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] 14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
    Consumers who received a Milka bar with a missing square were given a code they could enter online, where they could either send a small piece of chocolate -- along with a personalized message -- to a friend or family member, or enter their own address to have the missing piece returned to them. 3) Cub Cadet PRO Z Riding Lawnmower. 12) Paqui.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Online, Social] 115 Facts You Never Knew About Social Media [Infographic]
    It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. It is.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Online, Social] 12 Great Examples That Prove the Power of Repurposing Content
    One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. recommend paying attention to views, time on site, and social engagement, but you can also simplify the process by ranking content based on the total number of views and how it has declined over time.
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 13, 2016
    [Online, Social] 6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech
    ”, he loaded the websites, social media accounts, and other online marketing content from 6 marketing cloud vendors — Adobe, Experian, IBM, Marketo, Oracle, and Salesforce — into IBM Watson and asked it to analyze their personalities. To answer the question, “Why Are All Marketing Clouds the Same?”,
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 11, 2016
    [Online, Social] The Differences Between Behavioral Segmentation and Audience Segments
    Attraction to the pre-release social media buzz, clicks on the Get a Sneak Peek! ActiveDEMAND includes all the tools required to deploy online marketing campaigns. It’s important for marketers to understand the differences and correlations between the two. To illustrate: A new video game product is being marketed.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Online, Social] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Best Online Video Presence for a B2B Brand. The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. These winners prove the power of video to connect with audiences and improve the bottom line.”.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 11, 2016
    [Online, Social] Why Customer Data Should Shape Your Marketing Strategy
    The key areas of growth include data analytics, qualitative research, social media, and online/mobile surveys. Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation.
  • CONTENTLY  |  FRIDAY, NOVEMBER 11, 2016
    [Online, Social] How Brands Can Build Online Communities That Aren’t Lame
    During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. ” Don’t go broad—go deep. A lot of newer social networks focus on a few metrics, like users or daily active users. Social Web Summit engagement Nextdoor reddit VCFind your hero.
  • READYPULSE  |  FRIDAY, NOVEMBER 11, 2016
    [Online, Social] What Social Media Channels Should I Be Using?
    We’re continuously bombarded with information especially on social media. Do you need to be on social channels? While it’s critical for your brand to maintain a strong online presence to stay competitive, not all channels are suitable for your product, target audience and business goals. It’s not easy being marketer these days.
  • KEO MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Online, Social] Checklist to Evaluate a Digital Marketing Agency
    As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Social media marketing ; tools and analytics. Before you make that decision, here are three characteristics that can help you evaluate the agencies you might consider. Current Industry Expertise. Wide Range of Services.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Online, Social] The Best of the Best: 2016 Video Marketing Awards
    Best Online Video Presence for a B2B Brand – SolarWinds. Video has become a core part of SolarWinds brand, and supports all aspects of their online and digital presence. Their assets have been used on websites, landing pages, social platforms, paid media, webinars, and in brand outreach. Sangram here!” Big time.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Online, Social] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, we use him for our social media post, #FridayFunny. B2B Content Masterminds. Over and over.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Online, Social] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. source ).
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Online, Social] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. What is your social listening tool saying about your sentiment?
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Online, Social] How Content Made Peloton the Fastest-Growing Company in New York
    Batali is all over social media. ” Social media is the marketing channel of choice for showcasing Peloton instructors. Peloton’s in-house marketers work with its internal creative, photography, and videography teams to develop content for all major social networks. Turns out Peloton executives had the same idea.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2016
    [Online, Social] Finalizing your holiday digital marketing plan
    Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. The easier and more convenient it is to shop with you, the more your customers will return to buy more, leave better reviews, and recommend you to their friends and social networks. billion ( source ).
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 10, 2016
    [Online, Social] Your Digital Marketing Strategy Depends on Online Reviews
    There’s no question that reviews are a powerful part of the online shopping process. Social proof is a psychological concept that describes how people will conform to the actions of others in order to reflect the correct behavior in a given situation. Word-of-mouth marketing is one example of social proof in action.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Online, Social] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Search Engine Optimization (SEO) is key to growing traffic, which is a big driver of business growth in the online age. There's a lot you can do with social without spending any money. Social media is an amplifier. For social media marketing on all the major networks, Buffer is a great place to start. So how does it work?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Online, Social] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    This skill requires an understanding of your firm’s core services (so that you can eventually turn readers into clients), an appreciation of your clients’ challenges (so that you attract the right readers) and the ability to apply keyword research to the content (so that you can be found in online search). Too much to do. And so on.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Online, Social] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Sprout Social Insights. Ceros.
  • READYPULSE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Online, Social] Using UGC to Strengthen Brand Engagement
    Online Reviews & Testimonials. One of the most valuable outcomes of UGC are online reviews and product testimonials. Another way to strengthen your brand using UGC is to invite your social influencers in on the action. Modern Marketing Social Media Marketing User Generated Content (UGC Build Community. Conclusion.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 9, 2016
    [Online, Social] How Digital Marketing Trends Have Changed Black Friday
    Social media is the perfect example: by offering social-specific offers and promotions, brands can reward their current followers and build positive brand experiences at a critical juncture in the sales calendar. Organic search and paid search ranked second and third in terms of their online order rates, accounting for 21.1
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Online, Social] Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
    Social and professional relationships can also be valuable referral producers. The best relationships are those that combine both social and professional interactions. However, the study found social relationships had little effect on referrals if there was no associated direct knowledge of expertise. Social media.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Online, Social] AE Marketing: Using Your Brand to Generate Growth in an Age of Uncertainty
    Becoming findable online through search engine optimization. Online and offline visibility are as essential as ever, and they both work together. Network online. Social media is the online version of in-person networking, but with fewer restrictions: no scheduling conflicts. The takeaway? Period. Make yours count.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Online, Social] Hike Founder: ‘Apps Will Be Dead in 5 Years’
    This forecast jives with Facebook’s plans for Messenger , which could transform e-commerce through “social commerce” that lets consumers make purchases with a more natural approach (think: “Send me three more shirts like the one I just bought”) rather than laboring through an arduous online checkout.
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Online, Social] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. Do not forget to post the new changes in social media so that your followers can get an update about the latest version as well. 2. Rework and Repost. Conclusion.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Online, Social] Today’s online influencers are wicked tough
    Back in 2006 when I started doing online public relations, blogger outreach was a minefield. The field may be way more crowded, with are entire industries (and some  big agencies) devoted single-mindedly towards influencing online influencers. So, welcome all you online influencer marketers , and you’re welcome! Landmine?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Online, Social] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    If you want to interact with your visitors, you can set event goals like click to call, online chatting, and social sharing. With this beginner guide to Baidu Analytics, I hope B2B marketers can get started using this tool to develop better online marketing strategies for their China sites. Basic Baidu Analytics Reports.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Online, Social] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Social ad spend is on the rise as well. As mobile spend has grown, so, too, has social media revenue. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. Here’s how. 1. Mobile ad spend is booming.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Online, Social] Top Personal Branding Tips for Thought Leaders
    How about “state and local taxes for online purchases”? Take a look at your bio on your website and the personal profiles on your social media pages. And if you can meet members of the audience face to face after the event, you can make personal connections that are just not possible online. Good luck with that last one.).
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Online, Social] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Leading up to his keynote speech at Web Summit in Lisbon this week, Ohanian and I chatted over email about his activism, how Reddit is changing for brands and publishers, and the future of online communities. Technology and social platforms like Reddit have given everyone an opportunity to have a voice in the national conversation.
  • CEROS  |  MONDAY, NOVEMBER 7, 2016
    [Online, Social] Want to Increase Creativity? Look Outside the Office
    Digital properties provide us with a wealth of data about who our audience is, where they go online, and where their interests lie. From search, mobile and social, we now finally have access to the real data about customers’ interests and intentions − what we have always been seeking but had to approximate. Happy reading! Creativity
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Online, Social] 19 Brands with a Cult Following (And What You Can Learn From Them)
    Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. LaCroix knew that 55% of online 18-29-year-olds are active on Instagram and doubled down on efforts there. That information might already be out there and on social media -- it just doesn’t have a branded hashtag yet. But how?
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Online, Social] This Week in Content Marketing: Social Media Platforms Take More Victims
    There’s no downplaying the impact that changes in social, mobile, and digital channels have had on brands. online sources — insights which, at the time, were eye-opening revelations in the marketing industry. The post This Week in Content Marketing: Social Media Platforms Take More Victims appeared first on Content Marketing Institute.
  • DISCOVERORG  |  FRIDAY, NOVEMBER 4, 2016
    [Online, Social] How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople
    Love it or hate it, the fact is that research shows a massive 15% of American adults have tried their hand at online dating. We’re convinced that prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads, sales, or fill open requisitions. Probably not.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Online, Social] ‘The Baffling History of Tronc,’ and 5 Other Stories You Should Read
    Brands get in on the fun through social media and customized emoji keyboards. The New York Times: Making Online Literature Pay Big in China. Apparently being an online writer in China is a sweet gig. Look to the Past. Selected by Jordan Teicher, senior editor. VR, we’re told, is a storytelling tool.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2016
    [Online, Social] Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]
    Stay Social Throughout the Holidays. According to G/O Digital’s study, 55% of respondents say a brand’s social presence has at least some influence on their decision-making during the holiday season. With so many options to choose from, consumers increasingly turn to social media to inform their buying decisions.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Online, Social] How to Create a Successful Webinar? Start by Asking These 7 Questions
    Online learning is having a golden moment. Institutions like Khan Academy and Linda.com base their entire business model around online classes. You don’t have to create an entire curriculum or online college to get in this game. Use your blog and social media to ask your audience what they want to learn next. carpeting).
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 3, 2016
    [Online, Social] GEOIP-Based Segmentation for Targeted Marketing
    This focuses on engagement time frames, page visits, social and email view/open times and other usage interactions. ActiveDEMAND includes all the tools required to deploy online marketing campaigns. GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Online, Social] Why Cross Channel Marketing Needs To Be Visual
    ” The images shared through social media, email, mobile and web and publications had been to a large extent responsible for an explosion of tourism, wanderlust and nature exploration tours and activities. Every newsletter, microsite and social post utilizes the imagery to literally “take an action.”
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 2, 2016
    [Online, Social] Are you making six of the most common digital marketing mistakes?
    Assuming you have answered positively to the long-standing debate as to whether digital marketing is the new norm, you finally accept that online marketing is overpowering offline brand building. From online campaigns to social media and e Commerce, digital marketing has become an integral element in the way consumers.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Online, Social] Why We May Be Thinking About Chatbots All Wrong
    Pizza Hut recently announced its new chatbot ordering feature as part of a massive social media rollout that debuted a few months ago. The term “chatterbox” was coined in 1994, the same year Pizza Hut filled its first online order. Brands Media Social ad-tech AI chatbots e-commerce facebookOne large pepperoni, please.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 2, 2016
    [Online, Social] The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing
    As online marketing avenues have opened up, Movember has evolved with the times. It’s easy to forget how old the campaign really is: it was born in a pub just one year after Google was founded, and it predates every social network. But as the online landscape has evolved, Movember has found ways to leverage that opportunity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Online, Social] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Hence, it’s just like our social media world:). This chip acts as both a hard drive for your memory and as a social media device where everything you see with your cybernetic contacts gets recorded. One of the guests turns out to be an ex-lover of his wife, which sparks social tension. Influencers and followers VS. You.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Online, Social] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    It’s for this reason we think of content as an asset that businesses own, whereas online advertising is rented. Social media is also important, as shares and links from influential social accounts are another quality indicator. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world."
  • VIDYARD  |  TUESDAY, NOVEMBER 1, 2016
    [Online, Social] How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
    In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content. The post How the Top Online Video Platforms Are Taking Businesses Beyond YouTube appeared first on Vidyard. department required. support.
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