HUBSPOT | SATURDAY, JANUARY 24, 2015
[Online, Social] 17 Demand Generation Stats Every CMO Needs to See
Companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. The travel and tourism industry lists "online advertising" as a top investment, which is 75% more than other industries. 'This post originally appeared on Agency Post. Marketing Data Daily
FEARLESS COMPETITOR | FRIDAY, JANUARY 23, 2015
[Online, Social] 5 Tips for Developing Strong Buyer Personas
great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas ” – the emphasis must be on people and not on the sale. Participate in blogs and online communities. To create great lead generation campaigns , you start with buyer personas.
MARKETING ACTION | FRIDAY, JANUARY 23, 2015
[Online, Social] SEO Basics + a Checklist for Content Marketers
If a blog post is about Valentine’s Day marketing tips, you might also integrate keywords such as “holiday marketing,” “romance,” “season of love,” “Valentine advertising ideas,” “email marketing,” or even “social media” (due to its relevance to the word “marketing”), “Valentine’s Day,” or both words together. Do it often and consistently.
HUBSPOT | THURSDAY, JANUARY 22, 2015
[Online, Social] 17 Stats You Should Know About Visual Content Marketing in 2015
'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. Let''s begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Online, Social] The State of Marketing Technology in Asia
There is a great deal of evidence that it is less expensive to retain and grow and customer than acquire a new one, and the value – especially using social media – of turning your customers into evangelists is clear. Follow David on Twitter @ketchum. The marketing technology wave has not yet broken in Asia, but it is coming.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Online, Social] 8 Steps To A More Effective B2B Content Marketing Program
The bottom line: The belief that content marketing will solve challenges with online marketing performance is also held by 9 out of 10 of your competitors as well. For each core content marketing asset developed, consideration should be made for: Third party and social media publishing platforms for distribution. But guess what?
SAZBEAN | THURSDAY, JANUARY 22, 2015
[Online, Social] How Brands Use Social Media to Enhance the Customer Experience
'Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Social media gives companies the opportunity to show they care.
WINDMILL NETWORKING | THURSDAY, JANUARY 22, 2015
[Online, Social] Using Facebook For Email Marketing
'It’s imperative that one uses online marketing for their business. Whether you have a physical location or you’re completely virtual the success of your business maybe determined by your online marketing efforts. And specifically, email marketing is one of the more successful ways of marketing via online.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 22, 2015
[Online, Social] What’s Your Content Cadence?
Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. Timing ] When is your audience online? Conversations welcome. :-) See you in the social sphere! I’m excited as hell. In short bursts?
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, JANUARY 21, 2015
[Online, Social] Start engaging from the first click in the Customer Journey
A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. on a website or ‘Like’ on a social media page.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, JANUARY 21, 2015
[Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
HINGE MARKETING | WEDNESDAY, JANUARY 21, 2015
[Online, Social] 5 Lead Generating B2B Website Trends
Our research has shown that high growth firms consistently rate the effectiveness of content, and specifically online content, higher than average growth firms. Jay Bayer discusses a number of topics around content marketing, social media and marketing, encouraging the audience to weigh in on the discussion in the comments section.
EMAGINE B2B BLOG | WEDNESDAY, JANUARY 21, 2015
[Online, Social] 2015 Resolution Series: Professional Development
Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. Social Media Week - Dates and City Vary. B2B Web Strategy Online Marketing – AnnaMarie Tush, Digital Marketing Associate . Blogs. Marketing Land. The Moz Blog. MarketingProfs. Webinars. Meetup’s.
VERTICAL RESPONSE | WEDNESDAY, JANUARY 21, 2015
[Online, Social] 4 Ways Your Audience Can Provide Content Ideas
'You’re ready to write an email, social update or blog post and the blank screen taunts you. If you engage your audience and write about the content they want to see, they are more likely to share it and give you content ideas in the future,” says Shawn Hogendorf, founder of the online publication StillwaterCurrent.com. Ask questions.
THE FORWARD OBSERVER | WEDNESDAY, JANUARY 21, 2015
[Online, Social] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
EARNEST ABOUT B2B | WEDNESDAY, JANUARY 21, 2015
[Online, Social] Event Marketing: Time to bridge the content chasm?
Despite the huge growth of online channels available to marketers today, it’s still the traditional face to face engagements prove the most popular. 'Surely there is a better way to share your marketing materials at events and exhibitions? But are these events really working? The problem is, event attendees aren’t there for the hard sell.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 21, 2015
[Online, Social] Where Is Content Headed?
And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. And yet marketers continue to increase the budgets for online digital display. So just go order it!).
BLOG MY CALLS | TUESDAY, JANUARY 20, 2015
[Online, Social] 5 Key Advantages of Data-Driven Marketing
Information regarding customer search patterns, social media activity, and interactions with advertising and sales processes is readily accessible to develop focused campaigns based on consumer behavior. The tools and data available to marketers today have practically eliminated the need for guesswork. 1.Marketing Attribution. Read More.
B2B MARKETING TRACTION | TUESDAY, JANUARY 20, 2015
[Online, Social] How to Blog Workshop February 20, 2015 in Los Angeles
'A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Who Should Attend? About the Workshop Presenter.
HINGE MARKETING | TUESDAY, JANUARY 20, 2015
[Online, Social] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
In our study, books take third place on the list of Visible Experts’ Top 10 Lead Sources, with blogs, social media, and articles coming in at 5 th, 6 th , and 7 th , respectively. Staci’s writing is comprised of both formal industry articles and more casual online writing. specializing in mergers and acquisition.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 20, 2015
[Online, Social] How to Influence B2B Sales Prospects (Without Annoying Them)
Social Proof. That’s why, in sales, it’s best to let your customers speak for you, through case studies, online forums, etc. 'If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Apparently he was asking every woman in the gym because Christine did not show up on time for her appointment. Liking.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 20, 2015
[Online, Social] 12 Noteworthy Examples of B2B Companies on Instagram
'Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. While other social media platforms (e.g.: It embodies a unique element: storytelling. Microsoft. Followers: 35.8k.
WINDMILL NETWORKING | TUESDAY, JANUARY 20, 2015
[Online, Social] 6 Essential Customer Experience Questions You Must Answer
Most people are to able come up with at least one brand in […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 6 Essential Customer Experience Questions You Must Answer by Joe Ruiz - Maximize Social Business.
SOCIAL MEDIA B2B | TUESDAY, JANUARY 20, 2015
[Online, Social] 5 B2B Social Media Lessons Cisco Learned in 2014
At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. Social analytics are mission critical. Graphics and videos drive more social engagement. Marketing
WEBBIQUITY | TUESDAY, JANUARY 20, 2015
[Online, Social] 28 (of the) Best LinkedIn Marketing Guides of 2014
What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. How to Maximize Your LinkedIn Publishing Exposure by Social Media Examiner.
EMAGINE B2B BLOG | MONDAY, JANUARY 19, 2015
[Online, Social] 10 (More) Marketing Terms You Need To Know
In simplest form, WPO is your web visibility and how easy it is to find your company online when a user searches for you. Your web presence includes factors outside of our own website and social media channels. It also includes what others are saying about you in reviews and social media engagement. UX – User Experience.
EARNEST ABOUT B2B | MONDAY, JANUARY 19, 2015
[Online, Social] This is the week that was: Changing face of social
Have you even had the crazy thought that you would like to replace all ad images online for baby animals? Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence.
WINDMILL NETWORKING | MONDAY, JANUARY 19, 2015
[Online, Social] The Pyramid of Relationships with Social Media Influencers
'Last year at this time, I began to present some online elements of my new book: Generation C – Influencer Marketing at the Digital Age, which has just been published (in French*) at Editions Kawa in France. Social Media Influence
CMO ESSENTIALS | MONDAY, JANUARY 19, 2015
[Online, Social] Perfecting the Personalization Puzzle for Mobile Marketing
Let’s look at a mobile messaging scenario to illustrate how marketers can move from simply segmenting and targeting to true personalization: When the user opts-in, encourage them to provide more info either directly via text or by being directed to an online form. However, these are tactics, not strategies. didn’t think so. purchase history).
HUBSPOT | MONDAY, JANUARY 19, 2015
[Online, Social] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
Someone who does this extremely well is Ian Cleary from Razor Social. 2) Social Media Posts. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business. You could be using these when you share your blog on social media. Quite the opposite. Bonus Tip.
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 19, 2015
[Online, Social] Six Ideas for Getting Your Social Media Off the Ground
The Hand-Wringers, worried about someone uploading all The Big Secrets to the scary internet, had turned their attention instead to encrypting flash drives and banning the use of adjectives, and probably assume that Patty will become the Dolores of Social and keep it all to herself. Stop assuming this is actually new. Lines must be drawn.
MARKETING ACTION | MONDAY, JANUARY 19, 2015
[Online, Social] 4 Killer Tips to Boost Social Content Sharing
One good place to begin the process of sales and marketing alignment is in social selling. Social Media Marketing Fulfills the Promise of Reach. What’s your social reach now? Add to this the ability to add more prospective buyers to your social networks. Tips to Increase Social Content Sharing By Sales.
B2B MARKETING TRACTION | THURSDAY, JANUARY 15, 2015
[Online, Social] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for how to use social media to get results.” Tom N.,
VOICE-BASED MARKETING | THURSDAY, JANUARY 15, 2015
[Online, Social] 12 Ways to Get Your Sales Team’s Phones Ringing
'Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. Google reports that 70% of online searchers clicked the click-to-call button in search results when browsing on their mobile device. How can you get your sales team’s phones ringing?
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 15, 2015
[Online, Social] 5 Game Changers Content Marketers Can Steal from House of Cards
From ideation all the way to social promotion, content marketers must devote hours of research and meticulous writing and editing to determine what kinds of posts will do well – and when. know what you’re going to say: Content marketing + social media = happily ever after. 'The stretch of winter after the holidays can be long and hard.
MODERN B2B MARKETING | THURSDAY, JANUARY 15, 2015
[Online, Social] Marketing and Finance: A Match Made in Heaven!
Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform. It’s We work with the Customer Success Team to address important objectives like customer satisfaction, product usage and cross-sell initiatives.
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Online, Social] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
TACTIC 2: Social Media Marketing. Like it or lump it, social media plays an important role in the lead-gen process. Here are three data points to consider: 74% of consumers rely on social networks to guide purchase decisions. Sprout Social, Sep 2013). Social Media Examiner, May 2014). TACTIC 1: Search Marketing.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 15, 2015
[Online, Social] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
And yet 71% of online adults use it. Maybe you don’t need a new social network: you just need to remember why you love Facebook : Meet some new people It’s possible you don’t have that many Facebook friends, which is why you’re seeing just a handful of boring posts from the same people over and over. Retelling the same jokes. Maybe.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Online, Social] Throwback Thursday: 7 Old Marketing Campaigns We Miss
The commercial itself, which debuted during the Super Bowl, was a huge success, but Old Spice took their television success and moved it online with amazing results. For two days, fans and consumers were able to ask questions of the Old Spice Man through social media, and receive personalized responses to their questions.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Online, Social] 15 Important Ways to Use Case Studies in Your Marketing
You''ll also probably do some online research to see what others are saying about said product or service. Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. 7) Post about case studies on social media. On Your Website. IP addresses.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Online, Social] Where Social Commerce Revenue Comes From [Infographic]
'In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Adoption for these three integrated social commerce features only hovers around 60% for most ecommerce companies. But, 85% of orders from social media sites come from Facebook alone. Social Media Ecommerce
EMAGINE B2B BLOG | WEDNESDAY, JANUARY 14, 2015
[Online, Social] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
You must distribute your content through various channels like social media, email blasts and newsletters. B2B Web Strategy Online Marketing 'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. Wrong. Talk only about yourself. Write about it!
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Online, Social] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
My first job out of school was with L90, one of the early online ad networks. also created a lot of content (blog articles), ran parts of social media, ran events (exhibiting and hosting). 'Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today.
VIDYARD | WEDNESDAY, JANUARY 14, 2015
[Online, Social] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
I’m proud to say that we’ve built the Video Marketing Platform category and the best tools for businesses to generate more revenue through the strategic use of online video,” said Michael Litt, Co-Founder and CEO of Vidyard. 'With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 14, 2015
[Online, Social] Everybody Writes — My Interview With Ann Handley
” I fought my social anxiety, walked up to her, and introduced myself. One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. told her where I worked. And
BLOG MY CALLS | TUESDAY, JANUARY 13, 2015
[Online, Social] 5 Ways to Say Goodbye to Your Online Customers
This may not be a scenario that takes place in the online business world but there are plenty of other ways to scare off your customers and say goodbye to them forever. Social Proof. In addition to reducing user anxiety, a consistent online presence makes your brand more recognizable. 1.Being Overly Pushy. Product Reviews.
SAZBEAN | TUESDAY, JANUARY 13, 2015
[Online, Social] Rules for Creating an Engaging Corporate Video
In the finance industry, online videos are found to mediate trust for companies that are restructuring, a commonly disruptive organizational issue. One way of creating a natural video that promotes your positive corporate culture is by highlighting social responsibility in your organization. Speak to Your Customer. Keep It Natural.
KEO MARKETING | TUESDAY, JANUARY 13, 2015
[Online, Social] Let Customers Guide Your Content Marketing
Monitor your social media accounts and the comments or feedback sections of your website. Track questions and inquiries you get via your general email account or online contact forms. 'Content marketing is a hot topic, and a high priority, among B2B marketers these days. You know why you need a content marketing strategy.
LEADERSHIP | TUESDAY, JANUARY 13, 2015
[Online, Social] CMO Spotlight: 5 Questions B2B Marketers Should Ask
Iwata cautions that there is a tendency to get caught up in jargon and draw up wish lists that typically include the terms, “Big Data”, “Predictive Analytics”, “Mobile Marketing”, “Social Marketing”, and so on. It happens when social chatter takes place on channels you have no control over. That’s very interesting. Leave me a comment.
HINGE MARKETING | TUESDAY, JANUARY 13, 2015
[Online, Social] The Road to Revenue, Part 4: How to Start Marketing your Expertise
Is it being shared on social media? Getting the Team Together As an experiment, it can be useful to search online for phrases and questions that clients would likely ask to find your firm, and your specialty. In Part 2 of this series, we discussed how you can identify areas of your expertise relevant to your audience. Can you tell?
BIZNOLOGY | TUESDAY, JANUARY 13, 2015
[Online, Social] You’re doing a terrible job with search and social
To turn it from being optimized for spiders and bots to being optimized for the real people, the real visitors, the real social and search engine hand off that is more essential these days when it comes to Google remaining on top in the competitive legal space. Social Media is an Afterthought. Positive Social Shares/Mentions.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Online, Social] 10 of the Most Successful B2B Blog Post Themes
2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. However, from our experience, some manage their social media presence better than others. Monitor social media activity, communities, forums, etc. 'Read, write, review. Enjoy!
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Online, Social] 19 More Outstanding Social Media Marketing Guides
'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 13, 2015
[Online, Social] A story of Internet haters, trolls and malcontents
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Connecting personal branding, your online network, and business value. Overall, the Internet is a good place.
MARKETING ACTION | TUESDAY, JANUARY 13, 2015
[Online, Social] What It Takes to Optimize Your Brand’s Organic Search Visibility
Around the same time, we also started hearing about Schema.org and rich snippets, and the Knowledge Graph, and “semantic search”, and “entity search”, and the SEO impact of social media marketing, and how Content Was King… suddenly, and seemingly all at once, SEO wasn’t simple at all anymore. 'When did SEO become so complicated? Page Speed.
HUBSPOT | TUESDAY, JANUARY 13, 2015
[Online, Social] The Essential Guide to Creating Case Studies [Free Template]
'Nowadays, reviews are more important than ever -- 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend? Enter the ever useful and efficient case study. Case studies are also crucial to your sales process.
HINGE MARKETING | MONDAY, JANUARY 12, 2015
[Online, Social] Top 5 Management Consulting Marketing Priorities
Often, people you’ve never worked with directly will refer your firm on the basis of the expertise you’ve projected in the marketplace through speaking, educational content, social media, and other platforms. Here, however, we’d like to take a closer look at the implications of these findings for management consulting firms.
HUBSPOT | MONDAY, JANUARY 12, 2015
[Online, Social] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
Many content marketing writers I came across in my online research wrote about how placing CTAs on your blog will increase conversion rate. While this won''t be true for every company, at least for us, LinkedIn -- especially LinkedIn groups -- generates more meaningful leads than the rest of the social networks like Facebook and Twitter.
BLOG MY CALLS | MONDAY, JANUARY 12, 2015
[Online, Social] Repurposing Old School Material Into Your Modern Marketing Strategy
Whether your company is making the transition to digital marketing, or uses a blended marketing approach, your old school material can be tweaked for online platforms. 4.Radio Ad Copy into Social Media Updates. Snippets of the concise and persuasive copy used to construct radio ads can be repurposed to accompany social media updates.
BIZNOLOGY | MONDAY, JANUARY 12, 2015
[Online, Social] 10 Reasons why you should have an active business blog
Blogging helps your website ranking and improve your online reputation. Then there is the online reputation assistance. Your blog can help bolster the online reputation of your business by establishing you as an authority and showing that your company is real, and even has a personality through your writing style and content choices.
SAZBEAN | MONDAY, JANUARY 12, 2015
[Online, Social] How to Know if Social Media Efforts are Paying Off
'Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign. Some social media websites, like Facebook, include analytics functions built into the user experience.
WINDMILL NETWORKING | MONDAY, JANUARY 12, 2015
[Online, Social] How Content Curation Can Drive Traffic
Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation
MARKETING ACTION | MONDAY, JANUARY 12, 2015
[Online, Social] 5 Warning Signs that You’re Working at a Dysfunctional Marketing Agency
If you do it right, they’ll look to you to help them understand the latest shiny new thing in social media, or to help them untangle the ongoing changes to Google algorithms. It always has been, and the science part is getting more attention, with the rise of measurable online advertising and data-driven targeting strategies. he asked.
MARKETING CRAFTMANSHIP | SATURDAY, JANUARY 10, 2015
[Online, Social] Hedge Fund Marketing: From Oxymoron to Best Practices
This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Online, Social] Understanding Your B2B Website: 10 Key Terms to Know
Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. Additionally, 65% of firms plan to increase online marketing spending, including new website projects and website redesigns. Who are your key website audiences? to one’s inbox.
VERTICAL RESPONSE | FRIDAY, JANUARY 9, 2015
[Online, Social] Pinterest Releases Promoted Pins to All
'Small businesses now have new social media advertising opportunities to try out in the New Year. ” It aims to educate businesses about advertising options and is offering online workshops, tools, and webinars specifically for small businesses. Promoted Pins are the new wave of social media advertising. At least, not yet.
WINDMILL NETWORKING | FRIDAY, JANUARY 9, 2015
[Online, Social] Top Tools to Create Stunning Social Media Graphics
'Are you using graphics in your social media posts? While you might have shied away from image creation in the past, new tools have emerged putting […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Visual Social Media Marketing
FEARLESS COMPETITOR | FRIDAY, JANUARY 9, 2015
[Online, Social] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
The Business Marketing Association is coming to Tampa Bay soon and it will have great speakers thanks to its founder Jeff Ogden of Find New Customers, I know so many top speakers thanks to Marketing Made Simple TV, the online TV show I created and hosted for a long time, like. hope you take some time to read this great post. Petersburg ( St.
WRITTENT | FRIDAY, JANUARY 9, 2015
[Online, Social] 11 Tweet Writing Tips for a Quick Start [+Examples]
Social media scientist Dan Zarrella’s research confirms that action-inspired Tweets with more adverbs and verbs perform better. Mentioning social media in your Tweets is proven successful. Then check out 7 Tips for a Rocking Social Media Strategy ! Online Marketing Social Media Marketing 'Image source.
EMAGINE B2B BLOG | THURSDAY, JANUARY 8, 2015
[Online, Social] Social Media For B2B Explained
'Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. The Right Way to Use Social Media. Follow these tactics to create a successful social media presence.
VERTICAL RESPONSE | THURSDAY, JANUARY 8, 2015
[Online, Social] 4 Social Posts That Can Captivate Any Audience
'Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. This dynamic husband and wife duo are known for their unique brand of photography and it spills into their social media marketing. Social media love. Knowledge. Real moments.
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Online, Social] Infinite Scrolling: What to Consider Before Implementing It on Your Site
Social media networks have played a big role in popularizing infinite scrolling as well. Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. This is another big reason infinite scrolling is so popular with social media networks.
VIDYARD | THURSDAY, JANUARY 8, 2015
[Online, Social] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Unruly : A blog that focuses mainly on short form video and using social to improve video effectiveness.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 7, 2015
[Online, Social] 10 Innovative Marketing Events Happening in 2015
While social and mobile are consistently evolving as viable communication and engagement tools, email is still the core marcomm channel. The event offers a plethora of session tracks to choose from, including “Branding and Marketing,” “Social and Privacy,” and “Design and Development,” among others.
HINGE MARKETING | WEDNESDAY, JANUARY 7, 2015
[Online, Social] Paid Advertising for Professional Services: How to Track Results and Measure ROI
Nowadays, advancements in the ways advertising is designed and delivered, particularly online, makes it possible to track results of advertising campaigns and measure ROI. Advertising Options Include Traditional and Online Channels. Online Marketing So what are your options for advertising your firm? Where ads are placed.
VERTICAL RESPONSE | WEDNESDAY, JANUARY 7, 2015
[Online, Social] Survey Reveals The Best Tone of Voice to Take with Customers
Tone is especially important for businesses that use email or social media to offer customer support. Some use email or respond to messages on social media to troubleshoot problems and offer support or solutions. The survey offers some great insight to help small business owners handle online customer service. Casual or formal?
MODERN B2B MARKETING | WEDNESDAY, JANUARY 7, 2015
[Online, Social] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
How can I work toward overcoming the biggest online marketing challenges? Generating awareness and having ‘online presence’ is not enough to land you loyal customers. DataSift is a platform that ‘sifts’ through all of the grains of sand that make up our social media conversations. Using Rich Media To Convert Random Readers.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 7, 2015
[Online, Social] How Do You Start Over After Building a Successful Blog?
Social Media Explorer started in September of 2007 as a place for me to blather on about this new-ish marketing channel. An example: Certainly, I’m honored that these people would think so highly of my content they’d automatically share it, but the post referenced in these auto-Tweets on Social Media Explorer isn’t even written by me.
FATHOM | TUESDAY, JANUARY 6, 2015
[Online, Social] Using Social Media Analysis for a Competitive Advantage
'You’re analyzing and measuring your own efforts on social media, but what about your competitors? Comparing engagement rates is a much more accurate way to determine how your content and social presence stacks up to the competition. Measure engagement rates for all your social networks, or at least Facebook or Twitter.
HINGE MARKETING | TUESDAY, JANUARY 6, 2015
[Online, Social] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. Our research has shown that 60% of buyers check out professional service firms on social media before buying, so an up-to-date profile isessential.
GREAT B2B MARKETING | TUESDAY, JANUARY 6, 2015
[Online, Social] B2B Sales and Marketing Trends for 2015
Trend 2: Social media is getting tougher. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. Just as with past “hot media” like direct mail, email and online banner ads, when advertiser activity goes up, response rates go down.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[Online, Social] There Is No One Size Fits All B2B SEO Program
In this blog post, I will discuss four themes to consider when determining the type of search engine optimization program that will hopefully lead to B2B online marketing success, and what to gauge in an SEO partner during the evaluation process. B2B Online Marketing Blog Search Engine Optimization Preliminary SEO Analysis. BuzzSumo.
BIZNOLOGY | TUESDAY, JANUARY 6, 2015
[Online, Social] 2015 is the Year of Message Boards and Forums
From ANSI BBS dial up communities in the 80s to the Internet Newsgroups of the 90s to the forums of the 2000s, there have always been private and personal virtual online communities have have served members honestly, openly, through trust, and protected by the power of anonymity or through members-only protection. Who trusts Facebook?
THE FORWARD OBSERVER | TUESDAY, JANUARY 6, 2015
[Online, Social] 4 Tricks To Master The Magic Of Modern Lead Generation
This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. There are many moving parts related to online lead generation. And from their behavior observed at conferences, social media, etc. If it''s the latter, here''s how. It’s no magic trick.
WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Online, Social] 27 (of the) Best Social PR Guides and Tips of 2014
'In few professions has the emergence of social media been such a double-edged sword as public relations. On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. by Social PR Chat. by Social PR Chat. Read it again.
MARKETING ACTION | TUESDAY, JANUARY 6, 2015
[Online, Social] Why Social Selling is Like Dating: How to Find a Relationship that Works
'This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Most of us have relied on a friend (or more recently, an online dating service) to set us up with dating candidates. Online Dating vs. Online Buying. Using Social Media. Think about it. On Being Selective.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Online, Social] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
Internet speeds are increasing, online shopping is expanding, and photo and video sharing are booming. Global and local apps are appealing to different markets, such as Line (Japan’s biggest social network, which has 280 million users), BlackBerry Messenger (which is popular in Indonesia), and KaKao Talk in Korea, with 5.3
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Online, Social] The Top 10 Benefits of Using Social Media Marketing for Business
'Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. These firms might have limited or nonexistent presences on major social media platforms, or they haven’t taken steps to integrate social media into their larger marketing strategies.
CMO ESSENTIALS | MONDAY, JANUARY 5, 2015
[Online, Social] Content Marketing Critical Mass: How Content Can Carry You through Website Downtime
Once Forbes.com came back online, however, all of that social activity resumed being valuable in driving traffic and distributing content. 'As of 9:15 AM EST, January 2 nd , 2015, Forbes.com was down for 5 hours and 40 minutes – completely unresponsive from its server, according to IsItDownRightNow.com. as if it were available.
B2B MARKETING INSIDER | MONDAY, JANUARY 5, 2015
[Online, Social] 40 Must-Read Blogs For Entrepreneurs
Entrepreneur: Tim Sohn, CEO and founder, Sohn Social Media Solutions , social media education and marketing. Why: “ Andrew Torba is CEO of Kuhcoon, a social media ads optimization platform. Social Media Examiner. useful to growing and managing your online business.”. 'By NewsCred Contributor, Dawn Papandrea.
HUBSPOT | MONDAY, JANUARY 5, 2015
[Online, Social] Beyond the Basics: 4 Creative Email Experiments You Should Try
That’s about 26 emails per day for every single human being on the planet -- and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher. Offer discount coupons to fans on social media, or even on your own website, for sharing their email address with you.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Online, Social] 87 New (Really) Marketing Automation Stats
Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. BLOGGING & SOCIAL MEDIA MARKETING.
NUSPARK | SATURDAY, JANUARY 3, 2015
[Online, Social] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.
VOICE-BASED MARKETING | FRIDAY, JANUARY 2, 2015
[Online, Social] 15 Business Stats for Starting 2015 Off Strong
Social Fresh). Even with some troubling statistics about the performance of display advertising, 2015 looks to be a strong year for online advertising, so take this into consideration as you plan and adjust your budget. By 2017, online video will make up nearly 70% of consumer Internet traffic. Social Media B2B). Cisco).
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Online, Social] 56 Reasons Why Content Marketing Works
'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. Visual, relevant, and social content builds brand engagement. The Claim: Social media drives customer acquisition.
MARKETING ACTION | FRIDAY, JANUARY 2, 2015
[Online, Social] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
strong call to action can make all the difference in a piece of content, whether it’s in an email, a landing page, text message, social media post, or anywhere else you’re promoting your brand. Top Online Marketing Power Words (Hint: Free Is King). For one thing, it’s a great way to recycle articles and blog posts. Let’s take a look.
WRITTENT | FRIDAY, JANUARY 2, 2015
[Online, Social] Career Advice for Writers: How to Become a Copywriter
Dive into Online Learning. Copywriting 101 : Free Online Course. Alison : Free certificates in social media, eCommerce, and more! Become an Online Force. Would you hire someone to promote your brand who has zero online presence or expertise? You could write for an online content service. 'Image source.
HINGE MARKETING | FRIDAY, JANUARY 2, 2015
[Online, Social] The Road to Revenue, Part 3: The Content Marketing Toolbox
'So far in this series, we’ve explored how the explosion of information online has changed how buyers buy , and why business development insights can be essential to effective content marketing. Now let’s take a look at the content marketing tools that carry your expertise to the right audience. On Twitter or LinkedIn?
INTEGRATED B2B | THURSDAY, JANUARY 1, 2015
[Online, Social] Inside SAP’s Customer Loyalty program
We moved from the old way – a 30-minute questionnaire – to a 5-minute online survey with just 10 questions. Branding Buyer behavior Customer advocacy Voice of Customer business strategy customer experience customer loyality social media I want to take you back to 1997. He was wonderful. paradigm shift in customer experience excellence.
BIZNOLOGY | WEDNESDAY, DECEMBER 31, 2014
[Online, Social] Exciting new tools for B2B prospecting
One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online. Autodesk searches for companies who post job descriptions online that seek “design engineers with CAD/CAM experience.”.