• VERTICAL RESPONSE  |  FRIDAY, OCTOBER 31, 2014
    [Online, Social] Your November Holiday Marketing Checklist
    For example, Black Friday is a classic choice for retailers, but for online businesses, Cyber Monday may be a better fit. Spread the word on Facebook, Twitter, and anywhere else you market your business online. 'As we turn the page on October and say “hello” to November, Thanksgiving is just around the corner.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Online, Social] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. He has also staunchly believes the internet doesn''t make us dumber, and that social networks aren''t a waste of time at all. The Course. Well, yes.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Online, Social] 31 Wicked Cool Benefits of Marketing Automation
    Marketing Automation makes KPIs, data analytics, and online reporting even more exciting than they already are. Without Marketing Automation, the earth would stop rotating (and online revenues would plummet). Marketing Automation can make social media less scary. Marketing Automation makes every online event special.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Online, Social] When best practice isn’t always the best practice
    'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Online, Social] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video. About Vidyard.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Online, Social] Ad Retargeting: It’s About Context, Relevance & Value
    'The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. But how does ad retargeting work?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Online, Social] Connect the Online Dots with the Power of Google Plus
    If the question is “how can I be found in the online world,” Google is your answer. Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Getting started with Google Plus is worth your time.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Online, Social] This is the week that was: Getting inside the head of a B2B buyer
    We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. In a space that Amazon have always owned online, through the power of search Google are now creeping in on their territory. It’s a great campaign and received some great press online this week. Enjoy.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Online, Social] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. Even Salesforce announced their own Analytics cloud. It is now.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Online, Social] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Most online publications have borrowed their editorial structure from magazine publishing. Agencies can help in numerous ways: from strategic direction, to one-off content projects, to ongoing blogging or social media editorial management. Organizations large and small are doing their best to figure out how to create content at scale.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Online, Social] What the growth of inside sales means to B2B marketers
    Another driver of this trend is changes in buyer behavior, where business buyers are researching online, and demonstrating buying signals.  Social selling tools. IBM, for example, provides social selling tools and training to its inside sales reps.  Reps can also monitor social conversations to identify trends and opinions. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Online, Social] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Online, Social] How to Future-Proof Your Content Marketing Strategy
    Keep in mind, though, that trends can take many different forms: Content type - Content can be delivered in many different formats (including blog articles, social posts, graphics, infographics, animated infographics, slide decks, video clips, audio interviews, podcasts, and more). At 'Trends come and go in the world of digital marketing.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Online, Social] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Online, Social] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    ’s online presence is stronger than ever; with 24.6 After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Finding a balance between personal and promotional updates is crucial to fostering engagement on social media.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Online, Social] Online Ad Spend: Still Rising, Trending Mobile & Social
    This upward trajectory seems to be part of a broader general trend: since 2003, 78% of quarters (36 out of 46) have experienced positive online ad revenue growth over the prior quarter. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Online, Social] 4 Content Marketing Productivity Killers
    Clearly, the right buyers are not finding you online. For new content assets, consider promoting them through email, social, paid campaigns on search, organic campaigns on search, paid programs like content syndication and sponsored emails and your blog. 'Author: Dayna Rothman Being a content marketer is hard. know that first hand!
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Online, Social] Start engaging from the first click in the Customer Journey
    A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. consumer research, also help to improve customer interactions in both offline and online channels. on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Online, Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Where Do Online Presentations Come From? ideal online medium for conveying my message?”. Online presentations live online, “in the cloud”.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 27, 2014
    [Online, Social] 7 Ways to Host a Killer Contest on Pinterest
    'Whether you are just starting out on Pinterest or want to inject some excitement into your online marketing efforts, try hosting a Pinterest contest! Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Author information. Julia Campbell. Pinteres
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Online, Social] The Importance of a Good Leadership page – Rob and Deploy Ideas
    In the past, he has participated on boards for Q Interactive, SuperMarkets Online, Affinova, Claria, Imagitas, and El Dorado Marketing. We love comments and those who share on social media too. '“R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. And does John Giuliani look happy?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Online, Social] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. Follow Daniel on Twitter @firmflair.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Online, Social] Utilizing Lead Nurturing to Convert Leads into Customers
    For example, your business may have trouble understanding how to generate qualified leads through your online channels. CTA is a banner, button, or some other graphic or text on a web page, social platform, or email message directing prospects to take a specific action, such as “click here,” “download,” “submit,” or “purchase.”
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Online, Social] 12 Images You Should Share on Social Media
    'Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. This is also a good option for smaller businesses that don’t have a dedicated online store or those that rotate one-of-a-kind pieces frequently. Customer photos. Product shots.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Online, Social] 10 Ways to BOOST Your Social Media Traffic
    'Social media can be an incredible source of traffic. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation by eduardogaleazzo.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Online, Social] How to Personalize Customer Interaction on Social Media With Data
    Social […]. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence. Her work has been featured on Social Media Today. Social Media for Customer Support Author information.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Online, Social] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Online, Social] Why My LinkedIn Profile Isn't Good Enough
    It''s my professional presence online. Before we dig in, here''s a quick look at the top section of my profile: Social Selling Using LinkedIn 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. But here''s the truth.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Online, Social] Customer Experience Strategy: Who Are You Talking To?
    While this may seem a very basic question, in a recent Razorfish study of marketing executives only 38% said they […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Online, Social] Can Marketers Predict and Measure Influence, Down to the Dollar?
    'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Online, Social] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Whenever I order something online, I obsess over the tracking number to see when I will receive the package. Now you can. 1) Flight Tonight. 2) IFTTT.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Online, Social] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. First, a brief explanation of inbound marketing: Inbound marketing is about getting found online, converting a visitor to a lead, nurturing that lead toward a purchase and then delighting that customer. Except in the case of inbound marketing, it’s social media.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Online, Social] 43 Tweetable Answers to Top Questions About Twitter
    You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.  This post covers four different ways you can convince your boss to invest in social media marketing.  41) Does posting via a third party app get penalized by social media networks like Twitter? Social Media was dubbed "Queen Tweet.".
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Online, Social] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. B2B Online Marketing Blog Content Marketing Be Original. Growing up, my family was big on homemade costumes.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Online, Social] 11 Remarkable Guides to Marketing, Search, and Life
    In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category. Image credit: salesforce blog. What’s the best time to reach b2b sales prospects? And what really matters in life?
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Online, Social] How to Leverage New Media & User Experience in Your Digital Marketing
    Although outside of this online marketplace, paperbacks and hardcovers are still outselling their electronic counterparts, this is still a strong indicator of a rapidly growing trend that demands our attention. This is our mobile online audience for marketing today. digital marketing , social media marketing , user experience
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Online, Social] How to Leverage New Media & User Experience in Your Digital Marketing
    Although outside of this online marketplace, paperbacks and hardcovers are still outselling their electronic counterparts, this is still a strong indicator of a rapidly growing trend that demands our attention. This is our mobile online audience for marketing today. digital marketing , social media marketing , user experience
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Online, Social] Align Your Brand Messaging, Start From the Ground Up
    'As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Online, Social] This is the week that was: Pitches, Emails and Jelly
    Social media tip of the week. What’s worse than being stuck in a shop with no signal and no way to get on WiFi to check if you can get that jacket a little cheaper online? 'The best of the best in B2B marketing. Enjoy. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Tasty.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Online, Social] Understanding How to Engage a Growing Anti-Advertising Audience
    The majority of these consumers are beginning their search online (in fact, Google reports that smartphones are now the most common starting place for online activities) and will then turn to online peers for help in understanding the pros and cons of the product or service they are researching. Community (web). Search (web).
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Online, Social] Tell Your Company Story through Your Blog: Here’s How
    Instead of just blogging about American Express products and services, their content is packed with actionable advice like selling online, reverse mentoring, and taking the pain out of conference calls. Get the inside scoop on ice cream and Turkey Hill Dairy with the online Ice Cream Journal. Whole Foods Whole Story. The Zappos Blog.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Online, Social] 8 Ways What You Write Will Affect Your Bottom Line
    m certain you’ve encountered bad content online that isn’t doing anyone any favors. Even more frightening, the BBC estimates that online businesses lose millions of dollars in sales due to spelling and grammar mistakes. Grammar and spelling mistakes can be a major problem for business owners trying to create online content.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Online, Social] Track Exactly Who’s Watching Your Videos in Emails
    'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. Still, there’s something to be said for a good ol’ fashioned email. It looks something like this: Wow!
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Online, Social] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    However, there may still be benefits to engaging in this particular social channel. 2) It''s the Largest Social Network. Facebook is still the biggest social network on the planet, with more than a billion active users each month. Facebook remains the core underlying social utility of the world. Social Media
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Online, Social] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 74% of online adults use social networking sites. @pewresearch TWEET THIS.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Online, Social] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 74% of online adults use social networking sites. @pewresearch TWEET THIS.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Online, Social] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Interruption marketing is present online, too. Luckily permission based marketing — in combination with a solid social media strategy — could be exactly what your company needs to cut through the interruption advertising clutter. but remember: you must earn an invitation onto consumers’ social media channels.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Online, Social] 5 Best Practices for Engaging a Global Audience
    They should tell your team when your audience is online, how they consume content, which messages resonate with them most and why. Use If you’re marketing in Brazil and don’t have a presence on  Orknut , their most popular social media channel, you won’t be that effective. Talk Develop Buyer Personas. Build a Workflow for your Team.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Online, Social] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    We love comments and those who share on social media too. contact-form] Filed under: Find New Customers , Florida , Get Back to Work Faster , Job seekers , Online Presence. Two top marketing folks and good friends, Paul Dunay and Brian Kardon… Find New Customers Florida Get Back to Work Faster Job seekers Online Presence
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Online, Social] Why You Need to Start Thinking Like a Media Brand
    This means that whether you’re competing for attention on social platforms, email marketing, YouTube, or elsewhere, you have to be as interesting or relevant as anything else vying for attention there. 'As a marketer, you’re looking to create a feeling with your content. You know the one. mean, holy smokes, these are incredible.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Online, Social] Holiday Marketing Planning for Retailers [Infographic]
    '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. 92% of shoppers will check prices online for the best bargain & 81% of shoppers will rely on discounts. Links and social shares are also a great capture at this time. October. What do you highlight in your content?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Online, Social] SMX East 2014: Key Takeaways & Statistics from the Show
    This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. B2B Online Marketing Blog That’s crazy!
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Online, Social] Link Building Basics: Tracking Results
    Results tracking is important in all online marketing practices, but it’s especially vital in link building because the work is very difficult and time-consuming. Take inventory of your past content regularly – examine the number of backlinks and social shares to help guide future content ideation. Site audits. Vetting link prospects.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Online, Social] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence Author information.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 16, 2014
    [Online, Social] The 2 Main Reasons Why People Share Content Online – Guest Post
    The ONLY 2 Reasons Users Share: Social Currency – If somebody shares a funny cat video on Facebook, they’re not doing it because they love the video. They’re doing it because they want to make their friends laugh – and they want the social capital that comes with it. Filed under: Social Sharing , Twitter. Exactly.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Online, Social] 10 Reasons Social Logins Could Be a Game Changer
    'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. What are the benefits of using a social login? More revenue.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Online, Social] Yesterday’s webinar: How to Build Your Influencers in Social Media
    'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Online, Social] The Chief Digital Officer Dilemma: How to Transform without a CDO
    Social media marketing and digital advertising can push a company past its limits as consumers engage in new ways, talk about your brand online, and generate data that can be mined for improved relationships. 'There is no doubt; we live in a fluid digital environment. Revamping organizational capabilities to drive adoption and change.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Online, Social] How Should B2B’s Spend PPC Dollars?
    Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Remarketing has recently become even more powerful as advertisers can now remarket to prospects while they visit social networks such as Facebook and Twitter. Remarketing. LinkedIn.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Online, Social] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    With social platforms like Yelp, Facebook, and Twitter, consumers are relying on word-of-mouth to make purchasing decisions; they are looking for stories about businesses that will influence their buying journey. Customers are online. This means getting social. If he’s online, you get online. Look at these stats.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Online, Social] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line. However, most lack the tools they need to understand the performance of videos beyond basic view counts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Online, Social] Key Takeaways from MarketingProfs’ #ContentBootCamp
    At KoMarketing, our content team doesn’t function as a single entity; instead, it’s part of an overall marketing ecosystem (SEO, content, social, etc.). Such an approach allows us to review monthly reports as well as trends and discussion happening on social platforms that we can then use to inform content strategy for the month.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Online, Social] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Your future influencer corps is already publishing and sharing online – read them! ? Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer.
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Online, Social] Making the Most of Your Organic Social Media Marketing
    Insert favorite social media channel here.) Our social lives have become ‘social media lives.’. Cultural implications aside, social media is becoming the primary marketing avenue for advertisers and brands alike. So, how can you make the most of your social media marketing? We’ve all been there. Assess Your Goals.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Online, Social] 100 Questions to Ask Yourself When Creating a Buyer Persona
    78) What social networks does he spend time on? 97) Is he comfortable making online payments? 98) Is he concerned about online privacy? 'Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. The same idea holds true when marketing and selling your products.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Online, Social] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. In 2013, as many as 73% of online shopping carts were abandoned.) See next stat. Let them.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Online, Social] Increasing engagement in content marketing
    And, of course, social media is built on the idea of engagement, so it’s almost hard not to create engagement opportunities, assuming your content is relevant and, yes, engaging …. Nurture it for all you’re worth, as little is more valuable than the highly engaged group that an online community typically becomes. Personalize. Test ‘Em.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Online, Social] This is the week that was: B2B Marketing round up
    Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. 'All the best bits in the world of marketing. Article of the week. The Educator, The Observer, The Polemicist and The Magpie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Online, Social] The secret to getting me to become your brand advocate
    But I think these general themes probably also apply to many other “Citizen Influencers” who have a powerful online voice. He flew all the way from Toronto to attend Social Slam where we got to meet in real life for the first time. 'Influence marketing is becoming shrill and annoying. This is a personal post. Make it real.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Online, Social] 3 Reasons Why SEO & PPC Are More Powerful Together
    These campaigns can be set up to target second-time visitors to your website regardless of their original source – PPC campaign, social media, organic listing or even TV ads. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization Both are equally important. The answer is no!
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Online, Social] Interesting Infographics: 10 Biggest Office Distractions
    'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. NOTE: it would be interesting to add up the hours we spend online – any guesses? years eating.
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Online, Social] Still Haven’t Embraced Content Marketing? Why Not?
    As efforts such as television commercials, magazine advertising, and online banners or buttons continually ricochet off these shields, an alternative methodology has been embraced by many organizations to reach their audiences. blogs, ebooks, whitepapers, social posts, webcasts, videos, emails, and more). Enter content marketing.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Online, Social] Infographic: The Secret Formula for the Perfect Viral Share
    was seeking an example where a commercial was so amusing or emotionally moving, people were sharing it even further with their friends online. Often the word viral is closely followed by the word video, and many experts are calling online videos the future of content marketing so they are definitely worth including with your material.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Online, Social] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Between the abundance of online information and higher insurance rates, hospital Between the abundance of online information and higher insurance rates, hospital revenue growth has been on the decline. measured media last year, and a lot of the media spend is being designated towards online marketing. billion on U.S.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Online, Social] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. We love blog comments and appreciate those who share on social media. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. Twitter (@fearlesscomp). YouTube.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Online, Social] Web Design 101: How HTML, CSS, and JavaScript Work
    You might be picturing the Harvard students from The Social Network , sitting at their computers with gigantic headphones on and hammering out code, and think to yourself, I could never do that. If you want to learn more about JavaScript, codecademy has free online courses you can take, too. Then you''re in the right place. css) files.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Online, Social] Facebook Relaunches Atlas: What Does It Mean?
    Second, we know that all online ad platforms collect data on us and our behavior. Online Advertising / SEM / Display Social Media Atlas Facebook 'Last week, Facebook announced the re-launch  of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Online, Social] Social business and the competitive landscape
    Due to the advent of social business and new ways of offering services that were not previously possible (e.g., While this is not necessarily a result of social business, the open, collaborative world of social business does help promote and reward this type of pro-social effort, thus increasing the incidence of such behavior.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Online, Social] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Online, Social] Buyer Persona Basics
    So far, her journey has been entirely online. If we look at the example above: Stage 1: We’d work to attract that buyer with social media and advertising; we’d make sure our web copy answered the question “How do I generate more sales-ready leads?”  Those buyer personas you create are indispensable tools.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Online, Social] Buyer Persona Basics
    So far, her journey has been entirely online. If we look at the example above: Stage 1: We’d work to attract that buyer with social media and advertising; we’d make sure our web copy answered the question “How do I generate more sales-ready leads?”  Those buyer personas you create are indispensable tools.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Online, Social] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Let them speak for themselves -- social proof is a powerful addition to your copywriting and marketing strategy. One of the most important lessons I''ve learned in online marketing is that customers don’t really care about your products or services -- in other words, they don''t care about the "solution" you''re trying to sell to them.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Online, Social] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. Image credit: Flexspan.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Online, Social] Your Analytics Questions Answered (Interview)
    Is it accessed by a cell phone application, an online application, or a desktop application? Referral traffic visits are derived from an offsite marketing strategy and a social media strategy. 'Alicia Hale, VP of Digital Marketing Services | eMagine. We are still seeing an influx of questions from our participants.
  • SAZBEAN  |  MONDAY, OCTOBER 6, 2014
    [Online, Social] Best Business Uses for Instagram
    But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. Contests always go over well on social media and Instagram is no different. 'Short break for a small craft project… (Photo credit: sazbean). Show off your goods. Thoughtful.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Online, Social] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. B2B Online Marketing Blog Content Marketing b2b content marketing B2B Marketing
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 6, 2014
    [Online, Social] This is the week that was: Churnalism
    It came under the radar but this week Google got rid of the mandatory integration of Google+ for new Gmail users – but does this mean the social network is shrinking? Spinning a popular piece of content into something amusing has been the source of great amusement online for a long time. Here’s what we found. Take a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Online, Social] 7 Ways social media has changed leadership
    The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership. Her social media connections. Do we NEED to?
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Online, Social] The Evolution of Language: How Internet Slang Changes the Way We Speak
    For example, "social network" became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere. But as we spend more time online, we spend less time listening to the radio and watching TV -- and smartphones have blurred the line between phone and internet.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Online, Social] 5 Email Key Performance Indicators You Should be Tracking
    Look at open and click rates as well as social sharing and forwarding, if available. Tracking clickthroughs and conversions as well as online behavior is key to being able to attribute the number of closed sales to an email campaign. What’s really important to your organization? For a retailer, it might be pretty simple. Response rate.
  • LEADERSHIP  |  FRIDAY, OCTOBER 3, 2014
    [Online, Social] Interesting Infographics: 28 Pointer Email Marketing Checklist
    Remember to include social sharing buttons in your email. Usually at the top, add a “View web version” or “View online” link. For subscribers who are unable to read emails well in their email clients due to renderability issues, this will enable them to view your email online. Measure, measure, measure.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [Online, Social] A Handy Holiday Marketing Calendar
    Then, decide how and where you’d like to promote your products, services and sales: Email, social media, postcards, etc. Next, determine what images, email templates, landing pages, postcards, or email, blog and social media copy you plan to use in your campaigns. Send emails specifically for your online shoppers.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Online, Social] How to Get Your Real Estate Business Started on Instagram
    'With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. Although Facebook is still the most popular social network, […] Author information Rebekah Radice This monthly Social Media for Real Estate column is contributed by Rebekah Radice.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Online, Social] 7 Marketing Tips to Prep for the Holiday Rush
    If you don’t know what your online reviews say about you, now is the time to check them out. Plan staffing and make sure your customer support staff is ready to handle increased phone calls and online orders. Get social. Use social media posts to highlight sales, encourage phone calls, or offer coupons and specials.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Online, Social] How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads
    Where do your prospects spend their time, online or off? Yes, Social Media Can Generate B2B Leads. The post How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads appeared first on. That means filtering out prospects based on your resources and goals, and narrowing your attack.” What interests them?
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 1, 2014
    [Online, Social] 20 Interesting Holiday Fun Facts to Share
    'In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. Simply click to Tweet or copy and share on your social network of choice. 5)  In 2013, mobile sales accounted for nearly 40% of online traffic on Black Friday. marketingprofs.com )  .
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Online, Social] Facebook, Atlas, and the Future of Personalization
    The proliferation of programmatic buying around display ads connected to mobile, social, apps, games and other channels is evidence of it. 'On Monday Facebook made an announcement around the relaunch of  Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. The technology is getting better.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Online, Social] 3 Real-Life Examples of Incredibly Successful A/B Tests
    'Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. Goal: Boost Engagement or Social Shares. The Upworthy team knew this, but worried recommended content modules would detract from the site’s primary goal of social sharing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 1, 2014
    [Online, Social] Are You Falling Out of Love with Your Blog?
    Amber Osborne  a.k.a  @MissDestructo  is the CMO at  Meshfire , a social media management platform out of Seattle, WA. She’s worked previously in online marketing with clients ranging from bands to brands. 'By Amber Osborne, {grow] Contributing Columnist. Some even had custom, high quality images or infographics every day. Digging out.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Online, Social] Vidyard to offer non-profits access to video marketing platform
    Whether using videos to explain the cause or showcase real people touched by their programs, many non-profits are finding online video to be a powerful tool for connecting with members and donors and for expanding awareness of their charitable programs. With Vidyard, we have the tools and data we need to get the most out of our video content.
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