• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Online, Social] Infographic: How Event Marketing Can Boost Your Content Strategy
    Internet users are bombarded with ads on almost every app, website, and social platform. You might partner with online influencers, use Facebook ads to target local consumers, or showcase user-generated content on your social pages and website. Say you want to establish your company’s expertise in B2B software.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Online, Social] Social Media 101: Managing your social media presence
    Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? We have a social media sanity check to help take the stress out of social. Does your business have the right social media profiles created?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Online, Social] 5 Retail Marketing Trends to Watch in 2017
    If it’s better understanding the consumer journey—not just online and in-store, but the full scope of a consumer’s needs and habits—consider updating online to offline tracking systems. They want to be able to show off their rich, unique lives on social media. Offline to Online and Back Again. Big time.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Online, Social] 9 Marketing Books to Read Before Q1 Ends
    Chelsea Hunersen , Social Media Marketing Manager: I tell everyone I work with to read this book. Working in social marketing, my goal is to get people to share our content, so Contagious has a large number of practical applications in helping understand social behavior.". Amazon | iBooks | Online Course. Source: Amazon.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Online, Social] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. Using Social Media to Attract Talent. What's more, 39% of employees have shared praise or positive comments online about their employer. Intrigued? Source: Weber Shandwick. We live in the hashtag-driven society. Slack.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Online, Social] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. B2B Online Marketing Blog Content Marketing content marketing promoted contentYears ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets.
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Online, Social] 10 Tips for Increasing Your Influence
    Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media. BE PATIENT.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Online, Social] The State of Video Marketing 2017 [New Data]
    The survey spanned across 311 unique respondents -- both marketing professionals and online consumers. Social Media Video Daily CanonicalIt seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Some of the highlights include. So, what of consumers? Wrapping It Up.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Online, Social] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. That’s where online project management tools provide value. collaborative online mind mapping tool that lets you capture, develop, and share ideas visually.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Online, Social] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. Create an online sweepstakes contest. Configure a string of automated social posts after articles publish. Setup social media monitoring streams in whichever tool you’d prefer.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Online, Social] 10 Amazing Interactive Videos
    As a powerful online video platform, Brightcove is no stranger to using video for marketing and sales purposes. In collaboration with the National Film Board of Canada, The Guardian created this interactive video to encourage viewers to consider how the information revolution affects us personally, socially, and morally. 7. Oracle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Online, Social] Stop. Look. Listen. It’s time for an influencer marketing campaign
    “Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. It’s more effective than advertising since 47% of online customers use ad block technology. By Brooke B. source ]. source ]. Listen.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Online, Social] Apply Yourself: 28 Marketing Awards Worth Going For
    But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. As of January 2017, Facebook continues to reign as the most-used social network worldwide.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Online, Social] 4 Ways That Automation Is Transforming Marketing
    Digital marketing expert Jay Baer said that “social media allows big companies to act small again.” Repetitive marketing tasks are automated, such as: Social media updates and posts. Automating social posts can save more than six hours per week on social media management. More effective social engagement.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Online, Social] Scaling Inside Sales for New Product Introductions or Market Expansion
    With account based sales development, your sales and marketing team focus on creating sales opportunities at accounts that can have the greatest impact on your business by reaching out to them via phone, email and social networks. It embodies the human touch, incorporating phone calls, personal emails and one-on-one social outreach.
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Online, Social] Weekend Update: Should You Publish Every Day?
    “I think that really saved the magazine,” said Tracy Schmidt, director of social media at Crain Communications and an independent social media consultant, who worked at Time during the change. ” The way people interact with media and social media today affects publishing schedules. on Saturdays and Sundays.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Online, Social] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    would love for you to buy my book KNOWN and discover the path to unlocking your online potential. Blogging best practices branding careers Influence and Power Leadership personal branding Power and influence on the web Social media for social good Social Media Strategy evergreen known mark schaefer marketing books social media books
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Online, Social] Be Mine: A Brief History of Valentine's Day Marketing
    It became traditional, according to HISTORY.com , “for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes.” On February 14, 2005, YouTube -- which originated as an online dating site -- makes its debut. When I was in grade school, Valentine’s Day was one of my favorite holidays. Chaucer.
  • DISCOVERORG  |  MONDAY, FEBRUARY 13, 2017
    [Online, Social] 8 Lessons From Online Dating For Email Marketers
    My colleague, Steve Waters, penned an article last year on, “ How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople. ” As a sales guy, Steve talks about getting on the phone, listening, and sharing. Online dating is no different. figured it’d be pretty easy. Wrong. Then it dawned on me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Online, Social] Social media proficiency: A life skill?
    Why is it important for senior executives to master something like social media and personal branding? “I believe social media proficiency is a life skill,” Robert told me. The person with a social media proficiency and a profound digital presence will have the doors open. By Mark Schaefer. Isn’t that cool?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Online, Social] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Online, Social] How to Write Marketing Content More Efficiently
    What’s an organization to do with new social and information sharing platforms popping up one week to the next? By using analytics and technology that simplifies how customers interact with the brand online, and with the help of a clear and consistent process that’s shared organization-wide, this moving target can be slowed down.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Online, Social] Social media strategy leaders: Kerry Gallagher
    Welcome to the next post in a series celebrating leaders in social media strategy. Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. Can you please share what brought you to where you are now, a social media leader in finance? Welcome Kerry!
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    To understand more about WeChat, check out my previous post that provides an overview of the WeChat platform and other popular social media apps in China. Content marketing is a crucial component to WeChat social marketing. B2B Online Marketing Blog Social Media Strategies China digital marketing social media Social Media Marketing
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics
    In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Brands & Marketers
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] Interesting content marketing trends to watch for in 2017
    This is particularly true with online or e-commerce stores. Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram. Social sites like Facebook, Instagram, and SnapChat are making it easier for brands to interact with their audience in real-time. Document the concept. Mobile technology.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] Behind the scenes at VerticalResponse: Designing the new email editor
    But in general, we build tools that help small businesses grow with email marketing and social media marketing. Q: Why create a new editor? So, think of an email that you might get from an online store. Have you heard? We’ve just released a new email editor that makes customizing and sending campaigns easier than ever.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] How Experiential Marketing Works: 7 Enlightening Tips
    Consider that 49% of attendees at branded events create videos of it , a significant percentage of which is shared on social media. The title of the initiative was, in and of itself, a branded hashtag that people could use to attribute tweets and other social media posts from the engagement. What makes a good story? Source: Suggest.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] Blockchain-based digital tokens: the new brand logo?
    The more value the tokens, the more supply of hard drive space comes online, and so on. Balaji Srinivasan wrote in Software is Reorganizing the World that there’s an “increasing divergence between our social and geographic neighbors, between the cloud formations of our heads and the physical communities surrounding our bodies.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] Five Strategies for Improving Customer Experience
    It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)? Whether you have a physical location or an online store, how do you present your products to your customers? Guest post by Brooke Cade. Do they like the layout?
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] Your 2017 Resource Guide to Digital Marketing Conferences
    Check out a few resources that may help: Social Media Upcoming Events. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. Digital marketing conferences almost always have a heavy online presence. The smell of networking in the air.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Online, Social] 6 of the Best Messaging Apps for Different Scenarios
    And with more people using mobile as the primary method of getting online , it makes sense that there’s a growing number of instant messaging apps. That’s why the messenger app is so helpful. I’ve lost count of the number of times I befriended someone on Facebook -- socially or professionally - but we failed to exchange numbers.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Online, Social] How to Build a Successful Content Marketing Campaign
    You’re likely to find some of this information about your audience and the specific people to target on your social media channels. Social listening tools can help you figure out the details of how your social media is functioning. 4. It’s not enough for your marketing efforts to attract just anyone. Analyze the Competition.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Online, Social] Essential 5 Step BuzzSumo Process For Social Media Agencies
    To do this, we worked with Neal Schaffer, social media strategist, consultant and author. He is also the founder of his own social media agency, PDCA Social. Contribute financially: Look to make wise investments in paid social to grow client audiences. Neal recommends this 9-1-1 rule for social posts.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 8, 2017
    [Online, Social] Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
    After a nasty election cycle where we saw presidential candidates bickering like teenagers on social media, our country has spent the last few months. well, bickering like teenagers on social media. The ad sparked a hot debate online and generated so much traffic that it temporarily crashed the 84 Lumber website. Probably.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Online, Social] How to Make Super Bowl Marketing Magic Last All Year Long
    This point is valid, given people’s ever-shrinking, highly personalized online universe. Ideally, you’ve done some primary research, perhaps involving social listening (if not, check out Jason Falls and the Conversation Research Institute ), so you understand what your audience truly cares about. Giving employees the day off. Sales?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Online, Social] 7 Ways That Brands Can Leverage Instagram Stories
    An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Unlike other social media channels, people can’t “like” posts or leave comments. Instagram launched in 2010. But today, it’s a total powerhouse.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Online, Social] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    Inbound marketing is one of the most effective means of lead generation in the online world. As the online marketing world changes, so must the strategies and tactics of inbound marketing. An inbound marketing expert will stay educated on the changes that are happening in the online world and will suggest changes to accommodate them.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Online, Social] How B2B Marketers Are Finding Value in Social Media [Interview]
    Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not. Not necessarily.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 7, 2017
    [Online, Social] There’s nothing in the middle of the road but yellow stripes and dead armadillos
    You are someone they get to socialize with during work hours, someone with whom they get to spend corporate money on for glamorous lunches and dinners of steak and drinks! Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Become that person. Like this post?
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Online, Social] How to Create 360-Degree Video: The Ultimate Guide
    We tell our friends about them, post the pictures and videos we've captured on social media, and -- when they're really good -- try to relive them. No wonder that 360° video is becoming so popular -- it virtually creates those experiences for us, right from the comfort of our online devices. Social Media. Rucker agrees. Device.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Online, Social] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. ” — Social Media Today. Social Media Examiner.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Online, Social] How to Protect Your Company’s Reputation on Social Media
    Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. Have you ever had a social media crisis?
  • JUNTA 42  |  SATURDAY, FEBRUARY 4, 2017
    [Online, Social] This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
    Upworthy and Good join forces to drive social change (09:00): Media company Upworthy and social impact business Good have announced that they are teaming up to achieve their shared vision of “using storytelling to make the world better.” Content Marketing Examples Industry News and Trends Paid Advertising PNR Social Media
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Online, Social] Increase LinkedIn Engagement by 386%
    While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Inbound Marketing Infographics Social Media home infographic LinkedInFirst, let’s take a look at the numbers. 172,000 new signups per day.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2017
    [Online, Social] 10 most inspiring digital marketing stories of 2016
    Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The push was promoted by a funny online film and a Paid Search campaign. They focused on both desktop and mobile users.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 3, 2017
    [Online, Social] No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game
    Instead, savvy brands should consider online marketing campaigns that take advantage of the entire cycle—including the lead-up to the Super Bowl itself. Content with a Super Bowl angle should be published during this time period, and relevant social media, display advertising, and other distribution efforts should be used as well.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Online, Social] How to Prep Your Agency for a Successful PR Launch
    Sure, it’s easy to look at other successful campaigns and feel that they somehow just came together with a few clicks of a mouse and the help of a social media whiz, but don’t be fooled. With content seeding, your goal is to spread content to various websites and social media platforms where it will be read, and more importantly, shared.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Online, Social] What Are Your Top 5 B2B Content Marketing Objectives?
    For instance, you could take a blog post and translate that information into a recorded PowerPoint presentation that you would then share on YouTube, or you could distill the key statistics or main points into an infographic that you share on social media. That being said, it’s not enough to just write content and publish it. Plan Well.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Online, Social] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    Then, think about when your audience is most likely online. And make sure LinkedIn is actually the best place to reach them, too -- different populations use different types of social media. introductory PPC Social Media DailyLinkedIn is a highly valuable tool to network with like-minded professionals. Actually, yes. Ad Body.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Online, Social] The 24 Best Email Marketing Tools
    But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. An excellent email service provider for ecommerce merchants and online sellers. Social Media Today. Pricing:  free. Siasat.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Online, Social] 4 Ways Demand Generation Marketing Is Like Football
    On our team, Shannon relies on our offensive lineswomen: Kelly (product marketing), Tara (demand generation), Maya (events and community), and Katie (social). Assuming the ball is the prospect (and unless you’re running an online sale), most of us rely on salespeople to get the deal over the line. It’s a Game of Inches.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Online, Social] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Founder Jeff Bezos is said to have chosen books from his list of 20 products he thought would sell online, because they were the lowest-cost and most universally-demanded. In addition to online shopping, Amazon now produces and offers, among many other things: The Amazon Echo, a digital personal assistant and smart home device. Nature.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Online, Social] PSA: your virtual online friends are part of your family
    So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. Nobody online got to meet the beautiful nurses who, angels on earth every last one of them, prevented me from shuffling off this mortal coil. See all the folks in your personal, business, brand, and employee social media profiles your community.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Online, Social] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. SEMRush. Buzzsumo.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Online, Social] 10 Content Creation Mistakes That Make Me Crazy
    Headlines are even more important now, thanks to social media. For example: Write for CMOs, but talk to them like they’re newbie “let’s make money online” readers. If you’re writing about, say, social media, even a study done two years ago is out of play. What are most content marketers doing for 2017? Creating more content.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Online, Social] The 29 Best Web Analytics Tools
    In the web presence optimization model , content is distributed through online channels to maximize brand visibility. Track how many signups or sales each of your ad campaigns, social media posts, or other promotions have generated. Showcase reviews: Buffer Social, Cent Muruganandam, Perception System. Buffer Social.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Online, Social] How Your Agency Can Use Social Media to Attract New Talent
    After the ad campaign aired, GE’s online recruitment site received 66 percent more visits month after month. For instance, leaders are recognizing that employees are the best influencers , and have started leveraging them on social media channels, where employees can share company posts with their networks. Marketing Agency
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Online, Social] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    Source: United Nations Department of International Economic and Social Affairs. Microsoft, founded in 1975 , was one of the first to offer them, with a suite of programs released in the late 1990s to help people stay organized, and integrate their to-do lists with an increasingly online presence. What Is Productivity? Pre-1800s.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Online, Social] This is the week that was in B2B: from MailShrimps to Robot media buyers
    In a week when Trump waved two fingers to the world, 3D TV died a death and the pepper robot was revealed as the answer to Britain’s social care crisis, fortunately B2B marketers had plenty of things to distract themselves with: ‘How long is a piece of string’ of the week…. Complex sales cycle? B2B e-commerce model? Up it to 35-70% of budget.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Online, Social] The 7 Characteristics of Great Marketing Content
    Images make everything better – at least everything online, that is. Cross-promote content to increase traffic and extend brand reach: Include social and share links in your content whenever and wherever appropriate. Distribute your content across as many appropriate social media platforms as possible. Uses meaningful images.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Online, Social] 3 Ways Google Can Have More Credible Search Rankings
    To help readers think more critically about the information they see online, everyone from news outlets to high school students have been developing browser plug-ins that, once installed, provide labels on content that indicate credibility, such as “verified” or “unverified.” “Did the Holocaust happen?” ” 2.
  • WEBBIQUITY  |  THURSDAY, JANUARY 26, 2017
    [Online, Social] How to Choose the Right Content Management System [Infographic]
    No matter what kind of website you need, whether it is a simple online extension of your business, a personal blog, a powerful social networking site, or an influential news portal, one of these options may be perfect for you. Guest post by Tobias Dean. So you want to set up a smart website for your business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Online, Social] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    Digital Olympus is a one-day, online digital marketing conference. In addition, I’ll be presenting on content creation and participating in a social media clinic. Session : Social Media Clinic. Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? Count me in!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Online, Social] The difference between “free speech” and politicizing your brand
    It’s just so easy to be reactive on Facebook and the other social platforms that perhaps we lose sight of the public consequences of what we’re doing. What about the woman who had her employer step in on her very polarizing social media post? They will say that nobody will ever tell them what to do or say on social media.
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Online, Social] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    Probably even done it: the social media quiz. . It was featured on their website, and promoted heavily across social media channels. . People are ten times more likely to engage with a video on social media than with any other form of content. Add user generated content to your social media channels.  .  . But first.  .
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Online, Social] The Shocking Truth About Online Marketing
    The truth is, marketing in 2017 – not just online marketing, but all of marketing – is forever changed by one overriding fact: We marketers are no longer in charge of the message. There were no online reviews saying, “Don’t waste your money. It’s just not possible. I can no longer stay silent on this whole subject.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 25, 2017
    [Online, Social] The Undeniable Benefit of a Consistent Cross Channel Marketing Message
    The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels. Creating One Single ID for Offline and Online Data.
  • KAPOST  |  WEDNESDAY, JANUARY 25, 2017
    [Online, Social] Writing Tips for B2B Content to Break the “Will They Engage?” Barrier
    Tip #3: Develop Buyer Personas Based on Clear Social and Web Analytics Data, then Match that to Sales Numbers. What do they search for online? Tip #9: Gamify Content through Social Channels to Increase Engagement and Incentivize with Prizes. Sets an organization apart from the competition in meaningful ways. Yes, gamify.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Online, Social] 30 SEO Best Practices for B2B Organizations in 2017
    By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Ryan Young explains, “Leverage social media, online communities, forums, etc.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2017
    [Online, Social] Why CMOs Need To Be Bullish On Mobile DMPs
    The digital advertising industry is highly dependent on DMPs to synthesize an individual’s digital footprint (online search history, social postings, device information, etc.) to display relevant ads to the consumer. Stats Incredible. Since we are marketers and we all love stats, try these on for size. Sophisticated Mobile DMP.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 24, 2017
    [Online, Social] More Sales Less Time
    In my opinion it is the essence first that in today’s crazy busy sales world, there are many distractions (CRM/Social Media/Internet, sales calls….) Check out his Sales Management Tool Kit or the Acumen Project and his new Ignite Your Sales Team online video training program for sales leaders. More Sales/Less Time. -A book review-.
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Online, Social] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Actual spokespeople.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Online, Social] Why a Negative B2B Customer Review Can Be an Opportunity for Growth
    Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. Online reviews are the new word of mouth, so it’s important to keep track of, and respond to, what clients are saying about your firm online. Marketing Social Media
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Online, Social] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 23, 2017
    [Online, Social] #FlipMyFunnel Launches Account Based Marketing University
    ABMU offers 250 online lessons taught by more than 40 thought leaders, including Yours Truly (although in fact I haven’t done anything yet). How none of us has aged a day is a mystery we shan't discuss. One of the lessons learned during the growth of marketing automation was how important it is to get marketers trained in new techniques.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 23, 2017
    [Online, Social] Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.
    We have a highly diverse environment with search, content, email, online ads, and the myriad social networks which means that marketers are ever more time challenged and are often struggling to cover all the digital bases. As we move into 2017, it is instructive to look back at 2016. data inspiration ). data inspiration ). John J.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Online, Social] How to Leverage Intent Data to Drive More Revenue
    Intent data is behavioral information collected about an individual’s online activities, combining both topic and context data, which I’ll explain in more detail below. Known 1st Party Behavioral: People visiting your website who have also filled out a form online. One method that continues to pique interest is intent data. Lead only?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Online, Social] Where Do Bots Come From? A Brief History
    That's the year SmarterChild -- "a robot that lived in the buddy list of millions of American Online Instant Messenger (AIM) users," writes Ashwin Rodrigues for Motherboard -- was released. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. How does it work? The 1950s. ELIZA.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Online, Social] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    When people all over the world go online today, they go to social, and spend the majority of their time with a Facebook property , but that’s just the start. Social Media Advertising Daily CanonicalFacebook Ads are going to drive more leads for your business in 2017 than any other paid channel. But Facebook has always had reach.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 21, 2017
    [Online, Social] Where Do Business Goals Fit in a Storified Content Strategy?
    Creating effective online content is often a two-sided struggle. Every brand has business goals in mind when creating content, especially online. On one side, we have a content strategist who has just been given a budget for creating a branded content program. It makes sense that this content strategist would be devastated.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Online, Social] The Importance of Influencer Marketing
    81% of people are influenced by their friends’ social media posts. 71% of customers report having an improved perception of a brand when they read positive reviews on social media. First, figure out who you want to reach (key bloggers, vloggers, or social media personalities well-known by your target market.)
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Online, Social] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    ” A week later, I was stunned, humbled and honored to see that two of the business professionals I had the opportunity to help with optimizing their online presence last year had written one of those posts about me. Deb Calvert and Babette Ten Haken are both amazing, brilliant experts on leadership and collaboration. How about you?
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [Online, Social] Rethinking the Role of Marketing in B2B Customer Engagement
    Marketing automation tools centralize social , web analytics , landing page hosting, and email capabilities so marketers can apply business rules to prospect engagement across any channel. Marketing automation solutions help you to personalize your communications by adjusting messaging based on stage, persona, or online behaviors.
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Online, Social] What to do with a New Lead
    Because over 70% of buyers go online to gather research before making a purchase. They might give you their number or add you on social media. You can take this opportunity to ask what you can improve upon or guide them to follow you on social media instead. Either way, customer acquisition is a cycle that needs to be sustained.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 19, 2017
    [Online, Social] How To Maximize Your ABM Investment With Better Data
    That means you need to be able to use data to drive campaigns through CRM for field and telesales initiatives, through marketing automation for email programs, and through social and search platforms for online advertising that will broaden your reach and keep your message in front of target accounts all of the time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Online, Social] How to Define Content Marketing Objectives in 3 Simple Steps
    Social shares? Okay, so no one is arguing that content marketers are mind-readers.  As we all know, there is a good degree of trial-and-error that comes with working in online marketing. B2B Online Marketing Blog Content Marketing b2b content marketing b2b content marketing tips content marketing content marketing objectives
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Online, Social] Tools and Tips for Outbound Sales Prospecting
    With the rise and adoption of social media platforms, we would not be able to prospect into our top target accounts without using a social platform that is geared towards sales. Let’s face it, everyone is always updating their online resume (i.e. We do everything with that in mind. Let’s dive in: Tools of the Trade. Sales b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Online, Social] The new standards for strategy and social media success
    By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? Megatrends on content, social media, ecommerce, etc., It’s not.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Online, Social] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards. Showcase reviews: Social Media Today, MarketingLand, Inc.,
  • CONTENTLY  |  WEDNESDAY, JANUARY 18, 2017
    [Online, Social] Infographic: How Boomers and Millennials Use UGC Differently
    Instead, I behaved like an older Internet user, consuming online video while I consumed my food, rather than sharing the experience. A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. That’s millennial behavior. Sorry, Generation X.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Online, Social] 12 Questions You Need to Ask Before Hiring an SEO Company
    Off-page SEO means improving your SEO presence by earning links, strengthening the brand online, and improving the popularity of the site and content. SEO goes hand-in-hand with content marketing, and public relations and social media marketing activities can be used for effective link-building. What metrics define “success” for you?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Online, Social] How to Detox From Social Media Without Deleting Your Account
    If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. The average user spends almost two hours per day on social media, and it’s safe to assume digital marketers spend even more time than that. How Excessive Social Media Activity Can Affect Your Health.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Online, Social] 5 Content Marketing Predictions for 2017
    For example, marketers will create more memes, gifs, and infographics, and then share these pieces of content through social media to generate more interest and engagement. 4. It can include anything from reviews to social media to testimonials to blog posts. As a group, marketers are doing pretty well with content marketing. But why?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Online, Social] 7 Ways Freelancers Can Start Earning More in 2017
    As you can see in the Harvard Business Review chart above, other sources like talent marketplaces and social media don't even begin to compare. It can't hurt to set up profiles on on freelance online communities -- especially if you're just starting out. That's a pretty significant 35% of the US workforce. SEO writing. MongoDB. Toptal.
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Online, Social] The Traits and Habits of Successful Business Development Pros
    This includes CRM, email, and social platforms such as LinkedIn, which enable them to reach out and engage with potential buyers. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or  contact us  online to learn how you can get more out of your sales and marketing initiatives. Reps must use their time to do the right things.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Online, Social] The Evolution of Data Journalism
    Consider “ Perceptions of Perfection ,” which the Fractl team created for our client Superdrug Online Doctor. Relaying those standards, which wasn’t quantified like a typical data source, still led to more than 900,000 social shares. By the 20th century, there was a noticeable shift in the way publishers used data.
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