LEADERSHIP | TUESDAY, JULY 29, 2014
[Online, Social] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
percent of the people who aren’t online globally is 14.4 have been observing Blair Christie’s handling of Cisco’s unique global marketing and communications campaign as well as following her writing and interviews online. Now almost anyone who has a credit card is comfortable using it online. Embrace social collaboration.
BIZNOLOGY | TUESDAY, JULY 29, 2014
[Online, Social] Google+ is an island of misfit toys
During the height of my online community involvement, from ages 23-31, 1993-2001, even my home base online, The Meta Network , was a walled garden. Maybe that’s why Google calls Plus a social layer instead of a social network – it’s the people who are making Google+ what it’s becoming and not Google+ itself. get it.
VIDYARD | TUESDAY, JULY 29, 2014
[Online, Social] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
But that’s no reason not to ask for it, especially if online video is becoming an increasingly important part of your content mix. 'Walk into any business and shout “Who wants to help me with this request for proposal?” ” and you’ll quickly find yourself in an empty room. How to get started. Questions You Gotta ask!
WEBBIQUITY | TUESDAY, JULY 29, 2014
[Online, Social] 17 Helpful SEO Tools and Tool Reviews
Social analytics? Online Website Link Checker. One of the best free broken-link checking tools available, the Online Website Link Checker will crawl for and report broken links on up to 500 pages and three levels down on any specified website, optionally across a whole domain or only a specified subdomain. Competitive analysis?
MARKETING ACTION | TUESDAY, JULY 29, 2014
[Online, Social] Health Care Marketing: Personalization, PHI, and Preference Centers
Online behavior can show the topics members are interested in. Social Security number. Most health insurance organizations have secure online message centers with encryption in place to prevent PHI and confidential information from getting into the wrong hands. Too bad much of it is unusable for email marketers. Fax number.
BIZNOLOGY | MONDAY, JULY 28, 2014
[Online, Social] Why Twitter just may be the better social marketing choice
People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. People love online video. The post Why Twitter just may be the better social marketing choice appeared first on Biznology. B2B Marketing Social Business Social Media Marketing
B2B MARKETING INSIDER | MONDAY, JULY 28, 2014
[Online, Social] 9 Keys To Brand Publishing Success
'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As brands shift their dollars to online, social and mobile platforms, banners are the easy tactic. Today’s consumer is active on the web, in social, on their mobile devices. They want stories.”
MODERN B2B MARKETING | MONDAY, JULY 28, 2014
[Online, Social] 4 Ways to Invest in Your Marketing Career
Taking a class doesn’t have to take a huge investment of time – try one of the many high-quality courses you can take online from places like Coursera or Udemy. 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. Take a Class. Strengthen Your “Weak Ties”.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Online, Social] The Inbound Marketing Methodology Explained [VIDEO]
The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – Here’s how Jay Baer explains social media. Social media is gasoline.” Inbound Marketing. So what can you do?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 28, 2014
[Online, Social] The Twitter Book that changed everything
The book is available in both paper and electronic versions through most online retailers. Related Stories 25 ideas for your social media network strategy The essential guide to building your business through Twitter search Case Study: How I got on a national television show through Twitter. What does Twitter mean today? ForReal.
HUBSPOT | MONDAY, JULY 28, 2014
[Online, Social] Got a Trade Show Coming Up? How to Use Instagram While You're There
Using this photo-sharing social network, you can better engage your booth attendees and maybe even grow your database with warm leads at the same time. Photos are typically the best-performing content across most popular social networks, so you should maximize your reach and push your Instagram photos out to your other social platforms.
EARNEST ABOUT B2B | FRIDAY, JULY 25, 2014
[Online, Social] Essential benchmarks for B2B marketers
It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks 'Vital statistics, benchmarks + best practice guides for B2B marketers. What’s this? Go on then.
BIZNOLOGY | FRIDAY, JULY 25, 2014
[Online, Social] 5 point quality assurance checklist for your social media posts
'Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Most top social media outlets – increasingly – facilitate image sharing. Social Media Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, JULY 25, 2014
[Online, Social] Live first. Post later.
This made me extremely sad and even a bit angry to see this happen during this concert, I’ve personally been waiting more than 10 years to see Soundgarden live and to see such a legendary band like this “digitally disrespected” had me thinking … have we become so connected to our online lives that we forget to live?
FATHOM | THURSDAY, JULY 24, 2014
[Online, Social] Paid Search & The Truven 15 Top Health Systems
'As a follow-up to our recent publication, Social Media Benchmarks for Health Systems , we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. on quality and efficiency.
HINGE MARKETING | THURSDAY, JULY 24, 2014
[Online, Social] How to Create Compelling Technology Client Case Stories
Related Stories Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms. 'Having a good reputation is key to having a successful brand, especially in the technology industry.
KOMARKETING ASSOCIATES | THURSDAY, JULY 24, 2014
[Online, Social] 8 Social Media Tools to Get Your Content Buzzing Across Networks
Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Chances are, if you’re a social media user, you’re familiar with Klout and its popular “Klout score.”
VOICE-BASED MARKETING | THURSDAY, JULY 24, 2014
[Online, Social] Why Willy Wonka Should Not Be Your Business Model
Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. September 2013 Forrestor study showed that a consumer who engaged with a CPG brand online had a 65% probability of preferring it to other similar brands.
VERTICAL RESPONSE | THURSDAY, JULY 24, 2014
[Online, Social] Digital Coupons Drive Sales [Infographic]
Here are some highlights: The use of coupons during a shopping experience has risen from 63% to 92% in just the past five years, and a lot of this growth has been driven by online coupons. Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites.
MODERN B2B MARKETING | THURSDAY, JULY 24, 2014
[Online, Social] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). In today’s highly social world, consumers rely on word of mouth more than ever when making a buying decision.
SOCIAL MEDIA B2B | THURSDAY, JULY 24, 2014
[Online, Social] Do B2B Companies Really Need to Be on Facebook?
'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. What are you trying to accomplish with social media? B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting.
B2B MARKETING TRACTION | WEDNESDAY, JULY 23, 2014
[Online, Social] How to Write for the Web If You Were Born Before 1965
'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. This became one of the rules.
WRITTENT | WEDNESDAY, JULY 23, 2014
[Online, Social] 9 Pillars for a Killer Content Marketing Strategy
80% of American Internet users interact with blogs and social media. What are they specifically searching for online? Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. 'Image source. Be Consistent.
FATHOM | TUESDAY, JULY 22, 2014
[Online, Social] Guide Campaigns in Assisted Living Marketing: A Case Study
Well, consider that our client is willing to spend $100 for a qualified pay-per-click lead, and Fathom is delivering senior living leads for even cheaper than that; in that case, those 400 online leads would be worth $40,000. Many of those are via Facebook and other social media.). You bet! Cut to the Chase: What Were the Results?
FATHOM | TUESDAY, JULY 22, 2014
[Online, Social] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. Optimize their social media profiles and or help them write content for your company’ site.
KOMARKETING ASSOCIATES | TUESDAY, JULY 22, 2014
[Online, Social] B2B Content Marketing: Do More Than Reinvent the Wheel
visual content, compelling content used to convey a quick message, social sharing, etc.). The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Period. Long-Form Content. Sort of.
ENGAGE | TUESDAY, JULY 22, 2014
[Online, Social] Clever Quizzes That Don’t Involve Cats or Celebs
The former drove 10,000 visits to Food52.com, according to Social Media Explorer , where readers got their answer and a link to a Food52 recipe for “their” cake (right next to the site’s online shop). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Don’t believe me? quiz from ServiceMax. Cats quizzes?
FATHOM | TUESDAY, JULY 22, 2014
[Online, Social] The C-Word and Higher Education Marketing
Both are hot-button issues at non-traditional, online, and for-profit schools for some time. The entire experience of requesting information from a university, researching a school, setting up a campus visit, applying, acceptance, and paying tuition is happening online for many students. Universities Focusing on Impact and Outcomes.
HINGE MARKETING | TUESDAY, JULY 22, 2014
[Online, Social] Top 5 Lead Generation Tips in Management Consulting
Search online (63.2%). Review social media (59.9%). Understanding that you ignore your online presence at your own business development peril, how should a management consulting firm address its strategy? Online presence. Social media. Fortunately there is data to guide firms. Ask colleagues (62.4%). References.
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Online, Social] 5 Pinterest Tactics + Back-to-School = A+ Sales
Stats from ShareThis show that Pinterest has now become the third most popular shared social channel. The NRF’s survey also found that one-third (33%) of consumers will do more comparative shopping online, and nearly six in 10 (57.8%) will use their smartphone in some fashion as they shop for college items. Shoppers aren’t.
BIZNOLOGY | TUESDAY, JULY 22, 2014
[Online, Social] Google+ is an antisocial network
The second article was in response to the tackle of passionate G+ users who professed love for their online community home, Plus. The Virtual Online Community. Community Building on the Web: Secret Strategies for Successful Online Communities by Amy Jo Kim. For most, Google+ is an antisocial network. Raymond. Hello World!
WEBBIQUITY | TUESDAY, JULY 22, 2014
[Online, Social] 23 Outstanding Social PR Guides
This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Social PR Strategies and Tactics.
MARKETING ACTION | TUESDAY, JULY 22, 2014
[Online, Social] ? 5 Tips for Marketing in a Highly Regulated Industry
And any business advertising to children under 13 through online channels must comply with the Children’s Online Privacy Protection Act ( COPPA ). The rules were updated last year to keep up with technologies like online tracking and geolocation data, so it’s a good idea to review what’s new if kids are in your audience. Ed. ).
VIDYARD | MONDAY, JULY 21, 2014
[Online, Social] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
VIDYARD | MONDAY, JULY 21, 2014
[Online, Social] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
Vidyard not only delivers this through the Marketo integration, they provide the built-in marketing tools that allow our customers to integrate forms, social sharing and calls to action right into the video itself. The offering is now available through Marketo LaunchPoint. Press Releases
HINGE MARKETING | MONDAY, JULY 21, 2014
[Online, Social] What Every Managing Partner Needs to Know About Social Media
'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.
VERTICAL RESPONSE | MONDAY, JULY 21, 2014
[Online, Social] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
Yearly memberships also allow readers to download interviews instead of simply listening or viewing online. Social Media Marketing. This podcast , hosted by Social Media Examiner, is created for busy marketers and business owners who want to know what works best with social media marketing. Social Triggers Insider.
WINDMILL NETWORKING | MONDAY, JULY 21, 2014
[Online, Social] The Emotions of the Sexes and How To Capture It In Social Media
'You have been using social media psychology in your marketing. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. The Emotions of the Sexes and How To Capture It In Social Media by Wade Harman - Maximize Social Business.
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Online, Social] How To Link Inbound Marketing With Trade Show Success
The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. This includes all your online and offline promotions, any handouts and even the giveaways you distribute. They sure can.
HINGE MARKETING | FRIDAY, JULY 18, 2014
[Online, Social] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
As social networks continue to grow, this provides a great opportunity to increase visibility and demonstrate your firm’s expertise in certain areas. Online Marketing Websites 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. After analyzing the effects of Panda 4.0
VOICE-BASED MARKETING | FRIDAY, JULY 18, 2014
[Online, Social] Don’t Make Marketing Decisions Based on Bad Data
Without even realizing it a campaign could have a wrong lead source designated, and suddenly your organic search leads start showing up as event leads, your social media leads turn into paid search leads, or your direct leads change to prospecting leads. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data.
HUBSPOT | FRIDAY, JULY 18, 2014
[Online, Social] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
Luckily, a great way to make your content stand out online is to make it more visual. The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 8) 85% of internet users in the United States watch online video.
HUBSPOT | FRIDAY, JULY 18, 2014
[Online, Social] Is Author Rank Really Relevant?
I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused.
B2B MARKETING MENTOR | THURSDAY, JULY 17, 2014
[Online, Social] Survey: How to Get the Most Out of Brand Advocates
To find out, Software Advice conducted an online survey. Social recognition (e.g., the company thanking the customer or sharing their posts on social media). Social Recognition More Likely to Entice Younger Advocates. And as our data shows, in the case of younger customers, offering recognition online (e.g.,
KOMARKETING ASSOCIATES | THURSDAY, JULY 17, 2014
[Online, Social] 3 OTHER Things Your SEO Team Should Be Doing
But opportunities can be missed and with the SEO team already engaging in link building activities, they are likely signed up for alerts, tracking social mentions, visiting forums, and perhaps involved in places the PR team isn’t. B2B Online Marketing Blog Brand Management Search Engine Optimization Brand Monitoring.
HINGE MARKETING | THURSDAY, JULY 17, 2014
[Online, Social] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
” In fact, we found in our research on 50 high-growth professional services firms that SEO was ranked as the most effective online technique. This might seem like a lot of effort, but the payoff is well worth it: professional service firms that generate online leads are more profitable overall and grow up to 4X faster.
VERTICAL RESPONSE | THURSDAY, JULY 17, 2014
[Online, Social] How to Build Your Email List [GUIDE]
Just make sure to give them a reason to sign up, whether it’s monthly updates or exclusive online discounts. Leverage online sales. You don’t want to add every customer who has made an online purchase to your email list without their permission. Use social media . Got a mailing list for snail mail? Voila! .
MARKETING ACTION | THURSDAY, JULY 17, 2014
[Online, Social] Customer Lifecycle Marketing: Reporting, Part 1
The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. Social media followers : For this metric, select a group of social media sites you are actively participating in and sum up the number of followers.
HUBSPOT | THURSDAY, JULY 17, 2014
[Online, Social] 35 Tech Terms Translated Into Plain English
'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? When people add products to online shopping carts but don''t check out and actually purchase those products. According to Fireclick , 62.30% is the average online cart abandonment rate. Well, good thing I never hypothesized out loud.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Online, Social] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Online, Social] Inbound Marketing Takes Time: How Should You Be Using Yours?
In a nutshell, inbound marketing has three key aspects: 1) Getting found online, 2) Converting visitors & leads, and 3) Analyzing and improving. Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Once underway, here''s what needs to happen.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 16, 2014
[Online, Social] 4 Steps to Content Curation for Inside Sales Reps
As social sellers, it is imperative that we constantly share valuable information and insights with our networks. You can also use social publishing tools like Hootsuite to help you schedule and disseminate your content throughout the week in multiple networks. This is essentially what separates us from the rest of the sales community.
BIZNOLOGY | WEDNESDAY, JULY 16, 2014
[Online, Social] You’ve Got Great Content. Now What?
A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. 'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. Now What?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 16, 2014
[Online, Social] Does blogging still matter in 2014?
Readers used comments to engage with the author, but that role is now dominated by other social media outlets. Based on my online business experiences in recent years, I have to disagree. Why This Blog Post Went Viral Five unbelievable social media mistakes you may be making right now. Five years ago, I wrote my first blog post.
VIDYARD | WEDNESDAY, JULY 16, 2014
[Online, Social] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
With the need for increased transparency and better reporting around which video assets are actually responsible for influencing won deals, we’ve made marketer’s dreams come true once again, creating a means for you to identify viewers and track how they engage with videos on Pardot landing pages, webpages, third-party sites and social channels.
BLUE FOCUS MARKETING | TUESDAY, JULY 15, 2014
[Online, Social] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
'Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day. As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media.
CRIMSON MARKETING | TUESDAY, JULY 15, 2014
[Online, Social] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. The post Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast] appeared first on.
VERTICAL RESPONSE | TUESDAY, JULY 15, 2014
[Online, Social] Business Cards: The Good, the Bad, & the Ugly
Social media handles. If you’re using an online printer, or website service, you can request a sample packet (which are usually free) to make sure you’re picking the paper you like. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. What gives? The Good.
WEBBIQUITY | TUESDAY, JULY 15, 2014
[Online, Social] The Future of Digital Marketing According to the Giants
These purchases tell us that real-time information delivery, social interaction, immersive content and improved ecommerce experiences are in store for us in the near future. Imagine sharing not just moments with your friends online, but entire experiences and adventures. Data Tracking becomes a Strong Online Marketing Asset.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 15, 2014
[Online, Social] If I were the King of Facebook …
Related Stories New insights into online radio, podcasting and Google + The economics of social media and why the Facebook-WhatsApp deal makes sense Five unusual podcasting tips from the trenches Is being disruptive a business strategy? economics of social media facebook Facebook marketing Podcasts The Marketing Companion
HINGE MARKETING | MONDAY, JULY 14, 2014
[Online, Social] Is It Time to Upgrade Your Blog?
Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing. Online Marketing Social Media 'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? Are we missing any features?
ENGAGE | MONDAY, JULY 14, 2014
[Online, Social] This Week in Content: Turning Content Marketing On Its Head
But you need to follow up those initial ice breakers with deeper, harder-hitting pieces that add value to the debate online, on social media and wherever your target audience is. 'We’re turning content marketing on its head this week with a few articles that challenge some of the content industry’s more traditional conventions. ZD Net.
WRITTENT | MONDAY, JULY 14, 2014
[Online, Social] 77+ Resources for Amazing Copywriting
How People Read Online – Understanding how people read online (based on research) is important if you’re writing for the web. Copywriting Cheat Sheet – An embeddable cheat sheet infographic that covers the basics of writing copy for email, social media, and the web. 'Copywriting. What’s the solution? Write your own amazing copy!
WINDMILL NETWORKING | MONDAY, JULY 14, 2014
[Online, Social] Why You Can’t Use Consumer Reviews to Prove your Ads
'Consumer reviews online can launch or crucify a business. Why You Can’t Use Consumer Reviews to Prove your Ads by Kyle-Beth Hilfer - Maximize Social Business. Social Media and the Law Does that mean they can also prove your claims? Can you legally rely on consumer reviews to substantiate your claims?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 14, 2014
[Online, Social] 25 ideas for your social media network strategy
'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7) Look through other social media accounts. But a network plan?
NUSPARK | SUNDAY, JULY 13, 2014
[Online, Social] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Have the posts been shared socially? Getting Started. Next Steps.
HUBSPOT | SATURDAY, JULY 12, 2014
[Online, Social] Which Brand Won the World Cup?
Nike probably did a better job of using social to drive awareness to it, the story and video is a bit more shareable and entertaining -- and they have twice the views compared to Adidas. Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this. won the internet.
ENGAGE | FRIDAY, JULY 11, 2014
[Online, Social] The Death of the Social Media Guy
'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Social media is easy. Social media is something the intern can do. We know we’ve got to ‘play in the social space,’ so let’s get a social media guy!”.
WRITTENT | FRIDAY, JULY 11, 2014
[Online, Social] 9 Content Metrics to Keep an Eye On
Don’t get me wrong — those benefits are great and doubtlessly essential to successful online marketing, but we marketers often like to be able to get specific, measured benefits out of something. Social Shares. Never fear, for such benefits are certainly available with content marketing. Sales. Time on Page. Bounce Rate.
HUBSPOT | FRIDAY, JULY 11, 2014
[Online, Social] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
Creating them and tweaking them over time allows you to better understand your customers'' needs and interests and clue you in to where they spend time online. Set up and optimize your social media accounts. Make your social media profiles look good. Are you using the proper image dimensions for social media profiles and posts?
MARKETING ACTION | FRIDAY, JULY 11, 2014
[Online, Social] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
ANN Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. On what social media sites and social media channels are you distributing your content ? If you’re on social, you’re in marketing.
ENGAGE | THURSDAY, JULY 10, 2014
[Online, Social] 6 Things You Should Be Doing Right Now to Improve Your Website
Get a better understanding for the types of content that works best for your e-newsletters versus what drives readers to the site via other means, including search and social. If they found you online, chances are they came looking for something specific. 'When’s the last time you checked your website’s performance? Is specific.
KOMARKETING ASSOCIATES | THURSDAY, JULY 10, 2014
[Online, Social] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
'Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies. It Could Have SEO Influence.
BIZNOLOGY | THURSDAY, JULY 10, 2014
[Online, Social] Social media in a polarized world
'I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa. The post Social media in a polarized world appeared first on Biznology. ” .
MODERN B2B MARKETING | THURSDAY, JULY 10, 2014
[Online, Social] 5 Ways to Increase Revenue and Engagement with Mobile Apps
Offer Social Proof to Cultivate Brand Loyalty. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Users who do not engage with your app quickly are likely to uninstall and forget you forever. Create an account today!”
MARKETING ACTION | THURSDAY, JULY 10, 2014
[Online, Social] Marketing Agency Leaders Discuss: The New Agency Model for Success
With the influx of social, mobile, and other digital channels, agencies now more than ever need to be a true extension of brand teams and solve business goals, but also provide comprehensive, holistic solutions that engage audiences in new and exciting ways.”. Because of course, it was hard to measure the results of these campaigns. Agency
SOCIAL MEDIA B2B | THURSDAY, JULY 10, 2014
[Online, Social] 9 B2B Marketing Lessons from Judging Online Campaigns
'I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. Marketing Goals Must Align with Business Goals. Measurable. Actionable.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2014
[Online, Social] Where does Google+ fit into your B2B Marketing plans? [infographic]
After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
HINGE MARKETING | WEDNESDAY, JULY 9, 2014
[Online, Social] Marketing Automation: What it is and How to Know if Your Firm Needs it
It brings together all of your online marketing channels into one centralized system for creating, managing, and measuring programs and campaigns. Social Marketing. Lead Generation Online Marketing 'What is marketing automation, and what can it do for your firm? Marketing automation has been there all along. Landing Pages.
SYNECORE | WEDNESDAY, JULY 9, 2014
[Online, Social] A Day In The Life: Contextualizing Multi-Screen Device Use
For example, during the Multi-Screen Engagement: Marketing Across Devices webinar, part of Social Media Today’s Best Thinker webinar series, Linda West, Manager of Demand Generation for Act-On, shared some multi-screen engagement statistics: 51% of all emails were opened in a mobile environment (Litmus, November 2013). Take your pick).
CRIMSON MARKETING | WEDNESDAY, JULY 9, 2014
[Online, Social] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Who’s doing it right?
WRITTENT | WEDNESDAY, JULY 9, 2014
[Online, Social] 7 Steps to Writing a Copy That Sells
Use all the tools at your disposal to find out, including analytics and social media polls. There is a silent eighth step in writing a copy, especially if you are selling a product or service online, and that is the fine art of following up. 'Image source. Here are the seven steps to writing a copy that sells. Write about both. There.
BIZNOLOGY | WEDNESDAY, JULY 9, 2014
[Online, Social] How to sell your SEO strategy & get buy-ins across the enterprise
Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. 'How quickly are you able to define your SEO strategy? So how do we bridge this gap?
WINDMILL NETWORKING | WEDNESDAY, JULY 9, 2014
[Online, Social] Video Marketing: How To Drive Traffic From YouTube
Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. Video Marketing: How To Drive Traffic From YouTube by Lilach Bullock - Maximize Social Business. Social Media Traffic Generation
TRADESMEN INSIGHTS | WEDNESDAY, JULY 9, 2014
[Online, Social] Are Your Sales and Marketing Departments on the Same Page?
Social media and the internet in general has changed the way people buy. Today, research is done online long before the potential customer identifies themselves to a prospective vendor. If you liked this post you might like: Are You Getting Your Sales Force Involved in Social Media? . Focus on creating a profitable customer.
MARKETING ACTION | WEDNESDAY, JULY 9, 2014
[Online, Social] How to Use Forms for Lead Generation
Whether you’re linking to a form from an email, web page, landing page, or social media, you want to make sure readers know what the value proposition is and what they get by completing the form. They’re mostly used in these situations: Preventing spambots/adbots from signing up on forums or taking part in online polls. Placement.
SYNECORE | TUESDAY, JULY 8, 2014
[Online, Social] 6 Principles of Influence Within Your Inbound Marketing
Social Proof. great way to implement the rule of reciprocation into your online marketing strategy is through the use of downloadable content and other offers. Social Proof. Social proof can be very effective throughout online marketing through the use of testimonials, case studies, past work, etc. Cialdini (2009).
LEADERSHIP | TUESDAY, JULY 8, 2014
[Online, Social] B2B Demand Generation Experts—A Call to Arms
Pay to play models in social media channels such as Facebook. The social networks? Integrate online and offline, inbound and outbound, branded and non-branded marketing activities to create impactful, results-driven lead generation. Read 5 Ways to Optimize Social Media Channels and Get Results. And so on…. Google? Or YOU?
BIZNOLOGY | TUESDAY, JULY 8, 2014
[Online, Social] How to be a Google+ success
'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. Step Two : Forego any and all other social media platforms. Leave them behind.
MODERN B2B MARKETING | TUESDAY, JULY 8, 2014
[Online, Social] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
fans are also turning to social media to see what other fans have to say. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. Social Media. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. networks to date. Advertising.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[Online, Social] Content Marketing Objectives And KPIs
Begin by measuring how much share of that conversation (social + online) your business commands. You can look at the classic metrics such as growth in visitors, unique visitors and visits from specific search terms (your topic), visitors from mobile and social, etc. What are the right objectives and KPIs for content marketing?
KOMARKETING ASSOCIATES | MONDAY, JULY 7, 2014
[Online, Social] 6 Ways to Optimize Video Content like a B2B SEO Pro
As more people look for online videos to get information, businesses need to change and adapt their content strategies to remain successful. recent Web Video Marketing Council report shows that 93% of marketers use online videos, and 82% believe that video marketing has had a positive impact on their business. Social shares.
WRITTENT | MONDAY, JULY 7, 2014
[Online, Social] The Only 7-Step Guide to Creating Content You’ll Ever Need
Did you know the average person spends over 5 hours every day online ? Social media. 'Image source. And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. Know Your Audience. Do you know your audience theoretically?
WEBBIQUITY | MONDAY, JULY 7, 2014
[Online, Social] 20 Expert LinkedIn Guides
'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. links.”
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 7, 2014
[Online, Social] The seven traits of an effective digital enterprise
Four years ago, the retail giant’s online business was lagging. different McKinsey research report in 2012 said that MOST of the money is in cost savings, particularly in applying social technologies to areas like Procurement and the Supply Chain. Four years ago, the retail giant’s online business was lagging. Hire them anyway.
HUBSPOT | SUNDAY, JULY 6, 2014
[Online, Social] Got a Few Minutes? Catch Up on the Posts You Missed This Week
As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. Want to get noticed online? Inbound Marketing Social Media 'For those of us in the U.S., This Is Your Brain on Viral Content: What Psychology Says You''ll Click On. Tweet.
HINGE MARKETING | FRIDAY, JULY 4, 2014
[Online, Social] Hinge’s Fab Five: June 2014
'With so many marketing-related articles online, it’s hard to keep up with the best content! This post, complete with plenty of visual aids, provides 10 key steps to make your online advertising even more successful. Henley Wing, Social Media Examiner. What You Should Expect From Your Marketing Department.
EARNEST ABOUT B2B | FRIDAY, JULY 4, 2014
[Online, Social] The Panini Sticker: Probably the best content marketing in the World
It’s no surprise then that this is content that has a real social dimension to it. Yes, this truly is the World Cup where social media has really come into its own, Gary Lineker. The other online dimension. Even for the non-football sticker converts, it’s worth checking out to sample the online experience on offer.
GREAT B2B MARKETING | THURSDAY, JULY 3, 2014
[Online, Social] B2B Content Marketing That Drives Results
Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. 'There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Converts visitors to leads.
HUBSPOT | THURSDAY, JULY 3, 2014
[Online, Social] Everything You Need to Know to Successfully Live-Tweet Your Event
'Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. And to capitalize on it, many event organizers have figured out they need to assign a person or even a team of people to run social media at their events so it runs smoothly. Assign one person to be in charge of social media for the event.