• CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Online, Social] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. According to CIO , resharing the video link on other social media isn’t the extent of how you can repurpose this content.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Online, Social] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    In this idea-packed presentation from the Colorado Staffing Association Annual Conference , Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and recruiting website. Social Proof. Social Proof is a way to basically prove to your audience that you’re somebody.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Online, Social] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Probably quite a few, so why doesn’t your blog have any social media integration? Guest post by Eric Brantner. Blogs are hard work.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] B2B Marketing Trends for 2016
    Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    632 marketers with an online survey of 25 questions. success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. SOCIAL. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] Study: How Much of Your Content Marketing Is Effective?
    storytelling, both in print and online. 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144. excluding social media posts)? LEADERSHIP SOCIAL. For daily insights, subscribe to our online magazine, The Content Strategist. Copyright © 2015 Contently. All rights reserved. content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. newsroom for Coca-Cola’s corporate online magazine, Coca-Cola Journey, gathers. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. sharing content on its social channels. Content. going.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. editorial endeavor. “I really approached it as an online magazine rather. produce an online magazine that tells people some- thing new,” he says. For daily insights, subscribe to our online magazine, The Content Strategist.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] Evangelizing a Content Marketing Program
    online travel magazine; and even exciting forays into. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. All rights reserved.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] 7 Free Digital Marketing Tools That Increase Your Online Impact
    If you start looking around, however, you’ll find hundreds of online tools at a marketer’s disposal. Below are a selection of free digital marketing tools that help with it all: your website, social media/sharing, and writing. What it is: Online tool that provides insights into how visitors find and use your website. Hotjar.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] Influencer Marketing: Get Up to Speed or Get Left Behind
    Online marketing, social media and technology have changed the way we interact with each other as well as how we buy and sell products. Cut through the social media noise and save your team time by attracting and engaging the right target audience via your influencers. Modern Marketing Social Influencer Marketing
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] 50 Facts about online consumer behavior not to ignore
    81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Social Media Examiner ).
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] Marketing Guru Covers: Social Posting and Targeting
    It’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Understand the various demographics so you can get more out of social networking. Use this social network to educate people and to provide interesting and compelling news. Facebook. Twitter.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] What Fabric Might Mean for Digital Storytelling
    Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. ” Is this a short-lived techie pipe dream, or the next step in the evolution of social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. But his online presence is almost entirely automated. Social media numbers may not translate to expertise. By Mark W. What is true?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] How to Incorporate User Generated Content into Your Nonprofit Marketing
    User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. And you get social proof! Use various social media plug-ins throughout your website to encourage site visitors to spontaneously create and share their own UGC.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Online, Social] How to Engage Your Audience Using Digital Advertising
    First, we need to understand why people are so turned-off by conventional online ads to ensure we can create better ones. The report from HubSpot Research on consumers' relationship with advertising uncovered some truths behind why people are avoiding online advertising: Here are the top three reasons. 1) It's annoying and intrusive.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Online, Social] How Gimlet Hacked Slack to Reinvent Its Comments Section
    Everyone can have a voice online, but that democratization has also prompted rampant cyberbullying, trolling, and other kinds of abuse. The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets. Publishers have struggled mightily to curb such behavior in their comment sections.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Online, Social] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Social Media. Social media engagement. But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. Any Industry High Growth Online MarketingBlogging.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Online, Social] 5 Proven Tips to Keep Leads Engaged With Retargeting
    With that in place, display ads are bought on digital advertising exchanges and served on news sites, blogs and other locations online -- wherever your customer might be browsing. It’s great for any brand interested in engaging current or prospective customers online. This post is not about these people. shoes). This one is a given.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Online, Social] Taking Another Look at Confirmed Opt-in Email
    There are multiple ESPs advertising daily on TV, radio, and of course everywhere online. They made a single purchase, but did not notice the pre-checked box during the online checkout process. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Download it now!
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Online, Social] Why Targeted Audiences Are Important in Online Advertising Campaigns
    What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?”. One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Let’s look deeper into these target audience options.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Online, Social] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. Social media should be social.".
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Online, Social] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. Clearly, the platform is trying to bring the appeal of live sports—one of TV’s few remaining advantages over digital video—online. Media Social live streaming Twitte
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Online, Social] How to Build a Content Team
    ” Strategists must also be able to perform an audit of the entire content system, using a wide range of SEO, content analysis, and social media tools. And hey, Debbie, yesterday you were the senior brand manager. Starting Monday, you’re going to be the director of content.'” Writers. ” Editors. Multimedia. Strategists.
  • FATHOM  |  TUESDAY, SEPTEMBER 20, 2016
    [Online, Social] Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores
    Businesses that value customers from both in-store and ecommerce can pair this objective with other conversion-driving objectives to obtain this goal.  I love how Facebook finds ways to not only benefit online retailers, but it also can now support your local businesses. In the meantime, check out our blog What Is Social Media?
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Online, Social] When & Where Should B2B Companies Outsource Marketing?
    The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. Where will content appear? Are leads shared or re-sold?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Online, Social] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Second, do some online research. Very few businesses of any type will provide such a list; too big of  competitive risk. 3) What types of online tools do you use? Generally done through creating high-quality content and developing relationships with influencers who will link to it and share it across their social media networks.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 19, 2016
    [Online, Social] Why Context Is More Important Than Content In Marketing
    Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online.  Workspace by Universal Icons. Marketing Campaigns: A Thing Of The Past. Context Connects. Enjoy.).
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Online, Social] Managing Your Newsletter Email List:5 Must-Do’s
    Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list  is no exception. spreadsheet, or .csv
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Online, Social] 5 Examples of Visual Elements Your Email Marketing Needs
    They run online contests, promote using hashtags to show how customers use their products, and ask them for reviews. If you’re unsure whether you have the right to do so, this article provides a good overview of when it’s appropriate to use social media content provided by your fans for your own campaigns. It sure is!
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Online, Social] 20 Examples of Social Proof in Action
    The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. And to help illustrate how brands are using this persuasive technique in their marketing, we've put together a roundup of social proof in action below. Score.).
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Online, Social] Inbound Marketing or Outbound? Which is the Winner?
    Inbound marketing (as practiced with new online capabilities) is still a relatively new concept, but the definition of outbound has evolved in recent years. Speaking of online outbound, it started out focused on email, and it used to be “batch and blast.” But are marketing teams really migrating away from outbound marketing?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] Is Video Content Now King with Marketers?
    What are CMOs and senior marketers sharing online today? The social insights agency analyzed 207,306 tweets from more than 1,300 CMOs and senior marketers posted to Twitter during the second quarter of 2016. More and more video content. Video content is hot with marketing leaders, according to new research from Leadtail.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] The Cost of Online v. Offline Lead Generation
    What’s the difference between online and offline lead generation? This infographic created by Salesforce takes a look at the major differences between online and offline leads, and illustrates a more detailed picture of the costs and benefits of each one. Online virtual sales prospects tend to convert at a rate of 18.5%.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] Interactive Content Marketing Weekly Roundup: September 12-16
    B2C content should bring emotional or personal fulfillment for their online visitors, and if you’re a B2C marketer, understanding what motivates your buyer should be at the forefront of your content strategy. As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Facebook.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    We create a lot of content where the goal is unrelated to SEO, such as content for PR pitches and paid/organic social channels, for newsletters, or for B2B studies. Your link profile is the sum of all inbound links to your pages from authoritative and credible websites, social media networks included. Two hundred factors. Endorsement.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Online, Social] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    According to Kim, the future of shopping online is going to be less about stumbling upon something in Google and more about customers actually expressing their preferences for brands. Not just advertising the same old way, but online advertising using ridiculously powerful new technologies that have been released in the last 12-18 months.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Online, Social] How to Use Digital Marketing to Transform Your Business
    Your prospects and customers are researching and buying online, so why aren’t you focusing on marketing to them via digital channels? Is your company fully embracing the digital age? Is your team engaging digital transformation beyond updating your website every 6 months? As a result, Kodak filed for bankruptcy in 2012.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Online, Social] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. Spiceworks : Similar to Quora, Spiceworks is another forum that gives you insight into the questions people are asking online (it’s specific to IT professionals, however). however.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Online, Social] ??Did You Know Your Facebook Posts Are Only Reaching 2% of Your Followers?
    Your staffing agency could have a great social media plan in place. This is a common question we get as social media marketing advisors. Our Social Pro service also implemented promoted content and boosted posts recently. You might be posting consistently to Facebook (and other social media outlets) and that’s great.
  • INTEGRATED B2B  |  THURSDAY, SEPTEMBER 15, 2016
    [Online, Social] The Big Bang Theory of B2B marketing
    Social media. basic understanding of more than 100 online marketing tools. Standing in the center of the B2B marketing universe, you can be forgiven for having the distinct feeling that the job of the B2B marketer, already large and complex enough, is expanding at an alarming rate. B2B’s Big Bang. B2B marketing challenge.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Online, Social] Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content
    While the story sounds like a captivating Oprah episode, it is, in fact, an anecdote from an article on Lifetime Daily , an online publication geared toward empowering and informing adults over 55. Harold, a burly 66-year-old man, was devastated when he lost his wife. Slowly, he grew stronger. pool of expertise on demand.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Online, Social] Getting the Most From Your Marketing Assets
    Social Media Every social media platform serves a different purpose and draws a distinctive audience. Additionally, all the major social media platforms including  Facebook  and  Twitter  offer opportunities to purchase ads, and advertising is also available on  YouTube  and  Reddit. That number is steadily increasing.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Online, Social] Multi-Touch Attribution, A Full User Debrief
    The first touch, which represents a new prospect’s initial interaction with any tracked marketing activity (online or offline) is given 40% of the credit, while the lead creation touchpoint is given another 40%. How can a single piece of martech track both online and offline touchpoint data so hygienically? This hardly seems fair.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Online, Social] Is Your Blog Unique?
    Users can then find the content when searching online or visiting your website directly, and your team can use this as a resource when asked these questions. For help, reach out to the social media and content marketing experts at Haley Marketing today! So how can you stand out? Be a resource. Focus on your expertise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Online, Social] Six steps to increase your app conversion rate
    For more examples, read this Adweek Social Times article. Suggested tools: Typeform  – the best online survey tool I’ve ever used. Kiki Schirr, {grow} Contributing Columnist. App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Online, Social] Is an MBA worth the effort?
    Someone with incredible self-discipline and motivation could do all of this on their own without paying the massive tuition fees, especially as more and more MBA material is readily available online and people can tailor-make their own study through online programs offered by Coursera , Lynda and the like. Why did I choose to do it?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Online, Social] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    When you don’t segment emails, your engagement will be lower and your success will be diminished. 4) Connect with niche readers on social media. Make yours unique & worth their while! 6) Submit to a Content Community or Online Group. Alternatively, use a tool like BuzzSumo and Mention.net to find mentions of your company online!
  • READYPULSE  |  TUESDAY, SEPTEMBER 13, 2016
    [Online, Social] Why You Need to Ditch Celebrities for Authentic Influencers
    Standing before a number of brands at a recent tradeshow, I asked this one question: If I gave you a choice between access to social celebs—like Kim Kardashian and LeBron James—or an assortment of people on social media with 10k–250k followers, who would you take? Modern Marketing Social Influencer Marketing Social Media Marketing
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 13, 2016
    [Online, Social] Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
    Mike Weinberg: “As far as this bogus straw man statistic (that buyers go 57% or 67% or 80% through the process before engaging with a salesperson) being propagated by the Kool-Aid pushers trying to sell you their inbound product or social selling course, forget about it. Cold calling is dead. Marketing and sales are aligned. Principal.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 13, 2016
    [Online, Social] Your Marketing to Millennials Is Failing Because of Your Stereotypes
    According to Digiday , the one-size-fits-all approach to Millennial marketing has become reductive: brands seeking Millennial consumers aim to demonstrate a concern for the public good, to engage with their audiences over social media, and to convey a strong sense of authenticity. They begin to see Millennials as enigmatic, unreachable.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Online, Social] A Brief Timeline of the History of Blogging
    As the practice developed, some of the more popular monikers were “ weblog ,” “ personal web page ,” and “online diary.” It was essentially a review of HTML examples he came across from various online links, but it was enough for the New York Times Magazine to dub him the “founding father of personal bloggers”. Greetings, readers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Online, Social] How Does Inbound Work for Membership Marketing?
    In the digital world, this requires publishing online content that your prospect can't resist in to attract traffic to your website. Your social media strategy, such as which sites you're on and how you interact with your audience there, is also part of the attracting step. Inbound marketing isn't just about closing sales. Networking?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Online, Social] Why You're Thinking About Digital Marketing Analytics All Wrong
    Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers. Digital marketing analytics includes data not only from your website, but also from other sources like email, social media, and online PR. From Google?
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Online, Social] 4 Ways to Find Marketing Qualified Leads on Twitter
    This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. You’re looking for social media users who are active. They’re Talking.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Online, Social] 3 Methods to Measure the ROI of Your Local Advertising
    Online advertising of any kind requires tracking and measuring the results. One method of tracking is to run keyword searches across multiple social networks on a weekly or monthly basis to capture mentions of your brand name and track how they fluctuate based on your advertising campaigns. Measure traffic. Measure brand equity.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Online, Social] The Basics of LinkedIn Marketing
    Over a decade later, the platform has become the go-to social networking platform for professionals. But by 2013, the company had reached 225 million members, thanks in part to adding some of the same social sharing features that made rivals like Facebook so popular. In fact, B2B companies prefer LinkedIn to any other social channel.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Online, Social] The State of Inbound 2016 Is Here [New Report]
    More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks. How many companies are investing in video content, social selling, and preparing for new disruptors that enter the market?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Online, Social] 8 Strategies to stand out when you’re late to the content marketing game
    Move to an unsatured social platform. The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. 3.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Online, Social] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. But this race gets very tiring. Amplify Reach.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Online, Social] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    And, recently, Tastemade started exploring Facebook Live as a raw way to gain social traffic while also engaging with fans. Now, the video has over 10 million views, creating a ton of social and site traffic, just for doing something fun. 9) Announce new products. Social Media Video Daily TacticalGoogle Hangouts On Air.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Online, Social] A Brief History of Online Advertising
    Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement. Check out a condensed history of online advertising below. Image credit: Wired.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Online, Social] 30 Terms Every Sales and Marketing Professional Should Know
    business blog often covers topics that are related to the company’s products or services which help the brand increase their online presence and brand authority. Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Churn Rate. ToFu, MoFu, Bofu. Buyer Persona/s.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 11, 2016
    [Online, Social] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    35% of APAC marketers rate e-newsletters or online magazines as effective forms of content marketing. 62% of APAC marketers measure their content success using social shares. 68% of marketers in ANZ plan to increase investment in promoting their content via earned media (PR & social sharing). Tweet this stat. Asia Pacific
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Online, Social] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 10, 2016
    [Online, Social] This Week in Content Marketing: 2017 Content Marketing Predictions
    To date, Loot Crate’s content portfolio includes apps, interactive games, active social media communities, and even scripted, multi-camera videos. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up our show with an example of the week from Loot Crate. This week’s show.
  • READYPULSE  |  FRIDAY, SEPTEMBER 9, 2016
    [Online, Social] How to Avoid Over Posting on Social Media
    Social media is everywhere. Consequently, it only makes sense that the overconsumption of information and social media creates an urgency in us to constantly post and update our audiences. One of the most common faults among brands and marketers is over posting on social media. Social Media Best Practices. Conclusion.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Online, Social] Skyword’s Top Takeaways from Content Marketing World 2016
    Inside LEGO’s Content and Social Program , Lars Silberbauer, Senior Global Director of LEGO. ” LEGO values storytelling more than most brands—of course creating the LEGO Movie a few years ago with its team in Los Angeles, but also across YouTube and other social media channels. Watch social/Google trends. Wednesday.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Online, Social] See What Content Marketing Success Truly Looks Like
    Add to that a companion website, a hugely successful portfolio of social media channels, sell-out live cooking demonstrations, weekly newsletters , the magazine’s Food & Drink Awards, a series of editorial one-shots, and more and you get a level of multi-platform audience engagement that would make any content marketer’s mouth water.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Online, Social] Why Snapchat Might Be Your Next B2B Marketing Tool
    It was transforming from a quiet dark horse into a serious contender in social media. Rapid growth in this social media channel, combined with the demographic shift, however, make it difficult to ignore. When viewing the examples above, you’ll notice that many brands are cross-promoting their snaps through other social media channels.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Online, Social] Facebook Can’t Escape Bias, No Matter What It Says
    Before students could write for the school paper, which came out in print once a month and didn’t exist online, they had to learn about the principles of reporting, then pass a test on the information. In fact, in the past few years, Facebook has arguably become more of a content-sharing network than a social network.
  • VIDYARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Online, Social] Vidyard Announces 2016 Video Marketing Awards to Honor Excellence in Video Marketing
    Best Use of Live Video, Webinars or Virtual Events: Awarded to the marketing team that has used live video, online webinars or virtual events to achieve great results. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. VMA entries are due by Sept.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 8, 2016
    [Online, Social] Data Driven Marketing: 7 Trends To Change Your Customer Relationship
    Every single online behavior leaves a track that can be transformed into data to be turned into information and deliver more relevant communications to the consumer as an individual. 2. People-based targeting : offering relevance depends on more than just customer online purchase behavior. Integration : no man is an island.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Online, Social] Strategies for Momentum: Tips To Improve Social Media Engagement
    – Learning how to improve social media engagement is a lot easier than you may think. All of the resources, including, useful how-to tutorial videos, supportive meetups and expert eBooks are available online. The post Strategies for Momentum: Tips To Improve Social Media Engagement appeared first on Opentopic. Now as.
  • NUSPARK  |  THURSDAY, SEPTEMBER 8, 2016
    [Online, Social] Utilizing Webinars in Your B2B Demand Generation Strategy
    There’s a glut of blog-powered content marketing campaigns on the internet today, as inbound and its subset of content marketing become the hottest new tools for online marketing. webinar produced from scratch can be picked apart and used for components to produce blog posts, eBooks, video clips, social media content, podcasts, and more.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Online, Social] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Your marketing and sales teams should be operating on social—the measurable benefits are undeniable. Marketing Social Medi
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Online, Social] How to Create an Engaging and Effective Presentation
    Suppose you’re doing an online webinar, and the audience tunes the audio out to take a phone call? Presentations online versus at an event. Is it online, such as for a webinar or live at an event or customer conversation? With online presentations, you have a limited amount of time to capture your audience. SINGLE. Bravo!
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Online, Social] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Your tech services firm is under online scrutiny by prospective clients—at least, it should be. Which ultimately leads to greater online visibility. You’ve got to get social and share your content. Ensure that your website and content gets found online with Hinge’s SEO Guide for Professional Services. How is it written?
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Online, Social] Your 6 Step Guide to Creating a Holiday Marketing Campaign
    Consider things like preferred social networks and peak usage times, mobile vs. desktop habits, etc. Social Media:  Sharing links to your landing page and related blog content is an easy way to get your offer in front of a wider audience. Also — tailoring content to each social platform is a great idea. Make them: 1.)
  • FATHOM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Online, Social] Does Your Healthcare Content Speak Your Audience’s Language?
    In the meantime, check out our blog and infographic Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?  to discover this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online. Or your audience?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Online, Social] Discover Where Your Competitors Are Beating You Online
    Little awareness or recognition is given to their online competitors. Consider this: 97% of consumers now use online media when researching products and services in their local market 1. 84% of buyers engage in online information consumption and education 2. Every company has competitors. Why is this so important? Forms.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Online, Social] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. If your online presence is empty or outdated, you’re missing an opportunity. Social Media Firm Owners Are Focused on the Wrong Metrics. Where’s Judy’s story?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Online, Social] 18 of the Best Personal Websites We've Ever Seen
    Or select one of the social media icons to connect with him on platforms like Twitter -- where his cover photo happens to seamlessly align with the branding of his website. Building an online portfolio is a highly useful personal branding and marketing tool if your work experience and skill set call for content creation. Resumes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Online, Social] Social media giants tighten their grip on small content producers
    The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment.
  • HG DATA  |  TUESDAY, SEPTEMBER 6, 2016
    [Online, Social] 3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From
    More than 80 percent of consumers seek recommendations before making a purchase, and 81 percent are influenced by the social media activity of those they trust. A brand is no longer what we tell consumers it is, it is what consumers tell each other it is. Scott David Cook, co-founder of Intuit, said this four years ago – and he was right.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Online, Social] Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces
    Social media is a critical part of life for many freelancers. Sixty-five percent have social media profiles that they update and use regularly for their work, and more freelancers ranked social media a 10 (on a 0–10 scale) for importance to their work than any other number. Here are 11 of the best. averages. percent of the U.S.
  • ACTIVEDEMAND  |  TUESDAY, SEPTEMBER 6, 2016
    [Online, Social] The Importance of Value-Add Marketing Assets
    This is done in via email campaigns, social media distribution, ads and dynamic content offers on your website, all tasks the  ActiveDEMAND  automated marketing platform does best. ActiveDEMAND includes all the tools required to deploy online marketing campaigns. We call these VALUABLE MARKETING ASSETS. Here’s the bottom line.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Online, Social] How to Build the Marketing Skills of Your Billable Professionals
    This chart illustrates many of the most common ways they could participate in marketing: Let’s look at three key marketing skills that help billable professionals contribute to a firm’s online and offline marketing. Social media engagement. Believe it or not, but billable professionals can make great marketers. You may be skeptical.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 6, 2016
    [Online, Social] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. But, despite all of the perceived opportunity, social media can still be challenging to adopt.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Online, Social] Remember to market to your own influencer network
    Included in the campaign is probably the  best social media news release  (SMNR) we’ve ever built as well:  skinnyconews.com. So far, we have  earned at least 218 earned media mentions  across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. Kindness opens many doors online. Too much. Cheers, Chris.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Online, Social] How Can Schools Find Budget for Inbound?
    This includes every piece of your blog, newsletters, email nurturing series, premium content, and landing pages, as well as your PPC ad spend and social media efforts. robust inbound strategy helps your school develop a strong online reputation through the awesome content you keep publishing over time. Education
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Online, Social] 5 Ways Outbound and Inbound Marketing Complement Each Other
    They find you through your content, on social media and via search (which are all inbound tactics). Hopefully, they’re still consuming your content (inbound), and they’re still snacking on shorter content via social media. Social media is the first, inbound, step of the sales funnel for Blue Mountains. So what about outbound?
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Online, Social] Marketing Jobs: The Outlook is (Still) Bright
    Although, as the industry matures it is separating out more into specific skills areas, such as content, SEO/SEM, analytics, and social media.”. According to the National Association of Realtors, a whopping  92% of buyers starting their house hunt online , and the industry is working to meet them there. Education. The U.S. Experience.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Online, Social] Lead Nurturing for Higher Education: Best Practices
    Effective marketing automation tools will work across multiple marketing channels such as email, SMS, social media, and websites. Traditional social media and video creation and aggregation platforms such as YouTube and email marketing efforts alike all require a coherent content strategy. Automate Your Efforts. Linking Up on LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2016
    [Online, Social] The Power of Instagram in Email Marketing
    Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. As the email opens for each recipient, social account information is pulled in real-time.
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